If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a genuine company marketing software application worth trying, or simply overhyped.
ClickFunnels has actually made a quite huge name for itself considering that it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a brief duration of time.
There is no denying it’s popular, however does that mean it’s worth it? Just how much can we trust the crowd on this one? It seems it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you pick to use it or not, it’s an important gamer anyone in e-commerce and online marketing ought to be familiar with. With some disadvantages, it’s certainly excellent.
ClickFunnels Review Overview
Here’s a brief list of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a great landing page builder, with a simple drag-and-drop editor
Simple and sufficient integrations that allow you to capture emails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to discover and utilize
Concentrated on generating its users more money
They offer a 2 week free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly transforming the online marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for companies and business owners to sell things online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started as a method to help Brunson and his team create funnels faster for various endeavors, as establishing funnels would normally take weeks. They soon understood their creation would be helpful to others and had fantastic potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to assist a site visitor to the checkout page.
There’s a less dull method of thinking about it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical components you call web traffic or site visitors. Your website visitors are taking a look around, inspecting things out. Your website is wonderfully designed, and your content is top notch!
Unfortunately, that still does not turn much of your visitors into customers. In a traditional shop, that’s like people walking into your shop but not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical store, you can talk your clients into buying something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel comes in– it’s designed to interest your clients’ through principles of psychology. The funnel works step-by-step, bring traffic in better and more detailed till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a lot of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the best features of ClickFunnels is its concentrate on making money for the user. They make it really simple to make your account, set up your content, and start taking payments. Plus, it’s pretty easy to pick everything up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Their page builder is a pretty important feature, and they’ve pulled it off well. When you get utilized to it, it’s a simple to utilize drag and drop home builder.
Integrated in A/B screening is great too. All you have to do is duplicate a page, make your changes, and pick the amounts of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels deals with API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll likewise find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s terrific to have actually things so centralized: I can construct my landing pages, develop forms and order forms, and activate emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re enabled a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not ideal, but it does a great task of packaging terrific tools together and making them accessible. It probably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is in general strong, it has quite a few locations that need work.
A little disadvantage is the rate. There are just two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial drawback, just another investment in your service, and like I’ve stated, you get a good package for it.
Lackluster Customer Service
Beyond that, client assistance is iffy at finest. In my experience, they’ve been great with basic concerns, but if you ask harder things, particularly about more advanced features, they will not be extremely handy.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product however I take a small concern with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the hype surrounding it. They have an excellent marketing for sure. From a user experience perspective, it can get noticeable. Once you sign up for the software application, you can attempt to take a look at the unbiased features of the software and incorporate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing methods.
This suggests you’ll discover yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do excellent things, but it’s likewise helped multiply quick rich plans, online courses, saturation of coaches and experts, and other spammy web online marketer stuff.
All of us understand the founder is a marketing wizard, however a lot of the product is connected to his brand name and his viewpoint. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s tough to not get the sensation that ClickFunnels spends more resources on self-promotion than required, particularly when some elements of their product (i.e., customer support) can still utilize some work.
This one isn’t on ClickFunnels however more on the community. While you have the capability to customize thoroughly within ClickFunnels, many individuals utilize comparable designs. Thinking about the appeal of ClickFunnels, this has caused a large amount of ClickFunnel-y looks drifting around. Diversity is essential.
Software Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some errors. This really doesn’t occur often, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of money.
It’s also hard to know when your pages are working or not, unless you constantly check or wait until you speak with angry customers. Barring uptime, I likewise deal with some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel changes frequently, the flow of creating brand-new pages and funnels modifications, a button will walk around, rates choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a service service.
Far too Simple
A criticism I’ve heard however don’t rather concur with personally: it’s too simple, and too costly for its simpleness. These criticisms tend to describe do-it-yourself techniques which can be more affordable upfront and yield more control over handling certain details. For less knowledgeable users who are generally looking for efficiency and an easy to utilize package of tools, I wouldn’t stress this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the pricier side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to try out the service, so at least you do not need to devote to a pricey strategy right away. If you pay annually instead of monthly, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however definitely not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty good job. I personally consider it a great investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the quantity of pages (100 ), sees (20,000), custom-made domains (3 ), and just some of the complete list of functions.
However, both plans have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, consisting of the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment product for your payment entrances); membership plans (another Backpack function, however unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, visits, and customized domains; priority assistance and template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I believe ClickFunnels could truly tidy up. We’ll enter into more detail in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re strong and you get whatever you require.
A/B split screening is a smaller sized feature, but absolutely a significant one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what portions of your traffic you want to see per page, letting you test conversion rates really handily. It’s a fantastic function and very easy to use.
I also believe ClickFunnels is overall versatile and simple for other settings, like your account information or integrations. Perhaps really tech literate people would find them restrictive (a common style among some criticisms), but as the service is supposed to be easy to use, I believed the standard functions were respectable.
There are many types of offered pre-made funnels, oriented to different types of services, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in clever auto-responding, but the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more efficient.
However are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided e-mail auto-responder to me, but perhaps I’m just cynical. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to devote special attention to it. In fact, I believe a large part of why I provided ClickFunnels a high score pertains to it being a truly solid landing page contractor. ClickFunnels ranges itself from page building software and advertises its funnel approach, but fact be told, I use it primarily for this landing page home builder.
Anyway, there is quite an array of design templates with excellent styles, though as you may expect, just the design templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise save certain templates and make individual page design templates, and it’s pretty simple to find them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop contractor. It’s a bit more complicated than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and components. You can have numerous sections per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s pretty simple to master. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box due to the fact that it’s an area, but if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a huge issue and the contractor provides you enough control without sacrificing ease of use, but it might be worth a reference.
Overall, I like the page home builder a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few different types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has quite a few significant partners you can add to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, simply click the one you want and add it.
The process for managing integrations is also simple, though you may need to inspect your 3rd party software’s documents to find precisely what ClickFunnels requires. Overall, you’ll find the process quite simple. Combinations are a little bit more technical conceptually than some features, such as the page home builder, so it’s much valued to have a really basic way of including and handling combinations.
Payment entrances get integrated and on other software platforms are simply called integrations, but on ClickFunnels they get a section different from integrations. They may likewise be understood to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations generally run smoothly and you do not need to worry much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t squander anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels uses is supplying tools that allow the less experienced to save money and time. That being the case, assessing ease of use is quite crucial.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I suggest new to the world of e-commerce and marketing– but the learning curve is far from difficult. For the majority of people, I would say the knowing curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books mentioned earlier in the review.
Anyway, ClickFunnels is certainly simpler than creating funnels on your own. They have a fair amount of paperwork, and it might not be ideal, however it appears to me like a lot of questions ought to be covered, and you can constantly contact a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from choosing design templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, however it’s nowhere near the quantity of understanding you would require to really code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, but it is general structured with an instinctive user-interface. They do tend to alter things often, but it probably will not be enough to significantly hamper you.
We give it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would recommend all prospective users enter with some basic technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some companies more than others.
Consultants, speakers, coaches, expert service companies, people exclusively in e-commerce or network marketing, and even those providing B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does well with those using more innovative products or independent ventures.
Obviously, you can constantly begin with a blank funnel, and I don’t believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, okay with the cost, and you require to make your traffic work for you much better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would specifically advise it to anyone who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that includes some subtleties. I commend ClickFunnels for having good documents on-site. I think their documents is just barely industry-standard for SaaS business, but still adequate. Their docs page has a series of classifications, each with their own posts. It might be simple, however content-wise it’s not too shabby.
As for the direct customer support, they have a chat function inside the dashboard after you visit, however I’m not too delighted with it. They’ve generally been practical for basic questions and standard troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. With one specific HTML publishing concern, they took three months to return to me. Already, I found out a workaround. The majority of users will not require that kind of support and to be honest, most SaaS business do not provide that level of support. I provide ClickFunnels congratulations for trying.
Additionally, I’ve noticed a consistency amongst reviews mentioning bad experiences with customer support. Especially, in circumstances when functions have actually not worked as promised or when there were weird site breakdowns, customer care reps were supposedly either unresponsive or unhelpful. One infamous reviewer in particular states how, due to site error, a few of his customers were locked out and how other non-paying visitors accessed to members-only content. When he contacted customer service, he found they were apathetic and unhelpful. It might be an odd, unlikely circumstance, however it shows the point.
General Support Rating
I would not state ClickFunnels fails in client support– I believe the group largely comprehend that their services are not completely easy to use and/or involve tools new to their users, and they have actually put enough resources into their assistance to make it decent. At least fundamental concerns will be answered, and they’re pretty responsive. Maybe most users, myself consisted of, would not say ClickFunnels has exceptional consumer assistance, however it primarily meets a bare minimum that makes it a minimum of good enough. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe many people will take a look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a different web host or a different e-mail marketing or a separate shopping cart option. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite budget-friendly in its own.
I do believe Leadpages is an amazing choice in some circumstances. If you want to crank out landing pages quickly, without much personalization, LeadPages is great.
So, which should you choose?
Go with ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without learning HTML.
Go with Leadpages if you’re searching for a spending plan marketing option that gets the job done. Create beautiful sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a gazillion different systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, due to the fact that it’s extremely time-consuming to run backward and forward in between programs, trying to make them speak to each other.
Choose Leadpages if you only require to create a basic one-step landing page.
Go with ClickFunnels if you want to create a real funnel with several pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use various things or rather different amounts of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can assist you choose which software application would be better suited to your company.
One reason Builderall is terrific is it enables you to keep on top of a large percentage of your digital marketing strategy … all in one location. You can build marketing funnels, develop blogs, style and automate your e-mail marketing and even produce apps.
In addition to enabling you to produce auto-responses for your email campaigns, it offers Facebook integration. You can, therefore, keep on top of your social networks leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly new, becoming an affiliate would be advantageous as all their money currently goes towards the program.
Clickfunnels do not need an extra fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s costs are extremely affordable. Especially when you think about the variety and variety of features their software offers. You basically get more digital marketing tools, for a lower cost. Nevertheless, don’t forget this might not be as much of an advantage as you believe. It’s crucial to remember the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you ought to go for. If you are a little independent service with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing company seeking to broaden legitimately … Clickfunnels is the one for you. There need to be a good reason why all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a big quantity of functions means they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are offered at a high standard. If marketing funnels are your focus, it goes without stating that you should go for the software with the funnel feature being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your service will all identify the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s good– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application area and worth trying.
Yeah, there are a couple of drawbacks: If you require a more hands-on option to your marketing requires with greater modification abilities, you may want to look into 3rd party choices you can loop. If you are going with ClickFunnels after all, you might find yourself unlucky and end up dealing with unhelpful customer care agents, or some problems in the software application. You might also be annoyed by their self-promotion.
You know what? Thinking about everything, I do not believe any of these surpass the solid landing page builder, let alone other positives such as the brief learning curve, strong combinations, and good templates.
I’m quite sure that for the vast majority of potential users, the page contractor uses sufficient option. If you’re looking initially and foremost for an easy but solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.