If you love marketing, you’ve most likely at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a genuine organisation marketing software worth trying, or just overhyped.
ClickFunnels has actually made a pretty big name for itself since it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has actually grown so much in such a brief period of time.
There is no denying it’s popular, however does that indicate it’s worth it? How much can we rely on the crowd on this one? It appears it’s simply another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you pick to utilize it or not, it’s an important player anybody in e-commerce and online marketing need to be familiar with. With some drawbacks, it’s certainly good.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Simple and sufficient combinations that permit you to record emails and take payments right inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and utilize
Focused on earning its users more money
They have a 2 week complimentary trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply 3 years it’s been, in the words of Forbes, “quietly reinventing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for organisations and entrepreneurs to sell stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his production, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started as a method to assist Brunson and his team produce funnels more quickly for various ventures, as establishing funnels would normally take weeks. However, they soon understood their development would be useful to others and had terrific potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to guide a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
That still does not turn numerous of your visitors into customers. In a brick and mortar shop, that’s like people walking into your store but not knowing where the sales register is, so they leave the store without buying anything. In a physical store, you can talk your customers into purchasing something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s developed to appeal to your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and better till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise requires a great deal of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the very best aspects of ClickFunnels is its concentrate on earning money for the user. They make it extremely easy to make your account, set up your material, and begin taking payments. Plus, it’s quite easy to select everything up– it’ll probably take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Their page home builder is a pretty important feature, and they’ve pulled it off well. As soon as you get used to it, it’s a simple to use drag and drop contractor.
Built in A/B testing is great too. All you have to do is duplicate a page, make your changes, and select the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to handle.
You’ll likewise discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s fantastic to have actually things so centralized: I can develop my landing pages, develop kinds and order forms, and trigger emails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not best, however it does a great job of product packaging fantastic tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has numerous areas that need work.
A small drawback is the cost. There are only 2 rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, simply another investment in your service, and like I’ve stated, you get a great bundle for it.
Lackluster Customer Service
Beyond that, customer assistance is undecided at best. In my experience, they’ve been fine with standard questions, however if you inquire more difficult things, particularly about more advanced functions, they won’t be really valuable.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product but I take a minor problem with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to escape the hype surrounding it. From a user experience perspective, it can get interfering.
This indicates you’ll find yourself buying online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped individuals do fantastic things, however it’s likewise helped proliferate quick rich schemes, online courses, saturation of coaches and professionals, and other spammy web marketer things.
All of us know the founder is a marketing wizard, but so much of the product is connected to his brand name and his approach. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than necessary, particularly when some elements of their product (i.e., customer service) can still use some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to personalize thoroughly within ClickFunnels, many people utilize comparable styles. Considering the appeal of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks floating around. Diversity is essential.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. This really does not occur frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a lot of money.
It’s also hard to know when your pages are working or not, unless you constantly inspect or wait till you hear from angry clients. Barring uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing alternative.
User experience changes … a lot
The dashboard modifications frequently, the flow of creating new pages and funnels changes, a button will move around, rates options change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a company option.
Far too Simple
Finally, a criticism I’ve heard however don’t rather agree with personally: it’s too easy, and too expensive for its simpleness. These criticisms tend to describe diy techniques which can be more affordable in advance and yield more control over managing specific details. For less skilled users who are primarily looking for performance and an easy to use package of tools, I wouldn’t stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. Start-up is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to try the service, so at least you don’t need to devote to an expensive strategy right now. If you pay every year instead of regular monthly, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty great job. I personally consider it a good investment.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), sees (20,000), customized domains (3 ), and just some of the complete list of functions.
Both strategies have unrestricted contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, consisting of the following: one-time payments (this is a Backpack function that lets you define a product as a one-time payment product for your payment gateways); membership plans (another Backpack feature, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, visits, and custom-made domains; top priority assistance and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not stress, it is puzzling. This part I think ClickFunnels could really tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the complete set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features total? I think they’re strong and you get whatever you need.
A/B split screening is a smaller sized feature, however certainly a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really easily. It’s a great function and extremely easy to use.
I also believe ClickFunnels is general versatile and simple for other settings, like your account details or combinations. Perhaps extremely tech literate individuals would find them limiting (a typical style among some criticisms), however as the service is supposed to be easy to use, I thought the standard features were pretty good.
There are several types of offered pre-made funnels, oriented to different kinds of companies, and you can naturally develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is wise analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided e-mail auto-responder to me, however maybe I’m simply cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to commit special attention to it. I think a big part of why I gave ClickFunnels a high rating has to do with it being an actually solid landing page home builder. ClickFunnels ranges itself from page structure software application and promotes its funnel approach, but reality be informed, I use it mainly for this landing page home builder.
Anyhow, there is rather a range of templates with excellent designs, though as you might expect, just the templates created by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too difficult.
You can likewise save certain design templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
When you open your pages in the editor, you’ll basically be working with a drag and drop contractor. It’s a little bit more complex than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and aspects. Think about these parts as fitting within each other (this article has a handy diagram). Basically: rows, columns, and elements go inside of sections. You can have several areas per page. Rows and columns go inside sections, however columns specifically go into rows. In this manner you can have a row with one column, or up to four. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, but it’s quite simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s an area, but if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a big concern and the builder gives you enough manage without compromising ease of use, however it might be worth a mention.
In general, I like the page home builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it simpler for you to make money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various kinds of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you may include MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has quite a few significant partners you can add to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll show up. It’s quite self-explanatory, just click the one you desire and add it.
The procedure for managing integrations is likewise uncomplicated, though you might have to examine your third party software application’s paperwork to find precisely what ClickFunnels requires. Overall, you’ll find the process pretty easy. Combinations are a bit more technical conceptually than some functions, such as the page contractor, so it’s much valued to have a very easy way of adding and managing combinations.
Associated with combinations are payment gateways. Payment gateways get incorporated and on other software platforms are simply called integrations, however on ClickFunnels they get a section separate from combinations. They may also be understood to ClickFunnels as billing combinations. Payment gateways are also what they seem like: they’re the integrations that allow your consumers to spend for your things. Your store won’t truly be much of a store unless you’re using a payment entrance.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not need to stress much about them.
Relieve of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t lose anymore time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is supplying tools that allow the less experienced to save money and time. That holding true, examining ease of use is pretty crucial.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– but the discovering curve is far from difficult. For the majority of people, I would say the learning curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the review.
Anyway, ClickFunnels is definitely much easier than developing funnels on your own. They have a fair amount of documents, and it may not be best, but it appears to me like a lot of questions ought to be covered, and you can always get in touch with a customer support agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively simple to manage. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from selecting design templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, however it’s no place near the quantity of understanding you would require to in fact code the funnels– it’s things you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly basic, however it is overall structured with an instinctive user-interface. They do tend to alter things regularly, but it probably won’t suffice to substantially hinder you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would recommend all prospective users go into with some fundamental technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Consultants, speakers, coaches, expert service providers, individuals solely in e-commerce or network marketing, and even those offering B2B services would probably be most in shape for ClickFunnels. ClickFunnels in basic does well with those providing more creative items or independent ventures.
Naturally, you can constantly start from a blank funnel, and I don’t believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized organisation, alright with the price tag, and you require to make your traffic work for you better, I question you ‘d be losing your money or time with ClickFunnels. I would especially suggest it to anybody who wishes to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is a location that consists of some nuances. I applaud ClickFunnels for having good documentation on-site. I believe their paperwork is just barely industry-standard for SaaS companies, but still enough. Their docs page has a series of classifications, each with their own posts. It might be basic, but content-wise it’s not too shabby.
As for the direct customer care, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve generally been valuable for simple questions and basic troubleshooting … but when I’ve had advanced concerns, I’ve found them pretty unhelpful. With one specific HTML publishing concern, they took three months to return to me. By then, I determined a workaround. The majority of users will not require that sort of support and to be sincere, most SaaS companies don’t offer that level of assistance. So I provide ClickFunnels kudos for attempting.
Additionally, I’ve noticed a consistency among evaluations pointing out bad experiences with customer service. When he got in touch with customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in consumer assistance– I believe the team mainly comprehend that their services are not completely easy to use and/or involve tools new to their users, and they have actually put adequate resources into their assistance to make it decent. Maybe most users, myself included, would not say ClickFunnels has remarkable customer assistance, however it mostly fulfills a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe the majority of people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
Nevertheless, there’s a reason Leadpages is so much cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You don’t need a different web host or a different e-mail marketing or a different shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own.
I do believe Leadpages is an incredible option in some circumstances. If you want to crank out landing pages quickly, without much personalization, LeadPages is fantastic.
So, which should you select?
Go with ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing alternative that gets the job done. Develop lovely sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not wish to patch together a gazillion different systems to create a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, because it’s very time-consuming to run back and forth between programs, attempting to make them speak with each other.
Go with Leadpages if you just need to develop a simple one-step landing page.
Go with ClickFunnels if you wish to produce a real funnel with numerous pages, together with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer various things or rather various quantities of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you decide which software would be better matched to your company.
One reason Builderall is great is it allows you to keep top of a big percentage of your digital marketing strategy … all in one place. You can build marketing funnels, produce blogs, design and automate your e-mail marketing and even create apps.
As permitting you to develop auto-responses for your email campaigns, it offers Facebook integration. You can, for that reason, keep top of your social networks leads too without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, becoming an affiliate would be useful as all their money currently goes towards the program. This is different from more established companies, who can invest most of their cash into advertising. As Builderall is reasonably brand-new, so is its community. If you are severe about joining you have a great possibility of becoming a successful member of their program.
Clickfunnels do not require an extra charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s prices are really affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you should go for. If you are a little independent business with a restricted spending plan and time to spare to wrap your head around Builderall, then go for that one.
If you are an established or growing company looking to expand legitimately … Clickfunnels is the one for you. There must be an excellent reason all the big names use the software application and it is down to the large quality and results that Clickfunnels’ products bring. The reality that Builderall offers such a large quantity of features means they spread themselves thin.
Clickfunnels concentrate on a number of elements and make sure they are used at a high requirement. If marketing funnels are your focus, it goes without saying that you ought to go for the software application with the funnel feature being the main focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your company will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying out.
Yeah, there are a couple of disadvantages: If you need a more hands-on service to your marketing needs with greater customization abilities, you might wish to look into third party choices you can loop. If you are choosing ClickFunnels after all, you may find yourself unlucky and wind up handling unhelpful customer support representatives, or some problems in the software. You may likewise be frustrated by their self-promotion.
You know what? Thinking about everything, I do not think any of these surpass the strong landing page contractor, not to mention other positives such as the brief learning curve, strong integrations, and excellent design templates.
I’m quite sure that for the large bulk of potential users, the page contractor offers sufficient option. If you’re looking initially and foremost for a simple however strong sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.