If you’ve been in the world of digital marketing, you’ve most likely a minimum of become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a genuine organisation marketing software worth attempting, or simply overhyped.
ClickFunnels has actually made a quite huge name for itself because it started, ending up being one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a short period of time.
There is no rejecting it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s just another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you select to utilize it or not, it’s an important player anyone in e-commerce and online marketing should be familiar with. With some disadvantages, it’s certainly excellent.
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is an excellent landing page contractor, with an easy drag-and-drop editor
Very easy and adequate integrations that enable you to capture emails and take payments best inside ClickFunnels
Constructed with A/B testing capabilities
Easy to find out and utilize
Concentrated on generating its users more cash
They provide a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply three years it’s been, in the words of Forbes, “quietly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for companies and business owners to offer things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to assist Brunson and his group develop funnels more quickly for different endeavors, as establishing funnels would normally take weeks. They soon recognized their development would be beneficial to others and had great possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a website visitor to the checkout page.
There’s a less dull method of thinking about it. Action 1: Imagine a funnel. Action 2: Imagine this funnel remains in truth a metaphor, and instead of real components to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your site visitors are browsing, checking things out. Your site is beautifully created, and your material is top notch!
That still does not turn many of your visitors into clients. In a physical store, that’s like individuals strolling into your store but not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your clients into purchasing something.
In a digital store, you might be a bit more distant from your visitors. This is where your funnel is available in– it’s created to interest your customers’ through concepts of psychology. The funnel works detailed, bring traffic in better and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a great deal of technological efficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the very best things about ClickFunnels is its focus on generating income for the user. They make it extremely simple to make your account, put up your content, and start taking payments. Plus, it’s quite simple to choose everything up– it’ll most likely take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Quite a few functions are extremely beneficial here. I like how simple it is to duplicate pages, and the reality I can save templates to be utilized once again later on. Their page contractor is a quite important function, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is great too. All you need to do is replicate a page, make your modifications, and pick the quantities of your traffic you want to see variation A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s great to have actually things so centralized: I can develop my landing pages, develop types and order forms, and set off e-mails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, however it does a terrific job of packaging fantastic tools together and making them accessible. It perhaps conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is in general strong, it has several locations that need work.
A little downside is the rate. There are only two prices choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, just another financial investment in your organisation, and like I’ve said, you get a great package for it.
Uninspired Customer Service
Beyond that, customer assistance is iffy at best. In my experience, they’ve been fine with standard questions, but if you ask them more difficult things, particularly about more advanced features, they will not be really valuable.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item however I take a slight problem with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to get away the buzz surrounding it. They have a great marketing for sure. From a user experience perspective, it can get interfering. As soon as you sign up for the software application, you can try to take a look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing techniques.
This indicates you’ll find yourself buying online courses, books, participating in seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped people do great things, however it’s also assisted multiply fast abundant plans, online courses, saturation of coaches and specialists, and other spammy internet marketer things.
We all know the founder is a marketing wizard, however a lot of the product is connected to his brand and his viewpoint. As much as I value the landing page contractor, everything around it looks like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than required, specifically when some elements of their item (i.e., customer support) can still utilize some work.
While you have the ability to tailor extensively within ClickFunnels, many people use similar designs. Considering the appeal of ClickFunnels, this has led to a big amount of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some mistakes. This actually doesn’t happen frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise tough to know when your pages are working or not, unless you constantly inspect or wait till you speak with angry consumers. Barring uptime, I likewise deal with some problems when I clone pages using the HTML publishing alternative.
User experience changes … a lot
The control panel modifications frequently, the flow of developing brand-new pages and funnels changes, a button will move around, prices choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s an organisation solution.
A criticism I’ve heard but do not rather agree with personally: it’s too basic, and too costly for its simplicity. These criticisms tend to refer to do-it-yourself methods which can be less expensive upfront and yield more control over managing certain information. For less skilled users who are generally looking for performance and an easy to utilize bundle of tools, I would not stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay each year instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit large huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty good job. I personally consider it a great financial investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), gos to (20,000), customized domains (3 ), and only some of the complete list of functions.
However, both strategies have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment entrances); membership strategies (another Backpack function, however unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, check outs, and custom-made domains; top priority assistance and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t worry, it is confusing. This part I believe ClickFunnels could truly tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
To sum up the differences, StartUp essentially brings the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels features. You can see the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re strong and you get whatever you require. They’re largely user-friendly and give you a great quantity of control. The template editor and combination management system are good examples of this and are extremely important functions, so I’ll be providing separate areas.
A/B split screening is a smaller function, but certainly a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you want to see per page, letting you test conversion rates very conveniently. It’s a great function and very easy to use.
I also believe ClickFunnels is total versatile and straightforward for other settings, like your account details or integrations. Perhaps extremely tech literate individuals would find them limiting (a common theme among some criticisms), however as the service is supposed to be easy to use, I believed the standard functions were respectable.
There are many kinds of readily available pre-made funnels, oriented to different types of businesses, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, however it’s a little more complex. The main objective of Follow-Up Funnels is wise analytics that lead to wise auto-responding, however the auto-responding involves general delivery along with e-mail, and a few other goodies. Together With Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program much easier and more effective.
Are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, however possibly I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to commit unique attention to it. In fact, I think a big part of why I gave ClickFunnels a high ranking involves it being a truly solid landing page home builder. ClickFunnels distances itself from page building software application and advertises its funnel approach, however fact be told, I utilize it mainly for this landing page builder.
Anyhow, there is rather a selection of design templates with great designs, though as you may expect, just the design templates created by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too tough.
You can also save specific design templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop contractor. It’s a little more complicated than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and elements. You can have several areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s pretty simple to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over an aspect, it would be orange.
You can also edit by section, row, column, and so on, by means of the side bar. All the little details and parts of your page can be moved or changed.
A little criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a big issue and the contractor offers you enough control without sacrificing ease of use, but it might be worth a mention.
In general, I like the page home builder a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Combinations are exactly what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a few different kinds of combinations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. You might include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has many notable partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or simply click the search bar, and they’ll turn up. It’s quite obvious, just click the one you want and include it.
The procedure for handling integrations is also uncomplicated, though you may have to examine your third party software application’s documentation to discover precisely what ClickFunnels needs. In general, you’ll find the procedure quite easy. Integrations are a bit more technical conceptually than some features, such as the page home builder, so it’s much valued to have an extremely easy method of including and handling integrations.
Payment gateways get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get an area separate from integrations. They may also be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any problems including it to ClickFunnels. In my experience, these combinations usually run smoothly and you do not require to fret much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t lose any more time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is providing tools that permit the less experienced to conserve time and money. That being the case, assessing ease of use is quite important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I imply new to the world of e-commerce and marketing– however the learning curve is far from impossible. For many people, I would say the learning curve would be simply a couple hours max. If you’re truly behind, pick up Russell Brunson’s books discussed earlier in the review.
Anyway, ClickFunnels is definitely simpler than creating funnels by yourself. They have a fair quantity of paperwork, and it may not be ideal, however it appears to me like the majority of questions must be covered, and you can always get in touch with a client service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing process, from choosing design templates to the drag and drop editor.
Some settings concerning email combinations or payment processors will require a bit of understanding, however it’s nowhere near the quantity of understanding you would require to actually code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, but it is overall streamlined with an intuitive user-interface. They do tend to alter things regularly, but it most likely will not be enough to substantially hamper you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all possible users go into with some basic technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some businesses more than others.
Consultants, speakers, coaches, expert company, people exclusively in e-commerce or network marketing, and even those providing B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general does well with those using more innovative products or independent endeavors. The pre-made funnels are highly oriented towards these industries: for example, if you’re a floral designer, you might discover the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re attempting to center whatever around yourself and your brand name, there would be good support too. The same chooses people offering material like courses or books.
Obviously, you can constantly start from a blank funnel, and I don’t believe you ought to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized business, alright with the cost, and you require to make your traffic work for you much better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would especially advise it to anybody who wants to keep a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that consists of some nuances. I commend ClickFunnels for having good documentation on-site. I believe their paperwork is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of categories, each with their own posts. It may be basic, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too delighted with it. They’ve usually been practical for simple concerns and fundamental troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. I provide ClickFunnels congratulations for attempting.
Furthermore, I’ve noticed a consistency among reviews pointing out bad experiences with client service. When he contacted client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels fails in customer support– I think the group largely comprehend that their services are not completely easy to use and/or include tools new to their users, and they have put sufficient resources into their support to make it decent. A minimum of fundamental concerns will be answered, and they’re quite responsive. Maybe most users, myself consisted of, would not state ClickFunnels has extraordinary customer assistance, however it mainly fulfills a bare minimum that makes it a minimum of sufficient. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think many people will take a look at … Price and ease of use.
When it comes to cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t need a different web host or a different email marketing or a separate shopping cart option. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own.
However, I do believe Leadpages is an awesome choice in some circumstances. If you want to crank out landing pages rapidly, without much modification, LeadPages is great. This is initially what it was created for … Simply pick a page that’s already been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The appeal remains in the simpleness and lack of alternatives.
So, which should you select?
Opt for ClickFunnels if you wish to produce a series of effective, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re looking for a spending plan marketing choice that does the job. Create lovely sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t wish to cobble together a billions different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, because it’s really lengthy to run back and forth in between programs, trying to make them speak with each other.
Choose Leadpages if you only need to produce a basic one-step landing page.
Opt for ClickFunnels if you wish to create an actual funnel with several pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both provide different things or rather different amounts of things.
Builderall takes the technique of offering as many digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They provide a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you choose which software would be better fit to your business.
One factor Builderall is fantastic is it enables you to keep top of a large proportion of your digital marketing technique … all in one location. You can construct marketing funnels, create blogs, style and automate your email marketing and even produce apps.
As well as permitting you to create auto-responses for your email projects, it uses Facebook integration. You can, therefore, keep top of your social networks leads too without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, ending up being an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels don’t require an extra charge to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
General though, Builderall’s prices are extremely sensible. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you ought to go for. If you are a little independent business with a restricted budget plan and time to spare to wrap your head around Builderall, then go for that one.
However, if you are an established or growing organisation aiming to broaden legally … Clickfunnels is the one for you. There must be a good reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall provides such a large amount of functions suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and ensure they are used at a high standard. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel function being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your organisation will all identify the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s good– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth checking out.
Yeah, there are a few downsides: If you need a more hands-on solution to your marketing needs with higher personalization capabilities, you may want to look into third party choices you can loop. If you are opting for ClickFunnels after all, you may find yourself unlucky and wind up dealing with unhelpful customer support agents, or some glitches in the software. You may also be frustrated by their self-promotion.
However you know what? Considering everything, I don’t think any of these outweigh the strong landing page builder, let alone other positives such as the brief knowing curve, solid integrations, and great templates.
All-in-all, ClickFunnels succeeds in its core goal– to make it easier for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels evaluations acknowledge it can be quite beneficial for less internet-exposed entrepreneurs. I’m quite sure that for the large majority of potential users, the page contractor uses adequate choice. If you’re looking primarily for an easy however solid sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.