If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a genuine company marketing software worth trying, or just overhyped.
ClickFunnels has made a quite big name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a brief period of time.
There is no denying it’s popular, however does that indicate it’s worth it? Just how much can we trust the crowd on this one? It appears it’s simply another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to use it or not, it’s an essential gamer anyone in e-commerce and online marketing need to be familiar with. With some drawbacks, it’s certainly good.
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a good landing page contractor, with an easy drag-and-drop editor
Very easy and sufficient integrations that enable you to record e-mails and take payments best inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and utilize
Concentrated on generating its users more cash
They offer a 2 week complimentary trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just three years it’s been, in the words of Forbes, “silently transforming the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for companies and business owners to sell things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to help Brunson and his group create funnels quicker for various endeavors, as developing funnels would typically take weeks. Nevertheless, they soon realized their creation would be useful to others and had fantastic potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to direct a website visitor to the checkout page.
There’s a less boring way of thinking of it. Step 1: Imagine a funnel. Step 2: Imagine this funnel remains in fact a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are looking around, examining things out. Your website is wonderfully developed, and your content is top notch!
Sadly, that still does not turn a number of your visitors into customers. In a physical store, that’s like individuals strolling into your shop but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your clients into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel is available in– it’s created to attract your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and better till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is planned to save you energy and time– to do what otherwise requires a great deal of technological efficiency and/or an array of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best things about ClickFunnels is its concentrate on making money for the user. They make it extremely easy to make your account, set up your content, and begin taking payments. Plus, it’s pretty easy to pick whatever up– it’ll most likely take you a couple hours to figure out the majority of what you need, max.
Drag and Drop Builder
Their page builder is a pretty important feature, and they’ve pulled it off well. Once you get utilized to it, it’s a simple to utilize drag and drop contractor.
Built in A/B screening is fantastic too. All you need to do is duplicate a page, make your modifications, and select the amounts of your traffic you wish to see variation A or B.
Great choice of Integrations
I believe ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to manage.
You’ll likewise find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s fantastic to have things so centralized: I can develop my landing pages, develop types and order forms, and set off emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not ideal, however it does an excellent task of packaging fantastic tools together and making them accessible. It probably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has many locations that need work.
A small disadvantage is the price. There are only two pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, simply another investment in your company, and like I’ve said, you get a good bundle for it.
Dull Customer Service
Beyond that, client support is iffy at finest. In my experience, they’ve been fine with standard questions, but if you ask them more difficult things, especially about advanced functions, they will not be really helpful.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their product however I take a slight problem with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into among their funnels, it’s tough to get away the buzz surrounding it. They have a great marketing for sure. Nevertheless, from a user experience point of view, it can get interfering. Once you sign up for the software, you can try to take a look at the unbiased features of the software application and incorporate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing methods.
This suggests you’ll find yourself purchasing online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has assisted people do terrific things, however it’s likewise assisted proliferate fast abundant schemes, online courses, saturation of coaches and experts, and other spammy internet marketer things.
We all understand the creator is a marketing wizard, but a lot of the product is connected to his brand and his viewpoint. As much as I appreciate the landing page contractor, everything around it seems like an extension of Brunson’s platform.
Often it’s hard to not get the sensation that ClickFunnels invests more resources on self-promotion than necessary, specifically when some elements of their product (i.e., customer service) can still utilize some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to tailor extensively within ClickFunnels, many individuals utilize comparable styles. Considering the appeal of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around. Diversity is necessary.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. This really does not take place frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a great deal of cash.
It’s also hard to understand when your pages are working or not, unless you constantly inspect or wait till you speak with upset customers. Barring uptime, I also handle some glitches when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications typically, the flow of developing brand-new pages and funnels changes, a button will move, prices options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company service.
Far too Simple
A criticism I’ve heard but don’t quite concur with personally: it’s too basic, and too pricey for its simplicity. These criticisms tend to describe do-it-yourself techniques which can be more affordable upfront and yield more control over handling specific details. Nevertheless, for less skilled users who are generally looking for performance and an easy to use bundle of tools, I would not stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates strategies– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay yearly rather of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but absolutely not identical) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite excellent task.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), check outs (20,000), customized domains (3 ), and just a few of the complete list of features.
Nevertheless, both strategies have unlimited contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment gateways); subscription plans (another Backpack feature, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, sees, and custom-made domains; priority assistance and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not stress, it is puzzling. This part I think ClickFunnels could truly clean up. We’ll go into more detail in the following section of this ClickFunnels evaluation.
To summarize the distinctions, StartUp basically carries the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the complete set of ClickFunnels functions. You can see the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get whatever you need.
A/B split testing is a smaller sized feature, but certainly a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really easily. It’s an excellent function and extremely easy to use.
I likewise believe ClickFunnels is total versatile and simple for other settings, like your account information or integrations. Possibly extremely tech literate people would find them restrictive (a typical theme amongst some criticisms), but as the service is expected to be easy to use, I believed the standard functions were pretty good.
There are many kinds of available pre-made funnels, oriented to various kinds of businesses, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in smart auto-responding, but the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program simpler and more efficient.
However are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, however possibly I’m just cynical. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to devote unique attention to it. I think a big part of why I gave ClickFunnels a high ranking has to do with it being a really solid landing page contractor. ClickFunnels ranges itself from page building software application and promotes its funnel method, however fact be told, I utilize it mostly for this landing page home builder.
Anyhow, there is rather an array of templates with good designs, though as you may anticipate, only the templates produced by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve certain templates and make individual page templates, and it’s quite easy to find them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop home builder. It’s a little bit more complex than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and elements. Think of these parts as fitting within each other (this article has an useful diagram). Generally: rows, columns, and elements go within areas. You can have multiple areas per page. Rows and columns go inside sections, however columns specifically go into rows. By doing this you can have a row with one column, or up to four. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s pretty easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t believe this is a huge concern and the home builder provides you enough manage without sacrificing ease of use, but it might be worth a reference.
Overall, I like the page builder a lot. It makes creating your landing page really easy, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few various kinds of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you may add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has many significant partners you can add to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or just click the search bar, and they’ll show up. It’s pretty obvious, simply click the one you desire and add it.
The process for handling combinations is also straightforward, though you may need to inspect your third party software’s documents to find exactly what ClickFunnels requires. In general, you’ll find the process pretty simple. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much valued to have a really simple way of including and handling combinations.
Payment entrances get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get an area separate from combinations. They may also be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems including it to ClickFunnels. In my experience, these integrations usually run efficiently and you do not require to fret much about them.
Relieve of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t waste anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels provides is offering tools that allow the less knowledgeable to save time and money. That holding true, assessing ease of use is quite essential.
Short answer: It’s easy to use, however you should still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the learning curve is far from impossible. For most people, I would say the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out earlier in the evaluation.
Anyhow, ClickFunnels is certainly easier than creating funnels by yourself. They have a reasonable amount of documents, and it may not be best, but it appears to me like many concerns ought to be covered, and you can always call a customer support agent if it concerns it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling procedure, from picking design templates to the drag and drop editor.
Some settings regarding email integrations or payment processors will need a little understanding, but it’s no place near the quantity of understanding you would require to actually code the funnels– it’s stuff you can find out by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is overall streamlined with an intuitive user-interface. They do tend to change things regularly, however it most likely won’t be enough to significantly hamper you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would suggest all potential users enter with some fundamental technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some businesses more than others.
Consultants, speakers, coaches, expert service providers, individuals specifically in e-commerce or mlm, and even those providing B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general does well with those providing more innovative items or independent ventures. The pre-made funnels are highly oriented towards these markets: for instance, if you’re a flower designer, you might discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to focus everything around yourself and your brand name, there would be good support too. The same chooses individuals selling material like courses or books.
Obviously, you can always begin with a blank funnel, and I don’t think you ought to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, alright with the price, and you need to make your traffic work for you much better, I question you ‘d be squandering your money or time with ClickFunnels. I would especially suggest it to anyone who wants to maintain a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. Their docs page has a series of categories, each with their own short articles.
When it comes to the direct client service, they have a chat function inside the control panel after you log in, but I’m not too pleased with it. They’ve normally been valuable for basic concerns and basic troubleshooting … but when I’ve had more advanced questions, I’ve found them quite unhelpful. With one particular HTML publishing concern, they took 3 months to return to me. By then, I found out a workaround. The majority of users will not require that sort of support and to be truthful, most SaaS companies do not supply that level of assistance. So I give ClickFunnels kudos for attempting.
Furthermore, I’ve observed a consistency among reviews mentioning disappointments with customer support. Notably, in circumstances when features have actually not worked as assured or when there were strange website breakdowns, customer support reps were apparently either unresponsive or unhelpful. One infamous customer in particular states how, due to site mistake, a few of his clients were locked out and how other non-paying visitors accessed to members-only material. When he contacted client service, he discovered they were apathetic and unhelpful. It may be an odd, improbable circumstance, but it highlights the point.
Overall Support Rating
I would not state ClickFunnels fails in customer support– I believe the team largely comprehend that their services are not completely easy to use and/or include tools brand-new to their users, and they have actually put adequate resources into their support to make it decent. Possibly most users, myself consisted of, would not say ClickFunnels has extraordinary consumer support, however it primarily fulfills a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think most people will look at … Price and ease of use.
When it pertains to cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason why Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different web host or a separate e-mail marketing or a different shopping cart service. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own.
However, I do believe Leadpages is an amazing option in some situations. If you wish to crank out landing pages quickly, without much personalization, LeadPages is fantastic. This is initially what it was designed for … Simply choose a page that’s already been made for you, that’s shown to convert, plug your own text and images into it, and drive traffic. The beauty remains in the simpleness and absence of options.
Which should you select?
Opt for ClickFunnels if you wish to create a series of reliable, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re looking for a budget plan marketing alternative that finishes the job. Create gorgeous sales pages without understanding a lick of code.
Go with ClickFunnels if you do not want to cobble together a billions different systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, because it’s really time-consuming to run backward and forward in between programs, trying to make them speak with each other.
Choose Leadpages if you only require to produce a basic one-step landing page.
Choose ClickFunnels if you wish to create an actual funnel with numerous pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather various quantities of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software application would be much better matched to your business.
One reason Builderall is terrific is it enables you to keep on top of a large percentage of your digital marketing technique … all in one location. You can construct marketing funnels, create blog sites, style and automate your e-mail marketing and even develop apps.
As well as permitting you to produce auto-responses for your e-mail campaigns, it uses Facebook integration. You can, for that reason, continue top of your social media leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly new, ending up being an affiliate would be helpful as all their cash currently goes towards the program.
Clickfunnels do not need an extra fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Overall though, Builderall’s costs are extremely reasonable. Especially when you think about the range and variety of features their software application offers. You basically get more digital marketing tools, for a lower cost. Do not forget this might not be as much of a benefit as you believe. It’s crucial to bear in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you need to go for. If you are a little independent service with a limited spending plan and time to spare to wrap your head around Builderall, then go for that one.
However, if you are an established or growing business looking to expand legitimately … Clickfunnels is the one for you. There need to be an excellent reason why all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a big amount of features indicates they spread themselves thin.
Clickfunnels focus on a number of aspects and make sure they are used at a high requirement. So if marketing funnels are your focus, it goes without saying that you must choose the software application with the funnel function being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your service will all identify the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s good– 4 out of 5 stars! It’s a genuine contender in the marketing software area and worth trying.
Yeah, there are a few drawbacks: If you need a more hands-on solution to your marketing requires with greater personalization abilities, you may wish to look into 3rd party options you can loop. If you are going with ClickFunnels after all, you might find yourself unlucky and end up dealing with unhelpful customer care agents, or some problems in the software application. You may also be frustrated by their self-promotion.
You understand what? Thinking about everything, I don’t believe any of these surpass the solid landing page builder, let alone other positives such as the brief learning curve, solid integrations, and great design templates.
I’m pretty sure that for the large bulk of potential users, the page home builder offers adequate choice. If you’re looking initially and foremost for an easy but solid sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.