If you’ve been in the world of digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a legitimate organisation marketing software worth attempting, or just overhyped.
ClickFunnels has actually made a quite huge name for itself because it started, turning into one of the largest marketing SaaS (Software as a Service) business around. I expect it’s not a surprise that people love ClickFunnels considering that it’s everything about making its users cash. More specifically, it’s about giving services software that assists them turn their website visitors into consumers. It’s no surprise ClickFunnels has grown a lot in such a short period of time.
There is no rejecting it’s popular, but does that indicate it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s simply another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you select to utilize it or not, it’s a crucial gamer anybody in e-commerce and online marketing should recognize with. Before you leap in, what’s our score? I’ll put it at a strong 4 stars. With some drawbacks, it’s certainly great. Keep checking out to find out why!
ClickFunnels Review High Points
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a good landing page builder, with a simple drag-and-drop editor
Very easy and sufficient combinations that enable you to catch emails and take payments best inside ClickFunnels
Built with A/B testing abilities
Easy to learn and use
Concentrated on earning its users more money
They offer a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply 3 years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for businesses and business owners to offer things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s succeeded, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started out as a way to help Brunson and his team develop funnels quicker for various ventures, as establishing funnels would usually take weeks. They quickly understood their development would be beneficial to others and had excellent prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to direct a site visitor to the checkout page.
There’s a less dull method of thinking about it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your site visitors are taking a look around, inspecting things out. Your site is beautifully created, and your material is top notch!
That still does not turn numerous of your visitors into clients. In a physical shop, that’s like people strolling into your store however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical store, you can talk your consumers into purchasing something.
In a digital store, you may be a little bit more distant from your visitors. This is where your funnel is available in– it’s created to interest your customers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and better up until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial offer for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is planned to save you time and energy– to do what otherwise needs a lot of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the very best things about ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, set up your material, and start taking payments. Plus, it’s quite easy to pick whatever up– it’ll probably take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Their page builder is a quite important function, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to use drag and drop builder.
Built in A/B screening is fantastic too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels deals with API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are easy to handle.
You’ll likewise find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s excellent to have actually things so centralized: I can construct my landing pages, produce forms and order forms, and set off e-mails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not ideal, but it does a terrific task of packaging excellent tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has many areas that need work.
A small drawback is the rate. There are just two prices options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, simply another financial investment in your service, and like I’ve stated, you get an excellent package for it.
Uninspired Customer Service
Beyond that, client assistance is undecided at best. In my experience, they’ve been fine with fundamental concerns, however if you inquire more difficult things, specifically about more advanced features, they will not be really valuable.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product however I take a slight problem with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s difficult to leave the buzz surrounding it. They have a great marketing for sure. From a user experience point of view, it can get obtrusive. When you register for the software, you can try to take a look at the unbiased functions of the software and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing approaches.
This means you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of people extoling just how much money they made and flashing their sports cars. These numbers are real, the users offer an impression that they’re more focused on making quick cash rather than constructing terrific products and services. ClickFunnels has actually assisted people do fantastic things, however it’s also helped proliferate quick rich plans, online courses, saturation of coaches and professionals, and other spammy web marketer stuff.
We all understand the creator is a marketing wizard, however a lot of the item is connected to his brand name and his approach. As much as I value the landing page contractor, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer support) can still use some work.
While you have the capability to tailor thoroughly within ClickFunnels, lots of people use similar styles. Considering the appeal of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. This actually doesn’t happen often, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of money.
It’s also tough to know when your pages are working or not, unless you constantly check or wait until you hear from mad consumers. Disallowing uptime, I also deal with some problems when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The dashboard modifications frequently, the flow of creating new pages and funnels modifications, a button will walk around, prices choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s an organisation solution.
Far too Simple
A criticism I’ve heard however do not rather concur with personally: it’s too easy, and too pricey for its simpleness. These criticisms tend to describe do-it-yourself methods which can be cheaper in advance and yield more control over handling certain information. For less skilled users who are generally looking for efficiency and a simple to utilize bundle of tools, I would not emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay yearly instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, however certainly not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a quite great task.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the quantity of pages (100 ), sees (20,000), customized domains (3 ), and just a few of the complete list of functions.
Both strategies have unlimited contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment entrances); membership strategies (another Backpack function, but unlike one-time payments, this lets your customers pay for a membership service); 3 SMTP integrations (StartUp has 1); endless funnels, pages, sees, and custom-made domains; top priority support and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I believe ClickFunnels could actually clean up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features general? I believe they’re strong and you get whatever you need. They’re mainly user-friendly and give you an excellent quantity of control. The template editor and combination management system are good examples of this and are very essential functions, so I’ll be providing separate sections.
A/B split testing is a smaller feature, however certainly a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what percentages of your traffic you wish to see per page, letting you test conversion rates extremely conveniently. It’s an excellent function and extremely easy to use.
I likewise believe ClickFunnels is overall flexible and straightforward for other settings, like your account information or integrations. Maybe really tech literate people would find them limiting (a common style amongst some criticisms), but as the service is expected to be easy to use, I thought the fundamental features were respectable.
There are quite a few kinds of available pre-made funnels, oriented to different types of organisations, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program simpler and more effective.
However are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, however possibly I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to devote special attention to it. I believe a large part of why I offered ClickFunnels a high ranking has to do with it being an actually solid landing page contractor. ClickFunnels ranges itself from page structure software application and advertises its funnel method, but fact be told, I utilize it mainly for this landing page home builder.
Anyhow, there is quite an array of templates with great designs, though as you might anticipate, just the design templates developed by ClickFunnels are totally free. Templates are arranged by funnel type, so poking around isn’t too difficult.
You can also conserve certain design templates and make personal page design templates, and it’s pretty simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll basically be working with a drag and drop contractor. It’s a bit more complicated than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with four primary parts: areas, rows, columns, and components. You can have numerous sections per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s quite easy to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s a section, but if I was hovering over an element, it would be orange.
You can also modify by area, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t believe this is a big problem and the home builder provides you enough control without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page builder a lot. It makes creating your landing page very simple, and it serves ClickFunnels’ goal: to make it easier for you to generate income online.
Integrations are exactly what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of different types of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you might add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has numerous notable partners you can add to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or simply click the search bar, and they’ll turn up. It’s quite obvious, just click the one you want and include it.
The procedure for managing integrations is likewise uncomplicated, though you might have to examine your third party software’s paperwork to find precisely what ClickFunnels needs. Overall, you’ll discover the process quite easy. Combinations are a bit more technical conceptually than some functions, such as the page contractor, so it’s much valued to have an extremely simple method of adding and managing integrations.
Payment gateways get integrated and on other software application platforms are simply called combinations, but on ClickFunnels they get an area different from combinations. They may likewise be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these combinations typically run smoothly and you don’t need to fret much about them.
Ease of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t waste any more time with ‘tech people!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels provides is supplying tools that allow the less experienced to save time and money. That holding true, evaluating ease of use is quite essential.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I suggest new to the world of e-commerce and marketing– but the learning curve is far from difficult. For many people, I would state the knowing curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a reasonable quantity of documents, and it might not be ideal, however it seems to me like most questions ought to be covered, and you can always call a customer service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from selecting templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will need a bit of understanding, however it’s no place near the amount of understanding you would need to actually code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly easy, however it is overall structured with an instinctive user-interface. They do tend to alter things frequently, however it most likely will not suffice to considerably obstruct you.
We give it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would suggest all possible users get in with some basic technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some organisations more than others.
Consultants, speakers, coaches, expert service providers, individuals solely in e-commerce or internet marketing, and even those using B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general does well with those using more creative products or independent ventures. The pre-made funnels are extremely oriented towards these markets: for example, if you’re a flower designer, you might find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to focus whatever around yourself and your brand name, there would be excellent assistance too. The very same goes for people selling content like courses or books.
Of course, you can constantly start from a blank funnel, and I don’t believe you ought to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, alright with the cost, and you need to make your traffic work for you better, I question you ‘d be losing your cash or time with ClickFunnels. I would particularly advise it to anyone who wishes to maintain a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some subtleties. I commend ClickFunnels for having good documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, but still enough. Their docs page has a series of categories, each with their own articles. It might be basic, however content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve generally been practical for basic concerns and fundamental troubleshooting … however when I’ve had more advanced concerns, I’ve found them quite unhelpful. I provide ClickFunnels kudos for attempting.
Additionally, I’ve discovered a consistency amongst reviews pointing out bad experiences with consumer service. When he called consumer service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels fails in customer support– I think the group mostly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put enough resources into their assistance to make it good. At least fundamental questions will be addressed, and they’re pretty responsive. Possibly most users, myself included, would not say ClickFunnels has exceptional client assistance, however it mainly satisfies a bare minimum that makes it a minimum of good enough. In this category, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe the majority of people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a different web host or a different e-mail marketing or a different shopping cart solution. Remember from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own right.
I do believe Leadpages is an incredible option in some circumstances. If you want to crank out landing pages rapidly, without much customization, LeadPages is excellent.
So, which should you pick?
Go with ClickFunnels if you want to produce a series of efficient, conversion enhanced funnel pages without learning HTML.
Go with Leadpages if you’re trying to find a budget marketing option that does the job. Develop lovely sales pages without understanding a lick of code.
Opt for ClickFunnels if you do not wish to patch together a billions different systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, since it’s extremely time-consuming to run backward and forward in between programs, trying to make them speak to each other.
Opt for Leadpages if you only require to produce an easy one-step landing page.
Go with ClickFunnels if you want to develop a real funnel with multiple pages, together with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both provide different things or rather various quantities of things.
Builderall takes the method of offering as many digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software application would be better fit to your organisation.
One reason Builderall is terrific is it enables you to continue top of a big proportion of your digital marketing method … all in one place. You can build marketing funnels, create blogs, style and automate your email marketing and even develop apps.
As well as enabling you to develop auto-responses for your e-mail projects, it provides Facebook integration. You can, for that reason, keep on top of your social networks leads too without needing to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, becoming an affiliate would be useful as all their cash presently goes towards the program.
Clickfunnels do not need an extra fee to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Overall though, Builderall’s prices are very reasonable. Particularly when you consider the range and number of features their software offers. You essentially receive more digital marketing tools, for a lower expense. Nevertheless, do not forget this might not be as much of an advantage as you think. It’s important to remember the stating ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a small independent company with a restricted budget and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing company looking to expand legitimately … Clickfunnels is the one for you. There need to be a good reason why all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a large quantity of functions suggests they spread themselves thin.
Clickfunnels focus on a couple of aspects and make sure they are offered at a high requirement. So if marketing funnels are your focus, it goes without saying that you should opt for the software with the funnel feature being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your organisation will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application space and worth experimenting with.
Yeah, there are a couple of drawbacks: If you require a more hands-on service to your marketing needs with higher personalization capabilities, you may wish to check out 3rd party alternatives you can tie together. If you are choosing ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer care representatives, or some glitches in the software. You might also be annoyed by their self-promotion.
But you understand what? Considering whatever, I do not believe any of these exceed the solid landing page contractor, let alone other positives such as the brief knowing curve, solid integrations, and good templates.
I’m quite sure that for the large bulk of potential users, the page home builder offers adequate choice. If you’re looking first and foremost for an easy but strong sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.