If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to identify if ClickFunnels is a legitimate organisation marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself given that it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a brief duration of time.
There is no rejecting it’s popular, however does that indicate it’s worth it? Just how much can we trust the crowd on this one? It seems it’s simply another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, client service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final verdict.
Regardless of whether you pick to use it or not, it’s an important player anybody in e-commerce and online marketing ought to be familiar with. With some disadvantages, it’s certainly excellent.
ClickFunnels Review Highlights
Here’s a brief selection of ClickFunnels’ review highlights– keep an eye out for these in this article.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Easy and adequate integrations that permit you to capture emails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to discover and utilize
Concentrated on making its users more money
They have a 2 week totally free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in just 3 years it’s been, in the words of Forbes, “calmly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for companies and entrepreneurs to sell things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a way to help Brunson and his group produce funnels quicker for various ventures, as establishing funnels would normally take weeks. They quickly recognized their creation would be helpful to others and had fantastic possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to direct a site visitor to the checkout page.
There’s a less boring method of thinking about it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or website visitors. Your site visitors are taking a look around, examining things out. Your site is wonderfully created, and your content is top notch!
Unfortunately, that still doesn’t turn many of your visitors into consumers. In a brick and mortar store, that’s like individuals walking into your shop but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to interest your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and closer till visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is planned to save you energy and time– to do what otherwise requires a great deal of technological efficiency and/or a variety of third party applications. In this regard, ClickFunnels prospers.
Makes You Money
One of the very best aspects of ClickFunnels is its concentrate on making money for the user. They make it very easy to make your account, set up your material, and begin taking payments. Plus, it’s quite simple to choose everything up– it’ll most likely take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Quite a few functions are very beneficial here. I like how simple it is to duplicate pages, and the truth I can conserve design templates to be utilized again later on. Their page home builder is a pretty essential feature, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop contractor.
Integrated in A/B screening is great too. All you need to do is replicate a page, make your modifications, and pick the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels deals with API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s great to have things so centralized: I can build my landing pages, develop types and order forms, and activate emails all from one platform.
All of this actually does save you time and money, resources you ‘d otherwise need to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not perfect, however it does a great job of product packaging great tools together and making them available. It probably conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has numerous locations that require work.
A little downside is the rate. There are only 2 prices options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge disadvantage, just another investment in your service, and like I’ve stated, you get a great bundle for it.
Uninspired Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been fine with basic concerns, however if you inquire harder things, particularly about more advanced features, they will not be really practical.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product but I take a small issue with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get drawn into among their funnels, it’s hard to get away the hype surrounding it. They have an excellent marketing for sure. From a user experience point of view, it can get meddlesome. When you sign up for the software application, you can try to take a look at the unbiased features of the software and incorporate it into your own workflow, or you’ll be lost and required to find out Russell Brunson’s marketing techniques.
This suggests you’ll find yourself buying online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts consists of people bragging about how much cash they made and flashing their sports cars. Though these numbers are real, the users give an impression that they’re more concentrated on making quick cash rather than building excellent products and services. ClickFunnels has assisted people do great things, however it’s also assisted multiply quick abundant plans, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
We all know the creator is a marketing wizard, however a lot of the product is connected to his brand name and his approach. As much as I appreciate the landing page home builder, everything around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than essential, especially when some aspects of their product (i.e., client service) can still utilize some work.
While you have the ability to customize extensively within ClickFunnels, many people utilize comparable designs. Thinking about the appeal of ClickFunnels, this has actually led to a big amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some errors. This really does not happen typically, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise difficult to understand when your pages are working or not, unless you continuously check or wait till you hear from angry consumers. Disallowing uptime, I likewise deal with some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The dashboard changes frequently, the flow of developing brand-new pages and funnels changes, a button will move, prices options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s an organisation service.
Way too Simple
A criticism I’ve heard but don’t rather concur with personally: it’s too basic, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself methods which can be more affordable upfront and yield more control over handling certain details. For less skilled users who are mainly seeking performance and a simple to use package of tools, I would not emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices plans– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay every year instead of month-to-month, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, but absolutely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite excellent task.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), sees (20,000), custom domains (3 ), and only a few of the full list of features.
Both plans have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment gateways); membership strategies (another Backpack feature, however unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, check outs, and custom-made domains; concern assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I believe ClickFunnels might really tidy up. We’ll enter into more information in the following area of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re strong and you get everything you require.
A/B split screening is a smaller feature, but absolutely a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what portions of your traffic you wish to see per page, letting you test conversion rates extremely easily. It’s a fantastic function and extremely easy to use.
I likewise think ClickFunnels is overall flexible and uncomplicated for other settings, like your account information or integrations. Maybe very tech literate people would find them restrictive (a common style amongst some criticisms), however as the service is supposed to be easy to use, I thought the basic features were respectable.
There are quite a few kinds of available pre-made funnels, oriented to different types of businesses, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is smart analytics that result in wise auto-responding, but the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make managing an affiliate program much easier and more efficient.
But are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, but maybe I’m simply negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to devote unique attention to it. In fact, I believe a big part of why I provided ClickFunnels a high ranking pertains to it being a truly solid landing page home builder. ClickFunnels distances itself from page structure software and promotes its funnel technique, however fact be told, I use it mainly for this landing page home builder.
Anyhow, there is rather an array of design templates with excellent styles, though as you may anticipate, only the templates developed by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too hard.
You can likewise save particular design templates and make personal page templates, and it’s quite simple to find them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop builder. It’s a little bit more complicated than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and elements. Consider these parts as fitting within each other (this article has a valuable diagram). Basically: rows, columns, and elements go inside of areas. You can have multiple areas per page. Rows and columns go inside areas, but columns particularly go into rows. This way you can have a row with one column, or up to 4. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s an area, but if I was hovering over a component, it would be orange.
A little criticism I’ve heard (however do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a big problem and the home builder gives you enough control without sacrificing ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes developing your landing page really simple, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Combinations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has quite a few noteworthy partners you can contribute to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or simply click the search bar, and they’ll come up. It’s pretty obvious, just click the one you want and add it.
The process for managing combinations is also uncomplicated, though you may have to examine your third party software application’s paperwork to discover precisely what ClickFunnels requires. Overall, you’ll discover the procedure pretty basic. Integrations are a little bit more technical conceptually than some features, such as the page home builder, so it’s much valued to have a really simple method of including and managing combinations.
Payment gateways get incorporated and on other software application platforms are just called combinations, but on ClickFunnels they get an area separate from integrations. They may likewise be known to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not require to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t lose any more time with ‘tech people!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels offers is providing tools that allow the less knowledgeable to conserve money and time. That holding true, examining ease of use is pretty essential.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the discovering curve is far from difficult. For most people, I would state the knowing curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books mentioned previously in the evaluation.
Anyway, ClickFunnels is definitely simpler than producing funnels by yourself. They have a fair quantity of documents, and it might not be best, but it appears to me like many questions need to be covered, and you can constantly call a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it easy to browse to all parts of your funnel handling procedure, from picking design templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will need a bit of understanding, however it’s nowhere near the quantity of knowledge you would need to in fact code the funnels– it’s stuff you can determine by Googling around or checking out the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, but it is total streamlined with an intuitive user-interface. They do tend to change things often, but it probably won’t be enough to significantly hinder you.
We provide it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would suggest all prospective users enter with some basic technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some businesses more than others.
Professional, speakers, coaches, expert provider, people exclusively in e-commerce or network marketing, and even those using B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those providing more imaginative products or independent ventures. The pre-made funnels are highly oriented towards these industries: for example, if you’re a flower shop, you may find the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re trying to center whatever around yourself and your brand, there would be great support too. The exact same chooses people selling material like courses or books.
Obviously, you can always begin with a blank funnel, and I don’t think you need to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, alright with the price tag, and you require to make your traffic work for you much better, I question you ‘d be wasting your cash or time with ClickFunnels. I would especially suggest it to anybody who wants to maintain a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client support is a location that consists of some subtleties. Their docs page has a series of categories, each with their own short articles.
As for the direct client service, they have a chat feature inside the dashboard after you log in, but I’m not too pleased with it. They’ve usually been handy for basic questions and standard troubleshooting … but when I’ve had more advanced questions, I’ve discovered them pretty unhelpful. I give ClickFunnels kudos for attempting.
Additionally, I’ve discovered a consistency among reviews pointing out bad experiences with consumer service. When he got in touch with customer service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels fails in consumer assistance– I think the group mostly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have actually put adequate resources into their assistance to make it decent. A minimum of standard concerns will be answered, and they’re quite responsive. Maybe most users, myself consisted of, would not say ClickFunnels has exceptional client support, however it mostly fulfills a bare minimum that makes it a minimum of sufficient. In this classification, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe many people will take a look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
However, there’s a reason Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t need a separate web host or a separate email marketing or a separate shopping cart service. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty economical in its own right.
But, I do think Leadpages is a remarkable option in some circumstances. If you wish to crank out landing pages quickly, without much customization, LeadPages is terrific. This is initially what it was developed for … Simply choose a page that’s currently been produced you, that’s proven to convert, plug your own text and images into it, and drive traffic. The beauty is in the simplicity and absence of options.
Which should you select?
Choose ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re searching for a budget marketing choice that does the job. Create beautiful sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not wish to cobble together a billions different systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, due to the fact that it’s extremely time-consuming to run back and forth in between programs, attempting to make them speak with each other.
Go with Leadpages if you only require to develop an easy one-step landing page.
Go with ClickFunnels if you wish to develop an actual funnel with numerous pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both provide different things or rather various amounts of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. For instance, you can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software would be better matched to your organisation.
One reason Builderall is excellent is it permits you to continue top of a big proportion of your digital marketing method … all in one location. You can develop marketing funnels, develop blog sites, style and automate your email marketing and even create apps.
As permitting you to create auto-responses for your email campaigns, it offers Facebook combination. You can, for that reason, keep top of your social networks leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be helpful as all their money currently goes towards the program. This is different from more recognized companies, who can invest the majority of their cash into marketing. As Builderall is reasonably brand-new, so is its community. If you are severe about joining you have a good chance of ending up being an effective member of their program.
Clickfunnels do not require an additional cost to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
General though, Builderall’s prices are extremely affordable. You essentially get more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you need to go for. If you are a little independent service with a restricted budget plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing service looking to expand legally … Clickfunnels is the one for you. There need to be an excellent reason why all the big names use the software and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall provides such a big quantity of features indicates they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and ensure they are used at a high requirement. So if marketing funnels are your focus, it goes without saying that you should choose the software with the funnel function being the main focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your business will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s good– 4 out of 5 stars! It’s a legitimate contender in the marketing software application space and worth experimenting with.
Yeah, there are a few drawbacks: If you need a more hands-on option to your marketing needs with higher customization capabilities, you may wish to look into 3rd party choices you can tie together. If you are opting for ClickFunnels after all, you might find yourself unlucky and end up dealing with unhelpful client service agents, or some problems in the software. You may likewise be irritated by their self-promotion.
You know what? Thinking about everything, I do not believe any of these surpass the solid landing page builder, not to mention other positives such as the short knowing curve, solid integrations, and excellent design templates.
I’m quite sure that for the vast majority of potential users, the page home builder provides adequate option. If you’re looking initially and foremost for a simple however solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.