If you’re in touch with the world of digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a genuine business marketing software application worth trying, or simply overhyped.
ClickFunnels has actually made a quite big name for itself considering that it started, turning into one of the biggest marketing SaaS (Software as a Service) business around. I expect it’s not a surprise that individuals like ClickFunnels since it’s everything about making its users money. More specifically, it’s about offering organisations software that helps them turn their site visitors into clients. It’s not surprising that ClickFunnels has grown a lot in such a short amount of time.
There is no denying it’s popular, but does that imply it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another website and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and plenty of other bells and whistles. I’ll likewise provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you select to utilize it or not, it’s a crucial player anybody in e-commerce and online marketing ought to be familiar with. With some disadvantages, it’s absolutely great.
ClickFunnels Review Overview
Here’s a short list of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Simple and sufficient combinations that permit you to catch e-mails and take payments best inside ClickFunnels
Built with A/B testing abilities
Easy to learn and use
Focused on generating its users more cash
They provide a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “silently transforming the internet marketing market.” Here’s the essence of ClickFunnels: It makes it much easier for companies and entrepreneurs to sell things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started out as a method to assist Brunson and his group develop funnels faster for different ventures, as developing funnels would typically take weeks. They soon understood their development would be helpful to others and had terrific possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to direct a site visitor to the checkout page.
There’s a less uninteresting way of thinking of it. Action 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of real components to put down the funnel, you have metaphorical components you call web traffic or site visitors. Your website visitors are browsing, checking things out. Your website is perfectly designed, and your material is excellent!
That still does not turn many of your visitors into consumers. In a traditional store, that’s like people strolling into your shop however not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your customers into purchasing something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and more detailed until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is intended to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on making money for the user. They make it very easy to make your account, installed your content, and start taking payments. Plus, it’s quite simple to select everything up– it’ll probably take you a couple hours to find out the majority of what you require, max.
Drag and Drop Builder
Their page contractor is a quite crucial function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is excellent too. All you need to do is replicate a page, make your changes, and choose the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I think ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll also discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s fantastic to have things so centralized: I can develop my landing pages, develop kinds and order forms, and activate e-mails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise require to invest in designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re enabled a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not best, but it does a great job of packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has numerous areas that require work.
A small drawback is the price. There are just two rates alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, simply another financial investment in your company, and like I’ve said, you get a good bundle for it.
Dull Customer Service
Beyond that, client assistance is iffy at best. In my experience, they’ve been great with fundamental questions, however if you inquire more difficult things, especially about advanced features, they won’t be really useful.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item but I take a small problem with their marketing that I think deserves discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to get away the buzz surrounding it. From a user experience point of view, it can get noticeable.
This means you’ll discover yourself buying online courses, books, going to seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped individuals do fantastic things, however it’s likewise assisted proliferate fast abundant schemes, online courses, saturation of coaches and specialists, and other spammy web online marketer stuff.
All of us understand the founder is a marketing wizard, but so much of the item is tied to his brand name and his viewpoint. As much as I appreciate the landing page contractor, everything around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than essential, particularly when some aspects of their item (i.e., customer support) can still utilize some work.
While you have the capability to personalize extensively within ClickFunnels, many people use comparable styles. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. This actually doesn’t take place often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a great deal of money.
It’s likewise difficult to understand when your pages are working or not, unless you continuously inspect or wait till you speak with angry consumers. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The dashboard changes typically, the circulation of producing brand-new pages and funnels modifications, a button will move, prices alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a business option.
Finally, a criticism I’ve heard but do not rather agree with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to describe diy approaches which can be more affordable upfront and yield more control over managing particular details. For less experienced users who are primarily seeking performance and an easy to use package of tools, I would not highlight this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices plans– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. If you pay each year instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a quite excellent job.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), sees (20,000), custom domains (3 ), and just some of the complete list of functions.
Both plans have limitless contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment item for your payment entrances); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, visits, and custom domains; concern assistance and design template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I believe ClickFunnels could really tidy up. We’ll go into more detail in the following area of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I think they’re solid and you get everything you need.
A/B split screening is a smaller function, but certainly a significant one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what percentages of your traffic you want to see per page, letting you test conversion rates very conveniently. It’s a great function and really easy to use.
I likewise think ClickFunnels is general versatile and simple for other settings, like your account details or combinations. Possibly extremely tech literate individuals would discover them limiting (a common theme among some criticisms), however as the service is expected to be easy to use, I believed the standard functions were respectable.
There are many kinds of offered pre-made funnels, oriented to various kinds of organisations, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is smart analytics that result in smart auto-responding, but the auto-responding includes snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, however perhaps I’m just negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to devote unique attention to it. I think a big part of why I offered ClickFunnels a high rating has to do with it being an actually strong landing page builder. ClickFunnels ranges itself from page building software application and markets its funnel method, however truth be told, I use it mainly for this landing page contractor.
Anyway, there is rather an array of design templates with good styles, though as you may anticipate, only the templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve specific design templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with fundamental settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop home builder. It’s a little more complicated than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 primary parts: sections, rows, columns, and aspects. You can have multiple sections per page. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s pretty easy to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over an element, it would be orange.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big problem and the builder offers you enough manage without sacrificing ease of use, but it might be worth a reference.
Overall, I like the page builder a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few different kinds of integrations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. You might add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software application and you are signed up with them. Easy!
ClickFunnels has many noteworthy partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or simply click the search bar, and they’ll come up. It’s quite obvious, just click the one you want and add it.
The procedure for managing integrations is likewise simple, though you may have to inspect your third party software application’s paperwork to find exactly what ClickFunnels needs. Overall, you’ll discover the process pretty simple. Combinations are a bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a very easy way of including and handling combinations.
Payment entrances get integrated and on other software platforms are simply called combinations, but on ClickFunnels they get a section different from integrations. They may likewise be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any problems including it to ClickFunnels. In my experience, these integrations usually run smoothly and you do not require to stress much about them.
Reduce of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t squander any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels uses is offering tools that allow the less skilled to save time and money. That being the case, assessing ease of use is pretty important.
Short answer: It’s easy to use, but you must still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I suggest new to the world of e-commerce and marketing– but the learning curve is far from impossible. For the majority of people, I would say the learning curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books discussed previously in the evaluation.
Anyhow, ClickFunnels is certainly simpler than creating funnels on your own. They have a reasonable amount of documentation, and it may not be best, but it appears to me like many questions should be covered, and you can always call a client service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to manage. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from picking design templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will need a bit of understanding, however it’s nowhere near the quantity of knowledge you would need to in fact code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is overall structured with an user-friendly user-interface. They do tend to alter things regularly, however it most likely will not be enough to considerably hinder you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would recommend all prospective users get in with some standard technological literacy, it basically is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert service companies, people solely in e-commerce or network marketing, and even those offering B2B services would probably be most fit for ClickFunnels. ClickFunnels in basic does well with those providing more creative products or independent endeavors.
Obviously, you can always start from a blank funnel, and I do not believe you need to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, alright with the cost, and you need to make your traffic work for you better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially suggest it to anyone who wants to preserve a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
As for the direct consumer service, they have a chat feature inside the dashboard after you log in, but I’m not too delighted with it. They’ve normally been helpful for basic concerns and fundamental troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. I give ClickFunnels kudos for trying.
Furthermore, I’ve observed a consistency among evaluations mentioning bad experiences with client service. Especially, in instances when features have not worked as promised or when there were odd site malfunctions, customer care reps were supposedly either unresponsive or unhelpful. One notorious customer in particular recounts how, due to website mistake, some of his clients were locked out and how other non-paying visitors gained access to members-only material. When he called customer support, he discovered they were apathetic and unhelpful. It may be an odd, unlikely scenario, but it highlights the point.
General Support Rating
I would not state ClickFunnels fails in client assistance– I believe the group mostly comprehend that their services are not perfectly simple to use and/or involve tools new to their users, and they have put sufficient resources into their assistance to make it decent. Possibly most users, myself consisted of, would not state ClickFunnels has extraordinary customer assistance, however it mainly satisfies a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think most people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different web host or a different email marketing or a separate shopping cart option. Heck, you don’t even require a separate affiliate program. Everything is contained in one bundle. Keep in mind from earlier, if you calculate just how much you ‘d spend for all of these tools individually, you ‘d really end up investing less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of costs into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite affordable in its own right.
However, I do believe Leadpages is an awesome choice in some situations. If you wish to crank out landing pages quickly, without much personalization, LeadPages is terrific. This is initially what it was designed for … Simply choose a page that’s currently been made for you, that’s shown to convert, plug your own text and images into it, and drive traffic. The appeal is in the simpleness and lack of options.
Which should you choose?
Opt for ClickFunnels if you wish to develop a series of reliable, conversion enhanced funnel pages without finding out HTML.
Go with Leadpages if you’re looking for a budget marketing option that finishes the job. Produce lovely sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to patch together a billions different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one service, because it’s very time-consuming to run back and forth between programs, trying to make them speak to each other.
Go with Leadpages if you just need to produce a simple one-step landing page.
Choose ClickFunnels if you want to produce an actual funnel with several pages, together with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both use different things or rather various quantities of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical element they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you decide which software would be much better suited to your business.
One reason Builderall is great is it enables you to keep on top of a big proportion of your digital marketing strategy … all in one location. You can build marketing funnels, create blogs, style and automate your e-mail marketing and even develop apps.
As allowing you to create auto-responses for your email campaigns, it offers Facebook integration. You can, therefore, keep on top of your social networks leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall provides an affiliate program for users. With it being largely brand-new, becoming an affiliate would be useful as all their money currently goes towards the program.
Clickfunnels do not require an extra fee to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s rates are extremely reasonable. You basically receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you need to opt for. The answer depends on the type of organisation. If you are a small independent business with a restricted budget and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will need are on there and it will probably fit your needs well.
If you are a recognized or growing company looking to expand legitimately … Clickfunnels is the one for you. There should be an excellent reason all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ products bring. The truth that Builderall provides such a big quantity of features suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and make certain they are offered at a high requirement. If marketing funnels are your focus, it goes without saying that you ought to go for the software with the funnel feature being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your business will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application area and worth checking out.
Yeah, there are a couple of drawbacks: If you need a more hands-on option to your marketing needs with greater personalization abilities, you might wish to check out third party alternatives you can loop. If you are opting for ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful customer care agents, or some problems in the software application. You may also be frustrated by their self-promotion.
However you know what? Thinking about everything, I do not believe any of these surpass the strong landing page home builder, let alone other positives such as the short knowing curve, strong combinations, and excellent templates.
All-in-all, ClickFunnels is successful in its core goal– to make it simpler for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels reviews acknowledge it can be quite helpful for less internet-exposed business owners. I’m quite sure that for the vast majority of prospective users, the page contractor offers sufficient choice. If you’re looking first and foremost for a simple however solid sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.