If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate organisation marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty big name for itself considering that it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. I suppose it’s no surprise that individuals love ClickFunnels since it’s all about making its users money. More particularly, it’s about offering organisations software application that helps them turn their website visitors into consumers. It’s no wonder ClickFunnels has grown so much in such a short amount of time.
There is no rejecting it’s popular, but does that mean it’s worth it? Just how much can we trust the crowd on this one? It seems it’s just another site and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.
No matter whether you choose to use it or not, it’s an important player anybody in e-commerce and online marketing need to be familiar with. Before you jump in, what’s our score? I’ll put it at a strong 4 stars. With some drawbacks, it’s absolutely good. Keep checking out to find out why!
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Easy and adequate integrations that permit you to catch e-mails and take payments best inside ClickFunnels
Built with A/B testing capabilities
Easy to find out and use
Focused on earning its users more cash
They have a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently reinventing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for organisations and business owners to offer things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started as a method to help Brunson and his team develop funnels more quickly for different ventures, as establishing funnels would normally take weeks. Nevertheless, they soon recognized their creation would be useful to others and had great possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
Unfortunately, that still doesn’t turn a number of your visitors into customers. In a physical store, that’s like individuals walking into your store however not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your customers’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and better till visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a huge offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is meant to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a variety of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best things about ClickFunnels is its focus on earning money for the user. They make it really simple to make your account, installed your content, and start taking payments. Plus, it’s pretty easy to pick whatever up– it’ll probably take you a couple hours to figure out the majority of what you require, max.
Drag and Drop Builder
Numerous features are very useful here. I like how simple it is to duplicate pages, and the reality I can save design templates to be used again later on. Their page home builder is a quite essential feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is excellent too. All you need to do is replicate a page, make your changes, and pick the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I believe ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to handle.
You’ll also find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s excellent to have things so centralized: I can build my landing pages, produce forms and order forms, and activate e-mails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good financial investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, however it does a fantastic task of packaging great tools together and making them available. It probably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has several areas that require work.
A little disadvantage is the rate. There are only two prices alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge disadvantage, just another financial investment in your company, and like I’ve stated, you get a great package for it.
Dull Customer Service
Beyond that, customer support is undecided at finest. In my experience, they’ve been fine with standard concerns, but if you ask harder things, particularly about more advanced features, they won’t be very helpful.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their product however I take a minor problem with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to escape the buzz surrounding it. From a user experience point of view, it can get noticeable.
This suggests you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped individuals do excellent things, but it’s likewise helped proliferate fast rich plans, online courses, saturation of coaches and experts, and other spammy internet marketer stuff.
We all understand the founder is a marketing wizard, but so much of the product is tied to his brand and his approach. As much as I value the landing page builder, whatever around it looks like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than needed, particularly when some elements of their product (i.e., customer care) can still utilize some work.
This one isn’t on ClickFunnels but more on the community. While you have the ability to customize extensively within ClickFunnels, many individuals utilize comparable designs. Thinking about the popularity of ClickFunnels, this has actually resulted in a large amount of ClickFunnel-y looks drifting around. Diversity is necessary.
Software Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some errors. Though this actually doesn’t happen typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can possibly lose a great deal of cash.
It’s likewise difficult to understand when your pages are working or not, unless you constantly inspect or wait up until you hear from upset customers. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing option.
User experience modifications … a lot
The control panel modifications typically, the circulation of creating new pages and funnels changes, a button will move, rates choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a business option.
Way too Simple
A criticism I’ve heard however do not quite agree with personally: it’s too easy, and too costly for its simpleness. These criticisms tend to describe do-it-yourself approaches which can be more affordable upfront and yield more control over managing certain information. However, for less experienced users who are primarily seeking effectiveness and an easy to use package of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp starts on the pricier side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to experiment with the service, so at least you don’t need to commit to a pricey plan right now. If you pay every year instead of month-to-month, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit significant huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but definitely not similar) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty excellent task. I personally consider it a great financial investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), gos to (20,000), customized domains (3 ), and only a few of the complete list of features.
Both strategies have endless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you characterize a product as a one-time payment product for your payment gateways); membership plans (another Backpack feature, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, sees, and custom-made domains; priority assistance and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels could truly tidy up. We’ll enter into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get everything you require.
A/B split testing is a smaller function, but absolutely a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you pick what percentages of your traffic you want to see per page, letting you test conversion rates extremely easily. It’s an excellent function and really easy to use.
I also believe ClickFunnels is total versatile and simple for other settings, like your account information or integrations. Perhaps very tech literate individuals would find them restrictive (a common style among some criticisms), however as the service is supposed to be easy to use, I thought the fundamental functions were pretty good.
There are many types of available pre-made funnels, oriented to various kinds of services, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or just an auto-responder, but it’s a little more complicated. The primary objective of Follow-Up Funnels is clever analytics that lead to wise auto-responding, but the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program simpler and more effective.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, but possibly I’m just negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wished to devote unique attention to it. I think a big part of why I provided ClickFunnels a high rating has to do with it being an actually solid landing page home builder. ClickFunnels distances itself from page building software application and markets its funnel technique, but truth be informed, I use it primarily for this landing page contractor.
Anyway, there is rather a variety of design templates with great styles, though as you might expect, only the templates produced by ClickFunnels are free. Design templates are organized by funnel type, so poking around isn’t too hard.
You can likewise save specific templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little bit more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and components. You can have numerous sections per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s quite simple to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s a section, but if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a big concern and the home builder gives you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page home builder a lot. It makes creating your landing page extremely easy, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few various types of combinations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous notable partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll turn up. It’s pretty self-explanatory, simply click the one you want and add it.
The procedure for handling integrations is likewise simple, though you may need to inspect your third party software application’s documents to discover exactly what ClickFunnels needs. In general, you’ll discover the process quite simple. Combinations are a little bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a very easy way of including and handling integrations.
Associated with integrations are payment gateways. Payment gateways get integrated and on other software platforms are just called integrations, however on ClickFunnels they get a section different from integrations. They may likewise be understood to ClickFunnels as billing integrations. Payment gateways are likewise what they sound like: they’re the integrations that permit your clients to pay for your stuff. Your store will not actually be much of a shop unless you’re utilizing a payment gateway.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these integrations usually run smoothly and you do not need to fret much about them.
Relieve of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t lose anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels uses is offering tools that allow the less skilled to save money and time. That being the case, assessing ease of use is quite important.
Short answer: It’s easy to use, however you should still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the learning curve is far from difficult. For many people, I would say the learning curve would be simply a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed previously in the review.
Anyway, ClickFunnels is certainly simpler than developing funnels on your own. They have a reasonable quantity of paperwork, and it may not be best, however it appears to me like most concerns ought to be covered, and you can always call a customer service representative if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively easy to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from selecting design templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will need a bit of understanding, however it’s no place near the amount of knowledge you would need to really code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly basic, but it is total streamlined with an instinctive user-interface. They do tend to change things frequently, but it probably will not suffice to considerably hinder you.
We give it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would recommend all prospective users get in with some fundamental technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some organisations more than others.
Professional, speakers, coaches, professional service providers, individuals specifically in e-commerce or network marketing, and even those providing B2B services would probably be most in shape for ClickFunnels. ClickFunnels in general does well with those providing more imaginative products or independent endeavors.
Of course, you can constantly begin with a blank funnel, and I don’t believe you ought to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller company, okay with the cost, and you require to make your traffic work for you much better, I question you ‘d be losing your money or time with ClickFunnels. I would particularly recommend it to anyone who wishes to maintain a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client assistance is a location that consists of some subtleties. I applaud ClickFunnels for having good documents on-site. I think their documentation is just barely industry-standard for SaaS companies, but still sufficient. Their docs page has a series of categories, each with their own short articles. It might be simple, however content-wise it’s not too shabby.
As for the direct consumer service, they have a chat feature inside the control panel after you log in, however I’m not too happy with it. They’ve normally been handy for easy concerns and standard troubleshooting … but when I’ve had more sophisticated concerns, I’ve found them quite unhelpful. I offer ClickFunnels kudos for attempting.
Additionally, I’ve observed a consistency amongst reviews pointing out bad experiences with customer service. When he called customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in client assistance– I think the group mainly comprehend that their services are not completely easy to use and/or include tools new to their users, and they have put enough resources into their support to make it good. At least standard questions will be answered, and they’re quite responsive. Maybe most users, myself consisted of, would not state ClickFunnels has remarkable consumer support, but it primarily fulfills a bare minimum that makes it a minimum of good enough. In this classification, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I believe the majority of people will look at … Price and ease of use.
When it comes to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
Nevertheless, there’s a reason Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t need a separate webhosting or a separate e-mail marketing or a different shopping cart service. Heck, you don’t even require a different affiliate program. Whatever is consisted of in one package. Remember from earlier, if you determine just how much you ‘d spend for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels membership.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own.
I do think Leadpages is an incredible choice in some circumstances. If you wish to crank out landing pages rapidly, without much modification, LeadPages is great. This is originally what it was created for … Simply choose a page that’s already been made for you, that’s shown to convert, plug your own text and images into it, and drive traffic. The charm is in the simplicity and absence of choices.
So, which should you choose?
Choose ClickFunnels if you want to develop a series of reliable, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a budget marketing alternative that gets the job done. Create beautiful sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t want to cobble together a billions different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, since it’s extremely lengthy to run backward and forward in between programs, attempting to make them talk to each other.
Opt for Leadpages if you just need to create a simple one-step landing page.
Opt for ClickFunnels if you wish to produce a real funnel with numerous pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather various amounts of things.
Builderall takes the technique of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you choose which software application would be much better fit to your company.
One reason Builderall is great is it enables you to keep top of a large proportion of your digital marketing technique … all in one location. You can build marketing funnels, create blogs, design and automate your email marketing and even develop apps.
As enabling you to develop auto-responses for your e-mail campaigns, it provides Facebook integration. You can, for that reason, continue top of your social networks leads also without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly brand-new, becoming an affiliate would be advantageous as all their cash currently goes towards the program. This is different from more recognized business, who can invest the majority of their money into advertising. As Builderall is reasonably new, so is its neighborhood. So, if you are serious about joining you have a good chance of becoming a successful member of their program.
Clickfunnels don’t need an additional cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Overall though, Builderall’s rates are extremely affordable. You basically get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a little independent company with a restricted budget plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company wanting to expand legally … Clickfunnels is the one for you. There need to be an excellent reason all the big names use the software and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a large quantity of features means they spread themselves thin.
Clickfunnels focus on a couple of elements and ensure they are used at a high requirement. So if marketing funnels are your focus, it goes without saying that you must opt for the software application with the funnel function being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your service will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth trying.
Yeah, there are a few drawbacks: If you require a more hands-on option to your marketing needs with greater personalization capabilities, you may wish to check out 3rd party choices you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer support representatives, or some problems in the software application. You might likewise be irritated by their self-promotion.
However you know what? Considering everything, I do not think any of these exceed the solid landing page builder, not to mention other positives such as the brief learning curve, strong integrations, and good templates.
All-in-all, ClickFunnels succeeds in its core goal– to make it much easier for you to funnel traffic and reach higher conversion rates. Even unfavorable ClickFunnels reviews acknowledge it can be pretty helpful for less internet-exposed entrepreneurs. I’m quite sure that for the large bulk of prospective users, the page home builder provides sufficient choice. If you’re looking primarily for a simple but solid sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.