If you love marketing, you’ve most likely a minimum of heard of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to determine if ClickFunnels is a legitimate service marketing software worth attempting, or simply overhyped.
ClickFunnels has made a pretty huge name for itself since it started, turning into one of the biggest marketing SaaS (Software as a Service) companies around. I suppose it’s not a surprise that people enjoy ClickFunnels considering that it’s everything about making its users cash. More particularly, it’s about giving services software application that helps them turn their website visitors into customers. It’s no wonder ClickFunnels has grown a lot in such a short amount of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you choose to use it or not, it’s an essential player anybody in e-commerce and online marketing should be familiar with. Before you jump in, what’s our ranking? I’ll put it at a strong 4 stars. With some downsides, it’s definitely excellent. Keep checking out to learn why!
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Simple and sufficient integrations that permit you to record e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and use
Focused on earning its users more money
They offer a 2 week totally free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly reinventing the online marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for businesses and entrepreneurs to offer things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started out as a way to help Brunson and his group produce funnels faster for various endeavors, as establishing funnels would generally take weeks. They soon realized their production would be beneficial to others and had excellent possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to guide a site visitor to the checkout page.
There’s a less uninteresting way of thinking of it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are browsing, checking things out. Your site is magnificently designed, and your material is top notch!
Unfortunately, that still doesn’t turn much of your visitors into consumers. In a brick and mortar shop, that’s like people strolling into your shop however not knowing where the cash register is, so they leave the store without buying anything. In a physical shop, you can talk your consumers into buying something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your clients’ through principles of psychology. The funnel works detailed, bring traffic in better and more detailed up until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a big offer for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a range of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the best features of ClickFunnels is its concentrate on generating income for the user. They make it very simple to make your account, put up your material, and begin taking payments. Plus, it’s quite easy to pick whatever up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Several features are very helpful here. I like how easy it is to duplicate pages, and the truth I can conserve design templates to be used once again later. Their page home builder is a pretty crucial function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is fantastic too. All you need to do is replicate a page, make your changes, and select the quantities of your traffic you want to see variation A or B.
Great selection of Integrations
I believe ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to manage.
You’ll likewise discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s terrific to have things so centralized: I can build my landing pages, develop kinds and order forms, and trigger emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, however it does an excellent task of product packaging terrific tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has several areas that need work.
A little downside is the cost. There are only 2 pricing alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, simply another investment in your business, and like I’ve stated, you get an excellent bundle for it.
Uninspired Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been fine with basic concerns, but if you inquire harder things, specifically about advanced features, they will not be extremely useful.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product but I take a slight issue with their marketing that I think deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to get away the buzz surrounding it. From a user experience point of view, it can get meddlesome.
This means you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts consists of people bragging about just how much money they made and flashing their sports cars. Though these numbers are real, the users offer an impression that they’re more concentrated on making quick money instead of building terrific products and services. ClickFunnels has helped individuals do excellent things, however it’s also helped proliferate quick abundant schemes, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.
We all understand the creator is a marketing wizard, however a lot of the product is connected to his brand name and his philosophy. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, particularly when some elements of their item (i.e., client service) can still use some work.
While you have the ability to tailor thoroughly within ClickFunnels, lots of individuals use comparable designs. Considering the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. This actually doesn’t take place frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a lot of money.
It’s also hard to know when your pages are working or not, unless you constantly inspect or wait till you hear from angry clients. Barring uptime, I likewise deal with some glitches when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The control panel modifications frequently, the circulation of creating brand-new pages and funnels changes, a button will walk around, rates alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business service.
Way too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to describe diy methods which can be less expensive in advance and yield more control over managing specific details. Nevertheless, for less experienced users who are primarily looking for performance and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay each year instead of regular monthly, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit substantial huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, however definitely not similar) service which begins at $25 a month. Nevertheless, it is necessary to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a respectable job. I personally consider it a great investment.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), check outs (20,000), custom domains (3 ), and just a few of the full list of functions.
Both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment gateways); subscription plans (another Backpack function, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, check outs, and custom domains; concern support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I think ClickFunnels might really tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
To sum up the distinctions, StartUp essentially carries the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels functions. You can view the complete official list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get everything you require. They’re mainly intuitive and give you an excellent amount of control. The template editor and combination management system are fine examples of this and are extremely important functions, so I’ll be providing different sections.
A/B split testing is a smaller feature, however definitely a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you pick what portions of your traffic you wish to see per page, letting you test conversion rates really conveniently. It’s a terrific function and very easy to use.
I also think ClickFunnels is total versatile and simple for other settings, like your account details or integrations. Possibly extremely tech literate individuals would find them limiting (a common style among some criticisms), however as the service is expected to be easy to use, I believed the standard functions were respectable.
There are quite a few types of readily available pre-made funnels, oriented to various kinds of companies, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is wise analytics that result in wise auto-responding, however the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program simpler and more efficient.
Are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, but maybe I’m just negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to commit special attention to it. I think a large part of why I provided ClickFunnels a high score has to do with it being a really solid landing page builder. ClickFunnels distances itself from page structure software application and advertises its funnel approach, but fact be told, I use it primarily for this landing page builder.
Anyway, there is rather a variety of design templates with excellent designs, though as you may expect, just the templates created by ClickFunnels are complimentary. Design templates are organized by funnel type, so poking around isn’t too hard.
You can likewise conserve particular templates and make individual page templates, and it’s pretty simple to find them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll basically be dealing with a drag and drop contractor. It’s a little more complex than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and aspects. You can have multiple areas per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s quite easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over a component, it would be orange.
A little criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a substantial problem and the home builder provides you enough manage without compromising ease of use, however it might be worth a mention.
Overall, I like the page contractor a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ goal: to make it easier for you to make money online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few various kinds of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you might include MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few significant partners you can contribute to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll come up. It’s pretty obvious, just click the one you want and include it.
The procedure for managing combinations is also simple, though you may have to check your 3rd party software’s documents to find precisely what ClickFunnels requires. In general, you’ll find the procedure pretty easy. Combinations are a little more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a very easy way of including and handling integrations.
Associated with combinations are payment gateways. Payment entrances get integrated and on other software application platforms are simply called combinations, however on ClickFunnels they get an area separate from integrations. They may also be understood to ClickFunnels as billing integrations. Payment entrances are likewise what they seem like: they’re the integrations that enable your consumers to spend for your stuff. Your store will not really be much of a store unless you’re using a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run smoothly and you do not need to stress much about them.
Relieve of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t squander any more time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is offering tools that allow the less experienced to save time and money. That holding true, assessing ease of use is quite essential.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I indicate new to the world of e-commerce and marketing– however the learning curve is far from difficult. For most people, I would state the learning curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books discussed previously in the evaluation.
Anyway, ClickFunnels is certainly easier than creating funnels on your own. They have a fair amount of documentation, and it might not be best, however it appears to me like many questions should be covered, and you can constantly contact a customer care representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from selecting design templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a bit of understanding, however it’s nowhere near the quantity of knowledge you would require to really code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly easy, however it is total streamlined with an intuitive user-interface. They do tend to alter things frequently, however it probably won’t be enough to considerably hinder you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would suggest all possible users go into with some basic technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some businesses more than others.
Professional, speakers, coaches, expert service suppliers, individuals solely in e-commerce or network marketing, and even those providing B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those offering more innovative products or independent endeavors.
Obviously, you can always start from a blank funnel, and I do not believe you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, fine with the cost, and you require to make your traffic work for you better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would particularly advise it to anyone who wishes to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some nuances. Their docs page has a series of classifications, each with their own short articles.
As for the direct customer service, they have a chat feature inside the dashboard after you visit, but I’m not too happy with it. They’ve typically been handy for basic questions and fundamental troubleshooting … but when I’ve had more advanced concerns, I’ve found them quite unhelpful. With one particular HTML publishing concern, they took 3 months to get back to me. By then, I found out a workaround. Many users will not need that kind of assistance and to be sincere, the majority of SaaS business don’t offer that level of assistance. I provide ClickFunnels kudos for trying.
Additionally, I’ve discovered a consistency among reviews pointing out bad experiences with customer service. When he called client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels fails in client assistance– I believe the team mostly understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put sufficient resources into their assistance to make it good. Possibly most users, myself consisted of, would not say ClickFunnels has remarkable consumer support, but it mainly fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think many people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a different webhosting or a separate email marketing or a separate shopping cart service. Heck, you don’t even require a different affiliate program. Whatever is contained in one plan. Keep in mind from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d actually wind up investing less by choosing ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is quite affordable in its own.
I do think Leadpages is an incredible choice in some circumstances. If you desire to crank out landing pages quickly, without much modification, LeadPages is fantastic.
Which should you choose?
Opt for ClickFunnels if you wish to develop a series of efficient, conversion enhanced funnel pages without learning HTML.
Opt for Leadpages if you’re looking for a budget marketing alternative that does the job. Produce stunning sales pages without understanding a lick of code.
Go with ClickFunnels if you do not want to patch together a gazillion different systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, since it’s very lengthy to run backward and forward between programs, attempting to make them speak to each other.
Go with Leadpages if you only need to create a simple one-step landing page.
Choose ClickFunnels if you want to create a real funnel with multiple pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer different things or rather different amounts of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you choose which software would be better matched to your company.
One factor Builderall is fantastic is it permits you to keep on top of a large percentage of your digital marketing technique … all in one location. You can construct marketing funnels, create blogs, design and automate your e-mail marketing and even develop apps.
Along with allowing you to develop auto-responses for your e-mail projects, it offers Facebook integration. You can, therefore, keep top of your social media leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mainly new, becoming an affiliate would be helpful as all their cash presently goes towards the program. This is various from more recognized business, who can invest the majority of their money into advertising. As Builderall is relatively brand-new, so is its neighborhood. So, if you are serious about joining you have a great chance of ending up being an effective member of their program.
Clickfunnels do not need an additional charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
General though, Builderall’s prices are really reasonable. Specifically when you think about the variety and variety of functions their software application offers. You essentially receive more digital marketing tools, for a lower expense. However, don’t forget this might not be as much of an advantage as you believe. It’s crucial to bear in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you ought to go for. If you are a small independent service with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company wanting to broaden legally … Clickfunnels is the one for you. There must be an excellent reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall provides such a large quantity of features indicates they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are offered at a high standard. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel function being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth checking out.
Yeah, there are a couple of downsides: If you require a more hands-on service to your marketing needs with greater personalization capabilities, you might wish to check out 3rd party options you can loop. If you are choosing ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful client service agents, or some problems in the software application. You might likewise be annoyed by their self-promotion.
You know what? Considering everything, I don’t think any of these outweigh the solid landing page contractor, not to mention other positives such as the brief knowing curve, strong combinations, and excellent templates.
I’m quite sure that for the large bulk of potential users, the page builder uses adequate choice. If you’re looking first and foremost for an easy but strong sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.