If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to identify if ClickFunnels is a legitimate service marketing software application worth attempting, or simply overhyped.
ClickFunnels has actually made a pretty big name for itself given that it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, but does that indicate it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and plenty of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will agree with me on the last decision.
Despite whether you pick to use it or not, it’s an important gamer anybody in e-commerce and internet marketing should be familiar with. Before you leap in, what’s our rating? I’ll put it at a solid 4 stars. With some disadvantages, it’s definitely excellent. Keep reading to find out why!
ClickFunnels Review Overview
Here’s a quick list of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
Easy and sufficient combinations that allow you to capture emails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to discover and use
Concentrated on earning its users more cash
They provide a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply three years it’s been, in the words of Forbes, “quietly reinventing the online marketing market.” Here’s the essence of ClickFunnels: It makes it much easier for companies and business owners to offer things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good factor. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels started as a method to assist Brunson and his team produce funnels more quickly for different endeavors, as developing funnels would generally take weeks. However, they quickly recognized their creation would be useful to others and had terrific potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who don’t understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and instead of real components to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still doesn’t turn numerous of your visitors into clients. In a traditional store, that’s like people strolling into your store but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your customers into purchasing something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to attract your customers’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and more detailed until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is meant to save you time and energy– to do what otherwise requires a lot of technological efficiency and/or a variety of third party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the very best aspects of ClickFunnels is its concentrate on making money for the user. They make it extremely easy to make your account, set up your content, and start taking payments. Plus, it’s quite simple to choose whatever up– it’ll most likely take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Numerous functions are really helpful here. I like how simple it is to duplicate pages, and the truth I can save design templates to be used once again later. Their page contractor is a pretty important feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop home builder.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I believe ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll likewise find an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s terrific to have things so centralized: I can develop my landing pages, develop forms and order forms, and trigger emails all from one platform.
All of this really does conserve you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re enabled a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not ideal, however it does a fantastic task of product packaging terrific tools together and making them available. It probably conserves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is in general strong, it has many locations that need work.
A small disadvantage is the price. There are just two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, just another financial investment in your organisation, and like I’ve said, you get a good plan for it.
Uninspired Customer Service
Beyond that, client assistance is iffy at finest. In my experience, they’ve been great with standard concerns, but if you ask harder things, specifically about more advanced features, they won’t be very useful.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their product but I take a minor problem with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get drawn into among their funnels, it’s difficult to leave the hype surrounding it. They have a great marketing for sure. From a user experience perspective, it can get obtrusive. As soon as you register for the software, you can try to look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing methods.
This implies you’ll find yourself purchasing online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do terrific things, but it’s likewise assisted proliferate fast abundant plans, online courses, saturation of coaches and experts, and other spammy internet marketer things.
We all understand the founder is a marketing wizard, however so much of the item is tied to his brand name and his philosophy. As much as I value the landing page contractor, everything around it appears like an extension of Brunson’s platform.
In some cases it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than needed, particularly when some elements of their product (i.e., customer service) can still utilize some work.
While you have the ability to personalize extensively within ClickFunnels, many people utilize similar designs. Considering the appeal of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks floating around.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. This truly doesn’t occur often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a great deal of cash.
It’s likewise tough to understand when your pages are working or not, unless you continuously examine or wait until you hear from angry clients. Barring uptime, I also handle some problems when I clone pages using the HTML publishing alternative.
User experience changes … a lot
The control panel changes typically, the circulation of creating new pages and funnels modifications, a button will move, pricing options modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business option.
Way too Simple
Finally, a criticism I’ve heard however do not quite agree with personally: it’s too basic, and too expensive for its simplicity. These criticisms tend to describe diy approaches which can be more affordable in advance and yield more control over managing certain information. Nevertheless, for less knowledgeable users who are mainly looking for effectiveness and an easy to use package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay yearly instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
However, a bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however certainly not identical) service which begins at $25 a month. Nevertheless, it is essential to bear in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good task. I personally consider it an excellent financial investment.
The primary differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), check outs (20,000), custom domains (3 ), and just a few of the complete list of features.
Nevertheless, both strategies have limitless contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment product for your payment entrances); membership plans (another Backpack feature, however unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, check outs, and custom-made domains; concern assistance and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I believe ClickFunnels could really tidy up. We’ll enter into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I believe they’re solid and you get whatever you need.
A/B split testing is a smaller sized feature, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates extremely handily. It’s an excellent function and very easy to use.
I likewise believe ClickFunnels is general versatile and straightforward for other settings, like your account information or integrations. Possibly very tech literate individuals would discover them limiting (a typical theme amongst some criticisms), however as the service is expected to be easy to use, I thought the fundamental features were respectable.
There are several types of offered pre-made funnels, oriented to various kinds of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complex. The main objective of Follow-Up Funnels is clever analytics that lead to clever auto-responding, however the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program easier and more efficient.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, however perhaps I’m simply cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate unique attention to it. I believe a large part of why I gave ClickFunnels a high score has to do with it being a truly solid landing page home builder. ClickFunnels distances itself from page structure software and promotes its funnel technique, however truth be informed, I utilize it mostly for this landing page builder.
Anyway, there is rather a variety of design templates with great designs, though as you might anticipate, just the templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise conserve certain templates and make personal page design templates, and it’s quite easy to find them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little more complex than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and components. Consider these parts as fitting within each other (this short article has a valuable diagram). Basically: rows, columns, and components go within sections. You can have several areas per page. Rows and columns go inside sections, but columns specifically go into rows. This way you can have a row with one column, or up to four. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s pretty simple to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box since it’s a section, however if I was hovering over an aspect, it would be orange.
A small criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a huge problem and the home builder provides you enough control without compromising ease of use, however it might be worth a reference.
In general, I like the page home builder a lot. It makes creating your landing page really easy, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You might include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has quite a few notable partners you can contribute to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or just click the search bar, and they’ll turn up. It’s pretty self-explanatory, just click the one you desire and add it.
The process for managing combinations is also straightforward, though you may need to examine your third party software application’s paperwork to discover precisely what ClickFunnels needs. Overall, you’ll find the process quite easy. Combinations are a little more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a very basic method of adding and managing integrations.
Payment gateways get integrated and on other software application platforms are just called integrations, however on ClickFunnels they get a section separate from combinations. They may likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations typically run smoothly and you don’t need to fret much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t lose any more time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels provides is offering tools that permit the less skilled to save time and money. That being the case, examining ease of use is quite crucial.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I imply brand-new to the world of e-commerce and marketing– but the learning curve is far from impossible. For many people, I would state the learning curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the evaluation.
Anyway, ClickFunnels is certainly much easier than producing funnels by yourself. They have a fair quantity of documentation, and it may not be ideal, however it appears to me like a lot of questions should be covered, and you can always call a client service agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly easy to manage. A cohesive menu makes it simple to navigate to all parts of your funnel managing process, from picking design templates to the drag and drop editor.
Some settings regarding email integrations or payment processors will require a bit of understanding, but it’s nowhere near the quantity of understanding you would require to actually code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly simple, however it is overall streamlined with an intuitive user-interface. They do tend to change things regularly, but it probably won’t suffice to considerably hinder you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all possible users get in with some basic technological literacy, it essentially succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some services more than others.
Professional, speakers, coaches, expert provider, people solely in e-commerce or internet marketing, and even those using B2B services would probably be most fit for ClickFunnels. ClickFunnels in general succeeds with those providing more imaginative products or independent endeavors. The pre-made funnels are highly oriented towards these industries: for example, if you’re a floral designer, you may discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to focus everything around yourself and your brand name, there would be excellent assistance too. The exact same chooses individuals offering content like courses or books.
Naturally, you can constantly start from a blank funnel, and I do not believe you must choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller company, fine with the cost, and you require to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would especially recommend it to anybody who wishes to maintain a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client assistance is a location that consists of some nuances. Their docs page has a series of categories, each with their own articles.
As for the direct client service, they have a chat feature inside the dashboard after you log in, however I’m not too happy with it. They’ve normally been helpful for easy questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve found them pretty unhelpful. I offer ClickFunnels congratulations for trying.
Furthermore, I’ve discovered a consistency amongst reviews pointing out bad experiences with client service. Significantly, in circumstances when functions have actually not worked as promised or when there were odd site breakdowns, client service associates were allegedly either unresponsive or unhelpful. One infamous reviewer in particular states how, due to site mistake, a few of his consumers were locked out and how other non-paying visitors got to members-only material. When he got in touch with customer support, he found they were apathetic and unhelpful. It might be a weird, unlikely situation, however it shows the point.
Overall Support Rating
I would not say ClickFunnels fails in client assistance– I think the group mainly understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have actually put adequate resources into their support to make it decent. Possibly most users, myself consisted of, would not state ClickFunnels has extraordinary customer support, however it primarily fulfills a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I believe many people will look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not require a different webhosting or a different e-mail marketing or a different shopping cart option. Heck, you do not even need a separate affiliate program. Whatever is consisted of in one package. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d really wind up investing less by opting for ClickFunnels. You ‘d consolidate about $1,441/ month of costs into one ClickFunnels membership.
If you look at it that way, ClickFunnels is pretty affordable in its own.
I do believe Leadpages is an incredible choice in some circumstances. If you desire to crank out landing pages quickly, without much customization, LeadPages is excellent.
Which should you choose?
Go with ClickFunnels if you want to produce a series of effective, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re looking for a budget marketing option that gets the job done. Create stunning sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t wish to patch together a billions various systems to produce a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, since it’s really time-consuming to run back and forth between programs, attempting to make them talk to each other.
Choose Leadpages if you only require to develop a basic one-step landing page.
Opt for ClickFunnels if you wish to develop an actual funnel with numerous pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather various amounts of things.
Builderall takes the method of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they share is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software would be better fit to your organisation.
One factor Builderall is terrific is it permits you to keep on top of a large proportion of your digital marketing technique … all in one place. You can build marketing funnels, produce blogs, design and automate your e-mail marketing and even produce apps.
As permitting you to develop auto-responses for your e-mail campaigns, it provides Facebook combination. You can, therefore, keep on top of your social media leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, becoming an affiliate would be useful as all their cash currently goes towards the program.
Clickfunnels do not require an additional cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
General though, Builderall’s costs are really affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s summarize which one you should opt for. The response depends on the kind of business. If you are a little independent business with a restricted budget plan and time to spare to cover your head around Builderall, then opt for that one. All the digital marketing tools you will require are on there and it will probably fit your requirements well.
Nevertheless, if you are a recognized or growing company aiming to broaden legally … Clickfunnels is the one for you. There should be a good reason all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall provides such a big amount of features means they spread themselves thin.
Clickfunnels concentrate on a couple of elements and ensure they are offered at a high requirement. If marketing funnels are your focus, it goes without stating that you ought to go for the software application with the funnel function being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your service will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth experimenting with.
Yeah, there are a couple of downsides: If you need a more hands-on service to your marketing requires with higher customization capabilities, you might wish to look into third party choices you can tie together. If you are choosing ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful customer service agents, or some problems in the software application. You may also be frustrated by their self-promotion.
However you understand what? Considering everything, I don’t think any of these exceed the strong landing page contractor, not to mention other positives such as the brief knowing curve, solid integrations, and excellent design templates.
I’m quite sure that for the vast majority of prospective users, the page builder provides sufficient option. If you’re looking first and foremost for a simple but solid sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.