If you pay attention to digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page contractor that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a genuine organisation marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty huge name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a short duration of time.
There is no denying it’s popular, however does that imply it’s worth it? How much can we rely on the crowd on this one? It seems it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels features and a lot of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the last decision.
Regardless of whether you pick to use it or not, it’s an important player anybody in e-commerce and internet marketing must be familiar with. Before you jump in, what’s our ranking? I’ll put it at a solid 4 stars. With some downsides, it’s definitely good. Keep reading to discover why!
ClickFunnels Review Overview
Here’s a quick list of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is a great landing page home builder, with a simple drag-and-drop editor
Very easy and adequate integrations that permit you to catch e-mails and take payments best inside ClickFunnels
Developed with A/B testing abilities
Easy to discover and use
Focused on making its users more money
They offer a 2 week totally free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in just three years it’s been, in the words of Forbes, “calmly revolutionizing the internet marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for organisations and entrepreneurs to sell things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and ultimately started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing approaches. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started as a way to assist Brunson and his team produce funnels quicker for different ventures, as developing funnels would typically take weeks. However, they quickly realized their creation would be useful to others and had fantastic prospective as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to direct a website visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and rather of real components to pour down the funnel, you have metaphorical components you call web traffic or site visitors.
That still does not turn many of your visitors into clients. In a physical store, that’s like individuals walking into your store however not knowing where the cash register is, so they leave the store without buying anything. In a physical shop, you can talk your customers into purchasing something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel comes in– it’s developed to appeal to your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in better and closer until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a huge deal for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels technology, however by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is meant to conserve you energy and time– to do what otherwise needs a lot of technological proficiency and/or a selection of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
One of the best features of ClickFunnels is its focus on making money for the user. They make it really simple to make your account, put up your material, and start taking payments. Plus, it’s pretty easy to select everything up– it’ll most likely take you a couple hours to find out the majority of what you need, max.
Drag and Drop Builder
Several features are very helpful here. I like how easy it is to duplicate pages, and the reality I can conserve templates to be utilized once again later. Their page home builder is a quite important feature, and they’ve pulled it off well. As soon as you get used to it, it’s an easy to use drag and drop builder.
Integrated in A/B testing is terrific too. All you need to do is duplicate a page, make your changes, and pick the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to handle.
You’ll also find a handy WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of an inconvenience than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
In general, it’s terrific to have things so centralized: I can build my landing pages, develop forms and order forms, and set off emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is a good financial investment– what you’re allowed for a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, however it does an excellent task of packaging excellent tools together and making them available. It perhaps saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has several locations that need work.
A small drawback is the cost. There are only 2 prices choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big disadvantage, simply another financial investment in your company, and like I’ve stated, you get a good plan for it.
Uninspired Customer Service
Beyond that, client support is iffy at best. In my experience, they’ve been great with standard concerns, but if you ask more difficult things, specifically about advanced functions, they won’t be extremely valuable.
Cult-like user base and software too dependent on Founder
This is not an unbiased criticism of their product however I take a small issue with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to get away the hype surrounding it. They have an excellent marketing for sure. Nevertheless, from a user experience perspective, it can get noticeable. When you register for the software, you can attempt to take a look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing techniques.
This means you’ll find yourself buying online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has assisted individuals do fantastic things, however it’s also helped proliferate fast rich schemes, online courses, saturation of coaches and professionals, and other spammy internet marketer things.
All of us understand the founder is a marketing wizard, but a lot of the item is tied to his brand name and his approach. As much as I value the landing page home builder, everything around it appears like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, especially when some elements of their product (i.e., customer support) can still utilize some work.
While you have the ability to personalize thoroughly within ClickFunnels, numerous individuals utilize comparable designs. Thinking about the appeal of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some mistakes. Though this actually does not occur typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can possibly lose a lot of cash.
It’s also hard to understand when your pages are working or not, unless you continuously check or wait till you speak with upset consumers. Barring uptime, I also deal with some glitches when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The control panel changes frequently, the circulation of producing brand-new pages and funnels modifications, a button will move, pricing choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a service option.
Way too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too simple, and too costly for its simplicity. These criticisms tend to refer to diy techniques which can be more affordable upfront and yield more control over managing particular details. Nevertheless, for less knowledgeable users who are primarily seeking performance and an easy to use bundle of tools, I would not stress this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing plans– StartUp and ClickFunnels Platinum Suite, additionally called ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day totally free trial to try the service, so a minimum of you don’t need to commit to a costly plan right now. If you pay annually instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however definitely not identical) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty excellent job.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the quantity of pages (100 ), visits (20,000), custom domains (3 ), and just some of the complete list of functions.
Both strategies have unrestricted contacts, unrestricted members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment item for your payment entrances); subscription plans (another Backpack function, but unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, sees, and customized domains; concern assistance and template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I think ClickFunnels could really clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
To sum up the distinctions, StartUp basically carries the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features. You can view the full official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re strong and you get everything you need.
A/B split screening is a smaller function, but definitely a noteworthy one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what portions of your traffic you wish to see per page, letting you test conversion rates really handily. It’s an excellent function and very easy to use.
I likewise believe ClickFunnels is general versatile and straightforward for other settings, like your account details or integrations. Perhaps extremely tech literate individuals would discover them limiting (a typical style amongst some criticisms), but as the service is expected to be easy to use, I believed the basic functions were pretty good.
There are many kinds of available pre-made funnels, oriented to various kinds of services, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is smart analytics that result in clever auto-responding, however the auto-responding includes snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program much easier and more efficient.
However are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, however maybe I’m just cynical. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to commit special attention to it. I think a big part of why I offered ClickFunnels a high score has to do with it being a really strong landing page home builder. ClickFunnels ranges itself from page structure software application and advertises its funnel approach, however reality be informed, I utilize it mainly for this landing page contractor.
Anyway, there is rather a range of templates with excellent designs, though as you may anticipate, just the design templates created by ClickFunnels are complimentary. Design templates are organized by funnel type, so poking around isn’t too tough.
You can likewise save certain design templates and make individual page design templates, and it’s quite easy to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop contractor. It’s a bit more complicated than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: areas, rows, columns, and aspects. You can have multiple sections per page. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s a section, but if I was hovering over a component, it would be orange.
You can likewise edit by section, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (however don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally don’t think this is a substantial problem and the builder gives you enough control without compromising ease of use, but it might be worth a reference.
Overall, I like the page builder a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of different types of integrations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has quite a few notable partners you can add to your combinations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or simply click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you desire and add it.
The procedure for handling combinations is likewise simple, though you might have to inspect your 3rd party software’s documents to find exactly what ClickFunnels requires. In general, you’ll find the process quite easy. Combinations are a bit more technical conceptually than some functions, such as the page builder, so it’s much valued to have an extremely simple way of including and handling combinations.
Connected to combinations are payment entrances. Payment gateways get integrated and on other software platforms are simply called integrations, however on ClickFunnels they get an area different from combinations. They may also be known to ClickFunnels as billing combinations. Payment gateways are also what they seem like: they’re the combinations that permit your clients to spend for your stuff. Your shop won’t actually be much of a store unless you’re utilizing a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite easy– as long as you’re all set up with whatever tool you are trying to integrate with, you should not have any problems including it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not require to worry much about them.
Reduce of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech men!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels provides is providing tools that allow the less experienced to conserve money and time. That being the case, evaluating ease of use is pretty essential.
Short answer: It’s easy to use, however you should still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For most people, I would say the knowing curve would be simply a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is certainly much easier than producing funnels on your own. They have a fair quantity of documents, and it might not be best, however it seems to me like the majority of questions need to be covered, and you can constantly get in touch with a customer care representative if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly easy to handle. A cohesive menu makes it easy to navigate to all parts of your funnel handling procedure, from picking templates to the drag and drop editor.
Some settings relating to email integrations or payment processors will require a little bit of understanding, however it’s nowhere near the quantity of knowledge you would require to actually code the funnels– it’s stuff you can figure out by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is general streamlined with an instinctive user-interface. They do tend to alter things frequently, but it probably will not suffice to considerably hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all potential users enter with some standard technological literacy, it essentially prospers where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some organisations more than others.
Professional, speakers, coaches, expert service companies, individuals exclusively in e-commerce or network marketing, and even those providing B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those offering more innovative products or independent endeavors.
Of course, you can always begin with a blank funnel, and I don’t believe you must choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized organisation, all right with the cost, and you need to make your traffic work for you much better, I question you ‘d be losing your cash or time with ClickFunnels. I would specifically suggest it to anybody who wants to keep a better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ client assistance is a location that consists of some subtleties. Their docs page has a series of categories, each with their own short articles.
As for the direct customer service, they have a chat function inside the dashboard after you log in, but I’m not too delighted with it. They’ve generally been helpful for basic questions and basic troubleshooting … but when I’ve had more innovative concerns, I’ve found them pretty unhelpful. I provide ClickFunnels congratulations for trying.
Additionally, I’ve seen a consistency among reviews mentioning bad experiences with customer care. Notably, in instances when features have not worked as guaranteed or when there were strange site breakdowns, customer support reps were allegedly either unresponsive or unhelpful. One notorious reviewer in particular recounts how, due to site mistake, a few of his consumers were locked out and how other non-paying visitors got to members-only material. When he called customer support, he discovered they were apathetic and unhelpful. It might be an odd, unlikely situation, but it illustrates the point.
General Support Rating
I would not state ClickFunnels fails in client support– I believe the group largely comprehend that their services are not completely easy to use and/or include tools new to their users, and they have put sufficient resources into their support to make it good. A minimum of fundamental questions will be addressed, and they’re pretty responsive. Maybe most users, myself consisted of, would not say ClickFunnels has exceptional consumer support, but it mostly meets a bare minimum that makes it at least good enough. In this category, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I think many people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is a lot cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t require a separate web host or a separate e-mail marketing or a different shopping cart option. Keep in mind from earlier, if you compute how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that method, ClickFunnels is quite economical in its own.
But, I do believe Leadpages is an incredible option in some circumstances. If you want to crank out landing pages quickly, without much personalization, LeadPages is terrific. This is originally what it was designed for … Simply pick a page that’s already been produced you, that’s shown to convert, plug your own text and images into it, and drive traffic. The beauty is in the simplicity and lack of options.
Which should you choose?
Go with ClickFunnels if you want to develop a series of efficient, conversion optimized funnel pages without learning HTML.
Go with Leadpages if you’re searching for a spending plan marketing choice that finishes the job. Create lovely sales pages without understanding a lick of code.
Go with ClickFunnels if you do not wish to cobble together a gazillion different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, due to the fact that it’s really lengthy to run backward and forward between programs, attempting to make them speak to each other.
Opt for Leadpages if you only need to create a simple one-step landing page.
Opt for ClickFunnels if you wish to create an actual funnel with several pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather different amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can assist you choose which software application would be better matched to your organisation.
One reason Builderall is excellent is it enables you to keep top of a large percentage of your digital marketing strategy … all in one place. You can construct marketing funnels, develop blog sites, style and automate your e-mail marketing and even develop apps.
As allowing you to develop auto-responses for your email campaigns, it uses Facebook integration. You can, for that reason, continue top of your social media leads also without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being largely brand-new, becoming an affiliate would be beneficial as all their money presently goes towards the program.
Clickfunnels do not need an additional cost to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Total though, Builderall’s prices are really affordable. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you ought to go for. If you are a small independent organisation with a limited budget and time to spare to wrap your head around Builderall, then go for that one.
However, if you are a recognized or growing service seeking to broaden legally … Clickfunnels is the one for you. There should be a good reason why all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ items bring. The reality that Builderall uses such a big quantity of functions means they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make certain they are used at a high requirement. If marketing funnels are your focus, it goes without saying that you must go for the software application with the funnel function being the main focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your business will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a legitimate competitor in the marketing software area and worth trying.
Yeah, there are a few drawbacks: If you need a more hands-on service to your marketing requires with higher modification capabilities, you might want to check out third party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unfortunate and wind up dealing with unhelpful client service agents, or some glitches in the software application. You might likewise be frustrated by their self-promotion.
However you know what? Considering everything, I do not believe any of these exceed the strong landing page contractor, not to mention other positives such as the brief learning curve, strong integrations, and good design templates.
I’m quite sure that for the huge majority of prospective users, the page contractor uses enough choice. If you’re looking first and foremost for a simple but strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.