If you’ve been in the world of digital marketing, you’ve most likely a minimum of become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a legitimate service marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself since it started, turning into one of the largest marketing SaaS (Software as a Service) companies around. I expect it’s no surprise that people enjoy ClickFunnels considering that it’s all about making its users money. More specifically, it’s about offering services software application that assists them turn their website visitors into consumers. It’s not surprising that ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, however does that indicate it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you select to utilize it or not, it’s an important player anybody in e-commerce and online marketing should be familiar with. With some drawbacks, it’s definitely good.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a great landing page builder, with a simple drag-and-drop editor
Easy and adequate combinations that allow you to catch e-mails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to discover and use
Concentrated on generating its users more money
They provide a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply 3 years it’s been, in the words of Forbes, “calmly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for organisations and entrepreneurs to sell things online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his creation, and for good factor. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started as a way to assist Brunson and his team create funnels faster for various ventures, as establishing funnels would normally take weeks. They soon understood their production would be useful to others and had fantastic potential as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a website visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual components to put down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
That still does not turn many of your visitors into customers. In a traditional store, that’s like individuals strolling into your shop but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical store, you can talk your clients into buying something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s designed to interest your customers’ through principles of psychology. The funnel works detailed, bring traffic in better and better until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is intended to save you energy and time– to do what otherwise requires a lot of technological proficiency and/or a selection of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best things about ClickFunnels is its focus on earning money for the user. They make it really easy to make your account, installed your content, and begin taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Many features are very helpful here. I like how easy it is to duplicate pages, and the fact I can conserve design templates to be utilized once again later on. Their page contractor is a pretty essential function, and they’ve pulled it off well. As soon as you get used to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is excellent too. All you have to do is replicate a page, make your modifications, and choose the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels manages API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to manage.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s excellent to have things so centralized: I can develop my landing pages, produce forms and order forms, and trigger emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not best, however it does a fantastic task of packaging excellent tools together and making them available. It perhaps saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has many locations that need work.
A small drawback is the price. There are only 2 pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial downside, just another financial investment in your company, and like I’ve stated, you get an excellent package for it.
Dull Customer Service
Beyond that, client support is iffy at finest. In my experience, they’ve been fine with fundamental concerns, but if you ask them harder things, particularly about advanced features, they won’t be really practical.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their item but I take a slight issue with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to get away the hype surrounding it. They have a great marketing for sure. From a user experience perspective, it can get obtrusive. As soon as you sign up for the software application, you can attempt to look at the objective features of the software and incorporate it into your own workflow, or you’ll be lost and required to discover Russell Brunson’s marketing techniques.
This indicates you’ll find yourself purchasing online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts consists of individuals bragging about just how much cash they made and flashing their sports cars. These numbers are genuine, the users provide an impression that they’re more focused on making fast cash rather than developing terrific items and services. ClickFunnels has assisted individuals do excellent things, however it’s likewise helped multiply fast abundant schemes, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
We all know the creator is a marketing wizard, however a lot of the product is connected to his brand name and his approach. As much as I appreciate the landing page builder, everything around it looks like an extension of Brunson’s platform.
In some cases it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than needed, particularly when some elements of their product (i.e., customer care) can still use some work.
This one isn’t on ClickFunnels but more on the community. While you have the ability to customize extensively within ClickFunnels, many people use similar designs. Considering the appeal of ClickFunnels, this has actually caused a large amount of ClickFunnel-y looks drifting around. Variety is necessary.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some errors. This truly does not happen typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a great deal of money.
It’s also hard to understand when your pages are working or not, unless you continuously examine or wait until you speak with mad consumers. Disallowing uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel changes frequently, the circulation of developing brand-new pages and funnels changes, a button will walk around, prices choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a business option.
Way too Simple
Finally, a criticism I’ve heard but do not quite agree with personally: it’s too simple, and too costly for its simpleness. These criticisms tend to describe do-it-yourself techniques which can be more affordable in advance and yield more control over handling specific information. Nevertheless, for less knowledgeable users who are generally looking for effectiveness and an easy to use package of tools, I wouldn’t emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two prices plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay annually rather of monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but certainly not similar) service which starts at $25 a month. However, it is important to bear in mind ClickFunnels’ main service is to make funnels more efficient, and it does a respectable task. I personally consider it an excellent financial investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only a few of the complete list of functions.
Nevertheless, both strategies have endless contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you define a product as a one-time payment item for your payment entrances); subscription plans (another Backpack feature, but unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, check outs, and customized domains; concern support and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not worry, it is puzzling. This part I believe ClickFunnels might actually clean up. We’ll go into more information in the following area of this ClickFunnels review.
To summarize the differences, StartUp basically brings the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels features. You can see the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get everything you need.
A/B split screening is a smaller function, however absolutely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s a terrific function and extremely easy to use.
I likewise think ClickFunnels is general versatile and simple for other settings, like your account information or integrations. Perhaps extremely tech literate individuals would find them restrictive (a common theme amongst some criticisms), but as the service is expected to be easy to use, I believed the standard functions were respectable.
There are numerous kinds of offered pre-made funnels, oriented to different kinds of companies, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is wise analytics that result in clever auto-responding, but the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy email auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit special attention to it. I believe a big part of why I gave ClickFunnels a high rating has to do with it being a really solid landing page contractor. ClickFunnels distances itself from page structure software and advertises its funnel technique, but reality be told, I utilize it mainly for this landing page builder.
Anyway, there is rather an array of templates with great designs, though as you might anticipate, just the design templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve particular templates and make individual page design templates, and it’s pretty easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
When you open your pages in the editor, you’ll basically be working with a drag and drop home builder. It’s a little bit more complicated than some other light page builders, but it’s still easy to use.
The editor uses a page structure with four primary parts: areas, rows, columns, and components. You can have numerous areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s quite simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box since it’s a section, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a big problem and the home builder offers you enough control without compromising ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes developing your landing page extremely simple, and it serves ClickFunnels’ objective: to make it easier for you to make money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of integrations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or simply click the search bar, and they’ll come up. It’s pretty obvious, simply click the one you want and include it.
The procedure for handling combinations is also uncomplicated, though you may have to check your 3rd party software application’s paperwork to discover precisely what ClickFunnels requires. Overall, you’ll find the process quite basic. Integrations are a little more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have an extremely basic method of including and handling integrations.
Related to combinations are payment entrances. Payment entrances get incorporated and on other software platforms are simply called combinations, however on ClickFunnels they get an area different from combinations. They might likewise be known to ClickFunnels as billing combinations. Payment entrances are likewise what they seem like: they’re the integrations that permit your customers to spend for your stuff. Your store won’t actually be much of a shop unless you’re utilizing a payment entrance.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations usually run efficiently and you don’t require to fret much about them.
Ease of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste anymore time with ‘tech guys!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels uses is supplying tools that permit the less skilled to save money and time. That holding true, evaluating ease of use is quite important.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– but the learning curve is far from difficult. For many people, I would say the knowing curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed previously in the review.
Anyway, ClickFunnels is certainly much easier than developing funnels by yourself. They have a reasonable quantity of documentation, and it may not be best, however it seems to me like most concerns should be covered, and you can always call a customer support representative if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings regarding email integrations or payment processors will require a bit of understanding, but it’s nowhere near the quantity of understanding you would need to actually code the funnels– it’s stuff you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is total streamlined with an user-friendly user-interface. They do tend to alter things often, however it probably will not suffice to significantly obstruct you.
We offer it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would recommend all prospective users enter with some fundamental technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Consultants, speakers, coaches, expert service providers, people solely in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those using more creative products or independent endeavors.
Obviously, you can constantly start from a blank funnel, and I don’t think you ought to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized business, okay with the price, and you require to make your traffic work for you better, I question you ‘d be losing your money or time with ClickFunnels. I would especially recommend it to anyone who wants to maintain a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client assistance is an area that consists of some subtleties. I applaud ClickFunnels for having decent documentation on-site. I believe their documentation is just barely industry-standard for SaaS business, but still adequate. Their docs page has a series of categories, each with their own posts. It might be easy, but content-wise it’s not too shabby.
When it comes to the direct customer support, they have a chat feature inside the dashboard after you visit, however I’m not too delighted with it. They’ve usually been valuable for basic questions and fundamental troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them quite unhelpful. With one particular HTML publishing concern, they took three months to return to me. By then, I figured out a workaround. Most users will not require that type of support and to be sincere, many SaaS business do not provide that level of support. So I provide ClickFunnels kudos for attempting.
Additionally, I’ve observed a consistency amongst reviews pointing out disappointments with client service. Especially, in circumstances when features have actually not worked as assured or when there were weird website malfunctions, customer support reps were supposedly either unresponsive or unhelpful. One infamous customer in particular recounts how, due to website error, some of his consumers were locked out and how other non-paying visitors accessed to members-only material. When he got in touch with customer care, he discovered they were apathetic and unhelpful. It may be an unusual, unlikely circumstance, but it illustrates the point.
Overall Support Rating
I would not state ClickFunnels stops working in customer assistance– I think the team mostly comprehend that their services are not completely simple to utilize and/or include tools new to their users, and they have put adequate resources into their assistance to make it decent. Maybe most users, myself included, would not say ClickFunnels has extraordinary client assistance, but it primarily meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think many people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different web host or a different email marketing or a different shopping cart service. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d really end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite economical in its own right.
I do believe Leadpages is a remarkable option in some scenarios. If you want to crank out landing pages quickly, without much modification, LeadPages is excellent.
So, which should you choose?
Opt for ClickFunnels if you wish to develop a series of effective, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re trying to find a budget plan marketing alternative that does the job. Develop gorgeous sales pages without knowing a lick of code.
Choose ClickFunnels if you do not want to cobble together a billions various systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, because it’s really lengthy to run back and forth in between programs, trying to make them talk to each other.
Opt for Leadpages if you just require to produce a simple one-step landing page.
Choose ClickFunnels if you want to develop a real funnel with several pages, along with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide various things or rather various amounts of things.
Builderall takes the method of offering as many digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can assist you choose which software application would be much better fit to your service.
One reason Builderall is fantastic is it permits you to continue top of a large proportion of your digital marketing technique … all in one place. You can develop marketing funnels, produce blog sites, design and automate your e-mail marketing and even produce apps.
As allowing you to produce auto-responses for your e-mail projects, it provides Facebook integration. You can, therefore, continue top of your social networks leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being largely brand-new, ending up being an affiliate would be useful as all their cash presently goes towards the program. This is different from more established companies, who can invest the majority of their money into marketing. As Builderall is fairly new, so is its community. So, if you are serious about joining you have a great chance of becoming an effective member of their program.
Clickfunnels do not require an additional cost to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Total though, Builderall’s prices are extremely reasonable. Specifically when you consider the variety and number of features their software application offers. You basically receive more digital marketing tools, for a lower expense. However, don’t forget this may not be as much of a benefit as you believe. It’s crucial to bear in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you must go for. If you are a small independent company with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing service looking to expand legally … Clickfunnels is the one for you. There must be a great reason all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a big quantity of features implies they spread themselves thin.
Clickfunnels focus on a couple of aspects and make sure they are used at a high standard. So if marketing funnels are your focus, it goes without stating that you must opt for the software application with the funnel feature being the main focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software application area and worth experimenting with.
Yeah, there are a few disadvantages: If you need a more hands-on solution to your marketing requires with greater personalization capabilities, you might wish to check out 3rd party alternatives you can tie together. If you are going with ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer service agents, or some glitches in the software. You may likewise be irritated by their self-promotion.
However you understand what? Thinking about everything, I do not think any of these exceed the strong landing page contractor, let alone other positives such as the brief learning curve, strong combinations, and great design templates.
I’m quite sure that for the large majority of potential users, the page builder offers adequate option. If you’re looking initially and foremost for a simple however strong sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.