If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a genuine business marketing software worth trying, or just overhyped.
ClickFunnels has made a quite huge name for itself since it started, ending up being one of the largest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, however does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It appears it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will concur with me on the last decision.
Regardless of whether you choose to use it or not, it’s a crucial player anyone in e-commerce and online marketing must be familiar with. With some drawbacks, it’s absolutely good.
ClickFunnels Review Overview
Here’s a short list of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Easy and ample integrations that allow you to capture emails and take payments best inside ClickFunnels
Developed with A/B testing capabilities
Easy to learn and utilize
Focused on making its users more cash
They provide a 2 week free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply three years it’s been, in the words of Forbes, “calmly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it simpler for businesses and entrepreneurs to sell stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his development, and for good factor. He’s made a fortune, not only from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started out as a way to help Brunson and his team develop funnels more quickly for various ventures, as establishing funnels would usually take weeks. However, they quickly understood their creation would work to others and had great prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
There’s a less boring method of considering it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual components to pour down the funnel, you have metaphorical active ingredients you call web traffic or website visitors. Your site visitors are looking around, examining things out. Your site is magnificently designed, and your content is top notch!
Sadly, that still does not turn a lot of your visitors into consumers. In a brick and mortar store, that’s like individuals strolling into your shop however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical store, you can talk your customers into purchasing something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your customers’ through principles of psychology. The funnel works detailed, bring traffic in better and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a great deal of technological efficiency and/or a selection of 3rd party applications. In this regard, ClickFunnels succeeds.
Makes You Money
One of the best features of ClickFunnels is its concentrate on generating income for the user. They make it very easy to make your account, set up your material, and begin taking payments. Plus, it’s pretty easy to select whatever up– it’ll most likely take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Their page builder is a pretty essential function, and they’ve pulled it off well. Once you get used to it, it’s a simple to utilize drag and drop contractor.
Integrated in A/B screening is great too. All you have to do is replicate a page, make your changes, and pick the amounts of your traffic you wish to see variation A or B.
Great selection of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll likewise discover a convenient WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a lot of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s fantastic to have actually things so centralized: I can build my landing pages, create kinds and order forms, and trigger emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise need to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, but it does a great task of packaging excellent tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has many locations that need work.
A little drawback is the rate. There are just 2 rates options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, just another investment in your organisation, and like I’ve stated, you get an excellent bundle for it.
Uninspired Customer Service
Beyond that, customer support is undecided at best. In my experience, they’ve been fine with fundamental concerns, however if you ask them harder things, specifically about advanced functions, they will not be really valuable.
Cult-like user base and software application too reliant on Founder
This is not an objective criticism of their item however I take a small problem with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to escape the hype surrounding it. They have a great marketing for sure. From a user experience point of view, it can get interfering. Once you register for the software, you can attempt to take a look at the objective functions of the software application and integrate it into your own workflow, or you’ll be lost and required to learn Russell Brunson’s marketing methods.
This means you’ll find yourself purchasing online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes individuals bragging about just how much cash they made and flashing their cars. Though these numbers are genuine, the users give an impression that they’re more concentrated on making quick money rather than developing terrific product or services. ClickFunnels has helped people do great things, however it’s likewise helped proliferate fast abundant schemes, online courses, saturation of coaches and professionals, and other spammy internet marketer stuff.
We all understand the creator is a marketing wizard, but a lot of the item is connected to his brand name and his viewpoint. As much as I value the landing page contractor, everything around it looks like an extension of Brunson’s platform.
In some cases it’s tough to not get the sensation that ClickFunnels invests more resources on self-promotion than needed, particularly when some aspects of their item (i.e., customer service) can still use some work.
This one isn’t on ClickFunnels but more on the community. While you have the ability to customize extensively within ClickFunnels, many people utilize comparable styles. Thinking about the appeal of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around. Variety is important.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. Though this really doesn’t happen typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s likewise difficult to understand when your pages are working or not, unless you continuously examine or wait until you hear from angry clients. Barring uptime, I also deal with some problems when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The dashboard changes typically, the flow of creating brand-new pages and funnels changes, a button will move, prices alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company service.
Far too Simple
A criticism I’ve heard however don’t quite agree with personally: it’s too simple, and too expensive for its simpleness. These criticisms tend to describe do-it-yourself techniques which can be more affordable in advance and yield more control over managing particular information. However, for less knowledgeable users who are generally seeking effectiveness and an easy to use bundle of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally referred to as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. Start-up is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to check out the service, so at least you don’t require to devote to a costly strategy right now. If you pay every year instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit hefty huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, however certainly not similar) service which begins at $25 a month. Nevertheless, it is necessary to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a respectable task. I personally consider it a good investment.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the amount of pages (100 ), check outs (20,000), custom domains (3 ), and just some of the full list of features.
Both plans have endless contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, consisting of the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment gateways); membership plans (another Backpack feature, however unlike one-time payments, this lets your consumers spend for a membership service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, sees, and custom domains; top priority support and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I think ClickFunnels could actually clean up. We’ll enter into more information in the following section of this ClickFunnels review.
To sum up the distinctions, StartUp basically carries the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features. You can view the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re strong and you get everything you require.
A/B split testing is a smaller sized feature, however absolutely a notable one.
If you duplicate a page and make changes to the copy, the split test generally lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates really easily. It’s a fantastic function and really easy to use.
I also think ClickFunnels is general flexible and simple for other settings, like your account information or integrations. Possibly very tech literate individuals would discover them limiting (a typical style among some criticisms), but as the service is supposed to be easy to use, I believed the fundamental functions were respectable.
There are several kinds of offered pre-made funnels, oriented to different kinds of businesses, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in clever auto-responding, but the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more effective.
However are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided e-mail auto-responder to me, but maybe I’m just negative. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to devote unique attention to it. In fact, I think a large part of why I provided ClickFunnels a high score pertains to it being an actually solid landing page contractor. ClickFunnels distances itself from page structure software application and advertises its funnel technique, but reality be told, I utilize it primarily for this landing page contractor.
Anyway, there is quite a range of design templates with great designs, though as you may anticipate, just the templates developed by ClickFunnels are complimentary. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise conserve particular design templates and make individual page templates, and it’s quite simple to find them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a bit more complex than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with 4 primary parts: sections, rows, columns, and elements. You can have several areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s pretty simple to get the hang of. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over an element, it would be orange.
You can also modify by area, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or altered.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a substantial issue and the builder provides you enough manage without sacrificing ease of use, however it might be worth a reference.
In general, I like the page builder a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ objective: to make it much easier for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various kinds of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you might add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has numerous significant partners you can contribute to your combinations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or simply click the search bar, and they’ll show up. It’s quite self-explanatory, just click the one you want and include it.
The process for handling integrations is also straightforward, though you may need to check your third party software’s documents to find precisely what ClickFunnels requires. In general, you’ll find the process pretty simple. Integrations are a little bit more technical conceptually than some functions, such as the page contractor, so it’s much valued to have an extremely easy method of including and managing integrations.
Associated with integrations are payment gateways. Payment entrances get incorporated and on other software platforms are just called combinations, however on ClickFunnels they get a section separate from combinations. They might also be understood to ClickFunnels as billing combinations. Payment entrances are likewise what they seem like: they’re the combinations that enable your consumers to pay for your things. Your store won’t really be much of a shop unless you’re utilizing a payment entrance.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite easy– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not need to stress much about them.
Reduce of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t waste anymore time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels provides is supplying tools that allow the less skilled to save time and money. That being the case, examining ease of use is pretty important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– but the learning curve is far from difficult. For the majority of people, I would say the learning curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books discussed previously in the evaluation.
Anyhow, ClickFunnels is certainly simpler than developing funnels on your own. They have a reasonable amount of paperwork, and it may not be perfect, but it seems to me like the majority of questions should be covered, and you can always contact a client service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to manage. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will need a little understanding, however it’s nowhere near the quantity of knowledge you would need to really code the funnels– it’s things you can determine by Googling around or visiting the docs center.
Eventually, ClickFunnels is not mind-blowingly easy, however it is general structured with an intuitive user-interface. They do tend to change things frequently, but it probably will not suffice to significantly hamper you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would suggest all possible users get in with some standard technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some businesses more than others.
Consultants, speakers, coaches, professional service providers, individuals solely in e-commerce or network marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general does well with those offering more creative items or independent ventures.
Obviously, you can constantly start from a blank funnel, and I don’t think you should choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized business, okay with the price, and you need to make your traffic work for you much better, I doubt you ‘d be losing your cash or time with ClickFunnels. I would particularly recommend it to anybody who wants to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
As for the direct consumer service, they have a chat feature inside the dashboard after you log in, however I’m not too happy with it. They’ve usually been handy for easy questions and standard troubleshooting … however when I’ve had more sophisticated questions, I’ve found them pretty unhelpful. I give ClickFunnels kudos for attempting.
In addition, I’ve observed a consistency among evaluations pointing out bad experiences with customer service. When he contacted customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in customer assistance– I think the team mainly comprehend that their services are not completely easy to use and/or include tools new to their users, and they have actually put enough resources into their assistance to make it decent. A minimum of fundamental concerns will be answered, and they’re pretty responsive. Maybe most users, myself included, would not state ClickFunnels has remarkable client assistance, however it mainly satisfies a bare minimum that makes it at least sufficient. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I believe most people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a different webhosting or a different e-mail marketing or a separate shopping cart solution. Heck, you don’t even require a separate affiliate program. Everything is contained in one bundle. Remember from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d actually end up spending less by choosing ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is pretty economical in its own.
I do believe Leadpages is an incredible option in some situations. If you want to crank out landing pages rapidly, without much modification, LeadPages is great. This is originally what it was created for … Simply select a page that’s already been made for you, that’s proven to transform, plug your own text and images into it, and drive traffic. The charm remains in the simpleness and absence of alternatives.
Which should you pick?
Opt for ClickFunnels if you want to develop a series of effective, conversion optimized funnel pages without discovering HTML.
Go with Leadpages if you’re trying to find a budget marketing alternative that gets the job done. Produce beautiful sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a gazillion various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one solution, since it’s extremely time-consuming to run back and forth in between programs, trying to make them speak to each other.
Go with Leadpages if you just need to produce a simple one-step landing page.
Choose ClickFunnels if you wish to develop an actual funnel with multiple pages, together with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather different amounts of things.
Builderall takes the method of offering as many digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you choose which software application would be better fit to your organisation.
One reason Builderall is fantastic is it allows you to keep on top of a big proportion of your digital marketing strategy … all in one place. You can develop marketing funnels, create blogs, style and automate your email marketing and even create apps.
Along with enabling you to create auto-responses for your e-mail projects, it uses Facebook combination. You can, therefore, keep top of your social networks leads too without having to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be advantageous as all their cash currently goes towards the program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Overall though, Builderall’s rates are extremely sensible. Especially when you think about the range and variety of features their software application offers. You essentially receive more digital marketing tools, for a lower cost. However, don’t forget this might not be as much of an advantage as you think. It’s important to keep in mind the stating ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to opt for. The response depends on the kind of company. If you are a small independent company with a restricted budget and time to spare to cover your head around Builderall, then go for that one. All the digital marketing tools you will need are on there and it will probably match your requirements well.
However, if you are an established or growing organisation aiming to expand legally … Clickfunnels is the one for you. There need to be a great reason that all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big quantity of features suggests they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are offered at a high standard. If marketing funnels are your focus, it goes without stating that you should go for the software with the funnel function being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth checking out.
Yeah, there are a few disadvantages: If you require a more hands-on service to your marketing requires with higher modification capabilities, you may want to look into 3rd party alternatives you can loop. If you are going with ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer service agents, or some problems in the software. You might also be frustrated by their self-promotion.
However you understand what? Considering everything, I don’t think any of these outweigh the solid landing page home builder, not to mention other positives such as the short knowing curve, solid integrations, and great templates.
I’m pretty sure that for the huge bulk of potential users, the page builder uses adequate option. If you’re looking initially and foremost for an easy but strong sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.