If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a legitimate business marketing software application worth attempting, or simply overhyped.
ClickFunnels has actually made a pretty big name for itself considering that it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief duration of time.
There is no rejecting it’s popular, however does that suggest it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another website and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you pick to utilize it or not, it’s a crucial gamer anybody in e-commerce and internet marketing must be familiar with. Before you leap in, what’s our rating? I’ll put it at a strong 4 stars. With some disadvantages, it’s definitely good. Keep reading to learn why!
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is a good landing page contractor, with an easy drag-and-drop editor
Easy and sufficient combinations that enable you to catch e-mails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and utilize
Focused on generating its users more cash
They offer a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply three years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it simpler for organisations and business owners to offer stuff online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s made a fortune, not only from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels began as a method to assist Brunson and his group produce funnels more quickly for different ventures, as developing funnels would normally take weeks. They soon understood their production would be useful to others and had excellent prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to direct a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical components you call web traffic or website visitors.
Unfortunately, that still does not turn much of your visitors into customers. In a traditional store, that’s like individuals walking into your shop however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your clients into buying something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s created to interest your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and better until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial deal for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to conserve you energy and time– to do what otherwise needs a lot of technological efficiency and/or a selection of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on generating income for the user. They make it very simple to make your account, set up your content, and begin taking payments. Plus, it’s pretty easy to pick everything up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Their page contractor is a quite essential function, and they’ve pulled it off well. As soon as you get utilized to it, it’s a simple to use drag and drop home builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and pick the quantities of your traffic you want to see version A or B.
Great choice of Integrations
I think ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll also discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s fantastic to have actually things so centralized: I can develop my landing pages, produce forms and order forms, and activate emails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise require to spend on designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not perfect, however it does an excellent job of packaging great tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has several locations that need work.
A little disadvantage is the rate. There are just 2 rates alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial drawback, simply another financial investment in your organisation, and like I’ve said, you get a good bundle for it.
Lackluster Customer Service
Beyond that, consumer assistance is undecided at best. In my experience, they’ve been fine with basic questions, but if you inquire harder things, specifically about advanced functions, they will not be extremely useful.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product however I take a slight concern with their marketing that I believe is worth pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to leave the buzz surrounding it. They have an excellent marketing for sure. However, from a user experience viewpoint, it can get noticeable. As soon as you register for the software application, you can try to take a look at the objective functions of the software and integrate it into your own workflow, or you’ll be lost and required to learn Russell Brunson’s marketing methods.
This indicates you’ll find yourself purchasing online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has assisted individuals do excellent things, but it’s also helped proliferate quick rich schemes, online courses, saturation of coaches and specialists, and other spammy internet marketer things.
We all understand the founder is a marketing wizard, but so much of the product is tied to his brand name and his philosophy. As much as I appreciate the landing page builder, everything around it appears like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than needed, especially when some elements of their product (i.e., customer support) can still use some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the ability to personalize extensively within ClickFunnels, many individuals utilize comparable styles. Thinking about the appeal of ClickFunnels, this has resulted in a large quantity of ClickFunnel-y looks floating around. Diversity is important.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. Though this actually doesn’t happen frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of cash.
It’s likewise tough to understand when your pages are working or not, unless you continuously inspect or wait till you speak with upset customers. Disallowing uptime, I also deal with some glitches when I clone pages using the HTML publishing alternative.
User experience changes … a lot
The dashboard modifications frequently, the circulation of creating new pages and funnels changes, a button will move around, prices alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a company service.
A criticism I’ve heard but don’t quite concur with personally: it’s too basic, and too pricey for its simpleness. These criticisms tend to describe do-it-yourself methods which can be less expensive in advance and yield more control over handling specific information. For less skilled users who are mainly looking for effectiveness and an easy to utilize package of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two prices plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay every year rather of regular monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however certainly not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great job.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), sees (20,000), custom-made domains (3 ), and only some of the complete list of features.
Nevertheless, both strategies have limitless contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment item for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and custom domains; concern support and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not worry, it is puzzling. This part I believe ClickFunnels could really clean up. We’ll enter into more detail in the following section of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I believe they’re strong and you get whatever you need. They’re mostly user-friendly and offer you an excellent amount of control. The template editor and combination management system are good examples of this and are very crucial functions, so I’ll be giving them separate areas.
A/B split testing is a smaller sized feature, however certainly a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates extremely handily. It’s an excellent function and extremely easy to use.
I likewise think ClickFunnels is total versatile and straightforward for other settings, like your account details or combinations. Maybe very tech literate people would discover them restrictive (a common theme amongst some criticisms), however as the service is supposed to be easy to use, I thought the fundamental features were respectable.
There are numerous types of offered pre-made funnels, oriented to various types of organisations, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is clever analytics that result in smart auto-responding, however the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program much easier and more effective.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, however possibly I’m simply cynical. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to devote unique attention to it. I think a big part of why I gave ClickFunnels a high rating has to do with it being an actually strong landing page contractor. ClickFunnels ranges itself from page building software application and promotes its funnel method, but fact be informed, I use it mostly for this landing page contractor.
Anyhow, there is rather a selection of templates with good styles, though as you might expect, only the design templates developed by ClickFunnels are free. Templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise save particular design templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll essentially be dealing with a drag and drop contractor. It’s a little bit more complex than some other light page home builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and elements. Think about these parts as fitting within each other (this post has a handy diagram). Basically: rows, columns, and components go inside of areas. You can have several areas per page. Rows and columns go inside sections, however columns particularly go into rows. By doing this you can have a row with one column, or approximately four. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s pretty simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box due to the fact that it’s a section, however if I was hovering over an aspect, it would be orange.
You can likewise modify by section, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or modified.
A small criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a big issue and the builder offers you enough manage without sacrificing ease of use, but it might be worth a mention.
In general, I like the page home builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ objective: to make it much easier for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or simply click the search bar, and they’ll turn up. It’s quite obvious, just click the one you want and add it.
The procedure for handling integrations is likewise straightforward, though you might have to check your third party software’s paperwork to find precisely what ClickFunnels requires. Overall, you’ll find the process pretty basic. Combinations are a bit more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a very easy method of including and handling integrations.
Payment entrances get incorporated and on other software application platforms are simply called combinations, however on ClickFunnels they get a section separate from integrations. They may likewise be known to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any problems including it to ClickFunnels. In my experience, these combinations normally run efficiently and you do not require to fret much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t waste anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels offers is providing tools that allow the less knowledgeable to conserve time and money. That being the case, evaluating ease of use is pretty important.
Short answer: It’s easy to use, however you must still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– but the discovering curve is far from difficult. For most people, I would say the knowing curve would be simply a couple hours max. If you’re really behind, pick up Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is certainly easier than developing funnels by yourself. They have a reasonable amount of documentation, and it may not be ideal, however it appears to me like most concerns should be covered, and you can always call a client service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from choosing templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a little bit of understanding, however it’s nowhere near the amount of understanding you would need to really code the funnels– it’s things you can figure out by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is overall structured with an intuitive user-interface. They do tend to alter things frequently, however it probably won’t suffice to significantly hamper you.
We provide it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would recommend all prospective users get in with some fundamental technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some organisations more than others.
Professional, speakers, coaches, professional service providers, individuals exclusively in e-commerce or network marketing, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general succeeds with those providing more innovative products or independent ventures. The pre-made funnels are highly oriented towards these industries: for example, if you’re a florist, you might discover the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to center whatever around yourself and your brand, there would be good assistance too. The very same opts for individuals offering material like courses or books.
Naturally, you can always start from a blank funnel, and I don’t believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, fine with the price tag, and you need to make your traffic work for you much better, I doubt you ‘d be wasting your money or time with ClickFunnels. I would specifically advise it to anybody who wishes to maintain a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is an area that includes some subtleties. I commend ClickFunnels for having good documents on-site. I think their documents is just barely industry-standard for SaaS companies, but still sufficient. Their docs page has a series of categories, each with their own short articles. It might be simple, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you log in, however I’m not too happy with it. They’ve normally been useful for simple concerns and standard troubleshooting … but when I’ve had more advanced concerns, I’ve found them pretty unhelpful. I provide ClickFunnels congratulations for trying.
Additionally, I’ve discovered a consistency amongst reviews pointing out bad experiences with consumer service. When he contacted customer service, he found they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels stops working in consumer assistance– I think the team largely understand that their services are not completely simple to utilize and/or include tools brand-new to their users, and they have put adequate resources into their support to make it good. Maybe most users, myself consisted of, would not state ClickFunnels has remarkable customer assistance, however it mainly fulfills a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think most people will look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason Leadpages is a lot less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a different web host or a separate email marketing or a different shopping cart solution. Remember from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own right.
I do think Leadpages is an incredible choice in some circumstances. If you desire to crank out landing pages quickly, without much customization, LeadPages is fantastic.
So, which should you pick?
Go with ClickFunnels if you want to produce a series of effective, conversion optimized funnel pages without discovering HTML.
Choose Leadpages if you’re trying to find a budget marketing option that gets the job done. Produce stunning sales pages without understanding a lick of code.
Opt for ClickFunnels if you don’t want to cobble together a billions various systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, because it’s really time-consuming to run backward and forward in between programs, trying to make them speak with each other.
Opt for Leadpages if you just require to produce an easy one-step landing page.
Go with ClickFunnels if you want to create a real funnel with several pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather various amounts of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can assist you decide which software would be better suited to your service.
One factor Builderall is great is it permits you to keep on top of a big proportion of your digital marketing strategy … all in one place. You can build marketing funnels, create blog sites, design and automate your email marketing and even produce apps.
In addition to enabling you to develop auto-responses for your e-mail campaigns, it provides Facebook integration. You can, therefore, keep on top of your social networks leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, ending up being an affiliate would be advantageous as all their cash currently goes towards the program.
Clickfunnels do not need an extra fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s prices are really reasonable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you need to go for. If you are a small independent business with a limited budget and time to spare to cover your head around Builderall, then go for that one.
If you are a recognized or growing company looking to expand legitimately … Clickfunnels is the one for you. There must be a good reason why all the big names use the software and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a large amount of features implies they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and ensure they are offered at a high requirement. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel feature being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all figure out the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application space and worth checking out.
Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing requires with greater personalization capabilities, you may want to look into 3rd party alternatives you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer care representatives, or some glitches in the software application. You might also be irritated by their self-promotion.
However you understand what? Considering everything, I do not think any of these exceed the solid landing page builder, not to mention other positives such as the short knowing curve, strong combinations, and great templates.
All-in-all, ClickFunnels prospers in its core goal– to make it much easier for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels evaluations acknowledge it can be pretty useful for less internet-exposed entrepreneurs. I’m quite sure that for the vast majority of prospective users, the page builder offers enough option. If you’re looking first and foremost for an easy however solid sales option or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.