If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to identify if ClickFunnels is a genuine company marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a pretty big name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a short period of time.
There is no rejecting it’s popular, however does that mean it’s worth it? Just how much can we trust the crowd on this one? It appears it’s simply another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and a lot of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you select to utilize it or not, it’s a crucial gamer anyone in e-commerce and online marketing should be familiar with. Before you jump in, what’s our ranking? I’ll put it at a strong 4 stars. With some disadvantages, it’s definitely great. Keep reading to learn why!
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this article.
ClickFunnels is a great landing page contractor, with an easy drag-and-drop editor
Very easy and ample combinations that allow you to record emails and take payments ideal inside ClickFunnels
Built with A/B testing abilities
Easy to discover and utilize
Focused on generating its users more money
They offer a 2 week complimentary trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for services and business owners to sell things online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his creation, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started out as a method to help Brunson and his group produce funnels more quickly for different endeavors, as developing funnels would normally take weeks. They soon recognized their creation would be helpful to others and had great potential as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in truth a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical components you call web traffic or site visitors.
Regrettably, that still doesn’t turn a lot of your visitors into customers. In a physical shop, that’s like people strolling into your store but not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and more detailed till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is intended to conserve you energy and time– to do what otherwise needs a lot of technological efficiency and/or a range of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
Among the best features of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, put up your material, and start taking payments. Plus, it’s quite easy to choose whatever up– it’ll most likely take you a couple hours to figure out most of what you require, max.
Drag and Drop Builder
Several features are extremely beneficial here. I like how simple it is to duplicate pages, and the truth I can conserve templates to be used once again later. Their page builder is a quite essential feature, and they’ve pulled it off well. As soon as you get used to it, it’s an easy to use drag and drop home builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and pick the quantities of your traffic you wish to see variation A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll also discover an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s excellent to have things so centralized: I can construct my landing pages, produce forms and order forms, and set off emails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise require to spend on developers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is an excellent financial investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not best, but it does a fantastic task of product packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is in general strong, it has numerous locations that need work.
A little downside is the rate. There are only two rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big drawback, simply another investment in your service, and like I’ve said, you get a good plan for it.
Uninspired Customer Service
Beyond that, client assistance is undecided at finest. In my experience, they’ve been great with standard concerns, however if you ask them more difficult things, specifically about advanced functions, they won’t be extremely useful.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item however I take a slight issue with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get sucked into among their funnels, it’s hard to escape the hype surrounding it. They have an excellent marketing for sure. From a user experience perspective, it can get noticeable. Once you sign up for the software application, you can attempt to take a look at the objective functions of the software and incorporate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing approaches.
This suggests you’ll find yourself purchasing online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes people extoling just how much cash they made and flashing their sports cars. Though these numbers are genuine, the users provide an impression that they’re more focused on making fast money rather than developing excellent products and services. ClickFunnels has actually assisted people do great things, however it’s likewise helped proliferate fast abundant schemes, online courses, saturation of coaches and specialists, and other spammy internet marketer stuff.
All of us know the founder is a marketing wizard, however a lot of the item is connected to his brand and his approach. As much as I appreciate the landing page home builder, whatever around it seems like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels invests more resources on self-promotion than required, particularly when some aspects of their item (i.e., client service) can still use some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the ability to tailor thoroughly within ClickFunnels, many people utilize comparable styles. Considering the appeal of ClickFunnels, this has actually caused a big quantity of ClickFunnel-y looks floating around. Diversity is very important.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some errors. Though this really doesn’t happen often, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise difficult to know when your pages are working or not, unless you constantly inspect or wait until you speak with angry clients. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing option.
User experience modifications … a lot
The dashboard modifications often, the flow of developing brand-new pages and funnels changes, a button will move, rates options change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a company option.
Way too Simple
A criticism I’ve heard but don’t quite agree with personally: it’s too basic, and too costly for its simpleness. These criticisms tend to refer to diy methods which can be more affordable in advance and yield more control over handling particular information. However, for less experienced users who are generally seeking effectiveness and an easy to use package of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. If you pay yearly instead of month-to-month, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit large huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, however definitely not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great job. I personally consider it an excellent investment.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only a few of the full list of features.
Both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment gateways); membership strategies (another Backpack feature, but unlike one-time payments, this lets your customers pay for a membership service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, visits, and customized domains; top priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is puzzling. This part I believe ClickFunnels might really clean up. We’ll go into more detail in the following area of this ClickFunnels review.
To sum up the differences, StartUp basically brings the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels features. You can see the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I think they’re solid and you get everything you need.
A/B split testing is a smaller sized function, however absolutely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates very handily. It’s a great function and extremely easy to use.
I also think ClickFunnels is total versatile and straightforward for other settings, like your account details or integrations. Possibly very tech literate people would find them restrictive (a typical style among some criticisms), but as the service is supposed to be easy to use, I thought the basic features were respectable.
There are numerous types of available pre-made funnels, oriented to different types of organisations, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is smart analytics that result in smart auto-responding, but the auto-responding involves snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
Are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, however maybe I’m simply negative. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to dedicate special attention to it. In fact, I think a big part of why I offered ClickFunnels a high rating relates to it being a truly strong landing page home builder. ClickFunnels distances itself from page structure software and advertises its funnel approach, however fact be informed, I utilize it mainly for this landing page builder.
Anyway, there is rather a variety of templates with good designs, though as you may expect, just the design templates created by ClickFunnels are totally free. Templates are organized by funnel type, so poking around isn’t too tough.
You can also conserve particular templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll essentially be working with a drag and drop contractor. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and aspects. Consider these parts as fitting within each other (this article has a helpful diagram). Basically: rows, columns, and elements go inside of sections. You can have numerous sections per page. Rows and columns go inside sections, but columns specifically go into rows. By doing this you can have a row with one column, or as much as four. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box due to the fact that it’s an area, but if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a substantial concern and the builder provides you enough control without compromising ease of use, however it might be worth a reference.
In general, I like the page contractor a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ objective: to make it much easier for you to earn money online.
Integrations are precisely what they seem like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of combinations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may include MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has quite a few significant partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll come up. It’s quite self-explanatory, simply click the one you desire and add it.
The procedure for handling integrations is likewise straightforward, though you may need to check your third party software’s documentation to find precisely what ClickFunnels requires. Overall, you’ll discover the procedure pretty easy. Combinations are a little more technical conceptually than some features, such as the page builder, so it’s much valued to have a very simple method of adding and managing combinations.
Payment gateways get integrated and on other software platforms are simply called integrations, however on ClickFunnels they get an area different from combinations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to stress much about them.
Reduce of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t lose any more time with ‘tech people!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels offers is offering tools that enable the less experienced to save money and time. That being the case, assessing ease of use is pretty essential.
Short answer: It’s easy to use, however you should still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For many people, I would say the learning curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is definitely simpler than creating funnels by yourself. They have a fair amount of paperwork, and it may not be perfect, but it appears to me like most concerns must be covered, and you can always call a customer service agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing design templates to the drag and drop editor.
Some settings regarding e-mail integrations or payment processors will require a bit of understanding, however it’s no place near the quantity of knowledge you would need to really code the funnels– it’s things you can figure out by Googling around or checking out the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, but it is overall structured with an user-friendly user-interface. They do tend to alter things frequently, but it most likely won’t suffice to considerably hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all potential users get in with some basic technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some businesses more than others.
Professional, speakers, coaches, expert service companies, individuals specifically in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in general does well with those providing more creative items or independent ventures.
Of course, you can constantly begin with a blank funnel, and I do not think you need to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, okay with the price, and you need to make your traffic work for you much better, I doubt you ‘d be squandering your cash or time with ClickFunnels. I would especially advise it to anybody who wants to preserve a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that includes some subtleties. I applaud ClickFunnels for having good documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own short articles. It may be simple, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you log in, however I’m not too delighted with it. They’ve generally been handy for simple concerns and basic troubleshooting … but when I’ve had more advanced concerns, I’ve found them quite unhelpful. I give ClickFunnels kudos for attempting.
Furthermore, I’ve discovered a consistency among reviews pointing out bad experiences with customer service. When he contacted client service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in customer support– I think the group mainly understand that their services are not perfectly easy to use and/or include tools brand-new to their users, and they have actually put enough resources into their support to make it decent. At least fundamental concerns will be answered, and they’re pretty responsive. Perhaps most users, myself consisted of, would not state ClickFunnels has exceptional customer assistance, but it mainly satisfies a bare minimum that makes it at least good enough. In this category, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe the majority of people will take a look at … Price and ease of use.
When it comes to cost, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a separate web host or a separate e-mail marketing or a different shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own right.
But, I do think Leadpages is an amazing choice in some circumstances. If you wish to crank out landing pages rapidly, without much modification, LeadPages is fantastic. This is initially what it was developed for … Simply pick a page that’s already been made for you, that’s shown to transform, plug your own text and images into it, and drive traffic. The charm is in the simpleness and lack of choices.
Which should you select?
Choose ClickFunnels if you wish to create a series of effective, conversion enhanced funnel pages without finding out HTML.
Go with Leadpages if you’re trying to find a budget plan marketing option that finishes the job. Develop stunning sales pages without understanding a lick of code.
Choose ClickFunnels if you do not want to patch together a gazillion different systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, due to the fact that it’s really time-consuming to run back and forth in between programs, attempting to make them speak with each other.
Go with Leadpages if you only need to develop a basic one-step landing page.
Choose ClickFunnels if you want to produce an actual funnel with multiple pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer various things or rather various quantities of things.
Builderall takes the method of offering as lots of digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you choose which software would be much better suited to your business.
One reason Builderall is great is it allows you to keep top of a big proportion of your digital marketing technique … all in one location. You can develop marketing funnels, develop blogs, design and automate your e-mail marketing and even produce apps.
Along with enabling you to produce auto-responses for your e-mail projects, it offers Facebook integration. You can, for that reason, keep on top of your social media leads also without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mostly new, becoming an affiliate would be helpful as all their cash currently goes towards the program. This is different from more recognized business, who can invest most of their cash into marketing. As Builderall is reasonably brand-new, so is its community. If you are serious about joining you have a good chance of ending up being a successful member of their program.
Clickfunnels don’t require an extra charge to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
General though, Builderall’s prices are really reasonable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you ought to go for. If you are a little independent business with a restricted budget and time to spare to wrap your head around Builderall, then go for that one.
If you are an established or growing business looking to broaden legally … Clickfunnels is the one for you. There need to be a good reason that all the big names use the software application and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big amount of features implies they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are offered at a high standard. So if marketing funnels are your focus, it goes without stating that you must go for the software with the funnel function being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your business will all determine the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth trying.
Yeah, there are a few downsides: If you need a more hands-on option to your marketing requires with higher personalization abilities, you may wish to look into 3rd party alternatives you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer care representatives, or some problems in the software. You might likewise be frustrated by their self-promotion.
You know what? Considering whatever, I don’t believe any of these exceed the strong landing page contractor, let alone other positives such as the brief learning curve, solid integrations, and good design templates.
I’m pretty sure that for the huge majority of prospective users, the page contractor uses enough option. If you’re looking first and foremost for an easy however solid sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.