If you love marketing, you’ve most likely at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a genuine business marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself given that it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. I expect it’s not a surprise that individuals like ClickFunnels since it’s everything about making its users money. More particularly, it’s about giving services software application that assists them turn their website visitors into clients. It’s not surprising that ClickFunnels has grown so much in such a short period of time.
There is no rejecting it’s popular, but does that imply it’s worth it? How much can we trust the crowd on this one? It appears it’s simply another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and plenty of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you choose to use it or not, it’s an important gamer anyone in e-commerce and online marketing ought to be familiar with. With some downsides, it’s absolutely good.
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Easy and ample combinations that permit you to catch e-mails and take payments ideal inside ClickFunnels
Built with A/B testing capabilities
Easy to find out and utilize
Concentrated on earning its users more money
They provide a 2 week totally free trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in just three years it’s been, in the words of Forbes, “calmly reinventing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for services and entrepreneurs to sell stuff online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his creation, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his site here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started as a method to assist Brunson and his group produce funnels more quickly for various endeavors, as establishing funnels would usually take weeks. They quickly recognized their production would be helpful to others and had fantastic potential as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and rather of real ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still doesn’t turn numerous of your visitors into clients. In a brick and mortar store, that’s like people strolling into your store but not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical store, you can talk your clients into purchasing something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to attract your clients’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and more detailed up until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the best features of ClickFunnels is its concentrate on earning money for the user. They make it extremely simple to make your account, set up your material, and begin taking payments. Plus, it’s pretty easy to pick everything up– it’ll probably take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Numerous functions are really helpful here. I like how easy it is to duplicate pages, and the reality I can save design templates to be used again later. Their page home builder is a pretty essential function, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop builder.
Integrated in A/B testing is great too. All you need to do is duplicate a page, make your changes, and select the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll also find a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s terrific to have things so centralized: I can build my landing pages, develop types and order forms, and set off emails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise require to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is an excellent investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not best, but it does a great job of product packaging great tools together and making them available. It arguably saves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has numerous locations that need work.
A small disadvantage is the cost. There are only two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial disadvantage, just another investment in your company, and like I’ve stated, you get an excellent bundle for it.
Lackluster Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been great with basic questions, however if you ask more difficult things, specifically about more advanced functions, they will not be extremely practical.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item however I take a small concern with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into among their funnels, it’s difficult to escape the buzz surrounding it. They have a great marketing for sure. From a user experience viewpoint, it can get obtrusive. When you register for the software, you can try to look at the unbiased features of the software and incorporate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing methods.
This suggests you’ll discover yourself buying online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has assisted individuals do terrific things, however it’s likewise helped proliferate quick rich plans, online courses, saturation of coaches and specialists, and other spammy web marketer things.
All of us understand the creator is a marketing wizard, but a lot of the item is tied to his brand and his viewpoint. As much as I appreciate the landing page home builder, everything around it looks like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, specifically when some aspects of their product (i.e., client service) can still use some work.
While you have the ability to customize thoroughly within ClickFunnels, numerous people use similar styles. Thinking about the appeal of ClickFunnels, this has led to a large amount of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some errors. Though this really doesn’t happen frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of cash.
It’s also difficult to know when your pages are working or not, unless you continuously inspect or wait up until you hear from mad customers. Barring uptime, I likewise handle some glitches when I clone pages using the HTML publishing option.
User experience changes … a lot
The dashboard modifications frequently, the flow of creating new pages and funnels changes, a button will move around, pricing options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a service service.
Far too Simple
A criticism I’ve heard however don’t quite agree with personally: it’s too easy, and too expensive for its simplicity. These criticisms tend to describe do-it-yourself techniques which can be cheaper upfront and yield more control over managing particular information. For less experienced users who are generally looking for performance and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay annually rather of regular monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty excellent job.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), gos to (20,000), custom-made domains (3 ), and just some of the full list of functions.
However, both strategies have unlimited contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment item for your payment gateways); subscription plans (another Backpack feature, but unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, visits, and customized domains; concern assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I think ClickFunnels might truly tidy up. We’ll go into more information in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I believe they’re solid and you get whatever you need. They’re mainly instinctive and provide you a great quantity of control. The design template editor and combination management system are good examples of this and are really important functions, so I’ll be giving them different sections.
A/B split screening is a smaller function, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you wish to see per page, letting you test conversion rates really handily. It’s a great function and really easy to use.
I likewise think ClickFunnels is general flexible and straightforward for other settings, like your account details or integrations. Perhaps really tech literate people would find them limiting (a common theme among some criticisms), however as the service is supposed to be easy to use, I thought the basic functions were respectable.
There are numerous types of available pre-made funnels, oriented to various kinds of organisations, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in smart auto-responding, but the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more efficient.
However are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate unique attention to it. I think a large part of why I offered ClickFunnels a high rating has to do with it being a truly solid landing page builder. ClickFunnels ranges itself from page building software application and advertises its funnel technique, but fact be told, I utilize it mainly for this landing page contractor.
Anyhow, there is quite a range of templates with great styles, though as you might anticipate, just the templates developed by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too hard.
You can also save particular design templates and make personal page templates, and it’s pretty simple to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll basically be dealing with a drag and drop home builder. It’s a bit more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and elements. Think of these parts as fitting within each other (this post has a valuable diagram). Basically: rows, columns, and elements go within areas. You can have numerous areas per page. Rows and columns go inside areas, however columns specifically go into rows. In this manner you can have a row with one column, or as much as 4. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box because it’s a section, but if I was hovering over an aspect, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or modified.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a huge issue and the home builder provides you enough manage without compromising ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes creating your landing page very easy, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Integrations are exactly what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a few various kinds of combinations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you might include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has numerous significant partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or simply click the search bar, and they’ll show up. It’s pretty obvious, just click the one you want and include it.
The process for managing integrations is likewise straightforward, though you might need to check your third party software’s documentation to find exactly what ClickFunnels requires. In general, you’ll find the process pretty easy. Combinations are a bit more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have a very basic method of adding and managing combinations.
Associated with integrations are payment gateways. Payment gateways get integrated and on other software platforms are simply called combinations, however on ClickFunnels they get an area separate from integrations. They might also be understood to ClickFunnels as billing combinations. Payment gateways are also what they sound like: they’re the integrations that enable your consumers to pay for your stuff. Your store will not actually be much of a store unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations typically run efficiently and you do not need to worry much about them.
Reduce of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t lose any more time with ‘tech guys!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels offers is offering tools that enable the less experienced to save money and time. That being the case, assessing ease of use is quite crucial.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the learning curve is far from impossible. For many people, I would state the learning curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out earlier in the evaluation.
Anyway, ClickFunnels is definitely simpler than creating funnels on your own. They have a fair amount of documents, and it might not be ideal, however it appears to me like most questions should be covered, and you can always get in touch with a customer service agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from selecting design templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, however it’s nowhere near the amount of knowledge you would require to really code the funnels– it’s things you can determine by Googling around or going to the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, however it is total streamlined with an intuitive user-interface. They do tend to alter things regularly, however it probably won’t suffice to considerably hinder you.
We offer it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would suggest all potential users go into with some basic technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some services more than others.
Professional, speakers, coaches, professional service providers, people solely in e-commerce or network marketing, and even those offering B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those offering more creative items or independent ventures.
Obviously, you can always begin with a blank funnel, and I don’t believe you need to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller service, alright with the price, and you require to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would particularly suggest it to anyone who wants to keep a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
As for the direct consumer service, they have a chat function inside the control panel after you log in, but I’m not too happy with it. They’ve normally been handy for basic concerns and basic troubleshooting … however when I’ve had more innovative questions, I’ve found them quite unhelpful. I give ClickFunnels kudos for attempting.
Additionally, I’ve seen a consistency among evaluations explaining disappointments with customer service. Especially, in instances when functions have actually not worked as promised or when there were strange site breakdowns, customer care associates were apparently either unresponsive or unhelpful. One infamous reviewer in particular states how, due to website error, a few of his clients were locked out and how other non-paying visitors accessed to members-only content. When he contacted client service, he discovered they were apathetic and unhelpful. It might be a strange, improbable circumstance, however it highlights the point.
General Support Rating
I would not state ClickFunnels fails in client assistance– I think the group mostly understand that their services are not perfectly easy to utilize and/or include tools new to their users, and they have actually put sufficient resources into their assistance to make it good. Possibly most users, myself included, would not say ClickFunnels has extraordinary consumer support, but it mainly fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe many people will take a look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t require a different web host or a different email marketing or a separate shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is quite budget-friendly in its own right.
However, I do think Leadpages is an awesome option in some circumstances. If you want to crank out landing pages rapidly, without much personalization, LeadPages is great. This is initially what it was designed for … Simply select a page that’s currently been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The beauty is in the simplicity and absence of choices.
Which should you pick?
Go with ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re looking for a budget plan marketing option that does the job. Produce stunning sales pages without knowing a lick of code.
Go with ClickFunnels if you don’t wish to cobble together a gazillion different systems to produce a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, because it’s really time-consuming to run back and forth in between programs, trying to make them speak with each other.
Opt for Leadpages if you just require to create a simple one-step landing page.
Go with ClickFunnels if you want to produce a real funnel with numerous pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer different things or rather different quantities of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software would be better fit to your service.
One factor Builderall is excellent is it enables you to keep top of a large proportion of your digital marketing strategy … all in one place. You can build marketing funnels, create blogs, design and automate your e-mail marketing and even create apps.
As enabling you to develop auto-responses for your email campaigns, it provides Facebook combination. You can, therefore, keep top of your social networks leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be beneficial as all their cash currently goes towards the program. This is different from more established companies, who can invest the majority of their cash into advertising. As Builderall is fairly new, so is its neighborhood. If you are severe about joining you have a good opportunity of becoming a successful member of their program.
Clickfunnels do not need an extra cost to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
General though, Builderall’s costs are really reasonable. You essentially get more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you ought to go for. If you are a little independent organisation with a restricted budget and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing organisation looking to broaden legally … Clickfunnels is the one for you. There must be an excellent reason all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ products bring. The reality that Builderall provides such a big quantity of features implies they spread themselves thin.
Clickfunnels focus on a couple of aspects and make certain they are offered at a high requirement. So if marketing funnels are your focus, it goes without stating that you must go for the software with the funnel feature being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your business will all identify the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth trying out.
Yeah, there are a few downsides: If you require a more hands-on solution to your marketing needs with higher personalization abilities, you may want to look into 3rd party options you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer support agents, or some problems in the software application. You might likewise be annoyed by their self-promotion.
However you know what? Thinking about whatever, I do not believe any of these surpass the strong landing page home builder, not to mention other positives such as the short knowing curve, solid integrations, and great design templates.
I’m quite sure that for the vast majority of potential users, the page builder offers enough choice. If you’re looking initially and foremost for a simple but strong sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.