If you’re in touch with the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a genuine company marketing software worth attempting, or just overhyped.
ClickFunnels has actually made a quite big name for itself since it began, ending up being one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has actually grown so much in such a short duration of time.
There is no rejecting it’s popular, however does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another website and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, client service, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
No matter whether you select to use it or not, it’s a crucial gamer anyone in e-commerce and online marketing ought to recognize with. Before you leap in, what’s our ranking? I’ll put it at a strong 4 stars. With some drawbacks, it’s absolutely good. Keep checking out to learn why!
ClickFunnels Review Overview
Here’s a short selection of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is a great landing page contractor, with an easy drag-and-drop editor
Very easy and ample integrations that permit you to catch e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and utilize
Focused on making its users more cash
They offer a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly transforming the internet marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for companies and business owners to sell things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He played around with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a method to assist Brunson and his group produce funnels faster for different endeavors, as developing funnels would typically take weeks. However, they soon realized their creation would work to others and had terrific possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Unfortunately, that still doesn’t turn many of your visitors into clients. In a brick and mortar store, that’s like people strolling into your shop however not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel is available in– it’s developed to attract your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or a range of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
One of the very best things about ClickFunnels is its focus on generating income for the user. They make it very easy to make your account, installed your content, and start taking payments. Plus, it’s quite easy to choose everything up– it’ll probably take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Their page home builder is a quite crucial feature, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to use drag and drop builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and select the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I believe ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are easy to handle.
You’ll likewise find an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s excellent to have things so centralized: I can build my landing pages, create kinds and order forms, and trigger emails all from one platform.
All of this truly does save you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not perfect, however it does a fantastic job of packaging terrific tools together and making them accessible. It probably conserves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has several locations that need work.
A small downside is the price. There are just two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial disadvantage, simply another investment in your service, and like I’ve said, you get an excellent package for it.
Uninspired Customer Service
Beyond that, consumer support is undecided at best. In my experience, they’ve been great with standard questions, but if you inquire harder things, specifically about more advanced features, they won’t be extremely valuable.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item but I take a small problem with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to get away the buzz surrounding it. They have a fantastic marketing for sure. However, from a user experience perspective, it can get obtrusive. Once you register for the software application, you can attempt to take a look at the objective functions of the software and incorporate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing approaches.
This indicates you’ll discover yourself buying online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted individuals do excellent things, but it’s likewise assisted proliferate quick rich schemes, online courses, saturation of coaches and specialists, and other spammy web marketer stuff.
We all know the founder is a marketing wizard, however so much of the product is connected to his brand and his approach. As much as I appreciate the landing page builder, whatever around it looks like an extension of Brunson’s platform.
Often it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, particularly when some aspects of their product (i.e., customer service) can still use some work.
While you have the capability to customize extensively within ClickFunnels, numerous individuals utilize similar styles. Considering the popularity of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. Though this actually doesn’t occur often, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise difficult to understand when your pages are working or not, unless you constantly check or wait up until you hear from mad consumers. Disallowing uptime, I likewise deal with some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The dashboard modifications frequently, the flow of producing brand-new pages and funnels changes, a button will move, rates choices modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business service.
Way too Simple
Finally, a criticism I’ve heard but don’t quite agree with personally: it’s too easy, and too expensive for its simpleness. These criticisms tend to describe do-it-yourself approaches which can be cheaper in advance and yield more control over handling certain details. For less knowledgeable users who are mainly seeking performance and an easy to use bundle of tools, I wouldn’t stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay every year instead of month-to-month, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but definitely not similar) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty excellent task.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only some of the complete list of functions.
However, both plans have limitless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack function that lets you define a product as a one-time payment product for your payment entrances); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, gos to, and custom-made domains; top priority assistance and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels could really tidy up. We’ll go into more information in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re solid and you get everything you need. They’re largely instinctive and provide you a good amount of control. The design template editor and combination management system are fine examples of this and are very crucial functions, so I’ll be giving them separate sections.
A/B split testing is a smaller sized feature, but absolutely a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you choose what percentages of your traffic you wish to see per page, letting you test conversion rates really conveniently. It’s a great function and very easy to use.
I also think ClickFunnels is overall flexible and simple for other settings, like your account details or combinations. Maybe extremely tech literate people would discover them restrictive (a typical theme among some criticisms), but as the service is expected to be easy to use, I thought the standard features were respectable.
There are numerous kinds of offered pre-made funnels, oriented to different types of businesses, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an email auto-responder or just an auto-responder, however it’s a little bit more complex. The primary objective of Follow-Up Funnels is clever analytics that lead to smart auto-responding, however the auto-responding involves general delivery along with email, and a couple of other goodies. In Addition To Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more effective.
Are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, but possibly I’m simply negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to devote unique attention to it. In fact, I think a large part of why I gave ClickFunnels a high ranking has to do with it being a really solid landing page home builder. ClickFunnels distances itself from page building software application and advertises its funnel method, however truth be informed, I use it mainly for this landing page contractor.
Anyhow, there is rather a range of design templates with excellent styles, though as you might anticipate, only the templates created by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise conserve specific templates and make personal page templates, and it’s pretty easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a bit more complicated than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and components. Think of these parts as fitting within each other (this short article has an useful diagram). Generally: rows, columns, and components go inside of sections. You can have several areas per page. Rows and columns go inside areas, but columns specifically enter into rows. By doing this you can have a row with one column, or as much as four. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s pretty easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over an aspect, it would be orange.
You can likewise modify by area, row, column, and so on, by means of the side bar. All the little information and parts of your page can be moved or altered.
A small criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a big problem and the contractor gives you enough manage without compromising ease of use, but it might be worth a mention.
In general, I like the page home builder a lot. It makes developing your landing page really simple, and it serves ClickFunnels’ goal: to make it easier for you to generate income online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can add to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or just click the search bar, and they’ll show up. It’s pretty self-explanatory, simply click the one you want and add it.
The process for handling integrations is likewise simple, though you may need to check your 3rd party software’s documentation to discover exactly what ClickFunnels needs. Overall, you’ll discover the procedure quite easy. Integrations are a little bit more technical conceptually than some functions, such as the page home builder, so it’s much valued to have a really simple way of including and handling integrations.
Connected to integrations are payment entrances. Payment gateways get incorporated and on other software platforms are simply called integrations, but on ClickFunnels they get a section different from integrations. They might likewise be understood to ClickFunnels as billing integrations. Payment entrances are likewise what they sound like: they’re the integrations that permit your customers to spend for your things. Your store won’t really be much of a store unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations generally run efficiently and you don’t need to stress much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t squander anymore time with ‘tech guys!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels uses is supplying tools that enable the less knowledgeable to conserve time and money. That holding true, assessing ease of use is quite crucial.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I mean brand-new to the world of e-commerce and marketing– but the learning curve is far from difficult. For most people, I would say the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed earlier in the evaluation.
Anyhow, ClickFunnels is definitely easier than developing funnels by yourself. They have a fair quantity of documentation, and it may not be ideal, however it seems to me like the majority of questions need to be covered, and you can constantly contact a customer care representative if it concerns it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the real funnels– are fairly simple to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing design templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will need a bit of understanding, but it’s no place near the amount of knowledge you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly basic, but it is general streamlined with an instinctive user-interface. They do tend to change things frequently, however it probably won’t suffice to substantially hinder you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would recommend all potential users enter with some standard technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, professional service providers, individuals specifically in e-commerce or network marketing, and even those providing B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does well with those using more creative products or independent ventures.
Naturally, you can always begin with a blank funnel, and I do not believe you must decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller company, all right with the price, and you need to make your traffic work for you better, I doubt you ‘d be losing your cash or time with ClickFunnels. I would particularly recommend it to anybody who wants to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer assistance is a location that includes some nuances. I applaud ClickFunnels for having decent documents on-site. I believe their paperwork is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of classifications, each with their own short articles. It might be simple, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat feature inside the control panel after you log in, but I’m not too pleased with it. They’ve generally been useful for basic concerns and fundamental troubleshooting … but when I’ve had advanced questions, I’ve found them quite unhelpful. With one particular HTML publishing question, they took three months to get back to me. By then, I figured out a workaround. Many users will not require that sort of assistance and to be truthful, many SaaS companies do not provide that level of assistance. So I provide ClickFunnels congratulations for attempting.
Additionally, I’ve seen a consistency amongst reviews pointing out bad experiences with client service. When he got in touch with customer service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in consumer support– I believe the team largely understand that their services are not perfectly easy to utilize and/or include tools new to their users, and they have actually put enough resources into their assistance to make it decent. Possibly most users, myself included, would not state ClickFunnels has exceptional customer assistance, however it primarily satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think most people will look at … Price and ease of use.
When it comes to cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a separate web host or a separate email marketing or a different shopping cart solution. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d in fact end up spending less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do think Leadpages is an amazing option in some scenarios. If you want to crank out landing pages rapidly, without much personalization, LeadPages is terrific. This is initially what it was designed for … Simply choose a page that’s already been made for you, that’s shown to convert, plug your own text and images into it, and drive traffic. The charm is in the simpleness and absence of alternatives.
So, which should you pick?
Choose ClickFunnels if you wish to produce a series of efficient, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re looking for a budget marketing option that finishes the job. Produce gorgeous sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to patch together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, since it’s really lengthy to run backward and forward between programs, attempting to make them speak to each other.
Opt for Leadpages if you only require to produce a simple one-step landing page.
Go with ClickFunnels if you wish to create a real funnel with multiple pages, along with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather various amounts of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you choose which software would be better matched to your service.
One factor Builderall is terrific is it allows you to continue top of a large percentage of your digital marketing strategy … all in one place. You can construct marketing funnels, produce blogs, design and automate your email marketing and even create apps.
As enabling you to develop auto-responses for your e-mail projects, it provides Facebook combination. You can, therefore, continue top of your social networks leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly brand-new, becoming an affiliate would be useful as all their cash currently goes towards the program. This is various from more established business, who can invest most of their cash into advertising. As Builderall is fairly new, so is its neighborhood. So, if you are serious about joining you have a likelihood of becoming a successful member of their program.
Clickfunnels do not require an additional fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s rates are extremely reasonable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you need to go for. If you are a small independent company with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing company looking to broaden legitimately … Clickfunnels is the one for you. There should be a good reason all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The reality that Builderall offers such a large quantity of functions means they spread themselves thin.
Clickfunnels focus on a couple of aspects and make certain they are offered at a high requirement. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel function being the primary focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your business will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth trying.
Yeah, there are a couple of drawbacks: If you need a more hands-on option to your marketing requires with higher modification capabilities, you might want to look into 3rd party options you can tie together. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer care agents, or some glitches in the software application. You might likewise be irritated by their self-promotion.
You understand what? Thinking about everything, I don’t think any of these surpass the strong landing page builder, not to mention other positives such as the short learning curve, strong combinations, and good design templates.
I’m pretty sure that for the huge majority of potential users, the page builder uses sufficient choice. If you’re looking initially and foremost for a simple however strong sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.