If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a legitimate company marketing software application worth trying, or just overhyped.
ClickFunnels has made a quite huge name for itself since it began, turning into one of the biggest marketing SaaS (Software as a Service) companies around. I suppose it’s no surprise that individuals like ClickFunnels considering that it’s all about making its users money. More particularly, it’s about offering services software application that helps them turn their site visitors into clients. It’s no surprise ClickFunnels has grown so much in such a short amount of time.
There is no denying it’s popular, but does that suggest it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and a lot of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to utilize it or not, it’s a crucial player anyone in e-commerce and internet marketing need to recognize with. Before you leap in, what’s our ranking? I’ll put it at a strong 4 stars. With some drawbacks, it’s absolutely excellent. Keep checking out to learn why!
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
Simple and sufficient combinations that enable you to catch emails and take payments right inside ClickFunnels
Built with A/B testing abilities
Easy to discover and utilize
Concentrated on making its users more cash
They have a 2 week complimentary trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in just 3 years it’s been, in the words of Forbes, “calmly transforming the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for companies and entrepreneurs to sell things online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his creation, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a way to help Brunson and his group create funnels quicker for different ventures, as establishing funnels would usually take weeks. They quickly understood their production would be useful to others and had terrific potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a site visitor to the checkout page.
There’s a less boring method of thinking of it. Action 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your site visitors are looking around, examining things out. Your website is wonderfully developed, and your material is top notch!
Regrettably, that still doesn’t turn a number of your visitors into customers. In a brick and mortar store, that’s like individuals strolling into your shop however not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel comes in– it’s created to attract your clients’ through principles of psychology. The funnel works detailed, bring traffic in closer and more detailed until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is meant to save you time and energy– to do what otherwise requires a lot of technological proficiency and/or a variety of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
Among the very best aspects of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, set up your content, and begin taking payments. Plus, it’s quite simple to pick everything up– it’ll most likely take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Quite a few features are extremely useful here. I like how simple it is to duplicate pages, and the reality I can save design templates to be utilized again later. Their page builder is a quite essential feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B testing is excellent too. All you need to do is duplicate a page, make your changes, and pick the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s great to have things so centralized: I can build my landing pages, produce kinds and order forms, and activate e-mails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise require to invest in developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re enabled a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not perfect, but it does a fantastic task of product packaging great tools together and making them available. It perhaps conserves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few locations that need work.
A small drawback is the rate. There are just two prices options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big disadvantage, simply another financial investment in your company, and like I’ve said, you get a great plan for it.
Lackluster Customer Service
Beyond that, customer support is undecided at finest. In my experience, they’ve been fine with basic questions, however if you ask more difficult things, specifically about advanced features, they won’t be extremely practical.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item but I take a slight concern with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into among their funnels, it’s difficult to escape the hype surrounding it. They have a terrific marketing for sure. Nevertheless, from a user experience perspective, it can get noticeable. As soon as you register for the software, you can attempt to look at the unbiased features of the software and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing approaches.
This implies you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes people extoling just how much cash they made and flashing their sports cars. Though these numbers are genuine, the users offer an impression that they’re more focused on making fast money rather than constructing terrific products and services. ClickFunnels has actually assisted individuals do fantastic things, however it’s likewise assisted multiply quick rich plans, online courses, saturation of coaches and experts, and other spammy internet online marketer stuff.
We all know the creator is a marketing wizard, but a lot of the item is tied to his brand name and his viewpoint. As much as I appreciate the landing page contractor, everything around it appears like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, especially when some elements of their item (i.e., customer service) can still use some work.
While you have the capability to personalize thoroughly within ClickFunnels, many individuals utilize similar designs. Considering the popularity of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. This really doesn’t happen often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a lot of cash.
It’s also tough to know when your pages are working or not, unless you continuously check or wait until you hear from mad clients. Barring uptime, I also deal with some glitches when I clone pages utilizing the HTML publishing alternative.
User experience changes … a lot
The dashboard modifications often, the flow of developing brand-new pages and funnels modifications, a button will move around, prices choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a company service.
Finally, a criticism I’ve heard but don’t quite agree with personally: it’s too basic, and too pricey for its simplicity. These criticisms tend to refer to diy techniques which can be more affordable upfront and yield more control over handling particular details. Nevertheless, for less skilled users who are generally looking for efficiency and an easy to use bundle of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day totally free trial to experiment with the service, so a minimum of you don’t need to dedicate to a pricey plan right away. If you pay yearly instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, however absolutely not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty great job.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), check outs (20,000), custom-made domains (3 ), and just some of the full list of functions.
Nevertheless, both strategies have endless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); membership plans (another Backpack function, but unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, sees, and custom domains; concern support and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I think ClickFunnels might actually tidy up. We’ll go into more information in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re strong and you get everything you need. They’re mainly intuitive and provide you a good amount of control. The design template editor and combination management system are fine examples of this and are really important functions, so I’ll be giving them separate sections.
A/B split testing is a smaller feature, however certainly a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you pick what portions of your traffic you want to see per page, letting you test conversion rates very easily. It’s a great function and really easy to use.
I likewise believe ClickFunnels is overall versatile and uncomplicated for other settings, like your account information or integrations. Perhaps really tech literate individuals would discover them limiting (a common style among some criticisms), however as the service is expected to be easy to use, I believed the standard functions were respectable.
There are quite a few types of available pre-made funnels, oriented to different types of companies, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is wise analytics that result in wise auto-responding, however the auto-responding includes snail mail as well as email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program much easier and more effective.
Are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to devote special attention to it. In fact, I think a large part of why I gave ClickFunnels a high rating relates to it being a truly solid landing page builder. ClickFunnels distances itself from page building software and markets its funnel method, however reality be told, I use it mostly for this landing page contractor.
Anyway, there is quite an array of design templates with excellent designs, though as you may expect, just the templates created by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise save particular templates and make personal page design templates, and it’s pretty simple to discover them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a bit more complicated than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with 4 primary parts: areas, rows, columns, and components. You can have several sections per page. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s pretty easy to get the hang of. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s a section, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a huge problem and the contractor provides you enough control without compromising ease of use, but it might be worth a reference.
In general, I like the page home builder a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of various types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several noteworthy partners you can add to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll come up. It’s quite obvious, just click the one you want and add it.
The procedure for managing integrations is likewise uncomplicated, though you may have to inspect your third party software application’s documents to discover precisely what ClickFunnels needs. In general, you’ll discover the process quite basic. Combinations are a little bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a very simple method of including and managing combinations.
Payment gateways get integrated and on other software platforms are simply called integrations, however on ClickFunnels they get an area separate from combinations. They may likewise be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations normally run efficiently and you do not need to stress much about them.
Ease of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t squander any more time with ‘tech men!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels offers is offering tools that allow the less skilled to conserve money and time. That holding true, evaluating ease of use is pretty important.
Short answer: It’s easy to use, however you need to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For most people, I would say the knowing curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books discussed previously in the evaluation.
Anyhow, ClickFunnels is definitely easier than producing funnels by yourself. They have a fair amount of documentation, and it may not be ideal, but it appears to me like the majority of questions must be covered, and you can constantly call a customer support representative if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are fairly easy to handle. A cohesive menu makes it simple to browse to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings relating to email integrations or payment processors will need a bit of understanding, but it’s nowhere near the quantity of understanding you would require to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is general streamlined with an user-friendly user-interface. They do tend to alter things regularly, however it most likely won’t suffice to considerably hinder you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all prospective users enter with some basic technological literacy, it essentially succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some organisations more than others.
Professional, speakers, coaches, expert service suppliers, people specifically in e-commerce or network marketing, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those offering more creative items or independent ventures.
Of course, you can constantly start from a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, all right with the price tag, and you need to make your traffic work for you better, I question you ‘d be wasting your money or time with ClickFunnels. I would specifically advise it to anyone who wants to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is a location that consists of some nuances. Their docs page has a series of classifications, each with their own articles.
As for the direct customer support, they have a chat function inside the control panel after you visit, but I’m not too pleased with it. They’ve typically been helpful for easy questions and fundamental troubleshooting … however when I’ve had advanced concerns, I’ve discovered them pretty unhelpful. With one particular HTML publishing question, they took 3 months to return to me. By then, I determined a workaround. Most users won’t require that sort of support and to be honest, the majority of SaaS business don’t provide that level of support. So I offer ClickFunnels kudos for attempting.
In addition, I’ve noticed a consistency among evaluations mentioning disappointments with customer service. Especially, in circumstances when functions have actually not worked as guaranteed or when there were weird website malfunctions, client service representatives were apparently either unresponsive or unhelpful. One infamous customer in particular states how, due to site error, some of his customers were locked out and how other non-paying visitors gained access to members-only material. When he got in touch with customer service, he found they were apathetic and unhelpful. It may be a strange, unlikely situation, however it highlights the point.
General Support Rating
I would not state ClickFunnels fails in client assistance– I believe the team largely comprehend that their services are not completely easy to use and/or include tools new to their users, and they have actually put adequate resources into their assistance to make it decent. Maybe most users, myself included, would not state ClickFunnels has remarkable client assistance, but it mostly satisfies a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think many people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You don’t require a separate web host or a different e-mail marketing or a separate shopping cart service. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite budget-friendly in its own right.
However, I do think Leadpages is an amazing option in some circumstances. If you want to crank out landing pages rapidly, without much customization, LeadPages is excellent. This is originally what it was designed for … Simply choose a page that’s currently been produced you, that’s proven to convert, plug your own text and images into it, and drive traffic. The beauty remains in the simpleness and lack of alternatives.
So, which should you choose?
Go with ClickFunnels if you wish to produce a series of efficient, conversion enhanced funnel pages without discovering HTML.
Choose Leadpages if you’re searching for a spending plan marketing choice that does the job. Create lovely sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to cobble together a billions various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, because it’s really time-consuming to run backward and forward in between programs, attempting to make them talk to each other.
Choose Leadpages if you only need to produce a basic one-step landing page.
Opt for ClickFunnels if you want to produce an actual funnel with multiple pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide different things or rather different quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can assist you choose which software application would be better suited to your organisation.
One factor Builderall is great is it allows you to keep on top of a large proportion of your digital marketing strategy … all in one place. You can develop marketing funnels, produce blog sites, style and automate your email marketing and even develop apps.
As permitting you to produce auto-responses for your email projects, it provides Facebook integration. You can, for that reason, keep on top of your social media leads too without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mostly brand-new, becoming an affiliate would be advantageous as all their money presently goes towards the program.
Clickfunnels do not require an extra fee to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s prices are really affordable. You essentially get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you need to go for. If you are a little independent business with a restricted budget and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing business looking to expand legally … Clickfunnels is the one for you. There should be an excellent reason why all the big names use the software and it is down to the large quality and results that Clickfunnels’ products bring. The fact that Builderall uses such a big quantity of functions suggests they spread themselves thin.
Clickfunnels focus on a number of aspects and ensure they are provided at a high requirement. So if marketing funnels are your focus, it goes without saying that you should opt for the software with the funnel feature being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all figure out the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software application space and worth trying.
Yeah, there are a few downsides: If you need a more hands-on option to your marketing requires with greater personalization abilities, you may want to look into third party options you can tie together. If you are choosing ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer service agents, or some glitches in the software application. You may likewise be irritated by their self-promotion.
You know what? Considering whatever, I don’t believe any of these outweigh the solid landing page home builder, let alone other positives such as the brief learning curve, solid integrations, and great design templates.
I’m quite sure that for the vast bulk of prospective users, the page contractor offers sufficient choice. If you’re looking first and foremost for an easy but strong sales service or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.