If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a legitimate company marketing software worth attempting, or simply overhyped.
ClickFunnels has actually made a quite big name for itself given that it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a brief duration of time.
There is no denying it’s popular, however does that suggest it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll likewise offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final verdict.
No matter whether you pick to utilize it or not, it’s a crucial gamer anybody in e-commerce and online marketing must recognize with. Before you jump in, what’s our ranking? I’ll put it at a strong 4 stars. With some downsides, it’s absolutely great. Keep reading to discover why!
ClickFunnels Review Overview
Here’s a brief list of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Simple and ample combinations that allow you to catch e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing capabilities
Easy to discover and utilize
Concentrated on earning its users more cash
They offer a 2 week totally free trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in just three years it’s been, in the words of Forbes, “quietly changing the online marketing market.” Here’s the gist of ClickFunnels: It makes it easier for organisations and business owners to offer things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good reason. He’s succeeded, not only from ClickFunnels, however other marketing experiences. He experimented with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his website here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels started out as a method to assist Brunson and his team develop funnels faster for various endeavors, as establishing funnels would usually take weeks. They quickly recognized their production would be beneficial to others and had fantastic possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who don’t understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to direct a site visitor to the checkout page.
There’s a less dull method of thinking about it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in truth a metaphor, and instead of actual active ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your site visitors are browsing, inspecting things out. Your website is magnificently designed, and your material is top notch!
Regrettably, that still does not turn much of your visitors into customers. In a traditional shop, that’s like people strolling into your store however not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel is available in– it’s designed to interest your customers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and more detailed up until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge deal for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its job!
ClickFunnels is planned to conserve you energy and time– to do what otherwise needs a lot of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the very best features of ClickFunnels is its focus on generating income for the user. They make it very easy to make your account, put up your content, and begin taking payments. Plus, it’s quite easy to select whatever up– it’ll most likely take you a couple hours to figure out most of what you require, max.
Drag and Drop Builder
Their page contractor is a pretty important function, and they’ve pulled it off well. Once you get utilized to it, it’s a simple to use drag and drop home builder.
Built in A/B screening is great too. All you need to do is duplicate a page, make your modifications, and choose the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels handles API combinations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are easy to manage.
You’ll likewise find a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s excellent to have actually things so centralized: I can build my landing pages, produce forms and order forms, and activate e-mails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not perfect, but it does a terrific job of product packaging excellent tools together and making them available. It arguably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is overall strong, it has several locations that need work.
A small downside is the rate. There are just two rates options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big downside, simply another investment in your organisation, and like I’ve said, you get an excellent package for it.
Uninspired Customer Service
Beyond that, consumer support is undecided at best. In my experience, they’ve been great with basic concerns, however if you inquire harder things, specifically about more advanced features, they won’t be really useful.
Cult-like user base and software application too reliant on Founder
This is not an objective criticism of their item however I take a small problem with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into among their funnels, it’s difficult to leave the buzz surrounding it. They have a great marketing for sure. However, from a user experience perspective, it can get meddlesome. As soon as you register for the software application, you can try to take a look at the unbiased functions of the software and incorporate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing techniques.
This means you’ll find yourself buying online courses, books, attending seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted people do excellent things, however it’s likewise assisted proliferate quick abundant schemes, online courses, saturation of coaches and specialists, and other spammy web marketer stuff.
All of us understand the creator is a marketing wizard, but so much of the item is connected to his brand and his philosophy. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than required, specifically when some elements of their product (i.e., customer care) can still use some work.
While you have the ability to tailor thoroughly within ClickFunnels, lots of people utilize comparable styles. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks drifting around.
Software Outages and Bugs
From time to time, ClickFunnels will go down or experience some mistakes. This truly doesn’t take place typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a lot of cash.
It’s likewise hard to know when your pages are working or not, unless you constantly check or wait till you speak with angry customers. Barring uptime, I also deal with some problems when I clone pages using the HTML publishing alternative.
User experience changes … a lot
The control panel changes typically, the circulation of producing new pages and funnels modifications, a button will move, rates alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a business option.
Finally, a criticism I’ve heard but do not quite agree with personally: it’s too easy, and too costly for its simpleness. These criticisms tend to refer to diy techniques which can be more affordable in advance and yield more control over managing specific information. For less experienced users who are generally looking for performance and an easy to use bundle of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay each year instead of monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit substantial huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but definitely not identical) service which starts at $25 a month. However, it is necessary to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good job. I personally consider it an excellent financial investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the quantity of pages (100 ), gos to (20,000), custom domains (3 ), and just a few of the full list of functions.
Both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment item for your payment gateways); membership strategies (another Backpack function, however unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, gos to, and customized domains; top priority assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I think ClickFunnels could really tidy up. We’ll enter into more information in the following area of this ClickFunnels review.
To sum up the distinctions, StartUp basically brings the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the full set of ClickFunnels functions. You can view the full official list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get whatever you need.
A/B split testing is a smaller sized feature, however definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you want to see per page, letting you test conversion rates really conveniently. It’s a fantastic function and very easy to use.
I also believe ClickFunnels is general versatile and uncomplicated for other settings, like your account details or combinations. Possibly extremely tech literate people would discover them restrictive (a common style amongst some criticisms), however as the service is expected to be easy to use, I thought the standard functions were respectable.
There are many types of available pre-made funnels, oriented to different types of companies, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, but it’s a bit more complicated. The primary goal of Follow-Up Funnels is wise analytics that result in smart auto-responding, however the auto-responding includes general delivery along with email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program easier and more efficient.
Are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, but perhaps I’m just cynical. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to commit special attention to it. In fact, I think a large part of why I offered ClickFunnels a high rating pertains to it being an actually solid landing page home builder. ClickFunnels ranges itself from page structure software and advertises its funnel method, but fact be told, I utilize it mainly for this landing page contractor.
Anyway, there is rather a range of templates with good styles, though as you may expect, just the design templates created by ClickFunnels are free. Design templates are organized by funnel type, so poking around isn’t too tough.
You can likewise conserve certain design templates and make personal page templates, and it’s quite easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a bit more complex than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and elements. You can have multiple areas per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty easy to get the hang of. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box since it’s a section, but if I was hovering over a component, it would be orange.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big concern and the contractor gives you enough control without compromising ease of use, however it might be worth a mention.
In general, I like the page builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you may include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has many noteworthy partners you can contribute to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or just click the search bar, and they’ll show up. It’s quite obvious, simply click the one you desire and add it.
The process for managing integrations is also simple, though you might need to inspect your third party software application’s documents to discover precisely what ClickFunnels requires. In general, you’ll find the process quite simple. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have an extremely simple method of including and managing combinations.
Related to integrations are payment gateways. Payment entrances get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get a section different from integrations. They might likewise be known to ClickFunnels as billing combinations. Payment entrances are also what they sound like: they’re the integrations that permit your customers to pay for your things. Your store will not really be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these integrations usually run smoothly and you do not require to fret much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t lose any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels offers is providing tools that allow the less skilled to conserve money and time. That being the case, examining ease of use is quite important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For most people, I would state the knowing curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books discussed earlier in the evaluation.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a reasonable quantity of documentation, and it may not be perfect, but it appears to me like many concerns ought to be covered, and you can constantly contact a customer care agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings relating to e-mail combinations or payment processors will need a little understanding, but it’s no place near the amount of understanding you would need to in fact code the funnels– it’s stuff you can determine by Googling around or going to the docs center.
Eventually, ClickFunnels is not mind-blowingly easy, but it is general streamlined with an intuitive user-interface. They do tend to change things regularly, however it probably won’t suffice to considerably hinder you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all potential users go into with some fundamental technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some organisations more than others.
Consultants, speakers, coaches, professional provider, individuals solely in e-commerce or internet marketing, and even those providing B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general succeeds with those using more creative products or independent ventures. The pre-made funnels are extremely oriented towards these markets: for example, if you’re a floral designer, you might discover the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re attempting to center whatever around yourself and your brand, there would be excellent support too. The very same opts for people selling material like courses or books.
Naturally, you can always begin with a blank funnel, and I do not think you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, fine with the price tag, and you need to make your traffic work for you much better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would specifically suggest it to anyone who wants to maintain a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client assistance is a location that includes some nuances. I commend ClickFunnels for having decent paperwork on-site. I think their documentation is just barely industry-standard for SaaS business, but still adequate. Their docs page has a series of categories, each with their own short articles. It may be easy, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the control panel after you log in, but I’m not too happy with it. They’ve usually been helpful for simple questions and standard troubleshooting … however when I’ve had advanced questions, I’ve discovered them quite unhelpful. With one specific HTML publishing concern, they took 3 months to get back to me. By then, I found out a workaround. The majority of users will not require that type of support and to be honest, many SaaS business do not provide that level of support. I offer ClickFunnels congratulations for attempting.
In addition, I’ve discovered a consistency among reviews pointing out bad experiences with customer service. When he got in touch with customer service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels fails in customer support– I think the group mostly comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have put adequate resources into their assistance to make it good. Perhaps most users, myself consisted of, would not state ClickFunnels has extraordinary consumer assistance, but it mainly meets a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think many people will take a look at … Price and ease of use.
When it pertains to cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t require a different webhosting or a different email marketing or a different shopping cart service. Heck, you don’t even require a different affiliate program. Whatever is consisted of in one plan. Keep in mind from earlier, if you compute just how much you ‘d spend for all of these tools individually, you ‘d actually end up spending less by opting for ClickFunnels. You ‘d consolidate about $1,441/ month of costs into one ClickFunnels membership.
If you look at it that way, ClickFunnels is pretty economical in its own.
I do think Leadpages is an awesome option in some circumstances. If you wish to crank out landing pages quickly, without much modification, LeadPages is terrific. This is originally what it was developed for … Simply pick a page that’s currently been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The appeal is in the simplicity and lack of choices.
Which should you pick?
Go with ClickFunnels if you want to create a series of reliable, conversion optimized funnel pages without finding out HTML.
Opt for Leadpages if you’re searching for a budget marketing option that does the job. Create beautiful sales pages without understanding a lick of code.
Opt for ClickFunnels if you do not want to cobble together a billions different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one service, since it’s really lengthy to run back and forth in between programs, trying to make them talk to each other.
Go with Leadpages if you just require to create a simple one-step landing page.
Go with ClickFunnels if you wish to develop an actual funnel with multiple pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer different things or rather various amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. You can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you decide which software would be better suited to your organisation.
One factor Builderall is fantastic is it permits you to keep top of a big percentage of your digital marketing strategy … all in one place. You can construct marketing funnels, produce blog sites, design and automate your e-mail marketing and even develop apps.
As allowing you to produce auto-responses for your email campaigns, it provides Facebook combination. You can, therefore, continue top of your social networks leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, ending up being an affiliate would be useful as all their money presently goes towards the program.
Clickfunnels do not require an additional cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Total though, Builderall’s costs are really affordable. Specifically when you consider the variety and variety of functions their software application offers. You basically get more digital marketing tools, for a lower cost. Do not forget this may not be as much of an advantage as you think. It’s essential to bear in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you ought to go for. If you are a little independent organisation with a restricted budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are an established or growing business looking to broaden legitimately … Clickfunnels is the one for you. There should be an excellent reason all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall uses such a large quantity of functions means they spread themselves thin.
Clickfunnels focus on a couple of elements and make certain they are offered at a high standard. So if marketing funnels are your focus, it goes without saying that you should go for the software application with the funnel feature being the primary focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your service will all identify the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software application space and worth trying out.
Yeah, there are a couple of drawbacks: If you need a more hands-on option to your marketing needs with higher customization abilities, you might wish to look into 3rd party choices you can tie together. If you are opting for ClickFunnels after all, you might find yourself unfortunate and end up handling unhelpful client service agents, or some problems in the software. You might also be irritated by their self-promotion.
However you understand what? Considering whatever, I do not believe any of these surpass the solid landing page home builder, not to mention other positives such as the brief learning curve, strong integrations, and good design templates.
I’m quite sure that for the large majority of potential users, the page contractor offers adequate choice. If you’re looking initially and foremost for a simple however solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.