If you’re in touch with the world of digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a genuine organisation marketing software worth attempting, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself given that it started, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no wonder ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, but does that suggest it’s worth it? How much can we trust the crowd on this one? It appears it’s simply another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
No matter whether you choose to utilize it or not, it’s a crucial player anyone in e-commerce and online marketing ought to recognize with. Prior to you jump in, what’s our score? I’ll put it at a strong 4 stars. With some drawbacks, it’s certainly great. Keep checking out to find out why!
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– keep an eye out for these in this short article.
ClickFunnels is an excellent landing page contractor, with a simple drag-and-drop editor
Easy and adequate combinations that permit you to capture emails and take payments best inside ClickFunnels
Developed with A/B testing capabilities
Easy to find out and use
Focused on generating its users more money
They have a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly changing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for companies and business owners to sell things online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his production, and for good reason. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his site here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels began as a method to help Brunson and his team produce funnels more quickly for different ventures, as developing funnels would normally take weeks. Nevertheless, they quickly recognized their creation would be useful to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and rather of real components to pour down the funnel, you have metaphorical components you call web traffic or site visitors.
Sadly, that still does not turn many of your visitors into consumers. In a traditional shop, that’s like people walking into your store however not knowing where the sales register is, so they leave the shop without buying anything. In a physical shop, you can talk your clients into buying something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s developed to attract your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and better until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its task!
ClickFunnels is meant to save you energy and time– to do what otherwise needs a lot of technological efficiency and/or a selection of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best things about ClickFunnels is its concentrate on making money for the user. They make it very easy to make your account, put up your material, and start taking payments. Plus, it’s quite easy to pick everything up– it’ll most likely take you a couple hours to figure out the majority of what you require, max.
Drag and Drop Builder
Their page contractor is a quite crucial feature, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop builder.
Integrated in A/B screening is great too. All you need to do is replicate a page, make your changes, and select the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are easy to handle.
You’ll also discover a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s terrific to have things so centralized: I can develop my landing pages, develop kinds and order forms, and set off emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not perfect, however it does a fantastic task of product packaging terrific tools together and making them available. It arguably conserves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is in general strong, it has many locations that need work.
A small drawback is the rate. There are only two pricing choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, simply another financial investment in your organisation, and like I’ve said, you get a good package for it.
Lackluster Customer Service
Beyond that, customer support is iffy at best. In my experience, they’ve been great with basic questions, however if you inquire more difficult things, specifically about more advanced functions, they won’t be extremely useful.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item but I take a slight concern with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to leave the buzz surrounding it. From a user experience perspective, it can get noticeable.
This implies you’ll find yourself buying online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of people extoling just how much cash they made and flashing their sports cars. Though these numbers are real, the users give an impression that they’re more focused on making fast cash rather than building great services and products. ClickFunnels has actually assisted people do great things, but it’s likewise helped proliferate fast rich plans, online courses, saturation of coaches and specialists, and other spammy internet online marketer stuff.
We all understand the founder is a marketing wizard, but so much of the product is tied to his brand and his viewpoint. As much as I appreciate the landing page builder, everything around it appears like an extension of Brunson’s platform.
In some cases it’s hard to not get the sensation that ClickFunnels invests more resources on self-promotion than required, particularly when some elements of their item (i.e., customer care) can still use some work.
While you have the ability to personalize thoroughly within ClickFunnels, many individuals utilize comparable designs. Considering the popularity of ClickFunnels, this has led to a big amount of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some mistakes. This truly does not occur typically, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a lot of money.
It’s also hard to know when your pages are working or not, unless you continuously check or wait till you hear from upset consumers. Barring uptime, I likewise deal with some problems when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The control panel changes typically, the flow of developing new pages and funnels modifications, a button will move around, prices options change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s a company option.
A criticism I’ve heard but do not rather agree with personally: it’s too simple, and too pricey for its simplicity. These criticisms tend to refer to diy methods which can be more affordable in advance and yield more control over handling specific information. Nevertheless, for less experienced users who are generally looking for efficiency and an easy to use package of tools, I would not highlight this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. Start-up is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you also get a 14 day complimentary trial to experiment with the service, so at least you do not require to dedicate to an expensive strategy right now. If you pay annually instead of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however definitely not similar) service which begins at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good job.
The main differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the quantity of pages (100 ), sees (20,000), customized domains (3 ), and only some of the complete list of features.
Both plans have unlimited contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment gateways); subscription plans (another Backpack function, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP integrations (StartUp has 1); endless funnels, pages, visits, and custom domains; priority assistance and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I believe ClickFunnels could actually tidy up. We’ll go into more information in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features overall? I think they’re strong and you get whatever you require. They’re mostly intuitive and offer you an excellent quantity of control. The template editor and integration management system are good examples of this and are extremely essential functions, so I’ll be giving them separate sections.
A/B split screening is a smaller sized function, however definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you wish to see per page, letting you test conversion rates really easily. It’s a great function and really easy to use.
I also believe ClickFunnels is total flexible and straightforward for other settings, like your account information or combinations. Perhaps extremely tech literate people would find them restrictive (a typical theme among some criticisms), however as the service is supposed to be easy to use, I believed the fundamental features were respectable.
There are numerous types of offered pre-made funnels, oriented to various kinds of businesses, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is smart analytics that result in smart auto-responding, however the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make handling an affiliate program much easier and more effective.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, but perhaps I’m simply negative. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to devote unique attention to it. I think a big part of why I gave ClickFunnels a high score has to do with it being a truly strong landing page home builder. ClickFunnels ranges itself from page structure software application and markets its funnel technique, however reality be told, I use it mostly for this landing page builder.
Anyway, there is rather a selection of design templates with good designs, though as you may anticipate, only the design templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve particular design templates and make individual page templates, and it’s pretty easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a little bit more complex than some other light page builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and elements. Think of these parts as fitting within each other (this article has a handy diagram). Essentially: rows, columns, and aspects go inside of sections. You can have multiple areas per page. Rows and columns go inside areas, however columns particularly go into rows. This way you can have a row with one column, or approximately four. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s pretty simple to master. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a substantial concern and the builder provides you enough control without sacrificing ease of use, however it might be worth a reference.
In general, I like the page builder a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few different types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may include MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has many notable partners you can add to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or simply click the search bar, and they’ll come up. It’s quite self-explanatory, simply click the one you desire and include it.
The process for handling integrations is also uncomplicated, though you may need to inspect your third party software application’s documentation to find precisely what ClickFunnels needs. Overall, you’ll find the procedure pretty simple. Combinations are a little more technical conceptually than some features, such as the page builder, so it’s much appreciated to have a really basic way of adding and managing integrations.
Payment gateways get integrated and on other software platforms are simply called integrations, however on ClickFunnels they get an area different from integrations. They may likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations usually run smoothly and you don’t need to worry much about them.
Ease of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the primary service ClickFunnels provides is supplying tools that permit the less knowledgeable to conserve money and time. That holding true, assessing ease of use is pretty crucial.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I mean new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For most people, I would state the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books mentioned previously in the evaluation.
Anyhow, ClickFunnels is certainly easier than creating funnels on your own. They have a reasonable quantity of documents, and it may not be ideal, but it seems to me like a lot of concerns need to be covered, and you can constantly get in touch with a client service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it simple to browse to all parts of your funnel managing procedure, from picking design templates to the drag and drop editor.
Some settings concerning e-mail combinations or payment processors will need a bit of understanding, however it’s nowhere near the quantity of understanding you would need to really code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is overall streamlined with an user-friendly user-interface. They do tend to alter things regularly, however it probably will not suffice to considerably hamper you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would recommend all potential users get in with some standard technological literacy, it basically is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some businesses more than others.
Professional, speakers, coaches, professional service companies, people exclusively in e-commerce or network marketing, and even those offering B2B services would probably be most healthy for ClickFunnels. ClickFunnels in general does well with those using more imaginative items or independent ventures.
Of course, you can always begin with a blank funnel, and I do not think you must choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller organisation, all right with the price tag, and you need to make your traffic work for you better, I question you ‘d be losing your money or time with ClickFunnels. I would especially recommend it to anybody who wants to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is a location that includes some subtleties. I commend ClickFunnels for having decent documents on-site. I believe their paperwork is just barely industry-standard for SaaS business, however still sufficient. Their docs page has a series of classifications, each with their own posts. It may be basic, however content-wise it’s not too shabby.
When it comes to the direct client service, they have a chat feature inside the dashboard after you visit, however I’m not too happy with it. They’ve usually been helpful for easy concerns and standard troubleshooting … but when I’ve had more advanced questions, I’ve discovered them quite unhelpful. With one particular HTML publishing concern, they took 3 months to get back to me. Already, I determined a workaround. A lot of users won’t require that sort of assistance and to be truthful, many SaaS business do not provide that level of support. So I give ClickFunnels kudos for attempting.
In addition, I’ve noticed a consistency amongst reviews pointing out bad experiences with client service. When he called consumer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not state ClickFunnels stops working in customer assistance– I think the team mostly comprehend that their services are not completely simple to use and/or involve tools brand-new to their users, and they have actually put sufficient resources into their support to make it decent. Perhaps most users, myself included, would not state ClickFunnels has extraordinary consumer support, but it mainly satisfies a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe most people will take a look at … Price and ease of use.
When it comes to rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a separate webhosting or a different e-mail marketing or a different shopping cart solution. Heck, you don’t even need a different affiliate program. Everything is included in one plan. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is quite economical in its own right.
I do believe Leadpages is a remarkable choice in some situations. If you want to crank out landing pages rapidly, without much personalization, LeadPages is fantastic.
Which should you select?
Opt for ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without learning HTML.
Choose Leadpages if you’re looking for a budget marketing alternative that finishes the job. Produce lovely sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to patch together a gazillion various systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one service, since it’s extremely time-consuming to run back and forth between programs, attempting to make them speak to each other.
Opt for Leadpages if you only need to develop a basic one-step landing page.
Go with ClickFunnels if you want to produce a real funnel with several pages, in addition to the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather different quantities of things.
Builderall takes the method of offering as numerous digital marketing services as possible. For instance, you can do anything from developing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can help you choose which software would be better matched to your business.
One factor Builderall is terrific is it permits you to keep on top of a large proportion of your digital marketing method … all in one place. You can develop marketing funnels, create blogs, design and automate your email marketing and even develop apps.
As enabling you to produce auto-responses for your email campaigns, it provides Facebook integration. You can, therefore, continue top of your social media leads too without needing to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly brand-new, ending up being an affiliate would be advantageous as all their money currently goes towards the program.
Clickfunnels don’t require an extra cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Overall though, Builderall’s prices are really affordable. Specifically when you consider the variety and number of functions their software application offers. You essentially get more digital marketing tools, for a lower cost. Don’t forget this might not be as much of an advantage as you think. It’s important to keep in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you need to go for. If you are a small independent company with a restricted budget and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing business looking to broaden legally … Clickfunnels is the one for you. There need to be an excellent reason that all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall offers such a big quantity of functions means they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are provided at a high requirement. So if marketing funnels are your focus, it goes without saying that you must choose the software application with the funnel function being the main focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all identify the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying out.
Yeah, there are a few drawbacks: If you require a more hands-on option to your marketing needs with greater personalization capabilities, you may want to look into 3rd party options you can loop. If you are choosing ClickFunnels after all, you might find yourself unlucky and wind up handling unhelpful customer support agents, or some glitches in the software application. You might likewise be frustrated by their self-promotion.
You understand what? Thinking about everything, I don’t think any of these outweigh the strong landing page home builder, not to mention other positives such as the short learning curve, solid integrations, and great templates.
All-in-all, ClickFunnels succeeds in its core goal– to make it much easier for you to funnel traffic and reach greater conversion rates. Even unfavorable ClickFunnels evaluations acknowledge it can be quite useful for less internet-exposed business owners. I’m pretty sure that for the huge bulk of prospective users, the page contractor provides adequate option. If you’re looking most importantly for an easy however strong sales service or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.