If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a legitimate service marketing software application worth trying, or just overhyped.
ClickFunnels has actually made a quite big name for itself because it started, turning into one of the largest marketing SaaS (Software as a Service) companies around. I expect it’s no surprise that individuals like ClickFunnels since it’s all about making its users money. More particularly, it’s about providing services software application that assists them turn their site visitors into consumers. It’s not surprising that ClickFunnels has grown so much in such a short time period.
There is no rejecting it’s popular, but does that indicate it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which includes the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise give a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you pick to utilize it or not, it’s a crucial gamer anybody in e-commerce and online marketing need to recognize with. Prior to you leap in, what’s our rating? I’ll put it at a solid 4 stars. With some downsides, it’s certainly excellent. Keep reading to find out why!
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Simple and adequate combinations that allow you to catch e-mails and take payments ideal inside ClickFunnels
Developed with A/B testing capabilities
Easy to learn and use
Concentrated on making its users more cash
They have a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for services and business owners to offer stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his production, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He played around with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide people through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels started out as a way to help Brunson and his team create funnels faster for various ventures, as developing funnels would typically take weeks. They soon understood their creation would be helpful to others and had fantastic possible as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and rather of actual active ingredients to put down the funnel, you have metaphorical components you call web traffic or site visitors.
Unfortunately, that still doesn’t turn much of your visitors into customers. In a traditional shop, that’s like people strolling into your shop however not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your consumers into purchasing something.
In a digital shop, you might be a little more distant from your visitors. This is where your funnel is available in– it’s created to interest your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in closer and more detailed till visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is intended to conserve you energy and time– to do what otherwise requires a great deal of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the very best features of ClickFunnels is its focus on making money for the user. They make it really easy to make your account, set up your content, and start taking payments. Plus, it’s quite simple to choose everything up– it’ll most likely take you a couple hours to figure out most of what you require, max.
Drag and Drop Builder
Numerous features are really helpful here. I like how simple it is to replicate pages, and the truth I can save templates to be utilized again later on. Their page contractor is a pretty essential feature, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and select the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to handle.
You’ll also find an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s great to have things so centralized: I can develop my landing pages, create forms and order forms, and trigger e-mails all from one platform.
All of this truly does save you money and time, resources you ‘d otherwise require to invest in developers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a terrific job of product packaging great tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has quite a few locations that need work.
A little disadvantage is the cost. There are just two pricing choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, just another investment in your business, and like I’ve said, you get a good bundle for it.
Lackluster Customer Service
Beyond that, consumer support is iffy at finest. In my experience, they’ve been great with fundamental questions, however if you ask more difficult things, especially about more advanced functions, they will not be really useful.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their item however I take a small issue with their marketing that I believe deserves mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to get away the buzz surrounding it. From a user experience perspective, it can get meddlesome.
This indicates you’ll find yourself purchasing online courses, books, attending seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted individuals do great things, but it’s also helped multiply fast rich plans, online courses, saturation of coaches and experts, and other spammy internet online marketer things.
We all understand the creator is a marketing wizard, however a lot of the product is tied to his brand name and his approach. As much as I appreciate the landing page contractor, everything around it looks like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than necessary, specifically when some elements of their product (i.e., client service) can still use some work.
This one isn’t on ClickFunnels however more on the neighborhood. While you have the capability to customize thoroughly within ClickFunnels, lots of people utilize comparable designs. Thinking about the appeal of ClickFunnels, this has actually caused a large quantity of ClickFunnel-y looks drifting around. Variety is important.
Software Outages and Bugs
Every once in a while, ClickFunnels will go down or experience some mistakes. This actually doesn’t occur typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a lot of money.
It’s likewise tough to understand when your pages are working or not, unless you constantly check or wait up until you speak with mad clients. Barring uptime, I likewise handle some glitches when I clone pages utilizing the HTML publishing option.
User experience modifications … a lot
The dashboard modifications often, the circulation of developing brand-new pages and funnels modifications, a button will move, pricing alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a service service.
Far too Simple
Lastly, a criticism I’ve heard but do not quite agree with personally: it’s too simple, and too expensive for its simpleness. These criticisms tend to describe diy methods which can be more affordable in advance and yield more control over managing certain information. For less experienced users who are mainly looking for effectiveness and an easy to use bundle of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. Start-up is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to try out the service, so a minimum of you don’t require to commit to a pricey strategy right away. If you pay every year instead of month-to-month, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, however certainly not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty excellent job.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the quantity of pages (100 ), gos to (20,000), custom-made domains (3 ), and only some of the complete list of features.
Both plans have unlimited contacts, endless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you characterize an item as a one-time payment item for your payment entrances); membership plans (another Backpack function, however unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, gos to, and custom-made domains; priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels might truly tidy up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re solid and you get everything you require.
A/B split screening is a smaller feature, but definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you pick what portions of your traffic you want to see per page, letting you test conversion rates very easily. It’s a fantastic function and very easy to use.
I likewise believe ClickFunnels is general flexible and simple for other settings, like your account information or integrations. Maybe very tech literate individuals would find them limiting (a typical style among some criticisms), however as the service is supposed to be easy to use, I believed the fundamental functions were pretty good.
There are numerous kinds of offered pre-made funnels, oriented to various types of businesses, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what many would call an email auto-responder or just an auto-responder, however it’s a little more complicated. The main objective of Follow-Up Funnels is clever analytics that lead to wise auto-responding, but the auto-responding involves snail mail along with e-mail, and a couple of other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
However are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an iffy email auto-responder to me, however possibly I’m just cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to devote unique attention to it. I think a large part of why I provided ClickFunnels a high rating has to do with it being an actually strong landing page builder. ClickFunnels ranges itself from page structure software and advertises its funnel method, however reality be told, I use it mainly for this landing page contractor.
Anyhow, there is rather a range of templates with good designs, though as you might expect, just the templates created by ClickFunnels are free. Design templates are arranged by funnel type, so poking around isn’t too difficult.
You can likewise conserve particular design templates and make individual page templates, and it’s pretty simple to discover them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll essentially be dealing with a drag and drop builder. It’s a little more complex than some other light page home builders, but it’s still easy to use.
The editor utilizes a page structure with four main parts: areas, rows, columns, and components. You can have multiple areas per page. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s quite simple to master. Whatever is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, but if I was hovering over a component, it would be orange.
You can likewise modify by section, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or altered.
A small criticism I’ve heard (but don’t have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a substantial problem and the builder offers you enough manage without sacrificing ease of use, however it might be worth a reference.
In general, I like the page home builder a lot. It makes creating your landing page really easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of various types of combinations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several noteworthy partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can search for these or simply click the search bar, and they’ll turn up. It’s quite obvious, just click the one you desire and add it.
The procedure for handling combinations is also simple, though you might have to check your third party software application’s documents to discover precisely what ClickFunnels needs. Overall, you’ll discover the process pretty easy. Combinations are a bit more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a really simple method of including and handling integrations.
Connected to integrations are payment entrances. Payment gateways get integrated and on other software application platforms are just called integrations, but on ClickFunnels they get an area different from combinations. They might likewise be understood to ClickFunnels as billing combinations. Payment gateways are likewise what they seem like: they’re the integrations that permit your consumers to pay for your stuff. Your store won’t really be much of a shop unless you’re utilizing a payment entrance.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these integrations typically run smoothly and you don’t need to worry much about them.
Relieve of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement states, “Don’t lose any more time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels offers is supplying tools that allow the less skilled to save money and time. That being the case, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I suggest brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For the majority of people, I would state the knowing curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books mentioned earlier in the review.
Anyhow, ClickFunnels is certainly much easier than creating funnels by yourself. They have a reasonable amount of documents, and it might not be ideal, but it seems to me like many concerns need to be covered, and you can constantly contact a client service representative if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel handling process, from choosing templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a bit of understanding, however it’s no place near the amount of knowledge you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or visiting the docs center.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is total streamlined with an intuitive user-interface. They do tend to change things frequently, however it most likely won’t be enough to substantially hinder you.
We give it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all prospective users enter with some basic technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some companies more than others.
Consultants, speakers, coaches, expert company, people solely in e-commerce or mlm, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general succeeds with those providing more imaginative items or independent endeavors. The pre-made funnels are highly oriented towards these industries: for instance, if you’re a floral designer, you might discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re trying to center everything around yourself and your brand, there would be great support too. The very same chooses individuals offering material like courses or books.
Naturally, you can constantly start from a blank funnel, and I do not believe you need to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller business, alright with the price tag, and you require to make your traffic work for you much better, I question you ‘d be squandering your money or time with ClickFunnels. I would especially advise it to anybody who wishes to maintain a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some subtleties. Their docs page has a series of categories, each with their own posts.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve usually been practical for simple questions and fundamental troubleshooting … however when I’ve had more advanced concerns, I’ve discovered them pretty unhelpful. I provide ClickFunnels kudos for attempting.
Furthermore, I’ve seen a consistency among reviews mentioning bad experiences with client service. Significantly, in instances when features have actually not worked as promised or when there were odd website breakdowns, customer care associates were apparently either unresponsive or unhelpful. One infamous customer in particular states how, due to website mistake, some of his consumers were locked out and how other non-paying visitors accessed to members-only content. When he got in touch with customer service, he found they were apathetic and unhelpful. It may be a strange, unlikely scenario, but it shows the point.
Overall Support Rating
I would not say ClickFunnels stops working in consumer assistance– I think the team mostly comprehend that their services are not perfectly simple to utilize and/or involve tools brand-new to their users, and they have actually put enough resources into their support to make it decent. Maybe most users, myself consisted of, would not state ClickFunnels has exceptional consumer assistance, but it mainly meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think many people will look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a separate webhosting or a separate e-mail marketing or a different shopping cart option. Heck, you don’t even need a separate affiliate program. Whatever is contained in one plan. Keep in mind from earlier, if you calculate just how much you ‘d spend for all of these tools separately, you ‘d actually wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of fees into one ClickFunnels subscription.
If you look at it that method, ClickFunnels is pretty budget-friendly in its own.
I do believe Leadpages is a remarkable choice in some scenarios. If you desire to crank out landing pages quickly, without much customization, LeadPages is terrific.
So, which should you pick?
Opt for ClickFunnels if you want to create a series of efficient, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re looking for a budget marketing alternative that does the job. Create beautiful sales pages without knowing a lick of code.
Go with ClickFunnels if you do not wish to cobble together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one service, because it’s very lengthy to run back and forth between programs, trying to make them speak with each other.
Opt for Leadpages if you only need to develop a simple one-step landing page.
Opt for ClickFunnels if you want to produce a real funnel with several pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both provide various things or rather different quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can assist you decide which software would be better suited to your business.
One factor Builderall is fantastic is it permits you to keep top of a big percentage of your digital marketing strategy … all in one location. You can develop marketing funnels, develop blog sites, design and automate your email marketing and even create apps.
As allowing you to create auto-responses for your e-mail projects, it offers Facebook integration. You can, therefore, keep top of your social networks leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mostly new, ending up being an affiliate would be beneficial as all their money presently goes towards the program.
Clickfunnels don’t require an extra fee to be an affiliate. If you are a paying member of their software then you automatically have access to their affiliate program.
Total though, Builderall’s prices are extremely reasonable. Specifically when you think about the range and variety of functions their software deals. You essentially get more digital marketing tools, for a lower cost. Nevertheless, do not forget this may not be as much of an advantage as you believe. It’s important to remember the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you must go for. If you are a small independent service with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing service looking to expand legally … Clickfunnels is the one for you. There should be an excellent reason why all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The reality that Builderall uses such a big quantity of functions suggests they spread themselves thin.
Clickfunnels focus on a couple of elements and ensure they are offered at a high standard. So if marketing funnels are your focus, it goes without saying that you ought to go for the software application with the funnel function being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your organisation will all figure out the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a genuine contender in the marketing software application area and worth trying out.
Yeah, there are a couple of downsides: If you require a more hands-on solution to your marketing needs with higher modification capabilities, you may wish to check out 3rd party options you can tie together. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up handling unhelpful customer care representatives, or some glitches in the software. You may likewise be frustrated by their self-promotion.
But you know what? Thinking about whatever, I don’t believe any of these exceed the strong landing page builder, not to mention other positives such as the brief knowing curve, solid combinations, and excellent design templates.
I’m pretty sure that for the large majority of prospective users, the page contractor provides enough option. If you’re looking first and foremost for a simple but strong sales solution or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.