If you’ve been in the world of digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a legitimate service marketing software worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself because it started, turning into one of the biggest marketing SaaS (Software as a Service) companies around. I suppose it’s not a surprise that people enjoy ClickFunnels considering that it’s everything about making its users cash. More specifically, it’s about offering services software that helps them turn their site visitors into customers. It’s not surprising that ClickFunnels has grown so much in such a short time period.
There is no denying it’s popular, however does that mean it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another website and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you pick to use it or not, it’s an essential player anyone in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s certainly excellent.
ClickFunnels Review Highlights
Here’s a brief list of ClickFunnels’ review highlights– watch out for these in this short article.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Simple and adequate integrations that allow you to capture e-mails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and use
Focused on making its users more money
They provide a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for companies and business owners to offer things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good factor. He’s succeeded, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a way to assist Brunson and his group develop funnels faster for various ventures, as developing funnels would normally take weeks. However, they quickly recognized their production would be useful to others and had great prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to guide a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical components you call web traffic or website visitors.
That still does not turn many of your visitors into customers. In a physical shop, that’s like people strolling into your shop but not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your customers into purchasing something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial deal for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is meant to save you time and energy– to do what otherwise needs a great deal of technological efficiency and/or a range of 3rd party applications. In this regard, ClickFunnels prospers.
Makes You Money
One of the best things about ClickFunnels is its focus on making money for the user. They make it extremely easy to make your account, set up your content, and begin taking payments. Plus, it’s pretty easy to select everything up– it’ll probably take you a couple hours to find out most of what you require, max.
Drag and Drop Builder
Their page contractor is a pretty essential function, and they’ve pulled it off well. When you get used to it, it’s a simple to utilize drag and drop contractor.
Built in A/B screening is fantastic too. All you need to do is replicate a page, make your changes, and choose the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to manage.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s terrific to have actually things so centralized: I can build my landing pages, develop kinds and order forms, and activate e-mails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not best, however it does an excellent task of packaging great tools together and making them available. It perhaps conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has numerous locations that require work.
A little disadvantage is the rate. There are just 2 prices alternatives, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, simply another investment in your service, and like I’ve stated, you get an excellent plan for it.
Dull Customer Service
Beyond that, client assistance is undecided at best. In my experience, they’ve been great with fundamental concerns, but if you ask harder things, specifically about more advanced features, they will not be really valuable.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product however I take a minor issue with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to leave the buzz surrounding it. From a user experience point of view, it can get meddlesome.
This means you’ll find yourself buying online courses, books, participating in seminars, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts consists of individuals bragging about just how much cash they made and flashing their sports cars. These numbers are real, the users offer an impression that they’re more focused on making fast money rather than building great items and services. ClickFunnels has helped individuals do great things, but it’s also helped multiply fast rich plans, online courses, saturation of coaches and professionals, and other spammy web online marketer things.
We all know the creator is a marketing wizard, however a lot of the item is tied to his brand name and his philosophy. As much as I value the landing page home builder, whatever around it seems like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, particularly when some aspects of their product (i.e., client service) can still utilize some work.
While you have the capability to tailor thoroughly within ClickFunnels, lots of people utilize similar designs. Considering the popularity of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. This actually doesn’t take place typically, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise hard to understand when your pages are working or not, unless you constantly check or wait until you speak with mad customers. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing choice.
User experience changes … a lot
The dashboard modifications typically, the flow of producing new pages and funnels changes, a button will move around, pricing choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a service option.
Way too Simple
A criticism I’ve heard however don’t quite concur with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to refer to diy methods which can be cheaper upfront and yield more control over handling particular details. Nevertheless, for less experienced users who are generally looking for efficiency and an easy to use package of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. StartUp is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to try out the service, so at least you do not need to devote to an expensive plan immediately. If you pay every year instead of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit large huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but certainly not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite excellent task. I personally consider it a good investment.
The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), check outs (20,000), customized domains (3 ), and just a few of the full list of features.
However, both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you characterize an item as a one-time payment product for your payment entrances); membership plans (another Backpack feature, but unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, check outs, and custom-made domains; priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I believe ClickFunnels might actually tidy up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
To sum up the differences, StartUp essentially carries the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the complete set of ClickFunnels functions. You can see the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I think they’re solid and you get whatever you need.
A/B split testing is a smaller function, however definitely a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you wish to see per page, letting you test conversion rates really conveniently. It’s a great function and really easy to use.
I also think ClickFunnels is overall flexible and simple for other settings, like your account information or integrations. Possibly extremely tech literate people would discover them restrictive (a common theme amongst some criticisms), however as the service is expected to be easy to use, I believed the standard functions were pretty good.
There are many types of readily available pre-made funnels, oriented to different kinds of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an e-mail auto-responder or simply an auto-responder, but it’s a little more complex. The main goal of Follow-Up Funnels is smart analytics that result in wise auto-responding, but the auto-responding includes general delivery in addition to email, and a couple of other goodies. Together With Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
But are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, but perhaps I’m just negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to devote unique attention to it. In fact, I think a big part of why I offered ClickFunnels a high rating involves it being a really solid landing page contractor. ClickFunnels distances itself from page building software application and promotes its funnel approach, however reality be told, I utilize it primarily for this landing page builder.
Anyway, there is rather an array of design templates with excellent styles, though as you may anticipate, just the design templates created by ClickFunnels are totally free. Templates are arranged by funnel type, so poking around isn’t too difficult.
You can also save particular templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll basically be working with a drag and drop home builder. It’s a little more complex than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with four primary parts: sections, rows, columns, and aspects. You can have multiple areas per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s pretty easy to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s a section, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a substantial issue and the home builder offers you enough manage without sacrificing ease of use, but it might be worth a reference.
In general, I like the page home builder a lot. It makes designing your landing page really simple, and it serves ClickFunnels’ objective: to make it easier for you to make money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. You might add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has many notable partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or simply click the search bar, and they’ll show up. It’s quite self-explanatory, just click the one you want and add it.
The procedure for handling combinations is also straightforward, though you might need to examine your third party software application’s documentation to discover precisely what ClickFunnels requires. Overall, you’ll find the procedure quite easy. Combinations are a little more technical conceptually than some functions, such as the page contractor, so it’s much appreciated to have a very simple way of including and managing combinations.
Payment entrances get incorporated and on other software platforms are simply called integrations, but on ClickFunnels they get a section different from integrations. They might likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations usually run smoothly and you don’t require to stress much about them.
Alleviate of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t lose any more time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels uses is providing tools that allow the less knowledgeable to save time and money. That being the case, assessing ease of use is quite essential.
Short answer: It’s easy to use, however you need to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– but the finding out curve is far from impossible. For many people, I would state the knowing curve would be simply a couple hours max. If you’re actually behind, pick up Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is definitely much easier than producing funnels on your own. They have a reasonable amount of paperwork, and it might not be ideal, but it appears to me like the majority of concerns should be covered, and you can always call a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing templates to the drag and drop editor.
Some settings relating to e-mail combinations or payment processors will require a bit of understanding, but it’s no place near the quantity of knowledge you would need to in fact code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Eventually, ClickFunnels is not mind-blowingly basic, however it is overall structured with an user-friendly user-interface. They do tend to change things frequently, but it most likely will not suffice to considerably hinder you.
We offer it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would suggest all possible users enter with some basic technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some companies more than others.
Consultants, speakers, coaches, expert service suppliers, people solely in e-commerce or network marketing, and even those providing B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those offering more creative items or independent endeavors.
Of course, you can always begin with a blank funnel, and I don’t think you should choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, all right with the price tag, and you need to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially advise it to anybody who wants to preserve a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client support is a location that consists of some subtleties. I applaud ClickFunnels for having good documents on-site. I believe their documentation is just barely industry-standard for SaaS companies, however still adequate. Their docs page has a series of categories, each with their own short articles. It might be simple, however content-wise it’s not too shabby.
As for the direct customer care, they have a chat feature inside the control panel after you visit, however I’m not too delighted with it. They’ve typically been useful for simple questions and basic troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them quite unhelpful. With one particular HTML publishing question, they took three months to get back to me. By then, I determined a workaround. The majority of users won’t require that type of support and to be truthful, the majority of SaaS business do not provide that level of assistance. I offer ClickFunnels congratulations for attempting.
Furthermore, I’ve noticed a consistency among reviews pointing out bad experiences with customer service. Significantly, in instances when features have actually not worked as assured or when there were odd site malfunctions, customer support representatives were allegedly either unresponsive or unhelpful. One notorious customer in particular states how, due to website error, some of his customers were locked out and how other non-paying visitors gained access to members-only content. When he contacted customer care, he discovered they were apathetic and unhelpful. It may be a strange, improbable circumstance, but it highlights the point.
General Support Rating
I would not say ClickFunnels stops working in consumer assistance– I believe the group mainly understand that their services are not perfectly simple to use and/or involve tools new to their users, and they have put adequate resources into their assistance to make it decent. Maybe most users, myself consisted of, would not state ClickFunnels has exceptional customer assistance, however it primarily fulfills a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think many people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t need a separate web host or a different email marketing or a separate shopping cart solution. Heck, you do not even require a separate affiliate program. Whatever is included in one plan. Remember from earlier, if you calculate how much you ‘d spend for all of these tools individually, you ‘d actually wind up spending less by choosing ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is quite affordable in its own right.
I do believe Leadpages is a remarkable choice in some situations. If you desire to crank out landing pages quickly, without much customization, LeadPages is fantastic.
So, which should you pick?
Opt for ClickFunnels if you wish to produce a series of efficient, conversion optimized funnel pages without finding out HTML.
Go with Leadpages if you’re searching for a spending plan marketing alternative that does the job. Develop gorgeous sales pages without understanding a lick of code.
Go with ClickFunnels if you do not want to patch together a gazillion different systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one solution, because it’s very time-consuming to run back and forth in between programs, trying to make them speak to each other.
Opt for Leadpages if you only need to produce an easy one-step landing page.
Opt for ClickFunnels if you wish to develop a real funnel with several pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both provide various things or rather various quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you decide which software application would be better matched to your service.
One factor Builderall is fantastic is it permits you to keep on top of a large proportion of your digital marketing technique … all in one place. You can build marketing funnels, develop blog sites, style and automate your e-mail marketing and even produce apps.
In addition to permitting you to produce auto-responses for your email projects, it offers Facebook integration. You can, therefore, continue top of your social networks leads also without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be helpful as all their cash currently goes towards the program.
Clickfunnels do not require an additional fee to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s prices are extremely reasonable. You basically receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you need to go for. If you are a small independent business with a limited budget and time to spare to wrap your head around Builderall, then go for that one.
However, if you are a recognized or growing company aiming to broaden legally … Clickfunnels is the one for you. There must be an excellent reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall uses such a big amount of features suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and ensure they are provided at a high requirement. So if marketing funnels are your focus, it goes without stating that you must choose the software with the funnel function being the main focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your organisation will all figure out the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software application space and worth experimenting with.
Yeah, there are a few disadvantages: If you require a more hands-on option to your marketing requires with higher customization capabilities, you might want to look into 3rd party choices you can loop. If you are going with ClickFunnels after all, you might find yourself unlucky and end up dealing with unhelpful customer care agents, or some problems in the software. You might likewise be annoyed by their self-promotion.
You know what? Considering whatever, I don’t think any of these outweigh the solid landing page home builder, let alone other positives such as the brief learning curve, solid integrations, and great design templates.
I’m pretty sure that for the vast bulk of prospective users, the page home builder offers sufficient choice. If you’re looking first and foremost for a simple but strong sales service or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.