If you pay attention to digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate service marketing software worth trying, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself since it started, becoming one of the largest marketing SaaS (Software as a Service) business around. I expect it’s no surprise that people like ClickFunnels given that it’s all about making its users money. More particularly, it’s about giving businesses software that helps them turn their website visitors into customers. It’s no wonder ClickFunnels has actually grown so much in such a brief time period.
There is no denying it’s popular, however does that indicate it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s simply another website and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you pick to use it or not, it’s an important player anyone in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s certainly great.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is a good landing page contractor, with a simple drag-and-drop editor
Simple and ample combinations that enable you to record e-mails and take payments ideal inside ClickFunnels
Built with A/B testing capabilities
Easy to discover and use
Concentrated on making its users more cash
They offer a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just 3 years it’s been, in the words of Forbes, “silently reinventing the online marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for companies and business owners to offer stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his creation, and for good factor. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He played around with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started as a way to help Brunson and his group create funnels faster for different ventures, as developing funnels would typically take weeks. They quickly recognized their development would be beneficial to others and had terrific potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a website visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
Regrettably, that still does not turn many of your visitors into customers. In a physical shop, that’s like people walking into your store however not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and better until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise needs a great deal of technological efficiency and/or a selection of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the very best things about ClickFunnels is its focus on generating income for the user. They make it very simple to make your account, installed your material, and begin taking payments. Plus, it’s pretty simple to select whatever up– it’ll most likely take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Their page builder is a quite important feature, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to utilize drag and drop contractor.
Built in A/B screening is great too. All you have to do is duplicate a page, make your modifications, and choose the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I believe ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll likewise find a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s great to have actually things so centralized: I can develop my landing pages, create forms and order forms, and activate emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not perfect, however it does a fantastic task of product packaging great tools together and making them accessible. It perhaps conserves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has numerous locations that need work.
A little drawback is the rate. There are just two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial downside, just another investment in your organisation, and like I’ve stated, you get a great package for it.
Dull Customer Service
Beyond that, client support is undecided at finest. In my experience, they’ve been fine with standard questions, but if you inquire harder things, particularly about advanced functions, they won’t be really valuable.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product however I take a slight issue with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get drawn into among their funnels, it’s tough to leave the hype surrounding it. They have a fantastic marketing for sure. Nevertheless, from a user experience perspective, it can get meddlesome. Once you register for the software application, you can attempt to take a look at the objective functions of the software and incorporate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing approaches.
This suggests you’ll find yourself purchasing online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts includes people extoling just how much cash they made and flashing their sports cars. These numbers are real, the users provide an impression that they’re more focused on making quick money rather than developing great items and services. ClickFunnels has assisted individuals do great things, but it’s also assisted multiply quick rich schemes, online courses, saturation of coaches and specialists, and other spammy internet online marketer things.
All of us know the creator is a marketing wizard, but a lot of the item is connected to his brand name and his approach. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than essential, especially when some elements of their product (i.e., client service) can still use some work.
While you have the capability to personalize extensively within ClickFunnels, numerous individuals use comparable designs. Thinking about the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. Though this truly does not happen often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s also tough to understand when your pages are working or not, unless you constantly inspect or wait till you speak with upset consumers. Barring uptime, I also deal with some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel changes typically, the circulation of creating new pages and funnels changes, a button will move around, rates alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a service solution.
Far too Simple
A criticism I’ve heard but don’t quite agree with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself methods which can be cheaper in advance and yield more control over managing specific information. For less skilled users who are mainly looking for effectiveness and an easy to use package of tools, I wouldn’t highlight this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. StartUp is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to experiment with the service, so a minimum of you do not need to devote to an expensive plan right now. If you pay every year instead of regular monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, but certainly not similar) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite good task.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), check outs (20,000), customized domains (3 ), and just some of the full list of functions.
Both strategies have endless contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you define an item as a one-time payment product for your payment entrances); membership strategies (another Backpack feature, however unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, visits, and customized domains; top priority support and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I think ClickFunnels could really tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I think they’re solid and you get everything you require. They’re largely intuitive and provide you an excellent quantity of control. The design template editor and combination management system are fine examples of this and are extremely important functions, so I’ll be giving them different areas.
A/B split testing is a smaller function, however absolutely a noteworthy one.
If you replicate a page and make changes to the copy, the split test generally lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates extremely handily. It’s a terrific function and extremely easy to use.
I also believe ClickFunnels is overall flexible and uncomplicated for other settings, like your account details or combinations. Perhaps very tech literate people would discover them restrictive (a typical theme amongst some criticisms), but as the service is expected to be easy to use, I believed the fundamental functions were respectable.
There are numerous kinds of offered pre-made funnels, oriented to various kinds of businesses, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is smart analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program simpler and more efficient.
However are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided email auto-responder to me, however maybe I’m simply negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate unique attention to it. In fact, I believe a big part of why I gave ClickFunnels a high rating pertains to it being a really solid landing page builder. ClickFunnels distances itself from page structure software application and markets its funnel technique, however fact be told, I utilize it mostly for this landing page contractor.
Anyway, there is rather a selection of design templates with excellent styles, though as you may expect, just the templates produced by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise save specific design templates and make individual page templates, and it’s quite easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop home builder. It’s a little more complex than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and components. Think of these parts as fitting within each other (this post has an useful diagram). Generally: rows, columns, and elements go within areas. You can have multiple areas per page. Rows and columns go inside sections, but columns specifically go into rows. By doing this you can have a row with one column, or approximately 4. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s pretty simple to master. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over an element, it would be orange.
A little criticism I’ve heard (however don’t have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a huge issue and the builder provides you enough control without compromising ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few various types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. You might include MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has quite a few significant partners you can add to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or simply click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you desire and add it.
The procedure for handling integrations is also uncomplicated, though you might have to check your third party software’s documentation to discover precisely what ClickFunnels requires. In general, you’ll discover the process pretty easy. Combinations are a little more technical conceptually than some functions, such as the page builder, so it’s much valued to have a really easy method of adding and managing combinations.
Payment entrances get incorporated and on other software platforms are just called integrations, however on ClickFunnels they get an area different from integrations. They may also be understood to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems including it to ClickFunnels. In my experience, these integrations normally run smoothly and you don’t require to worry much about them.
Alleviate of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t waste anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels uses is offering tools that permit the less experienced to conserve time and money. That holding true, assessing ease of use is quite crucial.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I imply new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For many people, I would state the knowing curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is definitely easier than producing funnels on your own. They have a fair amount of documentation, and it may not be best, but it seems to me like the majority of concerns need to be covered, and you can always contact a customer service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel managing procedure, from picking templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will need a bit of understanding, but it’s no place near the amount of understanding you would require to actually code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is overall structured with an user-friendly user-interface. They do tend to change things regularly, but it probably won’t suffice to considerably obstruct you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would recommend all potential users get in with some standard technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some services more than others.
Professional, speakers, coaches, expert service providers, people specifically in e-commerce or network marketing, and even those providing B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those offering more imaginative items or independent ventures.
Of course, you can always begin with a blank funnel, and I do not think you ought to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, alright with the cost, and you require to make your traffic work for you better, I doubt you ‘d be losing your money or time with ClickFunnels. I would particularly suggest it to anybody who wishes to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is an area that includes some subtleties. I commend ClickFunnels for having good paperwork on-site. I believe their documents is just barely industry-standard for SaaS companies, but still enough. Their docs page has a series of classifications, each with their own articles. It may be easy, however content-wise it’s not too shabby.
As for the direct consumer service, they have a chat function inside the control panel after you log in, but I’m not too happy with it. They’ve usually been useful for simple concerns and basic troubleshooting … but when I’ve had more sophisticated concerns, I’ve discovered them pretty unhelpful. I give ClickFunnels congratulations for trying.
Furthermore, I’ve observed a consistency amongst reviews explaining bad experiences with customer support. Notably, in instances when features have not worked as guaranteed or when there were weird site malfunctions, customer care associates were allegedly either unresponsive or unhelpful. One notorious customer in particular recounts how, due to site error, some of his customers were locked out and how other non-paying visitors gained access to members-only content. When he contacted client service, he found they were apathetic and unhelpful. It may be a weird, improbable circumstance, but it highlights the point.
General Support Rating
I would not say ClickFunnels fails in consumer support– I believe the group mostly understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their assistance to make it good. A minimum of basic questions will be addressed, and they’re pretty responsive. Perhaps most users, myself included, would not say ClickFunnels has exceptional consumer support, however it primarily fulfills a bare minimum that makes it a minimum of sufficient. In this category, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I believe the majority of people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
However, there’s a reason why Leadpages is a lot cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different web host or a different e-mail marketing or a separate shopping cart service. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own.
I do believe Leadpages is an amazing option in some situations. If you desire to crank out landing pages rapidly, without much customization, LeadPages is terrific.
Which should you choose?
Choose ClickFunnels if you wish to create a series of effective, conversion optimized funnel pages without discovering HTML.
Opt for Leadpages if you’re trying to find a budget marketing option that gets the job done. Develop stunning sales pages without understanding a lick of code.
Go with ClickFunnels if you don’t want to patch together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one service, due to the fact that it’s really lengthy to run backward and forward between programs, attempting to make them speak with each other.
Go with Leadpages if you just require to create an easy one-step landing page.
Opt for ClickFunnels if you wish to produce an actual funnel with several pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both provide various things or rather various amounts of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. For example, you can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you choose which software application would be much better matched to your business.
One factor Builderall is excellent is it enables you to keep top of a large proportion of your digital marketing method … all in one place. You can construct marketing funnels, develop blog sites, style and automate your email marketing and even produce apps.
As well as permitting you to produce auto-responses for your email projects, it offers Facebook combination. You can, therefore, keep top of your social media leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mainly brand-new, ending up being an affiliate would be advantageous as all their money currently goes towards the program.
Clickfunnels do not need an additional cost to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s prices are very affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you ought to go for. If you are a little independent service with a restricted spending plan and time to spare to wrap your head around Builderall, then go for that one.
If you are an established or growing service looking to broaden legitimately … Clickfunnels is the one for you. There should be a great reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall provides such a large amount of functions suggests they spread themselves thin.
Clickfunnels concentrate on a number of aspects and ensure they are offered at a high standard. If marketing funnels are your focus, it goes without saying that you should go for the software with the funnel feature being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your business will all figure out the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software space and worth trying out.
Yeah, there are a few downsides: If you require a more hands-on solution to your marketing needs with higher modification capabilities, you may wish to look into third party options you can tie together. If you are going with ClickFunnels after all, you might find yourself unfortunate and end up dealing with unhelpful customer care agents, or some glitches in the software. You might also be annoyed by their self-promotion.
You know what? Thinking about everything, I do not believe any of these outweigh the strong landing page home builder, let alone other positives such as the short knowing curve, solid integrations, and good design templates.
I’m quite sure that for the vast bulk of prospective users, the page home builder uses enough option. If you’re looking initially and foremost for a simple but strong sales solution or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.