In DotCom Secrets, you discovered what sales funnels are, and how they can assist you sell your items online.
If you haven’t finished reading DotCom Secrets yet, then you must proceed and do that.
But if you have actually completed checking out one of my preferred books, then you should follow that up by getting Expert Secrets: The Underground Playbook For Creating a Mass Movement of People Who Will Pay For Your Advice.
Expert Secrets Review
Russell Brunson’s Expert Secrets is an must-read book that shares the secrets of creating a loyal following of fans who will purchase your items.
Inside, you’ll discover a comprehensive guide on how to become an expert in your niche and building a tribe of loyal fans, who resonate with your message and purchase your items.
That’s what Russell Brunson’s book, Expert Secrets is everything about and its a should read book for any marketer and business owner.
Here is what I’m going to be covering in my Expert Secrets review.
- What is Expert Secrets?
- An appearance inside Expert Secrets
- Expert Secrets Pricing
- Final Thoughts
If you’re already prepared to buy Expert Secrets you can get it for Free through this link.
What is Expert Secrets?
Expert Secrets is the follow-up to Russell Brunson’s best selling DotCom Secrets book.
It was released in 2017 and comes in at 265 pages long.
The book “Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice, Reviews” includes 5 different areas, with a total of 22 expert secrets. The very first 4 areas of the book set its structure. Here is an in depth evaluation of each of the 4 areas in our Expert Secrets Review.
In Russell’s hallmark design, you’ll get a lot of examples and stories where he shows how he created his own faithful following that turned ClickFunnels into a $100 million business.
At the time of this post, Expert Secrets has 4.5 stars and 168 consumer evaluations on Amazon.
The book is targeted at people trying to run 2 types of services. The first, is someone who wants to offer info items straight. This could be selling an ebook, a course, training or consulting.
The second type is somebody who wishes to utilize info products to grow their own organisation. This is what Russell did to grow ClickFunnel’s into a $100 million a year service.
An appearance inside Expert Secrets
Section 1: Creating your Mass Movement
Expert Secrets – Mass Movement
The beginning of the book is everything about discovering how to develop your mass motion.
Russell discovered that all mass movements have 3 things in common.
Brunson likewise teaches you how to find your target audience, and identifying those individuals who will respond best to your items. He also offers you ideas on how to write an excellent marketing message tailored specifically for your target audience.
Each focused on a future based cause that was bigger than themselves. Here Russell teaches you how to reveal individuals your new chance and get them to believe in your cause. He teaches how you can create true fans for yourself and your brand name.
They each provided their audience a new opportunity. Brunson teaches you how to present your new opportunity to your target market and how to convince them to pick your business or brand.
To become a leader (or expert), you initially require to determine what market you wish to serve.
The 3 core markets to choose from are wealth, health and relationships. Under these three core markets are hundreds of submarkets. For example, under wealth subjects that intrigue me consist of internet marketing, stock market investing and bitcoin.
What Russell highlights however is that these submarkets are still too broad. There is a lot competitors and it will be tough for you to stick out.
You need to drill down one more level into specific more niches.
If you were in the online marketing specific niche, you might decide to end up being an expert in composing daily e-mails, or marketing automation with ActiveCampaign. There’s less saturation in these specific niches which gives you a chance to find your own unique area to flourish.
When you’ve chosen your niche, you can then move on to establishing your Attractive Character.
Expert Secrets Attractive Character Russell enters into what it requires to create a personality that people want to follow and become like you. He reveals you how not to be boring and how to be persuasive. This is how you will start constructing the very first of your real fans.v
When that’s in place, it makes building your movement a lot easier because you can create your content and funnels based around it.
By the end of this area, you’ll understand precisely who you want to deal with, how to reach them, and what you need to do to provide the results they desire.
Section 2: Creating Beliefs
This area focuses on how to find out how to comprehend the minds of your fans to turn them into consumers.
Russell begins this area focusing on your “One Thing” aka “The Domino”. It’s the something you require to get somebody to think that will knock down all of their objections. This secret shows you the most important thing you require to encourage your target market to purchase from you.
As soon as you figure out your “one thing” the way he describes it, it will change the method you do business.
Then, in order to better get in touch with your audience, Russell speaks about developing your “the Epiphany Bridge”.
Expert Secrets – The Epiphany Bridge
This is the story that takes your audience though the psychological experience that got you delighted about the chance you are showing them.
And if you inform this story about how you got your own “aha” moment, and structure it in the way that Russell explains, then your audience will have the very same epiphany themselves about whatever you are speaking about.
This will get them thrilled to get more information about it on their own, and most notably, get them excited to purchase.
You will discover how to encourage people to purchase from you, through feelings and storytelling. Russell will also teach his secrets to get consumers to understand you and your brand.
I enjoy this part of the book, because this is where Russell teaches you the structure to becoming a better writer.
You’ll discover the “kinda like” bridge to help you streamline more complicated principles and how to get individuals to “feel” when listening to your stories.
Next you’ll learn more about a story framework called The Hero’s 2 Journeys and it’s a formula that motion pictures have actually been following for years.How to construct your individual brand name and story people can quickly associate with. You will discover how to achieve it through storytelling.
It’s a tested structure you can use for any story you want to inform.
However, Russell has actually streamlined the entire procedure into what he called the Epiphany Bridge Script. Combining the Hero’s Two Journey and the Epiphany Bridge together with a script on how to execute your character and story.
What’s cool is that you simply answer the 8 questions that he has actually created, and it will essentially write the story for you itself.
Russell teaches you how to break your customer’s incorrect beliefs and replace them with new beliefs via your epiphany bridge. Russell presents you to the three main beliefs you require to break in order to make sales. He teaches you how to accomplish it via your epiphany script.
Area 3: The Stack: Selling with Authenticity
The next area of the book is all about taking what you discovered in the first two sections and transforming that into sales.
The main point that Russell talks about here is the Stack Slide which helps you increase the overall value of your item.
Expert Secrets – Stack Slide
The Stack Slide is important to your marketing, especially when used on a sales page or inside a webinar. Russell reveals you how to efficiently construct your own and make it into your irresistible offer. You will learn how to offer your target market huge worth and what you require to provide to persuade them to buy from you.
As soon as you have this in place, you can offer it by means of an online webinar. Webinars are most likely the best technique to offer your item due to the fact that you can run numerous webinars each day, as frequently as you ‘d like.
And they don’t necessarily have to be live occasions. You can really simply do a single presentation and have it cost for months.
Russell has spent years doing live webinars so he might perfect the formula over time. When he got it right, he was able to make consistent sales day in and day out, netting him countless dollars.
This is what he called the Perfect Webinar, and he goes into excellent information of how this works.
Expert Secrets – Perfect Webinar
This secrets teaches you how to effectively sell your services online by means of a webinar and how to put the pieces together from section 2 to accomplish this.
You’ll discover how to structure your webinar to take a prospect from a state of interest to the point where they are ready to hand over their money for the value you are supplying them.
Despite the item, you can utilize this script to discuss how important your item is to your consumer (assuming it really is valuable) and how to market it properly throughout your webinar.
If you’ve been on any marketing associated webinars just recently, you most likely have already seen the Perfect Webinar in action. That’s due to the fact that it works and it’s quite simple for even novices to pick up.
Expert Secrets Pricing
You can discover the paperback edition of Expert Secrets on Amazon selling for $13.56. Or you can grab the Kindle version for $8.69.
If you want to get a quite huge discount rate, Russell is giving away Expert Secrets for free if you purchase through his site. All you need to do is pay shipping and handling, which comes out to $7.95.
I truly do suggest going through the main site to purchase the book. Because you’ll get to see straight one of the most effective sales funnels out there, and experience a few of the lessons first hand that you’ll learn in the book.
Plus you’ll be able to acquire the Expert Secrets audiobook through the funnel as well, if you choose that medium rather.
I thoroughly enjoyed Expert Secrets. Expert Secrets provides you an opportunity to access budget-friendly however high value organisation suggestions from someone who has an effective online business.
While there is no direct income associated with the book, the author assures the knowledge contained in the book will help enhance your web sales and marketing efforts, resulting in higher income.
By developing a following of crazy fans, you’re ensuring that you can construct a defensible moat around your company. You’re no longer at the mercy of other platforms like Facebook or Google.
Instead, you have individuals following every word you state, and buying when you want them too.
Expert Secrets is a book worth buying. If you are wanting to enhance your online marketing abilities, sales techniques or earnings, this book contains important knowledge.
It features a 100% satisfaction warranty, indicating you are not even on the hook if you aren’t delighted with the purchase.
Grab your copy of Expert Secrets here.