If you love marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a genuine company marketing software worth attempting, or simply overhyped.
ClickFunnels has made a quite huge name for itself given that it began, ending up being one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a short period of time.
There is no rejecting it’s popular, however does that imply it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which includes the core ClickFunnels features and lots of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will concur with me on the last verdict.
Despite whether you pick to use it or not, it’s an important player anybody in e-commerce and internet marketing should be familiar with. Before you leap in, what’s our score? I’ll put it at a solid 4 stars. With some disadvantages, it’s definitely excellent. Keep checking out to find out why!
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review high point– keep an eye out for these in this short article.
ClickFunnels is an excellent landing page builder, with an easy drag-and-drop editor
Very easy and adequate integrations that enable you to record e-mails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to find out and use
Concentrated on making its users more money
They provide a 2 week complimentary trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just 3 years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it much easier for services and business owners to sell things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started as a way to help Brunson and his group develop funnels more quickly for various endeavors, as developing funnels would normally take weeks. However, they quickly realized their creation would work to others and had terrific potential as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and rather of actual active ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
That still does not turn numerous of your visitors into customers. In a physical shop, that’s like people walking into your shop however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your customers into buying something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and closer until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to save you energy and time– to do what otherwise needs a lot of technological efficiency and/or a selection of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the best features of ClickFunnels is its concentrate on making money for the user. They make it really easy to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to select whatever up– it’ll most likely take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Their page home builder is a quite crucial function, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B testing is great too. All you need to do is replicate a page, make your modifications, and choose the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I believe ClickFunnels handles API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll likewise find a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s terrific to have things so centralized: I can build my landing pages, produce types and order forms, and activate e-mails all from one platform.
All of this truly does save you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not best, but it does an excellent task of packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has numerous areas that need work.
A small drawback is the price. There are only two rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge disadvantage, simply another financial investment in your company, and like I’ve said, you get a great plan for it.
Dull Customer Service
Beyond that, consumer assistance is iffy at finest. In my experience, they’ve been great with basic concerns, however if you ask more difficult things, particularly about more advanced functions, they will not be very handy.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their item however I take a minor problem with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s difficult to get away the buzz surrounding it. They have an excellent marketing for sure. From a user experience point of view, it can get noticeable. As soon as you sign up for the software application, you can attempt to take a look at the unbiased functions of the software application and integrate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing approaches.
This implies you’ll find yourself purchasing online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts includes people bragging about how much cash they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more focused on making quick cash instead of constructing great products and services. ClickFunnels has actually helped people do excellent things, but it’s likewise assisted proliferate quick rich schemes, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
We all know the founder is a marketing wizard, however a lot of the product is tied to his brand name and his philosophy. As much as I appreciate the landing page contractor, everything around it seems like an extension of Brunson’s platform.
Often it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, particularly when some aspects of their item (i.e., client service) can still use some work.
While you have the capability to customize thoroughly within ClickFunnels, numerous individuals utilize comparable styles. Considering the popularity of ClickFunnels, this has led to a big amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. This actually doesn’t take place often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a lot of cash.
It’s also tough to understand when your pages are working or not, unless you constantly inspect or wait up until you speak with upset clients. Barring uptime, I also deal with some glitches when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The control panel modifications often, the flow of producing new pages and funnels changes, a button will walk around, prices alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s an organisation service.
Lastly, a criticism I’ve heard however do not quite agree with personally: it’s too easy, and too costly for its simplicity. These criticisms tend to describe do-it-yourself techniques which can be cheaper upfront and yield more control over handling particular details. However, for less skilled users who are primarily seeking effectiveness and an easy to use bundle of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp starts on the costlier side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day complimentary trial to experiment with the service, so a minimum of you don’t need to dedicate to a costly strategy right away. If you pay annually instead of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit large huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but absolutely not similar) service which starts at $25 a month. Nevertheless, it is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a respectable task. I personally consider it an excellent financial investment.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), visits (20,000), custom-made domains (3 ), and only some of the complete list of functions.
Nevertheless, both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment entrances); membership plans (another Backpack feature, however unlike one-time payments, this lets your consumers pay for a membership service); 3 SMTP integrations (StartUp has 1); limitless funnels, pages, sees, and custom-made domains; priority assistance and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I think ClickFunnels could truly clean up. We’ll go into more information in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get whatever you require. They’re mainly user-friendly and offer you an excellent amount of control. The template editor and combination management system are fine examples of this and are extremely important functions, so I’ll be providing separate sections.
A/B split testing is a smaller feature, but certainly a significant one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you want to see per page, letting you test conversion rates very smoothly. It’s a fantastic function and really easy to use.
I also think ClickFunnels is general versatile and simple for other settings, like your account details or integrations. Possibly really tech literate individuals would discover them limiting (a typical style among some criticisms), but as the service is supposed to be easy to use, I thought the fundamental features were respectable.
There are quite a few kinds of readily available pre-made funnels, oriented to different kinds of organisations, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is smart analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program simpler and more effective.
However are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy e-mail auto-responder to me, however possibly I’m simply negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to commit special attention to it. In fact, I believe a big part of why I gave ClickFunnels a high score has to do with it being a really strong landing page contractor. ClickFunnels distances itself from page building software application and advertises its funnel approach, but fact be told, I utilize it mainly for this landing page home builder.
Anyway, there is rather an array of design templates with good designs, though as you may anticipate, just the templates created by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve specific design templates and make personal page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop home builder. It’s a bit more complex than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with four primary parts: areas, rows, columns, and components. You can have numerous sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box due to the fact that it’s a section, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a substantial problem and the home builder gives you enough manage without compromising ease of use, but it might be worth a reference.
In general, I like the page home builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has many noteworthy partners you can contribute to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or simply click the search bar, and they’ll come up. It’s quite obvious, just click the one you desire and add it.
The process for managing combinations is likewise straightforward, though you might have to inspect your third party software’s documentation to discover precisely what ClickFunnels needs. In general, you’ll discover the process pretty simple. Combinations are a little more technical conceptually than some functions, such as the page contractor, so it’s much valued to have a really basic method of adding and managing combinations.
Payment gateways get integrated and on other software platforms are just called integrations, however on ClickFunnels they get a section different from integrations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations typically run efficiently and you don’t need to worry much about them.
Relieve of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t squander anymore time with ‘tech people!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels provides is supplying tools that enable the less knowledgeable to save time and money. That being the case, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For many people, I would state the learning curve would be simply a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out earlier in the review.
Anyhow, ClickFunnels is certainly simpler than developing funnels by yourself. They have a reasonable quantity of documents, and it may not be perfect, but it appears to me like a lot of questions ought to be covered, and you can constantly call a customer support agent if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling procedure, from picking templates to the drag and drop editor.
Some settings regarding e-mail integrations or payment processors will require a bit of understanding, but it’s no place near the quantity of understanding you would need to actually code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is overall streamlined with an intuitive user-interface. They do tend to alter things often, however it most likely will not suffice to substantially obstruct you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all prospective users get in with some standard technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some companies more than others.
Consultants, speakers, coaches, professional service companies, people specifically in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in general does well with those providing more imaginative items or independent ventures.
Naturally, you can always begin with a blank funnel, and I don’t think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, all right with the cost, and you require to make your traffic work for you much better, I doubt you ‘d be losing your money or time with ClickFunnels. I would specifically advise it to anybody who wants to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some nuances. I commend ClickFunnels for having good documentation on-site. I believe their documentation is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own articles. It may be basic, however content-wise it’s not too shabby.
When it comes to the direct customer care, they have a chat function inside the control panel after you log in, however I’m not too pleased with it. They’ve normally been helpful for basic concerns and fundamental troubleshooting … however when I’ve had more advanced concerns, I’ve found them quite unhelpful. With one specific HTML publishing question, they took 3 months to get back to me. Already, I found out a workaround. Most users will not require that type of support and to be sincere, the majority of SaaS business don’t supply that level of assistance. I provide ClickFunnels congratulations for trying.
Furthermore, I’ve seen a consistency among reviews pointing out bad experiences with customer service. When he contacted consumer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels fails in client assistance– I believe the group mostly comprehend that their services are not completely simple to utilize and/or include tools new to their users, and they have put sufficient resources into their support to make it decent. Possibly most users, myself included, would not say ClickFunnels has extraordinary client assistance, but it primarily fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I believe the majority of people will look at … Price and ease of use.
When it pertains to cost, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a different webhosting or a different e-mail marketing or a different shopping cart option. Heck, you don’t even need a separate affiliate program. Everything is included in one bundle. Remember from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d in fact end up investing less by choosing ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite budget-friendly in its own.
I do think Leadpages is an incredible choice in some situations. If you wish to crank out landing pages rapidly, without much modification, LeadPages is terrific. This is initially what it was created for … Simply select a page that’s already been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The appeal remains in the simplicity and lack of options.
So, which should you choose?
Opt for ClickFunnels if you want to produce a series of effective, conversion optimized funnel pages without learning HTML.
Choose Leadpages if you’re trying to find a budget marketing option that does the job. Create stunning sales pages without understanding a lick of code.
Go with ClickFunnels if you don’t want to cobble together a billions various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, because it’s very lengthy to run backward and forward in between programs, trying to make them talk to each other.
Opt for Leadpages if you only need to create an easy one-step landing page.
Opt for ClickFunnels if you wish to develop a real funnel with multiple pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer various things or rather various amounts of things.
Builderall takes the method of offering as lots of digital marketing services as possible. For instance, you can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software would be much better matched to your business.
One factor Builderall is fantastic is it allows you to keep on top of a large percentage of your digital marketing technique … all in one location. You can develop marketing funnels, develop blog sites, design and automate your e-mail marketing and even produce apps.
As well as enabling you to produce auto-responses for your email projects, it uses Facebook combination. You can, therefore, keep top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, ending up being an affiliate would be advantageous as all their money presently goes towards the program.
Clickfunnels do not require an additional charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s costs are very sensible. Specifically when you consider the range and number of functions their software application offers. You essentially get more digital marketing tools, for a lower cost. Nevertheless, don’t forget this may not be as much of a benefit as you think. It’s important to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you must go for. The answer depends on the type of company. If you are a small independent organisation with a limited budget and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will need are on there and it will probably fit your needs well.
Nevertheless, if you are an established or growing company wanting to expand legitimately … Clickfunnels is the one for you. There need to be a great reason that all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a large quantity of functions suggests they spread themselves thin.
Clickfunnels focus on a number of elements and make certain they are used at a high standard. So if marketing funnels are your focus, it goes without stating that you need to opt for the software with the funnel feature being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth trying.
Yeah, there are a couple of disadvantages: If you need a more hands-on option to your marketing requires with higher personalization capabilities, you might wish to check out third party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer care representatives, or some glitches in the software. You may likewise be irritated by their self-promotion.
You understand what? Thinking about everything, I do not believe any of these surpass the solid landing page builder, not to mention other positives such as the brief learning curve, solid integrations, and excellent design templates.
All-in-all, ClickFunnels is successful in its core objective– to make it simpler for you to funnel traffic and reach higher conversion rates. Even negative ClickFunnels reviews acknowledge it can be pretty useful for less internet-exposed business owners. I’m pretty sure that for the vast bulk of potential users, the page builder offers adequate option. If you’re looking most importantly for a simple but solid sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.