If you love marketing, you’ve most likely at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a genuine organisation marketing software worth attempting, or just overhyped.
ClickFunnels has made a pretty huge name for itself because it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. I suppose it’s no surprise that people enjoy ClickFunnels because it’s everything about making its users cash. More particularly, it’s about offering services software that helps them turn their site visitors into customers. It’s no wonder ClickFunnels has grown a lot in such a short time period.
There is no rejecting it’s popular, however does that imply it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp strategy, which comes with the core ClickFunnels features and a lot of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final decision.
No matter whether you select to use it or not, it’s an essential player anyone in e-commerce and online marketing must be familiar with. Before you leap in, what’s our ranking? I’ll put it at a strong 4 stars. With some disadvantages, it’s certainly great. Keep reading to find out why!
ClickFunnels Review Overview
Here’s a quick selection of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Simple and adequate integrations that allow you to capture emails and take payments best inside ClickFunnels
Built with A/B testing abilities
Easy to learn and utilize
Concentrated on earning its users more money
They have a 2 week totally free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just 3 years it’s been, in the words of Forbes, “calmly revolutionizing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it easier for services and business owners to offer things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his development, and for good reason. He’s made a fortune, not only from ClickFunnels, however other marketing adventures. He experimented with e-mail marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a method to help Brunson and his group produce funnels more quickly for different ventures, as developing funnels would typically take weeks. They soon recognized their production would be beneficial to others and had terrific possible as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a website visitor to the checkout page.
There’s a less dull way of thinking about it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual components to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your site visitors are taking a look around, checking things out. Your site is magnificently developed, and your content is excellent!
Regrettably, that still does not turn a number of your visitors into consumers. In a brick and mortar shop, that’s like individuals strolling into your store but not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you may be a little more distant from your visitors. This is where your funnel comes in– it’s developed to attract your clients’ through principles of psychology. The funnel works step-by-step, bring traffic in more detailed and better till visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big offer for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is planned to save you time and energy– to do what otherwise requires a lot of technological efficiency and/or an array of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the best aspects of ClickFunnels is its concentrate on earning money for the user. They make it really simple to make your account, put up your material, and start taking payments. Plus, it’s pretty simple to pick everything up– it’ll probably take you a couple hours to determine most of what you need, max.
Drag and Drop Builder
Several features are very beneficial here. I like how easy it is to duplicate pages, and the reality I can save design templates to be utilized again later. Their page contractor is a quite essential feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop contractor.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and pick the quantities of your traffic you want to see variation A or B.
Great selection of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are easy to handle.
You’ll also discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s excellent to have actually things so centralized: I can construct my landing pages, create forms and order forms, and trigger e-mails all from one platform.
All of this really does save you money and time, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re permitted a StartUp account is quite decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, but it does a terrific job of product packaging excellent tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has quite a few areas that require work.
A little drawback is the cost. There are just 2 pricing alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big downside, simply another financial investment in your organisation, and like I’ve said, you get a great plan for it.
Uninspired Customer Service
Beyond that, consumer assistance is undecided at finest. In my experience, they’ve been fine with standard concerns, however if you inquire more difficult things, specifically about more advanced functions, they will not be really handy.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product but I take a minor problem with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get sucked into among their funnels, it’s hard to get away the buzz surrounding it. They have a fantastic marketing for sure. However, from a user experience point of view, it can get noticeable. As soon as you sign up for the software, you can attempt to look at the unbiased features of the software and integrate it into your own workflow, or you’ll be lost and required to learn Russell Brunson’s marketing methods.
This implies you’ll find yourself purchasing online courses, books, attending workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts consists of people extoling just how much money they made and flashing their sports cars. These numbers are genuine, the users provide an impression that they’re more focused on making quick cash rather than constructing great items and services. ClickFunnels has helped people do excellent things, however it’s likewise assisted multiply fast abundant schemes, online courses, saturation of coaches and professionals, and other spammy internet online marketer stuff.
We all understand the founder is a marketing wizard, however a lot of the product is tied to his brand and his viewpoint. As much as I appreciate the landing page builder, whatever around it appears like an extension of Brunson’s platform.
Sometimes it’s hard to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, especially when some aspects of their item (i.e., customer care) can still utilize some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the capability to personalize extensively within ClickFunnels, many individuals utilize similar designs. Thinking about the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks floating around. Variety is essential.
Software Outages and Bugs
Every so often, ClickFunnels will go down or experience some mistakes. Though this actually does not occur frequently, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a lot of money.
It’s also hard to understand when your pages are working or not, unless you continuously examine or wait until you speak with upset clients. Barring uptime, I also handle some glitches when I clone pages using the HTML publishing option.
User experience changes … a lot
The control panel changes often, the flow of developing new pages and funnels changes, a button will walk around, prices options modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company option.
Finally, a criticism I’ve heard but don’t quite agree with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to refer to do-it-yourself methods which can be less expensive upfront and yield more control over handling particular details. For less experienced users who are mainly seeking effectiveness and an easy to utilize bundle of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay annually instead of month-to-month, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but definitely not similar) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a quite good task.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), visits (20,000), custom domains (3 ), and just a few of the full list of functions.
Both strategies have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, including the following: one-time payments (this is a Backpack function that lets you define a product as a one-time payment product for your payment gateways); subscription strategies (another Backpack function, but unlike one-time payments, this lets your consumers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and customized domains; top priority support and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I think ClickFunnels might really tidy up. We’ll enter into more detail in the following area of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re strong and you get whatever you need.
A/B split screening is a smaller feature, but absolutely a significant one.
If you duplicate a page and make changes to the copy, the split test generally lets you select what portions of your traffic you want to see per page, letting you test conversion rates extremely handily. It’s a great function and really easy to use.
I also think ClickFunnels is total flexible and simple for other settings, like your account details or integrations. Maybe very tech literate individuals would discover them limiting (a typical style amongst some criticisms), but as the service is expected to be easy to use, I thought the basic functions were respectable.
There are numerous kinds of readily available pre-made funnels, oriented to various kinds of organisations, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an email auto-responder or simply an auto-responder, but it’s a little bit more complex. The primary objective of Follow-Up Funnels is wise analytics that result in clever auto-responding, but the auto-responding includes general delivery in addition to email, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more efficient.
Are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an iffy email auto-responder to me, however possibly I’m simply negative. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit unique attention to it. I believe a large part of why I offered ClickFunnels a high ranking has to do with it being an actually solid landing page home builder. ClickFunnels distances itself from page building software and advertises its funnel method, however reality be told, I utilize it mostly for this landing page builder.
Anyhow, there is quite an array of design templates with great designs, though as you may expect, only the design templates produced by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too tough.
You can also conserve specific design templates and make individual page design templates, and it’s quite easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. Think of these parts as fitting within each other (this short article has a valuable diagram). Generally: rows, columns, and elements go within sections. You can have several sections per page. Rows and columns go inside sections, however columns particularly enter into rows. By doing this you can have a row with one column, or as much as 4. Aspects are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s quite simple to master. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s an area, but if I was hovering over an element, it would be orange.
You can also modify by section, row, column, and so on, by means of the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (but do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a big concern and the builder gives you enough manage without compromising ease of use, however it might be worth a reference.
In general, I like the page contractor a lot. It makes developing your landing page very easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Combinations are exactly what they seem like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different kinds of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For example, you may add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has several significant partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or just click the search bar, and they’ll show up. It’s pretty self-explanatory, simply click the one you desire and add it.
The procedure for managing combinations is likewise simple, though you might have to check your 3rd party software application’s documents to find exactly what ClickFunnels requires. In general, you’ll find the process pretty basic. Integrations are a bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a very basic way of including and handling combinations.
Payment entrances get incorporated and on other software platforms are simply called integrations, but on ClickFunnels they get an area different from integrations. They might likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite simple– as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these combinations generally run efficiently and you do not require to stress much about them.
Reduce of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t lose any more time with ‘tech guys!'” As I’ve said in this ClickFunnels evaluation, the main service ClickFunnels provides is providing tools that allow the less skilled to conserve time and money. That being the case, assessing ease of use is pretty essential.
Short answer: It’s easy to use, but you must still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For many people, I would say the knowing curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is certainly easier than developing funnels by yourself. They have a fair quantity of paperwork, and it may not be best, but it seems to me like most concerns ought to be covered, and you can always get in touch with a customer service agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly easy to manage. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from choosing design templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will require a bit of understanding, however it’s no place near the amount of understanding you would need to really code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly simple, but it is general structured with an instinctive user-interface. They do tend to alter things frequently, however it probably won’t be enough to considerably obstruct you.
We provide it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would suggest all prospective users go into with some standard technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some companies more than others.
Consultants, speakers, coaches, professional service providers, individuals exclusively in e-commerce or network marketing, and even those using B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those offering more creative products or independent ventures.
Naturally, you can always start from a blank funnel, and I do not believe you ought to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller service, alright with the price tag, and you need to make your traffic work for you better, I doubt you ‘d be squandering your money or time with ClickFunnels. I would particularly advise it to anybody who wants to maintain a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer support is a location that consists of some nuances. Their docs page has a series of categories, each with their own short articles.
As for the direct client service, they have a chat feature inside the control panel after you visit, but I’m not too happy with it. They’ve generally been practical for simple questions and standard troubleshooting … however when I’ve had advanced questions, I’ve found them quite unhelpful. With one specific HTML publishing concern, they took 3 months to return to me. By then, I found out a workaround. Many users won’t require that type of support and to be honest, the majority of SaaS business don’t provide that level of support. I offer ClickFunnels congratulations for attempting.
Additionally, I’ve observed a consistency among evaluations pointing out bad experiences with client service. When he called customer service, he found they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in consumer assistance– I think the group largely comprehend that their services are not completely simple to use and/or involve tools new to their users, and they have actually put enough resources into their support to make it good. Perhaps most users, myself consisted of, would not say ClickFunnels has remarkable client support, however it mostly satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think the majority of people will look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a factor why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate web host or a different email marketing or a separate shopping cart option. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is quite affordable in its own right.
I do think Leadpages is an awesome option in some scenarios. If you desire to crank out landing pages rapidly, without much customization, LeadPages is great.
Which should you pick?
Go with ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without discovering HTML.
Opt for Leadpages if you’re trying to find a spending plan marketing option that finishes the job. Develop gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you do not wish to cobble together a billions various systems to create a frankenstein marketing program. You’ll save a lot of time with an all-in-one service, due to the fact that it’s really lengthy to run back and forth in between programs, attempting to make them talk to each other.
Go with Leadpages if you only require to produce a basic one-step landing page.
Go with ClickFunnels if you wish to create an actual funnel with several pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use different things or rather different quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you decide which software application would be much better suited to your company.
One factor Builderall is excellent is it permits you to keep on top of a large proportion of your digital marketing technique … all in one place. You can construct marketing funnels, develop blogs, design and automate your e-mail marketing and even develop apps.
Along with enabling you to create auto-responses for your e-mail campaigns, it offers Facebook combination. You can, therefore, continue top of your social media leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their money currently goes towards the program. This is different from more established companies, who can invest the majority of their money into marketing. As Builderall is fairly brand-new, so is its neighborhood. If you are serious about joining you have a good opportunity of ending up being a successful member of their program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s rates are really sensible. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you should go for. If you are a little independent organisation with a limited budget plan and time to spare to wrap your head around Builderall, then go for that one.
If you are an established or growing service looking to broaden legitimately … Clickfunnels is the one for you. There must be a great reason all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall uses such a large amount of features means they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make certain they are offered at a high requirement. So if marketing funnels are your focus, it goes without stating that you must choose the software with the funnel function being the primary focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your company will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software application space and worth trying out.
Yeah, there are a few downsides: If you need a more hands-on service to your marketing needs with greater personalization abilities, you may wish to look into 3rd party alternatives you can tie together. If you are going with ClickFunnels after all, you may find yourself unfortunate and end up handling unhelpful customer care representatives, or some glitches in the software application. You may also be frustrated by their self-promotion.
You know what? Thinking about whatever, I do not believe any of these surpass the solid landing page home builder, let alone other positives such as the short learning curve, solid combinations, and great design templates.
I’m pretty sure that for the large bulk of potential users, the page home builder uses adequate option. If you’re looking initially and foremost for a simple however solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.