Amazon Dotcom Secrets – Book Review

If you’ve been trying to find a book to check out that will take your marketing abilities to the next level, then keep reading this.

I recently finished reading DotCom Secrets by Russell Brunson. It was my 2nd time checking out the book and I discovered, much more, reading it the second time around.

It’s one of those books that you need to check out several times to completely understand it. And even then, it’s still insufficient.

Brunson said in the introduction of the book that his objective was to keep the book evergreen for years and years to come.

By evergreen, he wishes to keep the book relevant. Even with marketing methods continuously changing, this book will stay incredibly beneficial in marketing no matter the year (maybe not the year 2700, however you never ever understand).

What is in the book?

In the book, there are 5 various sections.

Area One; Ladders and Funnels

In this section, Brunson discusses value ladders and funnels.

The worth ladder is what you’re offering to your consumers. So to utilize the example in the book, the worth ladder for a dental practitioner would look something like this:

  • Teeth cleansing
  • Bleaching
  • Retainer
  • Cosmetic

Those 4 steps in this particular value ladder are examples of what a dental expert can provide.

The consumer comes in for a regular tooth cleaning. And then after the whitening, he up-sells the retainer by saying that you might benefit from the usage of a retainer.

Each step up the ladder, the rate goes up and up.

Think about your business and see what you can include in your worth ladder.


In the other parts of this section, Russell tells you how to best tackle beginning your sales funnel( s).

A funnel moves individuals through the sales procedure. The objective is to have them get in the funnel and transform as much of them as possible and have them return for more.

But prior to all of that, you initially have to figure out who your dream customers are. Russell made it quite clear in the book that without this knowledge, you will not prosper in running effective funnels.

I’m not going to try and ruin too much for you, but the last part of area one is “the 3 kinds of traffic”.

The three kinds of traffic are 1. traffic you control 2. traffic you do not control 3. traffic you own.
Brunson enters into terrific information on the three kinds of traffic so I recommend you take a look at the book on your own (click here for the DotCom Secrets).

Section Two; Your Communication/ Follow-up Funnel

In this section, Brunson discusses the appealing character and what it suggests for your funnels (if you don’t have an attractive character, then your funnels won’t achieve success).

The appealing character is someone customers can relate too (i.e somebody who remained in a comparable position as the customer, or an influencer of sorts).

Brunson likewise talks about the appropriate emails you need to send out to your consumers after they have signed up for your e-mail list. He even offers you scripts!

Before he liquidates the chapter, he provides you his “daily Seinfeld sequence” for emails. Who does not like Seinfeld?? This chapter was pure gold, so once again, I suggest you pick up a copy of the book to find out more!

Section Three; Funnelology Leading Your Customers to the Sale (Over and Over Again).

This area is all about funnels. How to develop them, how to handle them, how to use them in the very best possible method so you can see the best outcomes.

He talks about the various kinds of funnels and the correct way to use each of those, where to put them, and he discusses the building blocks of a funnel which was really cool to see.

I was surprised by simply how much details he handed out in this area. He could’ve kept back a little bit, but he went full throttle in offering detail.

Area Four; Funnels and Scripts.

In this section, Brunson goes over the various kinds of deals you can do for your funnels.
Do you understand what else he performs in this section? He offers more email scripts!

The scripts he gives work for the various kinds of funnels you run. For example; there is a chapter in this section titled “The Perfect Webinar” and because chapter, he provides you email scripts that work well for webinars that you are hosting.

And finally, he goes into greater information about the different kinds of funnels (i.e frontend funnel, middle and worth ladder funnel, and backend funnels).

Area Five; Clickfunnels.

In the last area, he shows you the power of Clickfunnels. For those of you who do not know what Clickfunnels is, it is just a site where you can pick and choose design templates for a funnel and modify it to your taste.

Check out Dotcom Secrets for FREE Here.

DotCom Secrets is a thorough refresher course in internet marketing. It’s the conclusion of Russell Brunson’s 10+ years of building his own multimillion-dollar services online and his experience assisting countless other individuals construct effective companies.

If you’ve invested any quantity of time in the world of internet marketing, then you’ve probably heard of Russell prior to. He’s authored a couple of books already and has actually constructed the fastest-growing non-venture-capital-backed SaaS organisation– ClickFunnels.

If you wish to achieve success selling online, you should absolutely take a look at ClickFunnels. They make it easy to try prior to you buy with a 14 day totally free trial.

Brunson is the real offer, therefore is DotCom Secrets. It’s complete of actual, actionable actions for structure and growing any company online. No gimmicks, no fluff.

It is essential to comprehend that even though I’m qualifying online marketing as if it’s something different entirely than plain old conventional marketing, it’s not. You might see online marketing and think “that’s for those internet expert people who offer courses and stuff. I have a brick and mortar service business, so that’s not for me” and completely ignore what I will say.

That’s when I would shout “WRONG”!

Call it what you want– digital marketing, online marketing, e-marketing– it’s all MARKETING.

I say this due to the fact that we’re getting to the point where we don’t even require to qualify shopping online as online shopping any longer, or stores online as e-commerce; it’s simply shopping and commerce.

It’s merely the method customer behavior is heading. Even for organisations that have a physical presence, most customers will have their very first interaction with the business online long before they ever appear in person.

Here are the truths: year after year, more people are spending more of their money online. Check this out from Business Insider (focus mine):.

The variety of online shoppers has actually grown by nearly 20 million from 2015 to 2016. And these 224 million consumers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. These customers are transacting more often, as the number of online deals has risen by 115 million from 2015 to 2016.

However is it truly all that unexpected? I’m not that surprised. You can purchase anything online at this point, even a significant other (they don’t ship through Prime, though, so it’s not worth it to wait on more than two days).

Realize that you need to understand how to reach and offer to individuals online? Excellent.

Continue reading.

Surpass the book. Take advantage of almost 50 pages of notes that serve as the perfect companion to DotCom Secrets.

Why DotCom Secrets?

Given the aforementioned realities about consumer behavior and the general instructions of marketing and commerce, understanding and mastering selling in the digital space has actually become essential.

Business that want to survive, grow, and grow now and into the future must for that reason comprehend how to reach and sell to people online.

It’s that easy.

Even if the sale takes place in digital area, or at least partially in digital area, doesn’t imply you require to reassess whatever you understand about sales and selling. A lot of the tried and real sales principles that have actually been utilized since companies first existed are still being utilized successfully, however they are being integrated and hybridized to optimal impact for the digital frontier.

From crossover sales to selling online one-for-one, there are a number of distinct tools, methods, and strategies particular to the online landscape that build on basic sales principles.

This blend of the old and the brand-new is at the foundation of what constitutes web marketing as we understand it today, and it is the focus of Russell Brunson’s (dare I say masterpiece?) DotCom Secrets.

If you wish to succeed online, you need to know what these methods are and how to utilize them.

Russell Brunson didn’t create the majority of the techniques and techniques in the book, nor does he declare to. You can discover informative items that likewise describe much of the subjects he presents in DotCom Secrets.

None of these other items, however, present the details in such an easy-to-follow format as DotCom Secrets. Oftentimes they also don’t take such a holistic approach.

In DotCom Secrets, Brunson intertwines all the small details that comprise an effective online business, while likewise ensuring the reader never ever loses sight of the big picture: rapid company development.

Not only does he break down how existing organisations successfully market and sell their items online, he provides a step-by-step blueprint for you to duplicate it within your own organisation. It has actually been my experience that this is the location where lots of comparable guides most importantly fall short. They concentrate on theory and fail on actionable details.

Simply put, if you want to discover how to offer online– be it physical items, digital items, coaching, or in-person services– you merely HAVE to read this book.


Brunson starts with the structure of revealing you how to figure out who your clients are, where they are online, how to find them, and how to get their attention. He calls it the Secret Formula. As soon as you’ve got their attention you can construct your offers, and BAM– you’ll be swimming in money within 12 hours …

Okay, so it’s not that simple.

Let me be clear: this book is not a guide to getting rich quick, making a fast dollar, or utilizing some loophole to rank on Google or Amazon.

The strength of this book is that the content is evergreen, implying it’ll be just as true tomorrow as it will be 10 years from now. Even if we have flying cars and jetpacks, there is no changing the psychology of why individuals purchase.

That hardwiring will be with us forever, which indicates that the tools you use to carry out the strategies in the book may change, but the strategies will remain the exact same. The staying power that the Secret Formula has is a testimony to Brunson’s ability to boil the variety of tools, strategies, and techniques to bite-sized and highly-actionable pieces.

What Are Sales Funnels?

After the breakdown of exactly how the Secret Formula works, the bulk of DotCom Secrets talks about the development and implementation of various types of sales funnels online.

What exactly are sales funnels?

Sales funnels are the sequence of interactions a customer has with a business online during the purchase procedure. It’s the literal pages they check out previously, throughout, and after they purchase something.

You might feel intimidated in the beginning, thinking about building sales funnels.

You can quash any issues or fears you have regarding the technical elements of structure sales funnels, or any webpages online for that matter, as quickly as you get this book.

Brunson does not want you to get hung up on this when you’re dealing with your technique.

This is NOT where business owners and entrepreneurs need to be spending their time. Everything gone over in the book can be produced easily, with no previous technical or coding understanding, using the drag-and-drop page home builder in ClickFunnels.

ClickFunnels was created by Russell Brunson so that entrepreneurs like you and I can concentrate on the important things that drive our business forward– not on the technical elements. My group and I use ClickFunnels and we enjoy it.

DotCom Secrets teaches and preaches the efficiency of a durable sales funnels, however if you believe you belong in the sophisticated positioning class you can avoid ideal to the complimentary 14-day trial to ClickFunnels, the fastest growing non-VC-backed SaaS business, here.

Whether or not you utilize a simplified option is up to you, however the concepts that drive the success of sales funnels apply across any variety of platforms. If you have the coding chops, even more power to you.

Sales funnels work and they work in a big method. It doesn’t matter if you utilize ready-made-software or if you do the work yourself.

When you have your own site and platform for offering things online (as you absolutely must), then by using sales funnels, as well as the concepts in DotCom Secrets, you’ll have the ability to manage this whole procedure. It it also essential to keep in mind that sales funnels aren’t just for offering products.

In Secrets, Brunson keeps this flexibility well within the book’s scope and constantly in focus. He sets out a number of methods for constructing sales funnels for any type of product or service.

It all starts with the Secret Formula (which isn’t that secret truly). By utilizing pre-frames, upsells, downsells, and more, Brunson describes how sales funnels can turn a 5- or 6-figure service into a 7- or 8-figure service– without any upward boundary for potential future growth.

At the danger of sounding like a broken record, this book isn’t about a get rich quick scheme. And I was skeptical at first that it might be yet another pump and dump info item.

Not the case in the least.

The appeal of Brunson’s description is that he focuses on the mental aspects at play that are impacting the decision-making of a customer. By doing things such as developing trust, allaying fears, and eliminating threat, DotCom Secrets details how you can not just increase the income potential of a single client, but you can likewise construct a lifelong fan of your company.

In this way, sales funnels are really no various than the standard selling procedure old school salespeople have actually been developing for decades. Sales funnels simply adapt sales letters, sales calls, and knocking on doors to the digital space and optimize the purchasing experience for your consumers and maximize your earnings.

So … Should I Read It?

If you’ve been interested enough to read this far, then this book is for you.

If you currently are or will in the future be offering things and discovering clients/customers from the web (i.e., practically all organisations), then the response is a wholehearted YES. Yes, this book is for you. If you read absolutely nothing else prior to you start offering online, read this book.

Russell Brunson’s insight isn’t restricted to living in between the covers of DotCom Secrets either.

He likewise supplies links to totally free digital resources that help readers internalize and act on the ideas presented in the book. Packed with extremely consumable graphics, funnel blueprints, sales scripts, and evergreen methods, this book has ended up being a (dog-eared) staple of the small library of company books I keep a shelf next to my desk.

Best of all, you can get a totally free copy (just pay shipping) directly from Russell Brunson at the link below. He’s not going to be giving this book away for free forever, so make sure you declare your copy before they are all gone– or prior to he begins charging what this book is really worth.

It deserves keeping in mind that Brunson isn’t handing out a PDF or a digital copy of his remarkable book. It’s a physical copy that you can touch and hold. You can write in the margins, copy the images, and emphasize vital passages.

You ought to see my copy. Every page is bright yellow and there’s a stack of dead highlighters beside my desk. I’ve been called a highlighter junkie before though, so that’s simply me.


The bottom line is that I enjoy DotCom Secrets. It is all information and no frills. The writing design is succinct and structured and the accompanying graphics are incredibly easy to understand and are “crafted for instantaneous recall.”.

Those are Brunson’s words, not mine, but he struck the nail on the head.

I know it looks like I have actually been gushing about this title and yes, I might have a guy crush on Russell Brunson, but for me this book has actually been a valuable tool. Marketing and sales in digital spaces can seem so overwhelming. There are a lot of moving pieces and variables that a book like DotCom Secrets that understands the madness in such a practical method truly stands apart from the crowd.

It’s complete of actual, actionable actions for building and growing any business online. And these 224 million buyers are investing more, as the overall amount spent online grew from $61 billion in the first quarter of 2015 to $68 billion in Q1 2016. Not just does he break down how present organisations effectively market and sell their products online, he supplies a detailed blueprint for you to duplicate it within your own service. Brunson starts with the foundation of showing you how to figure out who your customers are, where they are online, how to discover them, and how to get their attention. If you read absolutely nothing else prior to you begin offering online, read this book.

Next Steps

Check out Dotcom Secrets for FREE Here.

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