If you pay attention to digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a genuine company marketing software application worth attempting, or just overhyped.
ClickFunnels has actually made a pretty big name for itself because it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, but does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you choose to use it or not, it’s an important gamer anybody in e-commerce and internet marketing ought to recognize with. Prior to you jump in, what’s our score? I’ll put it at a solid 4 stars. With some drawbacks, it’s certainly good. Keep checking out to discover why!
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Simple and ample integrations that permit you to record e-mails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and use
Focused on making its users more cash
They offer a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly changing the online marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for organisations and business owners to sell things online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels began as a method to help Brunson and his group produce funnels more quickly for different ventures, as establishing funnels would normally take weeks. Nevertheless, they quickly understood their production would be useful to others and had fantastic potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to direct a site visitor to the checkout page.
There’s a less dull method of thinking about it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of actual components to put down the funnel, you have metaphorical components you call web traffic or website visitors. Your site visitors are taking a look around, inspecting things out. Your site is wonderfully developed, and your material is excellent!
That still doesn’t turn many of your visitors into customers. In a brick and mortar store, that’s like people strolling into your store however not knowing where the sales register is, so they leave the store without buying anything. In a physical store, you can talk your customers into purchasing something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through concepts of psychology. The funnel works detailed, bring traffic in better and closer until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is intended to save you time and energy– to do what otherwise requires a lot of technological efficiency and/or a variety of 3rd party applications. In this regard, ClickFunnels succeeds.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, put up your material, and start taking payments. Plus, it’s quite simple to pick everything up– it’ll probably take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Their page builder is a quite important function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop contractor.
Integrated in A/B screening is fantastic too. All you have to do is replicate a page, make your changes, and pick the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I believe ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll also find a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s fantastic to have things so centralized: I can build my landing pages, create forms and order forms, and set off emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, but it does an excellent job of product packaging terrific tools together and making them accessible. It perhaps conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has several locations that require work.
A small downside is the price. There are only two prices alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, just another financial investment in your organisation, and like I’ve said, you get a good plan for it.
Uninspired Customer Service
Beyond that, client support is undecided at finest. In my experience, they’ve been great with basic concerns, however if you ask them more difficult things, particularly about more advanced features, they won’t be extremely helpful.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their item but I take a minor problem with their marketing that I think deserves discussing in this ClickFunnels Review.
If you get drawn into among their funnels, it’s difficult to leave the hype surrounding it. They have a great marketing for sure. However, from a user experience perspective, it can get interfering. As soon as you register for the software application, you can attempt to take a look at the objective functions of the software application and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing techniques.
This suggests you’ll find yourself purchasing online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has helped people do terrific things, however it’s also assisted multiply fast rich plans, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
We all know the founder is a marketing wizard, but so much of the item is tied to his brand and his viewpoint. As much as I appreciate the landing page builder, everything around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than needed, specifically when some elements of their item (i.e., customer support) can still use some work.
While you have the ability to customize thoroughly within ClickFunnels, numerous individuals utilize similar designs. Thinking about the appeal of ClickFunnels, this has led to a large amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. Though this really doesn’t happen frequently, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s likewise tough to understand when your pages are working or not, unless you continuously check or wait until you speak with mad consumers. Barring uptime, I also deal with some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications typically, the flow of creating brand-new pages and funnels changes, a button will move, rates alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a company option.
Way too Simple
Finally, a criticism I’ve heard however don’t quite agree with personally: it’s too simple, and too pricey for its simplicity. These criticisms tend to describe diy approaches which can be cheaper upfront and yield more control over managing specific details. Nevertheless, for less knowledgeable users who are generally seeking efficiency and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two rates strategies– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. If you pay each year instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite good job.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100 ), check outs (20,000), custom-made domains (3 ), and just a few of the full list of features.
Both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize an item as a one-time payment product for your payment entrances); membership plans (another Backpack feature, however unlike one-time payments, this lets your consumers pay for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, gos to, and customized domains; priority assistance and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I believe ClickFunnels could truly tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re solid and you get everything you need. They’re mainly instinctive and give you a great amount of control. The template editor and integration management system are fine examples of this and are extremely essential functions, so I’ll be giving them separate sections.
A/B split testing is a smaller sized function, but absolutely a significant one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really handily. It’s an excellent function and extremely easy to use.
I likewise think ClickFunnels is total flexible and simple for other settings, like your account information or integrations. Possibly extremely tech literate individuals would find them restrictive (a common theme amongst some criticisms), however as the service is expected to be easy to use, I thought the fundamental features were respectable.
There are many kinds of available pre-made funnels, oriented to various types of companies, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in clever auto-responding, but the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program simpler and more efficient.
Are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, but perhaps I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to dedicate unique attention to it. I believe a big part of why I provided ClickFunnels a high rating has to do with it being a truly strong landing page builder. ClickFunnels distances itself from page building software application and promotes its funnel method, however fact be told, I utilize it mainly for this landing page builder.
Anyway, there is quite a selection of templates with excellent styles, though as you might expect, only the design templates developed by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too difficult.
You can also save specific templates and make personal page design templates, and it’s pretty simple to find them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a bit more complicated than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 primary parts: areas, rows, columns, and elements. You can have numerous sections per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s pretty easy to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box because it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally don’t believe this is a big problem and the contractor provides you enough manage without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes creating your landing page really easy, and it serves ClickFunnels’ objective: to make it simpler for you to earn money online.
Combinations are precisely what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of various types of integrations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. You might add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few significant partners you can add to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll come up. It’s quite self-explanatory, just click the one you desire and add it.
The procedure for managing integrations is also straightforward, though you might need to inspect your 3rd party software’s documentation to find precisely what ClickFunnels needs. In general, you’ll discover the process pretty simple. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a very simple method of including and managing combinations.
Payment entrances get incorporated and on other software platforms are simply called integrations, but on ClickFunnels they get an area separate from integrations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not require to worry much about them.
Ease of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t squander any more time with ‘tech men!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels provides is supplying tools that allow the less knowledgeable to save money and time. That holding true, examining ease of use is quite important.
Short answer: It’s easy to use, however you must still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– but the learning curve is far from difficult. For most people, I would state the knowing curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed earlier in the evaluation.
Anyway, ClickFunnels is definitely much easier than producing funnels by yourself. They have a fair quantity of documentation, and it may not be perfect, however it seems to me like a lot of questions ought to be covered, and you can constantly get in touch with a client service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the real funnels– are fairly easy to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling procedure, from selecting design templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will require a bit of understanding, however it’s no place near the amount of knowledge you would need to actually code the funnels– it’s stuff you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is overall structured with an instinctive user-interface. They do tend to change things regularly, but it probably will not be enough to significantly obstruct you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would suggest all possible users enter with some standard technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some organisations more than others.
Professional, speakers, coaches, expert service providers, individuals exclusively in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those providing more imaginative products or independent ventures.
Naturally, you can always begin with a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller company, fine with the cost, and you need to make your traffic work for you better, I question you ‘d be losing your money or time with ClickFunnels. I would specifically advise it to anyone who wishes to preserve a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is an area that includes some subtleties. I applaud ClickFunnels for having good documentation on-site. I think their paperwork is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own short articles. It may be easy, but content-wise it’s not too shabby.
As for the direct consumer service, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve typically been valuable for easy concerns and basic troubleshooting … however when I’ve had more sophisticated concerns, I’ve discovered them quite unhelpful. I give ClickFunnels congratulations for attempting.
In addition, I’ve discovered a consistency among evaluations pointing out bad experiences with consumer service. When he contacted client service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in consumer support– I think the team largely comprehend that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their assistance to make it good. Possibly most users, myself consisted of, would not say ClickFunnels has exceptional client assistance, however it primarily meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think the majority of people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not require a separate web host or a different email marketing or a different shopping cart option. Heck, you don’t even require a different affiliate program. Everything is contained in one bundle. Keep in mind from earlier, if you calculate just how much you ‘d pay for all of these tools separately, you ‘d really wind up investing less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of fees into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is pretty budget-friendly in its own right.
However, I do believe Leadpages is a remarkable option in some situations. If you wish to crank out landing pages quickly, without much personalization, LeadPages is fantastic. This is originally what it was developed for … Simply select a page that’s already been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The beauty remains in the simpleness and lack of alternatives.
Which should you pick?
Opt for ClickFunnels if you wish to produce a series of efficient, conversion optimized funnel pages without discovering HTML.
Choose Leadpages if you’re trying to find a spending plan marketing alternative that does the job. Produce beautiful sales pages without understanding a lick of code.
Opt for ClickFunnels if you don’t wish to cobble together a gazillion various systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, because it’s really time-consuming to run back and forth in between programs, attempting to make them talk to each other.
Opt for Leadpages if you just need to create an easy one-step landing page.
Choose ClickFunnels if you wish to produce an actual funnel with multiple pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use various things or rather various quantities of things.
Builderall takes the method of offering as many digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can assist you choose which software would be better matched to your company.
One factor Builderall is excellent is it permits you to keep on top of a big proportion of your digital marketing technique … all in one location. You can develop marketing funnels, produce blogs, design and automate your email marketing and even develop apps.
As permitting you to create auto-responses for your e-mail campaigns, it offers Facebook combination. You can, therefore, continue top of your social media leads too without having to lift a finger.
Comparable to Clickfunnels, Builderall provides an affiliate program for users. With it being mostly new, becoming an affiliate would be helpful as all their money currently goes towards the program.
Clickfunnels do not require an additional charge to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Total though, Builderall’s prices are extremely sensible. Specifically when you think about the variety and variety of functions their software application deals. You basically get more digital marketing tools, for a lower expense. Nevertheless, don’t forget this might not be as much of a benefit as you believe. It’s important to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you ought to go for. If you are a small independent business with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing business seeking to expand legally … Clickfunnels is the one for you. There need to be a good reason that all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall offers such a large amount of features means they spread themselves thin.
Clickfunnels focus on a couple of aspects and make certain they are provided at a high requirement. If marketing funnels are your focus, it goes without saying that you ought to go for the software with the funnel feature being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your company will all figure out the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application space and worth experimenting with.
Yeah, there are a few disadvantages: If you require a more hands-on option to your marketing needs with greater personalization capabilities, you might want to check out 3rd party options you can loop. If you are choosing ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful client service representatives, or some problems in the software application. You might also be annoyed by their self-promotion.
But you understand what? Thinking about everything, I do not believe any of these outweigh the strong landing page builder, let alone other positives such as the brief knowing curve, solid integrations, and excellent design templates.
I’m quite sure that for the large majority of potential users, the page contractor offers sufficient choice. If you’re looking initially and foremost for a simple but solid sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.