If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to identify if ClickFunnels is a legitimate business marketing software application worth trying, or just overhyped.
ClickFunnels has actually made a quite huge name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has grown so much in such a short period of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another website and/or landing page home builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the last verdict.
Regardless of whether you choose to utilize it or not, it’s a crucial player anybody in e-commerce and online marketing need to recognize with. Before you jump in, what’s our score? I’ll put it at a strong 4 stars. With some downsides, it’s absolutely excellent. Keep reading to discover why!
ClickFunnels Review High Points
Here’s a short selection of ClickFunnels’ review high point– keep an eye out for these in this short article.
ClickFunnels is an excellent landing page builder, with an easy drag-and-drop editor
Easy and adequate integrations that enable you to capture e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing abilities
Easy to find out and utilize
Focused on generating its users more cash
They offer a 2 week free trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels began back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly transforming the internet marketing market.” Here’s the essence of ClickFunnels: It makes it simpler for organisations and business owners to offer things online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started as a method to assist Brunson and his team produce funnels faster for various ventures, as developing funnels would usually take weeks. They quickly recognized their creation would be beneficial to others and had terrific possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to guide a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual components to put down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Sadly, that still does not turn much of your visitors into consumers. In a physical shop, that’s like people strolling into your store but not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical store, you can talk your consumers into purchasing something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s designed to appeal to your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in better and more detailed until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is meant to save you energy and time– to do what otherwise requires a great deal of technological proficiency and/or a selection of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best aspects of ClickFunnels is its focus on making money for the user. They make it really easy to make your account, put up your content, and start taking payments. Plus, it’s pretty simple to pick everything up– it’ll most likely take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Quite a few features are very useful here. I like how simple it is to replicate pages, and the truth I can conserve templates to be utilized again later. Their page contractor is a quite important feature, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is terrific too. All you need to do is replicate a page, make your modifications, and select the quantities of your traffic you want to see variation A or B.
Great choice of Integrations
I think ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to handle.
You’ll also discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s excellent to have things so centralized: I can build my landing pages, develop kinds and order forms, and set off emails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise need to spend on designers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not perfect, however it does a terrific job of packaging fantastic tools together and making them available. It probably saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has several areas that require work.
A small drawback is the price. There are just 2 pricing choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial disadvantage, simply another financial investment in your service, and like I’ve stated, you get an excellent bundle for it.
Lackluster Customer Service
Beyond that, client support is iffy at finest. In my experience, they’ve been fine with fundamental concerns, however if you ask them harder things, especially about advanced functions, they will not be very valuable.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their item however I take a minor concern with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to leave the hype surrounding it. From a user experience viewpoint, it can get noticeable.
This suggests you’ll find yourself buying online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has helped people do excellent things, however it’s likewise assisted proliferate quick rich plans, online courses, saturation of coaches and specialists, and other spammy internet online marketer things.
All of us understand the creator is a marketing wizard, however so much of the item is tied to his brand name and his viewpoint. As much as I appreciate the landing page builder, whatever around it seems like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than essential, particularly when some elements of their product (i.e., client service) can still use some work.
While you have the ability to customize extensively within ClickFunnels, lots of individuals utilize comparable designs. Considering the appeal of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. This really does not take place often, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can potentially lose a great deal of cash.
It’s likewise difficult to understand when your pages are working or not, unless you constantly examine or wait till you hear from angry consumers. Barring uptime, I likewise deal with some glitches when I clone pages using the HTML publishing alternative.
User experience modifications … a lot
The dashboard modifications frequently, the flow of developing brand-new pages and funnels modifications, a button will walk around, pricing alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s a company service.
Way too Simple
Lastly, a criticism I’ve heard but don’t quite agree with personally: it’s too basic, and too expensive for its simpleness. These criticisms tend to refer to do-it-yourself methods which can be less expensive in advance and yield more control over managing particular details. Nevertheless, for less knowledgeable users who are primarily seeking effectiveness and an easy to use bundle of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, additionally understood as ClickFunnels and Full Suite– and even StartUp begins on the costlier side. If you pay yearly rather of monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit hefty huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however absolutely not similar) service which begins at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite good job. I personally consider it an excellent financial investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), sees (20,000), custom domains (3 ), and only some of the complete list of features.
Nevertheless, both strategies have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment entrances); subscription strategies (another Backpack function, but unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unlimited funnels, pages, sees, and customized domains; top priority support and template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels could actually tidy up. We’ll go into more detail in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels functions.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features total? I think they’re solid and you get whatever you need. They’re largely intuitive and give you an excellent quantity of control. The design template editor and integration management system are good examples of this and are extremely important functions, so I’ll be giving them separate areas.
A/B split testing is a smaller sized function, however absolutely a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates extremely handily. It’s a fantastic function and very easy to use.
I likewise think ClickFunnels is overall versatile and straightforward for other settings, like your account information or integrations. Perhaps very tech literate individuals would discover them limiting (a typical theme among some criticisms), but as the service is supposed to be easy to use, I thought the standard functions were pretty good.
There are quite a few kinds of readily available pre-made funnels, oriented to various types of organisations, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an e-mail auto-responder or simply an auto-responder, however it’s a little bit more complicated. The main objective of Follow-Up Funnels is clever analytics that result in clever auto-responding, however the auto-responding involves general delivery as well as e-mail, and a few other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program much easier and more efficient.
But are these features, or different products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided e-mail auto-responder to me, however perhaps I’m just cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to devote unique attention to it. In fact, I believe a large part of why I provided ClickFunnels a high score relates to it being an actually strong landing page home builder. ClickFunnels distances itself from page structure software application and promotes its funnel technique, however fact be told, I utilize it mostly for this landing page builder.
Anyhow, there is quite a variety of templates with good styles, though as you may expect, just the templates developed by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise conserve specific design templates and make personal page design templates, and it’s pretty easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
Once you open your pages in the editor, you’ll basically be dealing with a drag and drop builder. It’s a little bit more complex than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with 4 main parts: sections, rows, columns, and components. Think about these parts as fitting within each other (this article has a handy diagram). Essentially: rows, columns, and components go inside of areas. You can have numerous sections per page. Rows and columns go inside areas, but columns particularly go into rows. This way you can have a row with one column, or as much as four. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite simple to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, but if I was hovering over an aspect, it would be orange.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a huge concern and the builder gives you enough control without compromising ease of use, but it might be worth a reference.
Overall, I like the page builder a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ objective: to make it easier for you to make money online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. You might include MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are signed up with them. Easy!
ClickFunnels has quite a few noteworthy partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or just click the search bar, and they’ll come up. It’s quite self-explanatory, just click the one you desire and include it.
The procedure for handling combinations is also simple, though you might have to inspect your 3rd party software application’s paperwork to discover precisely what ClickFunnels requires. Overall, you’ll discover the process quite easy. Combinations are a bit more technical conceptually than some features, such as the page home builder, so it’s much appreciated to have an extremely easy way of adding and managing combinations.
Payment gateways get integrated and on other software application platforms are simply called integrations, but on ClickFunnels they get a section separate from combinations. They may likewise be understood to ClickFunnels as billing combinations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these combinations normally run efficiently and you do not require to worry much about them.
Alleviate of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t squander anymore time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels offers is offering tools that permit the less skilled to save money and time. That being the case, examining ease of use is quite important.
Short answer: It’s easy to use, however you should still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For the majority of people, I would say the learning curve would be simply a couple hours max. If you’re actually behind, get Russell Brunson’s books discussed previously in the evaluation.
Anyhow, ClickFunnels is certainly easier than developing funnels by yourself. They have a reasonable quantity of documents, and it might not be perfect, but it appears to me like a lot of concerns must be covered, and you can constantly get in touch with a customer care agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the real funnels– are relatively easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from choosing design templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will require a bit of understanding, but it’s nowhere near the amount of understanding you would require to really code the funnels– it’s things you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly easy, however it is overall structured with an intuitive user-interface. They do tend to alter things often, but it probably will not suffice to significantly hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would recommend all possible users get in with some fundamental technological literacy, it essentially succeeds where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Professional, speakers, coaches, professional provider, people exclusively in e-commerce or internet marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general succeeds with those using more imaginative items or independent endeavors. The pre-made funnels are highly oriented towards these industries: for instance, if you’re a floral designer, you may discover the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to focus whatever around yourself and your brand, there would be excellent assistance too. The very same goes for people offering content like courses or books.
Naturally, you can constantly begin with a blank funnel, and I don’t believe you should choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, okay with the cost, and you require to make your traffic work for you better, I question you ‘d be wasting your money or time with ClickFunnels. I would specifically advise it to anybody who wishes to preserve a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some subtleties. Their docs page has a series of classifications, each with their own posts.
When it comes to the direct customer service, they have a chat function inside the dashboard after you log in, however I’m not too delighted with it. They’ve generally been helpful for basic concerns and standard troubleshooting … however when I’ve had more advanced questions, I’ve discovered them quite unhelpful. With one specific HTML publishing concern, they took three months to return to me. Already, I found out a workaround. Many users won’t require that kind of assistance and to be honest, most SaaS business don’t offer that level of support. So I offer ClickFunnels congratulations for attempting.
Furthermore, I’ve discovered a consistency among reviews pointing out bad experiences with customer service. When he got in touch with client service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels fails in client assistance– I believe the group mostly understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have put adequate resources into their support to make it good. At least standard questions will be responded to, and they’re quite responsive. Possibly most users, myself included, would not say ClickFunnels has remarkable customer assistance, but it primarily satisfies a bare minimum that makes it a minimum of good enough. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think the majority of people will take a look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate web host or a different e-mail marketing or a different shopping cart service. Heck, you do not even require a separate affiliate program. Everything is contained in one plan. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d really wind up spending less by going with ClickFunnels. You ‘d consolidate about $1,441/ month of fees into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own.
I do believe Leadpages is an incredible choice in some scenarios. If you want to crank out landing pages quickly, without much modification, LeadPages is excellent.
Which should you pick?
Choose ClickFunnels if you wish to produce a series of efficient, conversion optimized funnel pages without finding out HTML.
Choose Leadpages if you’re trying to find a spending plan marketing option that gets the job done. Produce lovely sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to patch together a gazillion various systems to create a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, due to the fact that it’s extremely time-consuming to run backward and forward in between programs, attempting to make them speak with each other.
Opt for Leadpages if you just need to create a simple one-step landing page.
Opt for ClickFunnels if you wish to create a real funnel with several pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer various things or rather various amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. For example, you can do anything from developing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you decide which software application would be better fit to your business.
One factor Builderall is excellent is it allows you to keep on top of a large proportion of your digital marketing technique … all in one place. You can develop marketing funnels, create blogs, design and automate your email marketing and even create apps.
As enabling you to produce auto-responses for your e-mail projects, it offers Facebook combination. You can, therefore, continue top of your social networks leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, becoming an affiliate would be advantageous as all their cash currently goes towards the program. This is various from more established business, who can invest the majority of their money into advertising. As Builderall is fairly brand-new, so is its community. So, if you are serious about joining you have a likelihood of becoming an effective member of their program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s costs are really sensible. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s summarize which one you must choose. The response depends on the kind of business. If you are a small independent organisation with a limited budget plan and time to spare to cover your head around Builderall, then choose that a person. All the digital marketing tools you will need are on there and it will probably suit your needs well.
If you are a recognized or growing organisation looking to expand legitimately … Clickfunnels is the one for you. There need to be a good reason that all the big names utilize the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall provides such a big quantity of features indicates they spread themselves thin.
Clickfunnels focus on a couple of elements and ensure they are provided at a high standard. If marketing funnels are your focus, it goes without saying that you should go for the software with the funnel function being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth trying out.
Yeah, there are a couple of downsides: If you need a more hands-on option to your marketing requires with higher personalization abilities, you may wish to look into 3rd party alternatives you can tie together. If you are going with ClickFunnels after all, you may find yourself unfortunate and wind up dealing with unhelpful client service representatives, or some problems in the software application. You may also be irritated by their self-promotion.
You know what? Considering everything, I do not believe any of these surpass the strong landing page builder, let alone other positives such as the brief learning curve, solid integrations, and excellent design templates.
I’m pretty sure that for the large bulk of prospective users, the page home builder provides sufficient choice. If you’re looking first and foremost for an easy but solid sales option or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.