If you love marketing, you’ve probably a minimum of heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a genuine organisation marketing software application worth trying, or simply overhyped.
ClickFunnels has made a quite big name for itself because it began, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a brief duration of time.
There is no rejecting it’s popular, however does that mean it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and lots of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the last decision.
Regardless of whether you select to use it or not, it’s an important player anybody in e-commerce and internet marketing should be familiar with. Before you jump in, what’s our ranking? I’ll put it at a strong 4 stars. With some downsides, it’s definitely good. Keep reading to learn why!
ClickFunnels Review High Points
Here’s a brief selection of ClickFunnels’ review highlights– watch out for these in this post.
ClickFunnels is a great landing page contractor, with a simple drag-and-drop editor
Very easy and adequate integrations that enable you to record e-mails and take payments right inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and utilize
Focused on generating its users more money
They have a 2 week complimentary trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “quietly reinventing the internet marketing market.” Here’s the gist of ClickFunnels: It makes it much easier for organisations and entrepreneurs to offer stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels began as a method to assist Brunson and his team produce funnels more quickly for various ventures, as establishing funnels would typically take weeks. However, they quickly recognized their creation would work to others and had fantastic potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to direct a website visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical components you call web traffic or website visitors.
That still doesn’t turn many of your visitors into customers. In a traditional shop, that’s like people walking into your store however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your consumers into buying something.
In a digital store, you might be a bit more distant from your visitors. This is where your funnel is available in– it’s created to appeal to your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in closer and better till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big deal for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or a range of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
One of the best aspects of ClickFunnels is its focus on making money for the user. They make it very simple to make your account, installed your content, and begin taking payments. Plus, it’s quite simple to pick whatever up– it’ll most likely take you a couple hours to determine the majority of what you need, max.
Drag and Drop Builder
Many functions are extremely helpful here. I like how simple it is to replicate pages, and the reality I can save design templates to be used once again later. Their page home builder is a pretty essential function, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your changes, and pick the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll also find a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s terrific to have actually things so centralized: I can build my landing pages, develop forms and order forms, and set off e-mails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent investment– what you’re permitted a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not best, but it does a terrific job of packaging terrific tools together and making them accessible. It arguably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has many locations that require work.
A small disadvantage is the price. There are just two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, just another investment in your business, and like I’ve stated, you get a good package for it.
Uninspired Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been great with standard questions, however if you ask more difficult things, particularly about more advanced features, they will not be very handy.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their product however I take a minor issue with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the buzz surrounding it. From a user experience viewpoint, it can get obtrusive.
This suggests you’ll discover yourself purchasing online courses, books, attending seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped people do excellent things, but it’s likewise assisted proliferate quick abundant schemes, online courses, saturation of coaches and specialists, and other spammy internet marketer things.
All of us know the founder is a marketing wizard, but so much of the product is connected to his brand name and his philosophy. As much as I value the landing page home builder, whatever around it looks like an extension of Brunson’s platform.
In some cases it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, especially when some elements of their item (i.e., client service) can still utilize some work.
This one isn’t on ClickFunnels however more on the community. While you have the ability to tailor thoroughly within ClickFunnels, many individuals use similar designs. Thinking about the appeal of ClickFunnels, this has actually resulted in a large quantity of ClickFunnel-y looks drifting around. Diversity is very important.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some mistakes. Though this truly does not occur typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of cash.
It’s likewise hard to know when your pages are working or not, unless you continuously inspect or wait until you speak with angry customers. Barring uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The dashboard modifications typically, the flow of producing brand-new pages and funnels modifications, a button will move around, pricing alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a company service.
Way too Simple
Lastly, a criticism I’ve heard however do not rather agree with personally: it’s too easy, and too pricey for its simpleness. These criticisms tend to describe diy techniques which can be more affordable upfront and yield more control over managing particular information. For less experienced users who are mainly looking for efficiency and an easy to use package of tools, I would not stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to try the service, so at least you do not require to devote to a costly strategy immediately. If you pay each year instead of month-to-month, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, however certainly not identical) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty excellent task.
The primary differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), visits (20,000), custom domains (3 ), and only a few of the complete list of functions.
Both plans have endless contacts, limitless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment item for your payment gateways); membership plans (another Backpack feature, however unlike one-time payments, this lets your customers pay for a membership service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, visits, and custom-made domains; top priority support and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I believe ClickFunnels could truly clean up. We’ll go into more information in the following area of this ClickFunnels review.
To summarize the differences, StartUp basically brings the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also offers you the complete set of ClickFunnels features. You can see the complete authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get everything you require. They’re mainly intuitive and provide you a great quantity of control. The design template editor and integration management system are fine examples of this and are extremely crucial functions, so I’ll be providing separate areas.
A/B split screening is a smaller sized function, however definitely a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you choose what portions of your traffic you want to see per page, letting you test conversion rates extremely easily. It’s a fantastic function and really easy to use.
I also believe ClickFunnels is overall flexible and uncomplicated for other settings, like your account information or combinations. Perhaps really tech literate individuals would discover them limiting (a common theme amongst some criticisms), however as the service is expected to be easy to use, I thought the basic functions were pretty good.
There are many types of available pre-made funnels, oriented to different types of services, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in smart auto-responding, however the auto-responding involves snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program easier and more effective.
But are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, however possibly I’m just cynical. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit unique attention to it. I believe a big part of why I provided ClickFunnels a high score has to do with it being an actually strong landing page builder. ClickFunnels distances itself from page building software application and promotes its funnel approach, however truth be informed, I use it primarily for this landing page contractor.
Anyway, there is quite a range of design templates with great styles, though as you might expect, only the templates created by ClickFunnels are totally free. Templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise save certain templates and make individual page design templates, and it’s quite easy to find them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll basically be dealing with a drag and drop builder. It’s a bit more complex than some other light page home builders, but it’s still easy to use.
The editor uses a page structure with 4 primary parts: areas, rows, columns, and components. You can have several sections per page. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, but it’s quite easy to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s an area, but if I was hovering over a component, it would be orange.
A little criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a huge issue and the builder offers you enough control without sacrificing ease of use, however it might be worth a mention.
In general, I like the page contractor a lot. It makes developing your landing page really simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has quite a few significant partners you can contribute to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or just click the search bar, and they’ll come up. It’s quite self-explanatory, just click the one you want and add it.
The procedure for handling integrations is also uncomplicated, though you might have to examine your third party software application’s documentation to find precisely what ClickFunnels requires. In general, you’ll find the process quite basic. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much valued to have a really simple method of including and managing combinations.
Connected to integrations are payment entrances. Payment entrances get integrated and on other software platforms are just called integrations, however on ClickFunnels they get a section separate from combinations. They might likewise be understood to ClickFunnels as billing integrations. Payment gateways are also what they seem like: they’re the combinations that enable your clients to spend for your stuff. Your store won’t actually be much of a shop unless you’re utilizing a payment gateway.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations normally run smoothly and you don’t require to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t lose anymore time with ‘tech men!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels offers is supplying tools that permit the less knowledgeable to save time and money. That being the case, evaluating ease of use is quite crucial.
Short answer: It’s easy to use, however you should still have some experience.
Longer response: For a first-timer, it might be a bit frustrating– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For the majority of people, I would say the learning curve would be just a couple hours max. If you’re actually behind, get Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is definitely much easier than producing funnels on your own. They have a reasonable amount of paperwork, and it may not be ideal, but it seems to me like the majority of questions should be covered, and you can always contact a customer service representative if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the real funnels– are fairly easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel handling procedure, from selecting templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, but it’s no place near the amount of understanding you would need to in fact code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, but it is overall structured with an instinctive user-interface. They do tend to alter things regularly, but it probably will not be enough to significantly obstruct you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all possible users enter with some basic technological literacy, it basically is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some businesses more than others.
Consultants, speakers, coaches, professional service providers, individuals specifically in e-commerce or network marketing, and even those providing B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in basic does well with those using more innovative products or independent endeavors.
Obviously, you can always start from a blank funnel, and I do not believe you need to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized company, alright with the price tag, and you need to make your traffic work for you better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would particularly suggest it to anybody who wants to maintain a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client assistance is an area that consists of some subtleties. I applaud ClickFunnels for having decent documentation on-site. I think their documentation is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own short articles. It might be basic, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the control panel after you log in, however I’m not too pleased with it. They’ve usually been useful for easy concerns and standard troubleshooting … but when I’ve had advanced questions, I’ve found them quite unhelpful. With one particular HTML publishing concern, they took three months to get back to me. Already, I determined a workaround. The majority of users won’t need that type of assistance and to be truthful, a lot of SaaS companies do not offer that level of support. I offer ClickFunnels kudos for trying.
In addition, I’ve seen a consistency amongst evaluations pointing out bad experiences with customer service. When he called client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels fails in client assistance– I think the team mainly understand that their services are not completely easy to use and/or include tools new to their users, and they have put adequate resources into their assistance to make it decent. A minimum of standard concerns will be responded to, and they’re quite responsive. Maybe most users, myself consisted of, would not state ClickFunnels has exceptional consumer support, however it mostly meets a bare minimum that makes it at least sufficient. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think most people will take a look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You don’t require a separate web host or a different e-mail marketing or a different shopping cart option. Remember from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite budget-friendly in its own.
I do think Leadpages is an incredible choice in some circumstances. If you want to crank out landing pages quickly, without much customization, LeadPages is excellent.
Which should you choose?
Opt for ClickFunnels if you wish to produce a series of effective, conversion optimized funnel pages without finding out HTML.
Go with Leadpages if you’re trying to find a budget marketing alternative that finishes the job. Develop beautiful sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not want to cobble together a gazillion different systems to develop a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one solution, due to the fact that it’s really lengthy to run backward and forward in between programs, trying to make them talk to each other.
Choose Leadpages if you only require to produce a basic one-step landing page.
Opt for ClickFunnels if you want to develop a real funnel with several pages, in addition to the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use different things or rather various amounts of things.
Builderall takes the method of offering as many digital marketing services as possible. For example, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software would be much better matched to your service.
One factor Builderall is fantastic is it enables you to keep on top of a big percentage of your digital marketing method … all in one place. You can develop marketing funnels, create blog sites, style and automate your e-mail marketing and even create apps.
In addition to enabling you to develop auto-responses for your e-mail campaigns, it offers Facebook combination. You can, for that reason, continue top of your social media leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, ending up being an affiliate would be useful as all their cash currently goes towards the program.
Clickfunnels don’t need an additional fee to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
General though, Builderall’s rates are very affordable. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a little independent service with a limited spending plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company seeking to expand legally … Clickfunnels is the one for you. There must be an excellent reason why all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a large quantity of functions indicates they spread themselves thin.
Clickfunnels focus on a number of elements and make sure they are provided at a high requirement. So if marketing funnels are your focus, it goes without saying that you must opt for the software with the funnel function being the primary focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your organisation will all determine the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth trying out.
Yeah, there are a couple of disadvantages: If you need a more hands-on service to your marketing requires with greater personalization capabilities, you might want to check out 3rd party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and end up dealing with unhelpful customer service representatives, or some glitches in the software. You may likewise be annoyed by their self-promotion.
You know what? Thinking about everything, I do not believe any of these surpass the solid landing page contractor, let alone other positives such as the short knowing curve, strong integrations, and good templates.
I’m quite sure that for the vast majority of prospective users, the page contractor offers adequate choice. If you’re looking first and foremost for an easy but solid sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.