If you’ve been in the world of digital marketing, you’ve most likely a minimum of heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate organisation marketing software worth attempting, or simply overhyped.
ClickFunnels has made a pretty huge name for itself because it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a short period of time.
There is no denying it’s popular, but does that suggest it’s worth it? How much can we rely on the crowd on this one? It seems it’s just another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
No matter whether you pick to utilize it or not, it’s a crucial player anyone in e-commerce and online marketing should recognize with. Before you jump in, what’s our rating? I’ll put it at a strong 4 stars. With some downsides, it’s certainly great. Keep checking out to learn why!
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Very easy and adequate integrations that allow you to capture emails and take payments ideal inside ClickFunnels
Built with A/B testing capabilities
Easy to discover and use
Concentrated on making its users more money
They have a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just 3 years it’s been, in the words of Forbes, “quietly transforming the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for organisations and entrepreneurs to sell things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his site here. Get Expert Secrets from Amazon here or complimentary on his site here.
ClickFunnels started as a method to help Brunson and his team produce funnels quicker for various endeavors, as establishing funnels would normally take weeks. They quickly understood their production would be beneficial to others and had terrific potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a site visitor to the checkout page.
There’s a less boring way of considering it. Action 1: Imagine a funnel. Action 2: Imagine this funnel remains in truth a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical components you call web traffic or site visitors. Your site visitors are taking a look around, examining things out. Your site is magnificently created, and your material is excellent!
That still does not turn many of your visitors into customers. In a traditional store, that’s like people strolling into your shop however not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel is available in– it’s created to appeal to your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and more detailed till visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to save you energy and time– to do what otherwise requires a lot of technological proficiency and/or a selection of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on making money for the user. They make it very simple to make your account, set up your content, and start taking payments. Plus, it’s pretty easy to choose everything up– it’ll probably take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Quite a few functions are extremely useful here. I like how simple it is to replicate pages, and the fact I can conserve templates to be utilized once again later. Their page contractor is a quite essential feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop builder.
Built in A/B screening is great too. All you need to do is duplicate a page, make your modifications, and select the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll likewise discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s great to have actually things so centralized: I can build my landing pages, create types and order forms, and trigger e-mails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, however it does a great task of packaging fantastic tools together and making them available. It arguably saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has quite a few locations that need work.
A little drawback is the price. There are only two pricing choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, simply another investment in your organisation, and like I’ve said, you get a good bundle for it.
Uninspired Customer Service
Beyond that, consumer assistance is iffy at finest. In my experience, they’ve been great with fundamental concerns, but if you ask them more difficult things, specifically about advanced features, they will not be extremely practical.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product but I take a slight concern with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the buzz surrounding it. They have a great marketing for sure. Nevertheless, from a user experience perspective, it can get meddlesome. When you register for the software application, you can attempt to look at the objective features of the software and integrate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing methods.
This means you’ll discover yourself buying online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has assisted individuals do great things, however it’s likewise assisted multiply fast abundant plans, online courses, saturation of coaches and professionals, and other spammy web marketer stuff.
All of us understand the creator is a marketing wizard, but so much of the product is connected to his brand and his viewpoint. As much as I appreciate the landing page home builder, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, specifically when some elements of their product (i.e., customer support) can still use some work.
While you have the ability to tailor extensively within ClickFunnels, lots of people use similar designs. Considering the popularity of ClickFunnels, this has led to a big amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. This truly doesn’t occur frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a great deal of money.
It’s also tough to know when your pages are working or not, unless you constantly inspect or wait up until you hear from angry consumers. Disallowing uptime, I likewise deal with some glitches when I clone pages utilizing the HTML publishing option.
User experience changes … a lot
The dashboard changes often, the flow of developing new pages and funnels changes, a button will move around, rates options modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a service option.
Lastly, a criticism I’ve heard but do not quite agree with personally: it’s too basic, and too costly for its simpleness. These criticisms tend to describe do-it-yourself techniques which can be more affordable in advance and yield more control over managing particular details. Nevertheless, for less skilled users who are primarily looking for efficiency and an easy to use package of tools, I would not stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay yearly instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, however definitely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty excellent task. I personally consider it a great financial investment.
The main distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), sees (20,000), customized domains (3 ), and only some of the complete list of features.
Nevertheless, both strategies have unrestricted contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment product for your payment entrances); membership plans (another Backpack feature, however unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP integrations (StartUp has 1); endless funnels, pages, gos to, and custom domains; concern assistance and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is puzzling. This part I think ClickFunnels might really clean up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
To summarize the differences, StartUp basically brings the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels functions. You can see the full official list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I believe they’re solid and you get everything you need.
A/B split screening is a smaller function, however definitely a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you want to see per page, letting you test conversion rates very easily. It’s a fantastic function and really easy to use.
I likewise believe ClickFunnels is overall flexible and uncomplicated for other settings, like your account information or integrations. Possibly extremely tech literate people would find them restrictive (a typical style amongst some criticisms), however as the service is supposed to be easy to use, I believed the standard features were pretty good.
There are quite a few types of available pre-made funnels, oriented to various kinds of services, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complex. The main goal of Follow-Up Funnels is clever analytics that result in clever auto-responding, however the auto-responding involves general delivery as well as e-mail, and a few other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program much easier and more effective.
However are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an undecided email auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to devote unique attention to it. I believe a big part of why I offered ClickFunnels a high ranking has to do with it being an actually strong landing page builder. ClickFunnels ranges itself from page structure software application and markets its funnel method, however reality be told, I use it mainly for this landing page home builder.
Anyhow, there is rather a selection of templates with excellent styles, though as you may expect, just the templates created by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too difficult.
You can also save certain design templates and make individual page design templates, and it’s quite easy to find them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll basically be working with a drag and drop home builder. It’s a little bit more complicated than some other light page home builders, but it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and aspects. You can have several sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s quite easy to master. Everything is color-coded– for example, in the above screenshot, the choice is a light green box since it’s a section, but if I was hovering over a component, it would be orange.
You can likewise modify by area, row, column, and so on, through the side bar. All the little details and parts of your page can be moved or changed.
A small criticism I’ve heard (however don’t have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a big problem and the home builder provides you enough manage without compromising ease of use, but it might be worth a mention.
In general, I like the page home builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you may add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has numerous significant partners you can contribute to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or simply click the search bar, and they’ll come up. It’s pretty obvious, simply click the one you want and include it.
The process for handling combinations is likewise straightforward, though you may need to check your 3rd party software application’s paperwork to find exactly what ClickFunnels needs. In general, you’ll find the procedure quite easy. Combinations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have a very easy method of adding and handling combinations.
Payment gateways get incorporated and on other software platforms are simply called combinations, but on ClickFunnels they get an area different from integrations. They might also be known to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not require to worry much about them.
Reduce of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t lose anymore time with ‘tech guys!'” As I’ve stated in this ClickFunnels evaluation, the primary service ClickFunnels uses is providing tools that allow the less experienced to save money and time. That holding true, assessing ease of use is quite crucial.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest new to the world of e-commerce and marketing– but the learning curve is far from difficult. For most people, I would say the learning curve would be simply a couple hours max. If you’re truly behind, pick up Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is definitely much easier than producing funnels on your own. They have a reasonable quantity of documents, and it may not be ideal, however it appears to me like many questions should be covered, and you can always get in touch with a customer support representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from choosing templates to the drag and drop editor.
Some settings concerning email combinations or payment processors will require a little understanding, however it’s nowhere near the amount of knowledge you would require to really code the funnels– it’s stuff you can determine by Googling around or checking out the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is general streamlined with an instinctive user-interface. They do tend to alter things regularly, but it most likely will not suffice to substantially obstruct you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all prospective users go into with some basic technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some services more than others.
Consultants, speakers, coaches, professional service providers, people specifically in e-commerce or internet marketing, and even those using B2B services would most likely be most suitable for ClickFunnels. ClickFunnels in general does well with those offering more imaginative items or independent ventures. The pre-made funnels are extremely oriented towards these markets: for instance, if you’re a florist, you may discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to center everything around yourself and your brand name, there would be good support too. The very same goes for individuals selling material like courses or books.
Obviously, you can always begin with a blank funnel, and I don’t think you ought to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, all right with the price tag, and you require to make your traffic work for you much better, I question you ‘d be squandering your money or time with ClickFunnels. I would particularly suggest it to anybody who wants to preserve a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer support is an area that consists of some nuances. Their docs page has a series of classifications, each with their own posts.
When it comes to the direct customer service, they have a chat function inside the dashboard after you log in, but I’m not too delighted with it. They’ve generally been valuable for basic questions and basic troubleshooting … however when I’ve had advanced concerns, I’ve found them pretty unhelpful. With one particular HTML publishing question, they took three months to return to me. By then, I found out a workaround. Most users won’t require that type of assistance and to be sincere, the majority of SaaS companies don’t provide that level of support. I give ClickFunnels congratulations for attempting.
In addition, I’ve seen a consistency amongst reviews pointing out bad experiences with customer service. When he contacted consumer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels fails in consumer support– I believe the group mostly understand that their services are not completely simple to use and/or involve tools new to their users, and they have actually put enough resources into their support to make it good. Perhaps most users, myself consisted of, would not say ClickFunnels has exceptional client support, but it primarily satisfies a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think the majority of people will take a look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a separate web host or a different e-mail marketing or a separate shopping cart solution. Remember from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is an incredible option in some scenarios. If you desire to crank out landing pages rapidly, without much personalization, LeadPages is fantastic.
So, which should you select?
Choose ClickFunnels if you want to develop a series of effective, conversion enhanced funnel pages without finding out HTML.
Opt for Leadpages if you’re looking for a budget marketing alternative that finishes the job. Develop lovely sales pages without knowing a lick of code.
Choose ClickFunnels if you do not wish to cobble together a billions various systems to create a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, due to the fact that it’s really time-consuming to run back and forth in between programs, attempting to make them speak with each other.
Opt for Leadpages if you only need to produce a simple one-step landing page.
Go with ClickFunnels if you want to produce an actual funnel with several pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both provide various things or rather various amounts of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software application would be much better matched to your company.
One reason Builderall is terrific is it enables you to keep on top of a big proportion of your digital marketing method … all in one location. You can construct marketing funnels, develop blog sites, design and automate your email marketing and even create apps.
As allowing you to develop auto-responses for your e-mail campaigns, it offers Facebook combination. You can, therefore, keep on top of your social networks leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being largely brand-new, becoming an affiliate would be helpful as all their money presently goes towards the program.
Clickfunnels do not require an additional cost to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Overall though, Builderall’s prices are very affordable. Especially when you think about the range and variety of features their software application offers. You essentially get more digital marketing tools, for a lower cost. Do not forget this may not be as much of a benefit as you think. It’s crucial to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you should go for. If you are a small independent service with a restricted budget plan and time to spare to cover your head around Builderall, then go for that one.
If you are a recognized or growing business looking to broaden legitimately … Clickfunnels is the one for you. There should be a good reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall offers such a large amount of functions implies they spread themselves thin.
Clickfunnels focus on a couple of elements and ensure they are provided at a high requirement. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel feature being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all identify the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth experimenting with.
Yeah, there are a few drawbacks: If you need a more hands-on service to your marketing needs with higher personalization abilities, you may wish to check out third party options you can loop. If you are going with ClickFunnels after all, you may find yourself unfortunate and wind up handling unhelpful customer care agents, or some glitches in the software. You might also be annoyed by their self-promotion.
However you understand what? Thinking about whatever, I don’t think any of these outweigh the strong landing page contractor, not to mention other positives such as the brief knowing curve, solid combinations, and excellent design templates.
All-in-all, ClickFunnels prospers in its core goal– to make it simpler for you to funnel traffic and reach higher conversion rates. Even unfavorable ClickFunnels reviews acknowledge it can be pretty helpful for less internet-exposed business owners. I’m quite sure that for the vast bulk of prospective users, the page home builder provides sufficient option. If you’re looking most importantly for a simple however solid sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.