If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a legitimate company marketing software worth trying, or just overhyped.
ClickFunnels has made a quite big name for itself because it began, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has actually grown so much in such a short period of time.
There is no denying it’s popular, however does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels functions and plenty of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will concur with me on the last decision.
Regardless of whether you choose to utilize it or not, it’s a crucial player anyone in e-commerce and online marketing must be familiar with. With some drawbacks, it’s absolutely great.
ClickFunnels Review Highlights
Here’s a brief selection of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Very easy and sufficient integrations that enable you to catch emails and take payments ideal inside ClickFunnels
Built with A/B testing capabilities
Easy to learn and utilize
Concentrated on earning its users more money
They have a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in just three years it’s been, in the words of Forbes, “quietly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for organisations and entrepreneurs to offer things online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his production, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a method to assist Brunson and his team develop funnels quicker for various ventures, as establishing funnels would generally take weeks. However, they soon recognized their creation would be useful to others and had fantastic possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and rather of real active ingredients to put down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Regrettably, that still does not turn many of your visitors into clients. In a brick and mortar shop, that’s like people strolling into your shop however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial deal for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or a variety of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
Among the very best features of ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, installed your content, and start taking payments. Plus, it’s quite simple to select whatever up– it’ll probably take you a couple hours to find out most of what you need, max.
Drag and Drop Builder
Their page home builder is a pretty important function, and they’ve pulled it off well. When you get utilized to it, it’s a simple to use drag and drop builder.
Built in A/B screening is great too. All you have to do is replicate a page, make your modifications, and select the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to manage.
You’ll likewise find an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s great to have things so centralized: I can develop my landing pages, produce types and order forms, and set off e-mails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise require to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re enabled a StartUp account is quite decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, however it does a great job of packaging great tools together and making them accessible. It probably saves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has several areas that need work.
A small drawback is the cost. There are only two prices choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial drawback, simply another investment in your company, and like I’ve said, you get a great bundle for it.
Uninspired Customer Service
Beyond that, customer assistance is undecided at finest. In my experience, they’ve been fine with standard questions, however if you inquire harder things, especially about advanced functions, they will not be very helpful.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their item but I take a minor issue with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into among their funnels, it’s hard to leave the hype surrounding it. They have a great marketing for sure. From a user experience viewpoint, it can get noticeable. As soon as you register for the software application, you can attempt to take a look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing techniques.
This indicates you’ll find yourself buying online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts includes people bragging about just how much cash they made and flashing their sports cars. Though these numbers are genuine, the users provide an impression that they’re more concentrated on making fast money rather than building excellent product or services. ClickFunnels has assisted people do terrific things, but it’s also helped multiply fast abundant plans, online courses, saturation of coaches and experts, and other spammy web online marketer stuff.
We all know the creator is a marketing wizard, but a lot of the item is connected to his brand name and his approach. As much as I value the landing page builder, everything around it seems like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than required, particularly when some elements of their item (i.e., client service) can still utilize some work.
While you have the capability to personalize extensively within ClickFunnels, lots of people use comparable designs. Considering the appeal of ClickFunnels, this has actually led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. Though this truly does not happen often, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s also difficult to know when your pages are working or not, unless you continuously inspect or wait up until you hear from upset customers. Disallowing uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The control panel changes typically, the flow of creating new pages and funnels changes, a button will move around, pricing alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s an organisation option.
Lastly, a criticism I’ve heard but don’t quite agree with personally: it’s too basic, and too costly for its simpleness. These criticisms tend to refer to diy approaches which can be more affordable in advance and yield more control over managing particular information. For less skilled users who are primarily looking for effectiveness and a simple to utilize bundle of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two prices plans– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to experiment with the service, so at least you do not need to commit to an expensive plan immediately. If you pay annually instead of month-to-month, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit large huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which begins at $25 a month. However, it is important to bear in mind ClickFunnels’ main service is to make funnels more effective, and it does a respectable task. I personally consider it a good investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), visits (20,000), customized domains (3 ), and only some of the complete list of features.
Nevertheless, both strategies have unrestricted contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment item for your payment entrances); membership strategies (another Backpack feature, however unlike one-time payments, this lets your consumers spend for a membership service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, gos to, and custom-made domains; priority assistance and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels could actually tidy up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
To summarize the differences, StartUp essentially carries the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels functions. You can view the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get whatever you need.
A/B split screening is a smaller sized function, however absolutely a notable one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really handily. It’s a fantastic function and extremely easy to use.
I likewise believe ClickFunnels is total versatile and straightforward for other settings, like your account information or integrations. Perhaps extremely tech literate people would find them limiting (a typical style among some criticisms), but as the service is supposed to be easy to use, I thought the basic functions were pretty good.
There are quite a few kinds of available pre-made funnels, oriented to different kinds of services, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is smart analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program simpler and more efficient.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, but perhaps I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to devote unique attention to it. In fact, I think a big part of why I gave ClickFunnels a high score has to do with it being a truly strong landing page contractor. ClickFunnels ranges itself from page building software application and advertises its funnel approach, but reality be told, I utilize it mainly for this landing page home builder.
Anyhow, there is rather a variety of templates with excellent styles, though as you may expect, only the templates produced by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too hard.
You can also save certain templates and make personal page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
Once you open your pages in the editor, you’ll essentially be working with a drag and drop contractor. It’s a bit more complex than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with 4 primary parts: areas, rows, columns, and components. You can have multiple areas per page. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s pretty simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box since it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial problem and the home builder gives you enough control without sacrificing ease of use, however it might be worth a mention.
In general, I like the page builder a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ objective: to make it simpler for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous notable partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll turn up. It’s pretty self-explanatory, just click the one you want and include it.
The procedure for managing combinations is also simple, though you might need to examine your third party software’s documents to find precisely what ClickFunnels requires. In general, you’ll find the procedure pretty simple. Integrations are a little bit more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a really basic method of adding and handling integrations.
Associated with integrations are payment gateways. Payment entrances get incorporated and on other software platforms are just called integrations, however on ClickFunnels they get an area separate from integrations. They may also be understood to ClickFunnels as billing combinations. Payment gateways are likewise what they seem like: they’re the combinations that allow your clients to spend for your stuff. Your shop will not actually be much of a shop unless you’re using a payment entrance.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems including it to ClickFunnels. In my experience, these combinations normally run efficiently and you do not require to worry much about them.
Relieve of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t squander anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels provides is providing tools that allow the less skilled to save money and time. That being the case, evaluating ease of use is quite crucial.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For many people, I would state the learning curve would be simply a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out previously in the evaluation.
Anyway, ClickFunnels is certainly easier than producing funnels on your own. They have a reasonable amount of paperwork, and it may not be best, however it appears to me like many questions should be covered, and you can always get in touch with a client service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing process, from selecting design templates to the drag and drop editor.
Some settings concerning email combinations or payment processors will need a bit of understanding, but it’s no place near the quantity of understanding you would need to actually code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly basic, however it is total structured with an user-friendly user-interface. They do tend to change things regularly, but it most likely won’t be enough to considerably hinder you.
We give it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would recommend all potential users enter with some standard technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some businesses more than others.
Professional, speakers, coaches, professional service suppliers, individuals specifically in e-commerce or network marketing, and even those providing B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those using more creative products or independent ventures.
Naturally, you can constantly begin with a blank funnel, and I do not think you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized organisation, fine with the cost, and you require to make your traffic work for you much better, I question you ‘d be wasting your money or time with ClickFunnels. I would specifically advise it to anybody who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client assistance is an area that includes some subtleties. I applaud ClickFunnels for having decent documents on-site. I think their documentation is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of categories, each with their own posts. It might be basic, however content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve typically been practical for simple concerns and standard troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. I offer ClickFunnels kudos for trying.
Furthermore, I’ve observed a consistency amongst reviews mentioning bad experiences with customer care. Significantly, in circumstances when features have actually not worked as guaranteed or when there were strange site breakdowns, customer support reps were apparently either unresponsive or unhelpful. One notorious customer in particular states how, due to site mistake, a few of his consumers were locked out and how other non-paying visitors gained access to members-only content. When he called customer service, he discovered they were apathetic and unhelpful. It might be a strange, unlikely situation, however it shows the point.
General Support Rating
I would not say ClickFunnels stops working in consumer assistance– I believe the group mainly comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have actually put sufficient resources into their assistance to make it decent. A minimum of standard concerns will be addressed, and they’re pretty responsive. Perhaps most users, myself consisted of, would not state ClickFunnels has remarkable consumer support, but it mainly satisfies a bare minimum that makes it at least sufficient. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe most people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
However, there’s a reason Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You don’t need a separate webhosting or a different e-mail marketing or a different shopping cart service. Heck, you don’t even need a separate affiliate program. Whatever is included in one bundle. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d in fact wind up spending less by opting for ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you look at it that method, ClickFunnels is pretty budget-friendly in its own.
I do believe Leadpages is an awesome choice in some situations. If you desire to crank out landing pages quickly, without much modification, LeadPages is fantastic.
So, which should you pick?
Opt for ClickFunnels if you wish to create a series of efficient, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a spending plan marketing option that finishes the job. Produce stunning sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to cobble together a gazillion different systems to produce a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, since it’s extremely time-consuming to run back and forth between programs, attempting to make them speak with each other.
Choose Leadpages if you only require to produce a basic one-step landing page.
Choose ClickFunnels if you wish to produce an actual funnel with multiple pages, along with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both provide different things or rather different amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you choose which software application would be much better matched to your organisation.
One factor Builderall is terrific is it allows you to keep on top of a large proportion of your digital marketing strategy … all in one place. You can construct marketing funnels, produce blogs, style and automate your email marketing and even create apps.
As well as allowing you to produce auto-responses for your email projects, it uses Facebook integration. You can, for that reason, continue top of your social media leads too without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, becoming an affiliate would be helpful as all their money presently goes towards the program. This is various from more established business, who can invest most of their cash into marketing. As Builderall is fairly new, so is its community. If you are major about joining you have a great chance of ending up being an effective member of their program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
General though, Builderall’s rates are really reasonable. Specifically when you consider the range and number of features their software offers. You essentially get more digital marketing tools, for a lower expense. However, don’t forget this may not be as much of a benefit as you believe. It’s important to remember the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you must go for. If you are a little independent company with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing organisation seeking to expand legally … Clickfunnels is the one for you. There must be a great reason that all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall uses such a large quantity of features means they spread themselves thin.
Clickfunnels focus on a couple of aspects and make certain they are provided at a high requirement. So if marketing funnels are your focus, it goes without stating that you should opt for the software with the funnel feature being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your business will all determine the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software application space and worth trying out.
Yeah, there are a few downsides: If you require a more hands-on solution to your marketing requires with greater modification abilities, you might wish to look into 3rd party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer support representatives, or some glitches in the software application. You may likewise be frustrated by their self-promotion.
You understand what? Considering everything, I do not think any of these outweigh the strong landing page home builder, let alone other positives such as the short knowing curve, solid combinations, and great templates.
I’m quite sure that for the vast bulk of potential users, the page contractor provides enough option. If you’re looking initially and foremost for an easy but strong sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.