If you love marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a genuine business marketing software application worth trying, or simply overhyped.
ClickFunnels has made a quite huge name for itself given that it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a brief duration of time.
There is no denying it’s popular, but does that suggest it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which includes the core ClickFunnels functions and lots of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you select to use it or not, it’s an essential player anybody in e-commerce and online marketing should be familiar with. With some downsides, it’s certainly good.
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review high point– watch out for these in this article.
ClickFunnels is a great landing page builder, with an easy drag-and-drop editor
Simple and ample combinations that permit you to record e-mails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and use
Concentrated on earning its users more cash
They offer a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just three years it’s been, in the words of Forbes, “calmly transforming the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for organisations and business owners to offer stuff online utilizing otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his production, and for good factor. He’s succeeded, not just from ClickFunnels, however other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels began as a way to help Brunson and his group create funnels more quickly for various endeavors, as developing funnels would normally take weeks. Nevertheless, they soon recognized their production would be useful to others and had terrific possible as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and rather of actual active ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
That still does not turn many of your visitors into clients. In a brick and mortar store, that’s like people walking into your shop however not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your customers into purchasing something.
In a digital shop, you might be a little more distant from your visitors. This is where your funnel comes in– it’s developed to attract your clients’ through concepts of psychology. The funnel works detailed, bring traffic in better and more detailed until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for internet marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is meant to save you energy and time– to do what otherwise needs a lot of technological proficiency and/or a range of third party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the best features of ClickFunnels is its focus on making money for the user. They make it very simple to make your account, put up your content, and start taking payments. Plus, it’s pretty simple to select whatever up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Their page home builder is a pretty essential feature, and they’ve pulled it off well. Once you get utilized to it, it’s a simple to utilize drag and drop builder.
Built in A/B testing is excellent too. All you need to do is duplicate a page, make your changes, and select the amounts of your traffic you wish to see variation A or B.
Great selection of Integrations
I believe ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll also discover a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It saves a lot of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
In general, it’s terrific to have things so centralized: I can construct my landing pages, create forms and order forms, and set off e-mails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise need to spend on designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not perfect, however it does a great task of packaging fantastic tools together and making them accessible. It probably saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has numerous areas that need work.
A little downside is the price. There are just two rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, simply another financial investment in your service, and like I’ve said, you get an excellent plan for it.
Uninspired Customer Service
Beyond that, customer support is iffy at finest. In my experience, they’ve been great with basic concerns, however if you inquire more difficult things, particularly about more advanced functions, they will not be really helpful.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their item but I take a minor issue with their marketing that I think deserves mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to leave the buzz surrounding it. From a user experience perspective, it can get interfering.
This means you’ll find yourself buying online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes individuals bragging about how much money they made and flashing their cars. These numbers are genuine, the users provide an impression that they’re more focused on making fast money rather than constructing fantastic products and services. ClickFunnels has assisted people do terrific things, however it’s also assisted proliferate fast abundant schemes, online courses, saturation of coaches and experts, and other spammy web marketer things.
We all know the founder is a marketing wizard, but a lot of the item is connected to his brand and his viewpoint. As much as I appreciate the landing page builder, whatever around it appears like an extension of Brunson’s platform.
In some cases it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than necessary, especially when some elements of their product (i.e., customer support) can still use some work.
This one isn’t on ClickFunnels however more on the community. While you have the ability to customize thoroughly within ClickFunnels, many people utilize similar styles. Thinking about the popularity of ClickFunnels, this has resulted in a large amount of ClickFunnel-y looks drifting around. Variety is very important.
Software Application Outages and Bugs
Every so often, ClickFunnels will go down or experience some errors. This really does not happen often, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of cash.
It’s also hard to know when your pages are working or not, unless you constantly examine or wait till you hear from angry consumers. Barring uptime, I also handle some glitches when I clone pages utilizing the HTML publishing alternative.
User experience modifications … a lot
The control panel changes frequently, the flow of creating brand-new pages and funnels changes, a button will move around, prices alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, especially if it’s a company option.
Far too Simple
Finally, a criticism I’ve heard but do not quite agree with personally: it’s too basic, and too costly for its simpleness. These criticisms tend to describe diy techniques which can be less expensive upfront and yield more control over handling specific details. However, for less experienced users who are mainly seeking effectiveness and an easy to use package of tools, I wouldn’t stress this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. StartUp is $97 a month and Platinum comes in at $297 a month. For what it’s worth, you also get a 14 day totally free trial to try out the service, so a minimum of you don’t need to dedicate to a costly plan right away. If you pay each year instead of monthly, you get 2 months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but definitely not similar) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a quite good task.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), gos to (20,000), custom domains (3 ), and only a few of the full list of features.
However, both plans have limitless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment entrances); membership plans (another Backpack function, but unlike one-time payments, this lets your consumers spend for a membership service); 3 SMTP integrations (StartUp has 1); unrestricted funnels, pages, visits, and customized domains; priority assistance and design template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t worry, it is confusing. This part I believe ClickFunnels might actually clean up. We’ll go into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions general? I think they’re strong and you get whatever you require.
A/B split testing is a smaller sized function, however certainly a notable one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates extremely handily. It’s a terrific function and really easy to use.
I also believe ClickFunnels is overall versatile and straightforward for other settings, like your account details or integrations. Possibly really tech literate individuals would discover them limiting (a common theme among some criticisms), but as the service is supposed to be easy to use, I believed the basic functions were pretty good.
There are several kinds of readily available pre-made funnels, oriented to various kinds of businesses, and you can naturally build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an e-mail auto-responder or simply an auto-responder, but it’s a bit more complex. The main objective of Follow-Up Funnels is smart analytics that result in smart auto-responding, but the auto-responding involves general delivery as well as e-mail, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more efficient.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy e-mail auto-responder to me, however possibly I’m just negative. In any case, it makes Full Suite a bit confusing and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wished to commit special attention to it. In fact, I think a big part of why I provided ClickFunnels a high ranking relates to it being a really solid landing page builder. ClickFunnels distances itself from page structure software and promotes its funnel approach, however truth be told, I use it mainly for this landing page contractor.
Anyway, there is rather a range of templates with excellent designs, though as you might anticipate, only the design templates developed by ClickFunnels are free. Design templates are organized by funnel type, so poking around isn’t too hard.
You can likewise conserve specific design templates and make personal page design templates, and it’s pretty easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a little more complicated than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and elements. Think about these parts as fitting within each other (this article has an useful diagram). Essentially: rows, columns, and components go within areas. You can have multiple areas per page. Rows and columns go inside sections, however columns particularly go into rows. This way you can have a row with one column, or approximately 4. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s pretty easy to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box due to the fact that it’s an area, but if I was hovering over an element, it would be orange.
A small criticism I’ve heard (however don’t have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a huge problem and the builder gives you enough control without sacrificing ease of use, but it might be worth a reference.
Overall, I like the page builder a lot. It makes creating your landing page really simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of integrations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. For instance, you may add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has quite a few noteworthy partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll turn up. It’s quite self-explanatory, simply click the one you desire and add it.
The process for handling integrations is also uncomplicated, though you may need to check your 3rd party software’s documentation to find precisely what ClickFunnels requires. Overall, you’ll discover the process quite simple. Combinations are a bit more technical conceptually than some functions, such as the page builder, so it’s much valued to have a really simple way of including and managing integrations.
Payment gateways get integrated and on other software application platforms are just called integrations, however on ClickFunnels they get an area different from combinations. They might likewise be known to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any problems including it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not require to stress much about them.
Ease of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t squander any more time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels uses is offering tools that allow the less experienced to conserve time and money. That holding true, assessing ease of use is quite crucial.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it might be a bit overwhelming– and by first-timer, I suggest new to the world of e-commerce and marketing– but the learning curve is far from difficult. For the majority of people, I would state the learning curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is definitely much easier than producing funnels on your own. They have a reasonable amount of documentation, and it might not be best, however it seems to me like the majority of questions must be covered, and you can always call a customer care agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to handle. A cohesive menu makes it simple to browse to all parts of your funnel handling procedure, from picking templates to the drag and drop editor.
Some settings relating to email integrations or payment processors will require a bit of understanding, however it’s no place near the amount of knowledge you would need to actually code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly basic, however it is total structured with an user-friendly user-interface. They do tend to change things often, however it most likely will not suffice to substantially hamper you.
We provide it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all prospective users enter with some standard technological literacy, it basically is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some companies more than others.
Professional, speakers, coaches, professional service providers, people solely in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in general does well with those offering more imaginative products or independent ventures.
Obviously, you can constantly begin with a blank funnel, and I don’t believe you should choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized service, alright with the price, and you need to make your traffic work for you better, I doubt you ‘d be losing your money or time with ClickFunnels. I would particularly recommend it to anyone who wants to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ client support is an area that consists of some nuances. I commend ClickFunnels for having good documentation on-site. I think their paperwork is just barely industry-standard for SaaS business, however still sufficient. Their docs page has a series of classifications, each with their own articles. It may be easy, however content-wise it’s not too shabby.
As for the direct customer care, they have a chat function inside the dashboard after you log in, however I’m not too pleased with it. They’ve normally been useful for easy questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them quite unhelpful. With one particular HTML publishing question, they took three months to return to me. Already, I figured out a workaround. A lot of users will not need that type of assistance and to be truthful, the majority of SaaS companies don’t offer that level of assistance. I provide ClickFunnels kudos for attempting.
Additionally, I’ve noticed a consistency among reviews explaining bad experiences with customer support. Especially, in circumstances when features have actually not worked as guaranteed or when there were weird site malfunctions, customer service representatives were supposedly either unresponsive or unhelpful. One infamous customer in particular recounts how, due to site error, a few of his consumers were locked out and how other non-paying visitors got to members-only content. When he got in touch with customer support, he found they were apathetic and unhelpful. It may be an unusual, unlikely circumstance, however it highlights the point.
General Support Rating
I would not say ClickFunnels stops working in customer support– I think the group largely comprehend that their services are not perfectly easy to utilize and/or involve tools brand-new to their users, and they have put sufficient resources into their support to make it good. Maybe most users, myself included, would not say ClickFunnels has extraordinary client support, however it primarily meets a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I think most people will look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not need a separate web host or a separate e-mail marketing or a different shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d actually end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own right.
I do think Leadpages is a remarkable choice in some situations. If you want to crank out landing pages rapidly, without much modification, LeadPages is great.
So, which should you pick?
Choose ClickFunnels if you wish to create a series of reliable, conversion optimized funnel pages without learning HTML.
Choose Leadpages if you’re searching for a budget marketing choice that does the job. Develop stunning sales pages without understanding a lick of code.
Opt for ClickFunnels if you don’t want to cobble together a gazillion different systems to create a frankenstein marketing program. You’ll save a lot of time with an all-in-one option, because it’s extremely lengthy to run backward and forward in between programs, trying to make them speak with each other.
Go with Leadpages if you just require to create a basic one-step landing page.
Opt for ClickFunnels if you want to develop a real funnel with several pages, in addition to the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer various things or rather different quantities of things.
Builderall takes the method of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you decide which software application would be much better matched to your organisation.
One factor Builderall is great is it allows you to continue top of a big proportion of your digital marketing technique … all in one location. You can build marketing funnels, develop blog sites, style and automate your e-mail marketing and even produce apps.
As allowing you to produce auto-responses for your e-mail campaigns, it uses Facebook integration. You can, therefore, keep top of your social networks leads too without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being mainly new, ending up being an affiliate would be useful as all their money currently goes towards the program.
Clickfunnels don’t require an extra fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Overall though, Builderall’s prices are really affordable. You essentially receive more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you need to go for. The answer depends upon the kind of business. If you are a little independent service with a limited budget plan and time to spare to cover your head around Builderall, then opt for that a person. All the digital marketing tools you will need are on there and it will probably fit your requirements well.
If you are an established or growing service looking to expand legitimately … Clickfunnels is the one for you. There need to be a good reason that all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The fact that Builderall offers such a large quantity of functions suggests they spread themselves thin.
Clickfunnels focus on a number of elements and ensure they are offered at a high requirement. So if marketing funnels are your focus, it goes without stating that you must opt for the software with the funnel feature being the primary focus.
Eventually, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine contender in the marketing software area and worth experimenting with.
Yeah, there are a few disadvantages: If you require a more hands-on service to your marketing requires with greater personalization capabilities, you might wish to check out 3rd party alternatives you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and end up handling unhelpful customer support agents, or some problems in the software application. You may likewise be irritated by their self-promotion.
You understand what? Considering whatever, I don’t think any of these surpass the solid landing page builder, let alone other positives such as the short learning curve, solid combinations, and good templates.
I’m quite sure that for the huge majority of prospective users, the page contractor uses adequate option. If you’re looking first and foremost for a simple however strong sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.