If you’ve been in the world of digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a genuine service marketing software worth attempting, or simply overhyped.
ClickFunnels has actually made a quite huge name for itself given that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief period of time.
There is no denying it’s popular, but does that indicate it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you select to use it or not, it’s a crucial player anybody in e-commerce and online marketing ought to be familiar with. With some downsides, it’s certainly good.
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Easy and ample integrations that allow you to record e-mails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to find out and utilize
Concentrated on making its users more cash
They have a 2 week complimentary trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently reinventing the online marketing market.” Here’s the gist of ClickFunnels: It makes it easier for companies and business owners to sell stuff online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels began as a way to assist Brunson and his team develop funnels faster for various endeavors, as developing funnels would generally take weeks. They soon understood their creation would be beneficial to others and had great possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a website visitor to the checkout page.
There’s a less uninteresting method of thinking of it. Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors. Your website visitors are looking around, checking things out. Your site is magnificently developed, and your content is excellent!
That still doesn’t turn numerous of your visitors into customers. In a traditional store, that’s like individuals walking into your shop but not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your customers into buying something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and more detailed till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a huge deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or an array of third party applications. In this respect, ClickFunnels is successful.
Makes You Money
One of the very best aspects of ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, put up your material, and begin taking payments. Plus, it’s quite easy to select whatever up– it’ll most likely take you a couple hours to find out the majority of what you require, max.
Drag and Drop Builder
Numerous functions are extremely beneficial here. I like how easy it is to replicate pages, and the reality I can save design templates to be utilized once again later. Their page builder is a pretty crucial function, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop home builder.
Integrated in A/B testing is great too. All you need to do is replicate a page, make your changes, and choose the amounts of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll likewise discover a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s great to have things so centralized: I can build my landing pages, create kinds and order forms, and set off emails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise require to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re enabled a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a terrific job of packaging great tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has several locations that require work.
A little drawback is the cost. There are only 2 pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a substantial disadvantage, just another investment in your company, and like I’ve said, you get a good bundle for it.
Dull Customer Service
Beyond that, consumer support is undecided at finest. In my experience, they’ve been great with standard concerns, however if you inquire harder things, particularly about advanced features, they will not be extremely valuable.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their product however I take a minor concern with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to get away the hype surrounding it. From a user experience viewpoint, it can get interfering.
This implies you’ll find yourself purchasing online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and a lot of posts consists of individuals extoling how much money they made and flashing their cars. Though these numbers are genuine, the users offer an impression that they’re more concentrated on making quick cash rather than building terrific product or services. ClickFunnels has actually assisted individuals do fantastic things, however it’s also helped multiply quick rich plans, online courses, saturation of coaches and experts, and other spammy internet online marketer stuff.
We all understand the founder is a marketing wizard, however a lot of the product is tied to his brand name and his philosophy. As much as I appreciate the landing page builder, whatever around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than needed, particularly when some aspects of their product (i.e., customer support) can still utilize some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to personalize thoroughly within ClickFunnels, lots of people use comparable styles. Considering the popularity of ClickFunnels, this has actually resulted in a large amount of ClickFunnel-y looks drifting around. Variety is necessary.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. This actually doesn’t take place frequently, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of cash.
It’s also hard to know when your pages are working or not, unless you continuously inspect or wait until you hear from mad consumers. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing choice.
User experience changes … a lot
The dashboard changes typically, the flow of producing new pages and funnels changes, a button will move, pricing choices modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s an organisation solution.
Far too Simple
A criticism I’ve heard but do not rather concur with personally: it’s too basic, and too expensive for its simpleness. These criticisms tend to refer to diy approaches which can be less expensive upfront and yield more control over handling specific details. For less skilled users who are mainly looking for performance and an easy to use bundle of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp starts on the pricier side. If you pay each year instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit large huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, however absolutely not identical) service which starts at $25 a month. However, it is very important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty good task. I personally consider it a great investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the quantity of pages (100 ), visits (20,000), customized domains (3 ), and just a few of the complete list of functions.
Both strategies have limitless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of features, consisting of the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment product for your payment entrances); membership plans (another Backpack function, but unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, gos to, and custom-made domains; concern assistance and design template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I think ClickFunnels could really tidy up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re solid and you get everything you require.
A/B split testing is a smaller sized function, however definitely a notable one.
If you replicate a page and make changes to the copy, the split test generally lets you choose what portions of your traffic you want to see per page, letting you test conversion rates really handily. It’s a great function and really easy to use.
I likewise believe ClickFunnels is total flexible and uncomplicated for other settings, like your account information or integrations. Possibly really tech literate people would discover them limiting (a common style among some criticisms), however as the service is expected to be easy to use, I believed the basic functions were pretty good.
There are several kinds of offered pre-made funnels, oriented to different types of services, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is clever analytics that result in wise auto-responding, however the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program easier and more efficient.
But are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, but possibly I’m simply cynical. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to devote special attention to it. I think a big part of why I gave ClickFunnels a high rating has to do with it being a truly strong landing page contractor. ClickFunnels distances itself from page structure software and advertises its funnel technique, but fact be told, I use it mainly for this landing page home builder.
Anyway, there is rather a selection of design templates with good designs, though as you might expect, only the templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve specific templates and make personal page design templates, and it’s pretty simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be dealing with a drag and drop contractor. It’s a little bit more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and aspects. You can have several areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, but it’s pretty simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not think this is a huge problem and the builder offers you enough control without sacrificing ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes developing your landing page very easy, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various kinds of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you may add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software application and you are signed up with them. Easy!
ClickFunnels has many notable partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or simply click the search bar, and they’ll turn up. It’s pretty self-explanatory, just click the one you desire and add it.
The process for managing combinations is likewise uncomplicated, though you might need to inspect your third party software application’s documentation to discover precisely what ClickFunnels needs. Overall, you’ll discover the procedure quite simple. Integrations are a little more technical conceptually than some functions, such as the page contractor, so it’s much valued to have a very simple way of including and handling combinations.
Payment entrances get incorporated and on other software application platforms are just called combinations, however on ClickFunnels they get a section separate from integrations. They may also be known to ClickFunnels as billing combinations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems including it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not require to stress much about them.
Reduce of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t squander any more time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels uses is offering tools that permit the less skilled to conserve money and time. That holding true, evaluating ease of use is pretty crucial.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For the majority of people, I would state the learning curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed earlier in the review.
Anyway, ClickFunnels is certainly easier than developing funnels on your own. They have a reasonable quantity of documentation, and it might not be best, but it appears to me like many concerns should be covered, and you can always call a customer service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling procedure, from picking design templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will require a bit of understanding, but it’s no place near the quantity of understanding you would need to actually code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is general structured with an intuitive user-interface. They do tend to alter things often, however it most likely will not be enough to significantly hinder you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would suggest all prospective users go into with some standard technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Consultants, speakers, coaches, expert service companies, people specifically in e-commerce or network marketing, and even those offering B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those using more creative products or independent endeavors.
Naturally, you can constantly start from a blank funnel, and I don’t think you should choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, alright with the price, and you need to make your traffic work for you much better, I question you ‘d be losing your cash or time with ClickFunnels. I would particularly recommend it to anybody who wishes to keep a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. I commend ClickFunnels for having good documentation on-site. I think their paperwork is just barely industry-standard for SaaS business, however still enough. Their docs page has a series of categories, each with their own articles. It may be simple, but content-wise it’s not too shabby.
As for the direct customer service, they have a chat function inside the dashboard after you visit, but I’m not too happy with it. They’ve normally been valuable for basic concerns and standard troubleshooting … however when I’ve had more advanced questions, I’ve discovered them quite unhelpful. With one specific HTML publishing concern, they took 3 months to get back to me. By then, I figured out a workaround. A lot of users won’t require that type of support and to be sincere, many SaaS companies do not provide that level of support. I provide ClickFunnels kudos for attempting.
In addition, I’ve seen a consistency amongst evaluations pointing out bad experiences with consumer service. When he got in touch with consumer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels fails in customer support– I think the group largely comprehend that their services are not perfectly easy to utilize and/or include tools new to their users, and they have put sufficient resources into their support to make it good. Possibly most users, myself consisted of, would not say ClickFunnels has remarkable client assistance, but it mostly meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I believe most people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
However, there’s a reason why Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot easier than Leadpages. You do not need a separate web host or a different e-mail marketing or a separate shopping cart solution. Heck, you don’t even need a different affiliate program. Everything is included in one bundle. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d really wind up spending less by choosing ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is quite economical in its own right.
I do believe Leadpages is an amazing choice in some situations. If you desire to crank out landing pages quickly, without much modification, LeadPages is excellent.
Which should you pick?
Go with ClickFunnels if you want to develop a series of efficient, conversion enhanced funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing choice that finishes the job. Produce beautiful sales pages without understanding a lick of code.
Choose ClickFunnels if you do not want to patch together a gazillion various systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, since it’s really time-consuming to run backward and forward between programs, trying to make them speak to each other.
Go with Leadpages if you just need to develop a basic one-step landing page.
Go with ClickFunnels if you wish to create a real funnel with several pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both offer various things or rather different quantities of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can assist you choose which software application would be better matched to your company.
One factor Builderall is fantastic is it enables you to continue top of a large proportion of your digital marketing strategy … all in one location. You can develop marketing funnels, create blogs, design and automate your e-mail marketing and even create apps.
As well as enabling you to create auto-responses for your email campaigns, it uses Facebook integration. You can, therefore, keep on top of your social media leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, becoming an affiliate would be helpful as all their cash presently goes towards the program.
Clickfunnels do not need an additional fee to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
General though, Builderall’s rates are very affordable. You essentially get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s summarize which one you need to opt for. The answer depends upon the type of organisation. If you are a small independent business with a restricted budget and time to spare to wrap your head around Builderall, then opt for that one. All the digital marketing tools you will need are on there and it will most likely fit your requirements well.
If you are an established or growing service looking to expand legitimately … Clickfunnels is the one for you. There should be a great reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall provides such a large quantity of functions means they spread themselves thin.
Clickfunnels focus on a number of aspects and make certain they are used at a high standard. If marketing funnels are your focus, it goes without stating that you need to go for the software with the funnel feature being the primary focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s good– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth checking out.
Yeah, there are a couple of drawbacks: If you need a more hands-on service to your marketing needs with higher customization capabilities, you may wish to check out third party alternatives you can loop. If you are opting for ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer support agents, or some glitches in the software. You may likewise be annoyed by their self-promotion.
You understand what? Considering whatever, I do not think any of these exceed the strong landing page home builder, not to mention other positives such as the brief learning curve, solid combinations, and great templates.
All-in-all, ClickFunnels succeeds in its core objective– to make it much easier for you to funnel traffic and reach greater conversion rates. Even negative ClickFunnels evaluations acknowledge it can be pretty helpful for less internet-exposed business owners. I’m pretty sure that for the huge bulk of prospective users, the page home builder offers sufficient choice. If you’re looking primarily for an easy however strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.