If you love marketing, you’ve most likely at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a legitimate company marketing software application worth trying, or just overhyped.
ClickFunnels has actually made a quite huge name for itself because it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. I suppose it’s not a surprise that individuals like ClickFunnels because it’s everything about making its users money. More particularly, it’s about giving services software application that helps them turn their website visitors into consumers. It’s not surprising that ClickFunnels has actually grown a lot in such a brief period of time.
There is no rejecting it’s popular, but does that imply it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and plenty of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Despite whether you select to utilize it or not, it’s an important player anybody in e-commerce and online marketing ought to recognize with. Prior to you leap in, what’s our score? I’ll put it at a solid 4 stars. With some disadvantages, it’s absolutely great. Keep reading to find out why!
ClickFunnels Review Overview
Here’s a quick list of ClickFunnels’ review high point– watch out for these in this short article.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Simple and sufficient combinations that enable you to capture e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and utilize
Focused on generating its users more money
They offer a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently transforming the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for organisations and entrepreneurs to offer things online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his development, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He experimented with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels began as a way to assist Brunson and his team produce funnels faster for various endeavors, as developing funnels would generally take weeks. However, they quickly recognized their development would work to others and had excellent prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps designed to guide a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual components to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Regrettably, that still does not turn much of your visitors into consumers. In a brick and mortar store, that’s like individuals strolling into your shop however not knowing where the sales register is, so they leave the store without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital store, you might be a bit more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your consumers’ through principles of psychology. The funnel works detailed, bring traffic in closer and closer till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big deal for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise requires a great deal of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best features of ClickFunnels is its focus on making money for the user. They make it really simple to make your account, set up your content, and begin taking payments. Plus, it’s quite easy to pick whatever up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Many functions are really helpful here. I like how simple it is to duplicate pages, and the reality I can conserve design templates to be used once again later. Their page home builder is a pretty crucial feature, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop builder.
Integrated in A/B screening is great too. All you need to do is duplicate a page, make your modifications, and select the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I believe ClickFunnels deals with API integrations pretty well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to manage.
You’ll also find a convenient WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s great to have things so centralized: I can construct my landing pages, create forms and order forms, and trigger emails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise require to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not best, however it does a fantastic job of product packaging excellent tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few areas that need work.
A little drawback is the cost. There are just two pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge disadvantage, just another investment in your business, and like I’ve said, you get a good package for it.
Lackluster Customer Service
Beyond that, consumer support is undecided at best. In my experience, they’ve been great with standard concerns, but if you inquire harder things, particularly about advanced functions, they will not be very valuable.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item but I take a minor issue with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to escape the hype surrounding it. From a user experience viewpoint, it can get meddlesome.
This indicates you’ll find yourself buying online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts consists of people bragging about just how much cash they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more concentrated on making quick cash instead of building great product or services. ClickFunnels has actually helped individuals do great things, however it’s likewise helped multiply fast rich schemes, online courses, saturation of coaches and specialists, and other spammy internet online marketer stuff.
All of us understand the founder is a marketing wizard, however so much of the item is tied to his brand and his philosophy. As much as I value the landing page builder, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s hard to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, specifically when some aspects of their product (i.e., customer service) can still utilize some work.
While you have the ability to customize extensively within ClickFunnels, lots of individuals utilize comparable designs. Thinking about the popularity of ClickFunnels, this has led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every once in a while, ClickFunnels will go down or experience some errors. Though this actually doesn’t occur typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise hard to know when your pages are working or not, unless you constantly inspect or wait up until you hear from angry consumers. Disallowing uptime, I likewise deal with some problems when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The dashboard changes frequently, the circulation of producing brand-new pages and funnels modifications, a button will move around, pricing alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s a service option.
Far too Simple
A criticism I’ve heard however don’t quite agree with personally: it’s too simple, and too expensive for its simpleness. These criticisms tend to refer to diy approaches which can be cheaper upfront and yield more control over handling certain information. Nevertheless, for less experienced users who are generally seeking effectiveness and an easy to use bundle of tools, I would not emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay annually instead of month-to-month, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a quite good job.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), check outs (20,000), custom-made domains (3 ), and just a few of the full list of features.
Both strategies have endless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment item for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, gos to, and customized domains; concern assistance and template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t worry, it is confusing. This part I think ClickFunnels could truly clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
To sum up the distinctions, StartUp essentially brings the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the full set of ClickFunnels features. You can see the complete authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I think they’re strong and you get whatever you need.
A/B split screening is a smaller sized function, however definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what percentages of your traffic you wish to see per page, letting you test conversion rates really conveniently. It’s a fantastic function and very easy to use.
I also think ClickFunnels is total flexible and simple for other settings, like your account information or combinations. Maybe very tech literate people would find them limiting (a typical style among some criticisms), however as the service is expected to be easy to use, I thought the standard features were pretty good.
There are several kinds of offered pre-made funnels, oriented to various types of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or simply an auto-responder, however it’s a little more complex. The main objective of Follow-Up Funnels is wise analytics that result in wise auto-responding, but the auto-responding involves general delivery along with email, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more effective.
Are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, however maybe I’m simply negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to commit special attention to it. In fact, I think a big part of why I provided ClickFunnels a high ranking pertains to it being a truly solid landing page contractor. ClickFunnels distances itself from page building software application and markets its funnel method, but fact be informed, I utilize it primarily for this landing page home builder.
Anyway, there is quite a range of design templates with good styles, though as you might expect, only the templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also save specific templates and make individual page design templates, and it’s quite simple to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop home builder. It’s a little bit more complicated than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and elements. Think about these parts as fitting within each other (this short article has a helpful diagram). Essentially: rows, columns, and aspects go inside of areas. You can have numerous sections per page. Rows and columns go inside sections, however columns particularly enter into rows. This way you can have a row with one column, or approximately 4. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s pretty simple to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box due to the fact that it’s an area, but if I was hovering over an element, it would be orange.
You can likewise modify by section, row, column, and so on, via the side bar. All the little details and parts of your page can be moved or changed.
A small criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a substantial issue and the builder gives you enough control without compromising ease of use, but it might be worth a reference.
Overall, I like the page contractor a lot. It makes designing your landing page really easy, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Integrations are precisely what they seem like: other marketing tools you incorporate into the ClickFunnels software application. There are a few various kinds of integrations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For instance, you may include MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has numerous noteworthy partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or simply click the search bar, and they’ll turn up. It’s pretty obvious, simply click the one you desire and include it.
The process for handling combinations is also simple, though you may need to check your 3rd party software application’s documents to discover exactly what ClickFunnels needs. In general, you’ll discover the procedure pretty simple. Combinations are a little bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have an extremely easy way of adding and handling combinations.
Associated with combinations are payment gateways. Payment entrances get incorporated and on other software platforms are simply called combinations, but on ClickFunnels they get an area separate from combinations. They may likewise be understood to ClickFunnels as billing combinations. Payment gateways are also what they seem like: they’re the integrations that allow your clients to pay for your things. Your store won’t really be much of a shop unless you’re using a payment gateway.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations generally run smoothly and you do not need to stress much about them.
Alleviate of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t lose any more time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels uses is offering tools that enable the less experienced to save money and time. That holding true, assessing ease of use is quite essential.
Short answer: It’s easy to use, however you should still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I imply brand-new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For most people, I would state the knowing curve would be just a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly easier than producing funnels by yourself. They have a reasonable amount of paperwork, and it may not be ideal, but it appears to me like a lot of questions need to be covered, and you can constantly get in touch with a customer service agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from selecting templates to the drag and drop editor.
Some settings regarding e-mail integrations or payment processors will need a bit of understanding, but it’s nowhere near the quantity of understanding you would need to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is total streamlined with an intuitive user-interface. They do tend to alter things often, however it most likely will not suffice to considerably hamper you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would recommend all potential users go into with some basic technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some organisations more than others.
Consultants, speakers, coaches, professional service companies, people specifically in e-commerce or network marketing, and even those providing B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in general does well with those offering more imaginative items or independent ventures.
Obviously, you can always start from a blank funnel, and I do not believe you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized service, alright with the price tag, and you require to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially recommend it to anyone who wishes to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is an area that consists of some subtleties. Their docs page has a series of categories, each with their own posts.
As for the direct client service, they have a chat feature inside the control panel after you log in, but I’m not too delighted with it. They’ve typically been valuable for easy questions and basic troubleshooting … however when I’ve had more advanced questions, I’ve discovered them quite unhelpful. I offer ClickFunnels congratulations for trying.
In addition, I’ve noticed a consistency amongst evaluations explaining bad experiences with customer service. Notably, in circumstances when functions have actually not worked as guaranteed or when there were weird website breakdowns, client service reps were allegedly either unresponsive or unhelpful. One infamous reviewer in particular states how, due to website mistake, some of his clients were locked out and how other non-paying visitors accessed to members-only content. When he contacted customer support, he discovered they were apathetic and unhelpful. It might be an odd, improbable circumstance, but it shows the point.
Overall Support Rating
I would not say ClickFunnels stops working in customer support– I think the team mostly comprehend that their services are not perfectly simple to utilize and/or involve tools brand-new to their users, and they have actually put enough resources into their support to make it decent. Perhaps most users, myself included, would not say ClickFunnels has exceptional client support, but it primarily meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think many people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not need a different web host or a different email marketing or a separate shopping cart solution. Heck, you do not even need a separate affiliate program. Everything is included in one plan. Keep in mind from earlier, if you compute just how much you ‘d spend for all of these tools separately, you ‘d really wind up spending less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of fees into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is quite affordable in its own right.
I do think Leadpages is an amazing option in some situations. If you desire to crank out landing pages quickly, without much personalization, LeadPages is terrific.
Which should you select?
Choose ClickFunnels if you wish to create a series of reliable, conversion optimized funnel pages without discovering HTML.
Choose Leadpages if you’re searching for a spending plan marketing option that finishes the job. Develop gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t wish to cobble together a billions various systems to produce a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one service, since it’s extremely time-consuming to run back and forth in between programs, attempting to make them talk to each other.
Choose Leadpages if you just need to develop an easy one-step landing page.
Choose ClickFunnels if you wish to produce an actual funnel with several pages, in addition to the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use different things or rather various amounts of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can help you choose which software application would be much better suited to your company.
One factor Builderall is terrific is it allows you to keep top of a large proportion of your digital marketing strategy … all in one location. You can construct marketing funnels, create blog sites, design and automate your email marketing and even produce apps.
Along with permitting you to create auto-responses for your e-mail campaigns, it offers Facebook integration. You can, for that reason, keep top of your social networks leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely brand-new, ending up being an affiliate would be helpful as all their money presently goes towards the program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
General though, Builderall’s rates are really sensible. You essentially get more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must go for. If you are a small independent service with a limited budget and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing business looking to expand legally … Clickfunnels is the one for you. There must be a good reason why all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a large amount of features implies they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high standard. So if marketing funnels are your focus, it goes without stating that you should go for the software with the funnel function being the primary focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your business will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application area and worth checking out.
Yeah, there are a couple of downsides: If you need a more hands-on solution to your marketing requires with higher customization abilities, you might wish to look into third party alternatives you can loop. If you are choosing ClickFunnels after all, you may find yourself unfortunate and end up handling unhelpful client service representatives, or some glitches in the software application. You might likewise be irritated by their self-promotion.
You know what? Thinking about everything, I don’t think any of these surpass the strong landing page builder, not to mention other positives such as the short knowing curve, strong integrations, and great templates.
I’m quite sure that for the large bulk of potential users, the page builder uses adequate option. If you’re looking initially and foremost for an easy but solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.