If you pay attention to digital marketing, you’ve most likely a minimum of heard of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a genuine service marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty big name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief period of time.
There is no denying it’s popular, but does that imply it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s simply another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and plenty of other bells and whistles. I’ll also give a nod towards other reviews I’ve seen, as not every user will concur with me on the last decision.
Regardless of whether you choose to use it or not, it’s a crucial player anyone in e-commerce and online marketing should be familiar with. With some drawbacks, it’s certainly good.
ClickFunnels Review Overview
Here’s a brief list of ClickFunnels’ review high point– keep an eye out for these in this post.
ClickFunnels is a good landing page builder, with a simple drag-and-drop editor
Simple and ample combinations that allow you to capture emails and take payments right inside ClickFunnels
Constructed with A/B testing capabilities
Easy to learn and use
Concentrated on generating its users more cash
They offer a 2 week free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just three years it’s been, in the words of Forbes, “calmly reinventing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it easier for services and business owners to offer stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels started as a method to assist Brunson and his group develop funnels quicker for various ventures, as establishing funnels would generally take weeks. They soon realized their development would be helpful to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to guide a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real components to pour down the funnel, you have metaphorical components you call web traffic or website visitors.
That still doesn’t turn numerous of your visitors into customers. In a physical store, that’s like people strolling into your store but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical store, you can talk your clients into purchasing something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel is available in– it’s designed to interest your clients’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and more detailed till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise requires a lot of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the best things about ClickFunnels is its focus on making money for the user. They make it extremely simple to make your account, put up your material, and begin taking payments. Plus, it’s pretty simple to choose whatever up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Quite a few functions are extremely useful here. I like how simple it is to replicate pages, and the reality I can conserve design templates to be used once again later on. Their page builder is a pretty important function, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop builder.
Integrated in A/B screening is terrific too. All you have to do is replicate a page, make your changes, and pick the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s fantastic to have things so centralized: I can develop my landing pages, produce types and order forms, and activate emails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise require to spend on developers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be too much to ask.
ClickFunnels is not perfect, but it does a great job of packaging excellent tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few areas that require work.
A little downside is the cost. There are only 2 rates alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big disadvantage, just another financial investment in your organisation, and like I’ve said, you get a good bundle for it.
Lackluster Customer Service
Beyond that, consumer support is iffy at finest. In my experience, they’ve been fine with fundamental concerns, but if you ask harder things, specifically about advanced features, they won’t be extremely valuable.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product but I take a small issue with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to get away the hype surrounding it. From a user experience viewpoint, it can get noticeable.
This means you’ll find yourself purchasing online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts includes people extoling just how much cash they made and flashing their sports cars. These numbers are real, the users offer an impression that they’re more focused on making quick cash rather than constructing fantastic products and services. ClickFunnels has helped individuals do terrific things, but it’s also helped proliferate fast abundant plans, online courses, saturation of coaches and specialists, and other spammy internet marketer stuff.
We all understand the founder is a marketing wizard, but a lot of the product is tied to his brand name and his viewpoint. As much as I appreciate the landing page home builder, everything around it appears like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than required, specifically when some elements of their item (i.e., customer service) can still utilize some work.
While you have the ability to customize thoroughly within ClickFunnels, numerous individuals use similar styles. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some mistakes. This really doesn’t happen frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of money.
It’s also tough to know when your pages are working or not, unless you continuously examine or wait until you hear from mad consumers. Disallowing uptime, I likewise handle some problems when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel changes typically, the circulation of producing brand-new pages and funnels changes, a button will walk around, rates alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a company service.
Way too Simple
A criticism I’ve heard but do not rather agree with personally: it’s too easy, and too costly for its simpleness. These criticisms tend to describe diy methods which can be less expensive in advance and yield more control over handling specific information. For less experienced users who are mainly seeking efficiency and a simple to utilize package of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay each year rather of regular monthly, you get 2 months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but absolutely not identical) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good job.
The main differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100 ), check outs (20,000), customized domains (3 ), and only a few of the complete list of features.
Both plans have limitless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you define an item as a one-time payment product for your payment gateways); membership strategies (another Backpack function, but unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, gos to, and custom-made domains; priority assistance and template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I believe ClickFunnels could truly tidy up. We’ll enter into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I believe they’re solid and you get whatever you need. They’re mainly intuitive and offer you a great quantity of control. The design template editor and combination management system are fine examples of this and are extremely essential functions, so I’ll be giving them separate sections.
A/B split screening is a smaller sized feature, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test generally lets you choose what portions of your traffic you want to see per page, letting you test conversion rates very conveniently. It’s a great function and very easy to use.
I likewise believe ClickFunnels is general flexible and uncomplicated for other settings, like your account details or integrations. Possibly very tech literate individuals would find them restrictive (a common style among some criticisms), but as the service is expected to be easy to use, I believed the standard functions were respectable.
There are several kinds of offered pre-made funnels, oriented to various kinds of services, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, but it’s a bit more complex. The main goal of Follow-Up Funnels is wise analytics that lead to clever auto-responding, but the auto-responding includes snail mail in addition to e-mail, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program simpler and more effective.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, but maybe I’m simply negative. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit unique attention to it. I think a large part of why I provided ClickFunnels a high score has to do with it being an actually strong landing page builder. ClickFunnels distances itself from page building software application and advertises its funnel approach, however fact be told, I utilize it mostly for this landing page home builder.
Anyhow, there is quite an array of templates with excellent styles, though as you might anticipate, just the templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also save certain templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll essentially be working with a drag and drop home builder. It’s a little bit more complicated than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. Think of these parts as fitting within each other (this article has a practical diagram). Generally: rows, columns, and elements go within areas. You can have several sections per page. Rows and columns go inside areas, but columns specifically go into rows. This way you can have a row with one column, or up to four. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s a section, but if I was hovering over an element, it would be orange.
You can likewise modify by area, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a huge issue and the builder offers you enough manage without sacrificing ease of use, but it might be worth a mention.
Overall, I like the page home builder a lot. It makes developing your landing page very easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a few various types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many significant partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, simply click the one you want and include it.
The process for handling integrations is also uncomplicated, though you might have to inspect your 3rd party software application’s documentation to find precisely what ClickFunnels requires. Overall, you’ll find the procedure pretty easy. Integrations are a little bit more technical conceptually than some features, such as the page home builder, so it’s much appreciated to have a really simple way of including and handling combinations.
Payment gateways get integrated and on other software application platforms are simply called combinations, however on ClickFunnels they get a section separate from combinations. They may also be known to ClickFunnels as billing integrations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations typically run smoothly and you do not require to stress much about them.
Ease of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels provides is supplying tools that permit the less knowledgeable to save money and time. That holding true, assessing ease of use is pretty crucial.
Short answer: It’s easy to use, however you must still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I suggest new to the world of e-commerce and marketing– however the learning curve is far from impossible. For the majority of people, I would say the learning curve would be simply a couple hours max. If you’re actually behind, get Russell Brunson’s books discussed earlier in the review.
Anyhow, ClickFunnels is definitely much easier than developing funnels on your own. They have a reasonable amount of documentation, and it might not be best, however it appears to me like most concerns ought to be covered, and you can always call a customer service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively easy to handle. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from selecting templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a little bit of understanding, however it’s no place near the amount of knowledge you would require to actually code the funnels– it’s stuff you can find out by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly basic, but it is general streamlined with an intuitive user-interface. They do tend to alter things frequently, but it probably will not be enough to substantially hamper you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would recommend all potential users go into with some fundamental technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some companies more than others.
Professional, speakers, coaches, professional service companies, people specifically in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those offering more imaginative products or independent ventures.
Naturally, you can always begin with a blank funnel, and I don’t think you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, alright with the price tag, and you require to make your traffic work for you better, I question you ‘d be squandering your money or time with ClickFunnels. I would specifically advise it to anyone who wants to maintain a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. Their docs page has a series of categories, each with their own short articles.
As for the direct consumer service, they have a chat feature inside the control panel after you log in, however I’m not too delighted with it. They’ve normally been handy for basic questions and fundamental troubleshooting … however when I’ve had more sophisticated concerns, I’ve found them pretty unhelpful. I offer ClickFunnels congratulations for attempting.
Furthermore, I’ve noticed a consistency among reviews pointing out bad experiences with customer support. Significantly, in instances when functions have actually not worked as assured or when there were odd website malfunctions, customer support associates were apparently either unresponsive or unhelpful. One notorious reviewer in particular states how, due to website error, some of his customers were locked out and how other non-paying visitors gained access to members-only material. When he contacted customer service, he found they were apathetic and unhelpful. It might be a weird, unlikely scenario, however it shows the point.
Overall Support Rating
I would not state ClickFunnels fails in client support– I think the team mostly understand that their services are not perfectly easy to use and/or include tools new to their users, and they have actually put sufficient resources into their support to make it decent. Perhaps most users, myself included, would not say ClickFunnels has extraordinary consumer support, however it primarily satisfies a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think the majority of people will take a look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
However, there’s a reason Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t need a different web host or a different e-mail marketing or a separate shopping cart solution. Remember from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own right.
However, I do believe Leadpages is a remarkable option in some circumstances. If you want to crank out landing pages rapidly, without much personalization, LeadPages is fantastic. This is initially what it was created for … Simply pick a page that’s already been made for you, that’s proven to convert, plug your own text and images into it, and drive traffic. The beauty is in the simpleness and absence of choices.
So, which should you choose?
Choose ClickFunnels if you wish to develop a series of efficient, conversion enhanced funnel pages without finding out HTML.
Go with Leadpages if you’re searching for a budget marketing option that finishes the job. Develop stunning sales pages without knowing a lick of code.
Choose ClickFunnels if you don’t want to cobble together a gazillion different systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, because it’s very time-consuming to run back and forth in between programs, attempting to make them speak with each other.
Go with Leadpages if you just require to develop a simple one-step landing page.
Opt for ClickFunnels if you wish to create a real funnel with multiple pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather various amounts of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you decide which software would be better fit to your business.
One reason Builderall is terrific is it enables you to continue top of a big percentage of your digital marketing strategy … all in one location. You can build marketing funnels, create blog sites, style and automate your email marketing and even create apps.
As permitting you to produce auto-responses for your email campaigns, it offers Facebook integration. You can, therefore, keep top of your social media leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, becoming an affiliate would be beneficial as all their cash presently goes towards the program.
Clickfunnels do not require an additional charge to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s costs are extremely affordable. You basically receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you need to go for. If you are a little independent business with a restricted spending plan and time to spare to wrap your head around Builderall, then go for that one.
However, if you are an established or growing business aiming to expand legitimately … Clickfunnels is the one for you. There need to be a great reason that all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a big amount of features means they spread themselves thin.
Clickfunnels concentrate on a number of elements and ensure they are offered at a high standard. If marketing funnels are your focus, it goes without saying that you should go for the software application with the funnel function being the primary focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your organisation will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth checking out.
Yeah, there are a few disadvantages: If you need a more hands-on option to your marketing requires with greater modification abilities, you may want to check out 3rd party options you can loop. If you are going with ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful client service agents, or some glitches in the software. You may also be frustrated by their self-promotion.
You know what? Considering everything, I don’t think any of these outweigh the solid landing page contractor, not to mention other positives such as the short learning curve, strong integrations, and great design templates.
I’m pretty sure that for the huge majority of prospective users, the page home builder offers enough option. If you’re looking first and foremost for a simple however strong sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.