If you’re in touch with the world of digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate company marketing software application worth trying, or just overhyped.
ClickFunnels has actually made a quite huge name for itself because it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, but does that indicate it’s worth it? How much can we trust the crowd on this one? It appears it’s just another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer care, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which includes the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise give a nod towards other evaluations I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you choose to use it or not, it’s an important gamer anyone in e-commerce and online marketing ought to recognize with. Prior to you leap in, what’s our score? I’ll put it at a solid 4 stars. With some disadvantages, it’s certainly excellent. Keep reading to learn why!
ClickFunnels Review High Points
Here’s a quick list of ClickFunnels’ review highlights– watch out for these in this short article.
ClickFunnels is an excellent landing page builder, with a simple drag-and-drop editor
Easy and adequate integrations that allow you to catch e-mails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to learn and use
Focused on generating its users more money
They have a 2 week totally free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply three years it’s been, in the words of Forbes, “calmly revolutionizing the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for organisations and business owners to sell stuff online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good reason. He’s succeeded, not only from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a way to help Brunson and his group develop funnels quicker for various endeavors, as developing funnels would normally take weeks. They quickly recognized their development would be helpful to others and had terrific prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to assist a website visitor to the checkout page.
There’s a less boring way of considering it. Action 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of actual ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your site visitors are browsing, checking things out. Your site is beautifully designed, and your content is top notch!
Sadly, that still does not turn much of your visitors into customers. In a brick and mortar store, that’s like people walking into your shop but not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your customers into buying something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to attract your customers’ through principles of psychology. The funnel works detailed, bring traffic in more detailed and more detailed until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to conserve you energy and time– to do what otherwise requires a great deal of technological efficiency and/or a selection of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on earning money for the user. They make it extremely easy to make your account, installed your material, and start taking payments. Plus, it’s quite easy to pick whatever up– it’ll probably take you a couple hours to find out most of what you require, max.
Drag and Drop Builder
Their page contractor is a pretty important function, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is excellent too. All you have to do is replicate a page, make your changes, and choose the amounts of your traffic you wish to see variation A or B.
Great choice of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll likewise discover a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s terrific to have things so centralized: I can build my landing pages, develop kinds and order forms, and set off e-mails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise require to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, however it does a great task of packaging excellent tools together and making them accessible. It probably saves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has several locations that require work.
A small disadvantage is the cost. There are only two rates alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial disadvantage, simply another financial investment in your business, and like I’ve said, you get a great plan for it.
Dull Customer Service
Beyond that, customer support is iffy at finest. In my experience, they’ve been great with fundamental concerns, however if you inquire more difficult things, specifically about advanced features, they won’t be extremely valuable.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item however I take a small problem with their marketing that I think is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s difficult to leave the buzz surrounding it. From a user experience point of view, it can get noticeable.
This implies you’ll discover yourself buying online courses, books, attending seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has assisted people do excellent things, however it’s also assisted multiply fast abundant schemes, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
All of us understand the creator is a marketing wizard, but a lot of the product is connected to his brand and his viewpoint. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
Often it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer care) can still use some work.
While you have the ability to customize extensively within ClickFunnels, many individuals utilize similar designs. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. Though this really does not occur frequently, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of cash.
It’s also difficult to know when your pages are working or not, unless you constantly check or wait till you speak with upset customers. Disallowing uptime, I likewise handle some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel modifications frequently, the circulation of creating brand-new pages and funnels changes, a button will move, pricing choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company solution.
Way too Simple
Finally, a criticism I’ve heard however do not rather agree with personally: it’s too easy, and too expensive for its simplicity. These criticisms tend to describe diy approaches which can be more affordable in advance and yield more control over handling particular information. Nevertheless, for less knowledgeable users who are generally seeking performance and an easy to use bundle of tools, I would not highlight this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay yearly rather of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit large huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but absolutely not identical) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite excellent task. I personally consider it a good financial investment.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), sees (20,000), customized domains (3 ), and only some of the full list of functions.
However, both strategies have endless contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment item for your payment gateways); subscription strategies (another Backpack feature, however unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, gos to, and custom-made domains; priority assistance and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I believe ClickFunnels might really tidy up. We’ll go into more information in the following area of this ClickFunnels evaluation.
To sum up the differences, StartUp basically carries the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels functions. You can see the complete official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I think they’re strong and you get everything you need.
A/B split screening is a smaller sized function, but absolutely a significant one.
If you replicate a page and make changes to the copy, the split test generally lets you select what portions of your traffic you want to see per page, letting you test conversion rates very handily. It’s a great function and really easy to use.
I likewise think ClickFunnels is general flexible and simple for other settings, like your account information or integrations. Maybe very tech literate individuals would find them restrictive (a typical theme among some criticisms), but as the service is supposed to be easy to use, I believed the standard functions were respectable.
There are several kinds of offered pre-made funnels, oriented to different kinds of businesses, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an e-mail auto-responder or just an auto-responder, however it’s a little more complex. The primary objective of Follow-Up Funnels is wise analytics that lead to clever auto-responding, but the auto-responding includes snail mail as well as email, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program easier and more efficient.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided e-mail auto-responder to me, but possibly I’m simply negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to devote unique attention to it. In fact, I think a big part of why I gave ClickFunnels a high score relates to it being a really strong landing page contractor. ClickFunnels distances itself from page structure software application and markets its funnel approach, however truth be told, I utilize it mainly for this landing page contractor.
Anyhow, there is quite a variety of templates with great designs, though as you may anticipate, just the design templates created by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too tough.
You can likewise save certain design templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll essentially be dealing with a drag and drop builder. It’s a little bit more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and aspects. Think of these parts as fitting within each other (this post has an useful diagram). Basically: rows, columns, and elements go within sections. You can have several areas per page. Rows and columns go inside areas, but columns particularly enter into rows. In this manner you can have a row with one column, or as much as four. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complex, but it’s quite simple to get the hang of. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s a section, however if I was hovering over an aspect, it would be orange.
You can likewise modify by section, row, column, and so on, via the side bar. All the little details and parts of your page can be moved or changed.
A little criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a huge issue and the home builder gives you enough control without compromising ease of use, but it might be worth a reference.
In general, I like the page builder a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different types of combinations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has numerous noteworthy partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or just click the search bar, and they’ll show up. It’s pretty self-explanatory, simply click the one you want and add it.
The procedure for handling combinations is likewise straightforward, though you may have to examine your third party software application’s paperwork to discover exactly what ClickFunnels requires. In general, you’ll find the process quite simple. Integrations are a little bit more technical conceptually than some features, such as the page home builder, so it’s much appreciated to have an extremely simple way of including and handling combinations.
Payment entrances get integrated and on other software application platforms are just called integrations, however on ClickFunnels they get an area separate from integrations. They might also be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not require to stress much about them.
Ease of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t waste anymore time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels offers is offering tools that enable the less experienced to save money and time. That holding true, examining ease of use is pretty important.
Short answer: It’s easy to use, but you need to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I imply brand-new to the world of e-commerce and marketing– but the learning curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is definitely easier than creating funnels on your own. They have a fair quantity of documents, and it may not be best, however it seems to me like a lot of questions must be covered, and you can always contact a customer support agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively simple to handle. A cohesive menu makes it easy to browse to all parts of your funnel handling process, from picking templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, however it’s nowhere near the amount of knowledge you would require to actually code the funnels– it’s stuff you can determine by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is general structured with an intuitive user-interface. They do tend to alter things frequently, however it probably won’t be enough to substantially obstruct you.
We give it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would recommend all potential users enter with some fundamental technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Consultants, speakers, coaches, expert service companies, individuals solely in e-commerce or network marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those offering more innovative products or independent ventures.
Naturally, you can constantly start from a blank funnel, and I don’t believe you must decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, all right with the price tag, and you need to make your traffic work for you much better, I question you ‘d be wasting your money or time with ClickFunnels. I would specifically suggest it to anybody who wishes to maintain a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some subtleties. I applaud ClickFunnels for having decent documentation on-site. I think their paperwork is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own articles. It might be basic, but content-wise it’s not too shabby.
As for the direct client service, they have a chat function inside the control panel after you log in, but I’m not too pleased with it. They’ve typically been helpful for easy concerns and standard troubleshooting … but when I’ve had more advanced questions, I’ve found them pretty unhelpful. I provide ClickFunnels kudos for attempting.
Additionally, I’ve discovered a consistency among reviews pointing out bad experiences with client service. When he contacted consumer service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels stops working in client support– I think the team largely understand that their services are not completely easy to utilize and/or include tools brand-new to their users, and they have put sufficient resources into their assistance to make it decent. Perhaps most users, myself included, would not state ClickFunnels has extraordinary client support, however it mainly meets a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I believe many people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not need a separate webhosting or a separate e-mail marketing or a separate shopping cart option. Heck, you don’t even require a different affiliate program. Whatever is consisted of in one bundle. Remember from earlier, if you determine how much you ‘d spend for all of these tools individually, you ‘d really end up investing less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of charges into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is quite economical in its own.
I do believe Leadpages is an awesome choice in some situations. If you want to crank out landing pages rapidly, without much personalization, LeadPages is terrific.
Which should you pick?
Opt for ClickFunnels if you wish to create a series of effective, conversion enhanced funnel pages without finding out HTML.
Go with Leadpages if you’re looking for a budget marketing option that does the job. Produce gorgeous sales pages without knowing a lick of code.
Choose ClickFunnels if you do not wish to patch together a gazillion various systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one option, since it’s extremely time-consuming to run back and forth between programs, attempting to make them talk to each other.
Go with Leadpages if you only require to produce a simple one-step landing page.
Opt for ClickFunnels if you wish to produce a real funnel with several pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer various things or rather various quantities of things.
Builderall takes the method of offering as numerous digital marketing services as possible. For instance, you can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can assist you choose which software would be much better fit to your business.
One factor Builderall is great is it permits you to keep on top of a large proportion of your digital marketing technique … all in one place. You can develop marketing funnels, produce blogs, style and automate your e-mail marketing and even produce apps.
As permitting you to develop auto-responses for your e-mail campaigns, it uses Facebook integration. You can, therefore, keep on top of your social media leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, becoming an affiliate would be helpful as all their money currently goes towards the program. This is various from more recognized companies, who can invest the majority of their money into marketing. As Builderall is relatively new, so is its neighborhood. So, if you are serious about joining you have a good chance of ending up being a successful member of their program.
Clickfunnels don’t require an additional charge to be an affiliate. If you are a paying member of their software application then you automatically have access to their affiliate program.
Total though, Builderall’s rates are really affordable. Particularly when you consider the range and variety of functions their software application offers. You basically receive more digital marketing tools, for a lower expense. Nevertheless, do not forget this may not be as much of an advantage as you believe. It’s important to keep in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s summarize which one you need to go for. The response depends upon the type of organisation. If you are a small independent service with a limited budget and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will require are on there and it will probably fit your requirements well.
Nevertheless, if you are a recognized or growing company looking to expand legitimately … Clickfunnels is the one for you. There need to be a great reason all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ products bring. The reality that Builderall uses such a large amount of features indicates they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make certain they are offered at a high requirement. So if marketing funnels are your focus, it goes without stating that you must go for the software application with the funnel feature being the primary focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth trying.
Yeah, there are a couple of drawbacks: If you require a more hands-on option to your marketing requires with greater modification abilities, you might wish to check out 3rd party alternatives you can tie together. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up handling unhelpful customer service representatives, or some glitches in the software. You may also be irritated by their self-promotion.
But you understand what? Considering everything, I do not think any of these exceed the solid landing page contractor, not to mention other positives such as the brief knowing curve, strong integrations, and good design templates.
I’m quite sure that for the huge majority of prospective users, the page home builder uses adequate choice. If you’re looking first and foremost for an easy but solid sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.