If you’ve been in the world of digital marketing, you’ve most likely a minimum of heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to identify if ClickFunnels is a legitimate service marketing software worth attempting, or just overhyped.
ClickFunnels has actually made a quite big name for itself given that it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has actually grown so much in such a brief duration of time.
There is no denying it’s popular, but does that mean it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you pick to use it or not, it’s an important gamer anyone in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s absolutely good.
ClickFunnels Review Overview
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this short article.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Simple and adequate combinations that allow you to record e-mails and take payments best inside ClickFunnels
Built with A/B testing abilities
Easy to find out and use
Concentrated on making its users more money
They have a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly transforming the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for companies and entrepreneurs to sell stuff online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his production, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started out as a way to assist Brunson and his group produce funnels more quickly for various endeavors, as developing funnels would generally take weeks. However, they quickly understood their development would be useful to others and had great prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual active ingredients to put down the funnel, you have metaphorical components you call web traffic or website visitors.
Regrettably, that still does not turn a lot of your visitors into clients. In a physical store, that’s like individuals walking into your store but not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your customers into buying something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel comes in– it’s developed to interest your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and better until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a huge deal for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is intended to conserve you time and energy– to do what otherwise requires a lot of technological efficiency and/or an array of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
One of the best features of ClickFunnels is its concentrate on earning money for the user. They make it really easy to make your account, set up your content, and start taking payments. Plus, it’s pretty simple to select whatever up– it’ll probably take you a couple hours to determine most of what you require, max.
Drag and Drop Builder
Their page contractor is a quite crucial function, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B screening is terrific too. All you have to do is duplicate a page, make your changes, and choose the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to handle.
You’ll also find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s great to have things so centralized: I can build my landing pages, create forms and order forms, and trigger emails all from one platform.
All of this truly does conserve you time and money, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not best, however it does a fantastic task of product packaging terrific tools together and making them available. It perhaps conserves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few locations that require work.
A little drawback is the price. There are just 2 prices options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial drawback, simply another financial investment in your business, and like I’ve said, you get a good package for it.
Lackluster Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been great with fundamental questions, but if you inquire more difficult things, specifically about more advanced functions, they will not be extremely handy.
Cult-like user base and software application too reliant on Founder
This is not an objective criticism of their item but I take a slight issue with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to get away the hype surrounding it. From a user experience perspective, it can get noticeable.
This indicates you’ll discover yourself purchasing online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do terrific things, however it’s likewise assisted proliferate fast abundant schemes, online courses, saturation of coaches and specialists, and other spammy web marketer things.
All of us understand the creator is a marketing wizard, however a lot of the product is tied to his brand and his viewpoint. As much as I appreciate the landing page home builder, whatever around it appears like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer service) can still use some work.
While you have the capability to tailor thoroughly within ClickFunnels, many individuals utilize comparable styles. Thinking about the popularity of ClickFunnels, this has actually led to a big amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. Though this really doesn’t occur often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of cash.
It’s also tough to understand when your pages are working or not, unless you continuously examine or wait up until you hear from upset consumers. Disallowing uptime, I likewise deal with some problems when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The control panel changes typically, the flow of developing brand-new pages and funnels modifications, a button will move, prices choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business option.
Way too Simple
A criticism I’ve heard however don’t rather concur with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to describe do-it-yourself methods which can be less expensive upfront and yield more control over handling particular details. Nevertheless, for less knowledgeable users who are primarily looking for efficiency and an easy to use bundle of tools, I wouldn’t emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 rates plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay every year instead of monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, but certainly not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite great job.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100 ), check outs (20,000), custom domains (3 ), and only a few of the full list of features.
Both strategies have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment item for your payment entrances); subscription strategies (another Backpack function, however unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP integrations (StartUp has 1); limitless funnels, pages, visits, and custom domains; concern assistance and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I believe ClickFunnels might actually clean up. We’ll enter into more detail in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get whatever you need. They’re largely intuitive and provide you a great quantity of control. The template editor and integration management system are good examples of this and are extremely crucial functions, so I’ll be giving them separate sections.
A/B split testing is a smaller sized function, however absolutely a noteworthy one.
If you replicate a page and make changes to the copy, the split test essentially lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates very easily. It’s a fantastic function and really easy to use.
I likewise think ClickFunnels is general versatile and simple for other settings, like your account details or integrations. Maybe very tech literate individuals would find them restrictive (a common style amongst some criticisms), but as the service is expected to be easy to use, I believed the standard functions were pretty good.
There are many types of available pre-made funnels, oriented to various kinds of businesses, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an e-mail auto-responder or just an auto-responder, however it’s a bit more complicated. The primary goal of Follow-Up Funnels is clever analytics that result in smart auto-responding, but the auto-responding involves snail mail in addition to e-mail, and a couple of other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program much easier and more efficient.
But are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy e-mail auto-responder to me, but maybe I’m just cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to commit unique attention to it. In fact, I think a big part of why I gave ClickFunnels a high ranking relates to it being a really strong landing page builder. ClickFunnels ranges itself from page building software and markets its funnel technique, however truth be informed, I use it mostly for this landing page contractor.
Anyhow, there is rather a range of design templates with excellent designs, though as you might expect, just the design templates created by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can also conserve specific design templates and make personal page design templates, and it’s pretty simple to find them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be dealing with a drag and drop home builder. It’s a little bit more complex than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and components. Think of these parts as fitting within each other (this article has an useful diagram). Generally: rows, columns, and elements go inside of areas. You can have several areas per page. Rows and columns go inside areas, but columns specifically go into rows. This way you can have a row with one column, or approximately 4. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite easy to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s an area, however if I was hovering over a component, it would be orange.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally don’t believe this is a substantial issue and the builder offers you enough control without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page home builder a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ goal: to make it simpler for you to generate income online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few different types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can add to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or just click the search bar, and they’ll turn up. It’s pretty self-explanatory, just click the one you want and include it.
The process for handling combinations is likewise uncomplicated, though you may need to examine your third party software’s documentation to find exactly what ClickFunnels requires. Overall, you’ll find the process quite easy. Integrations are a bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a very easy way of adding and handling combinations.
Related to integrations are payment gateways. Payment gateways get integrated and on other software platforms are just called combinations, however on ClickFunnels they get a section separate from combinations. They may also be understood to ClickFunnels as billing integrations. Payment gateways are also what they seem like: they’re the combinations that allow your clients to spend for your stuff. Your shop will not really be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these combinations generally run smoothly and you don’t need to stress much about them.
Alleviate of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is offering tools that allow the less knowledgeable to conserve time and money. That being the case, examining ease of use is quite crucial.
Short answer: It’s easy to use, but you must still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I imply brand-new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For the majority of people, I would state the learning curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books pointed out previously in the review.
Anyway, ClickFunnels is certainly easier than producing funnels by yourself. They have a reasonable amount of documentation, and it might not be perfect, however it seems to me like a lot of concerns must be covered, and you can constantly call a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the real funnels– are fairly simple to manage. A cohesive menu makes it easy to navigate to all parts of your funnel handling process, from picking templates to the drag and drop editor.
Some settings relating to email integrations or payment processors will require a little bit of understanding, but it’s no place near the amount of knowledge you would need to in fact code the funnels– it’s things you can determine by Googling around or checking out the docs center.
Eventually, ClickFunnels is not mind-blowingly simple, however it is general structured with an intuitive user-interface. They do tend to change things regularly, but it probably will not suffice to significantly hinder you.
We give it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would suggest all possible users go into with some basic technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Consultants, speakers, coaches, expert provider, people solely in e-commerce or network marketing, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does well with those offering more imaginative products or independent ventures. The pre-made funnels are highly oriented towards these markets: for instance, if you’re a florist, you may discover the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re attempting to center whatever around yourself and your brand name, there would be great assistance too. The same opts for individuals selling content like courses or books.
Obviously, you can always start from a blank funnel, and I do not think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller company, okay with the price tag, and you require to make your traffic work for you much better, I doubt you ‘d be wasting your money or time with ClickFunnels. I would particularly suggest it to anybody who wishes to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is an area that consists of some nuances. I applaud ClickFunnels for having decent documents on-site. I believe their documentation is just barely industry-standard for SaaS business, but still sufficient. Their docs page has a series of classifications, each with their own posts. It might be basic, but content-wise it’s not too shabby.
When it comes to the direct customer service, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve generally been handy for simple concerns and standard troubleshooting … but when I’ve had more advanced concerns, I’ve found them pretty unhelpful. With one specific HTML publishing question, they took 3 months to get back to me. By then, I found out a workaround. Many users won’t require that kind of assistance and to be truthful, the majority of SaaS business do not provide that level of support. I offer ClickFunnels kudos for attempting.
In addition, I’ve noticed a consistency amongst evaluations pointing out disappointments with client service. Especially, in circumstances when features have actually not worked as promised or when there were weird site malfunctions, client service reps were allegedly either unresponsive or unhelpful. One infamous reviewer in particular states how, due to site error, some of his clients were locked out and how other non-paying visitors accessed to members-only content. When he contacted customer service, he discovered they were apathetic and unhelpful. It might be an unusual, improbable situation, but it illustrates the point.
Overall Support Rating
I would not state ClickFunnels stops working in client assistance– I believe the team mostly understand that their services are not completely easy to utilize and/or include tools brand-new to their users, and they have actually put sufficient resources into their support to make it good. Possibly most users, myself included, would not state ClickFunnels has remarkable client assistance, but it mostly fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think many people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not need a different web host or a separate e-mail marketing or a separate shopping cart service. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own right.
I do think Leadpages is an incredible option in some situations. If you want to crank out landing pages quickly, without much customization, LeadPages is great.
So, which should you pick?
Go with ClickFunnels if you want to develop a series of efficient, conversion optimized funnel pages without learning HTML.
Choose Leadpages if you’re trying to find a budget marketing alternative that gets the job done. Develop gorgeous sales pages without knowing a lick of code.
Go with ClickFunnels if you don’t wish to patch together a gazillion various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, since it’s extremely time-consuming to run backward and forward in between programs, trying to make them speak to each other.
Choose Leadpages if you just need to produce an easy one-step landing page.
Choose ClickFunnels if you want to develop a real funnel with numerous pages, along with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather various quantities of things.
Builderall takes the technique of offering as many digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can help you decide which software would be much better suited to your company.
One factor Builderall is great is it enables you to keep on top of a big proportion of your digital marketing technique … all in one location. You can build marketing funnels, create blogs, design and automate your e-mail marketing and even produce apps.
As enabling you to create auto-responses for your e-mail projects, it uses Facebook combination. You can, therefore, keep top of your social media leads too without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be useful as all their cash currently goes towards the program.
Clickfunnels don’t require an additional cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s prices are very sensible. Particularly when you consider the variety and variety of features their software application deals. You basically get more digital marketing tools, for a lower cost. Don’t forget this might not be as much of an advantage as you believe. It’s essential to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a little independent service with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are a recognized or growing business looking to broaden legitimately … Clickfunnels is the one for you. There must be an excellent reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall provides such a large quantity of functions indicates they spread themselves thin.
Clickfunnels concentrate on a couple of elements and ensure they are provided at a high standard. If marketing funnels are your focus, it goes without saying that you ought to go for the software with the funnel function being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth trying out.
Yeah, there are a few drawbacks: If you require a more hands-on option to your marketing requires with greater personalization abilities, you might wish to check out third party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer service agents, or some glitches in the software application. You may also be frustrated by their self-promotion.
However you understand what? Considering whatever, I don’t believe any of these outweigh the strong landing page contractor, let alone other positives such as the short knowing curve, solid integrations, and excellent design templates.
I’m pretty sure that for the vast bulk of prospective users, the page home builder uses adequate choice. If you’re looking first and foremost for an easy but strong sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.