If you’ve been in the world of digital marketing, you’ve most likely at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to determine if ClickFunnels is a legitimate service marketing software worth trying, or just overhyped.
ClickFunnels has actually made a quite big name for itself considering that it began, becoming one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has actually grown so much in such a short period of time.
There is no rejecting it’s popular, however does that mean it’s worth it? Just how much can we trust the crowd on this one? It appears it’s just another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you choose to use it or not, it’s a crucial player anybody in e-commerce and internet marketing must be familiar with. Before you leap in, what’s our rating? I’ll put it at a strong 4 stars. With some disadvantages, it’s absolutely good. Keep reading to find out why!
ClickFunnels Review Overview
Here’s a short list of ClickFunnels’ review highlights– watch out for these in this short article.
ClickFunnels is a great landing page builder, with a simple drag-and-drop editor
Easy and adequate integrations that permit you to record e-mails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and use
Focused on generating its users more cash
They offer a 2 week complimentary trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just 3 years it’s been, in the words of Forbes, “quietly changing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for organisations and business owners to offer stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his production, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 reviews) or free on his site here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started as a method to assist Brunson and his team develop funnels faster for different endeavors, as establishing funnels would usually take weeks. Nevertheless, they soon realized their production would be useful to others and had great potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to guide a website visitor to the checkout page.
There’s a less dull way of thinking about it. Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are browsing, checking things out. Your website is beautifully developed, and your material is excellent!
Unfortunately, that still does not turn a number of your visitors into clients. In a physical shop, that’s like people walking into your store however not knowing where the cash register is, so they leave the shop without buying anything. In a physical shop, you can talk your consumers into buying something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel can be found in– it’s developed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and better till visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a lot of technological efficiency and/or a range of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the very best things about ClickFunnels is its focus on making money for the user. They make it very easy to make your account, installed your content, and begin taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page contractor is a pretty important feature, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and pick the amounts of your traffic you wish to see version A or B.
Great choice of Integrations
I believe ClickFunnels deals with API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll likewise discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
Overall, it’s fantastic to have actually things so centralized: I can construct my landing pages, produce types and order forms, and trigger e-mails all from one platform.
All of this truly does save you money and time, resources you ‘d otherwise require to invest in developers, CSS, hosting setups, and so on.
You can feel confident the lower-tiered account is an excellent investment– what you’re enabled a StartUp account is quite decent. If you have more than 20,000 visitors and require over 100 pages, the complete suite may not be excessive to ask.
ClickFunnels is not best, but it does a terrific job of product packaging fantastic tools together and making them accessible. It arguably saves most users a headache they ‘d have if they attempted to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has numerous locations that require work.
A small downside is the rate. There are only 2 rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big downside, simply another investment in your organisation, and like I’ve stated, you get a great bundle for it.
Dull Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been fine with basic questions, however if you inquire harder things, especially about more advanced functions, they won’t be very valuable.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product however I take a slight issue with their marketing that I believe is worth pointing out in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to escape the hype surrounding it. They have a great marketing for sure. From a user experience perspective, it can get meddlesome. Once you sign up for the software, you can attempt to look at the unbiased functions of the software application and integrate it into your own workflow, or you’ll be lost and forced to learn Russell Brunson’s marketing techniques.
This indicates you’ll find yourself purchasing online courses, books, going to seminars, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted individuals do fantastic things, however it’s likewise assisted proliferate quick abundant schemes, online courses, saturation of coaches and experts, and other spammy web marketer things.
We all understand the creator is a marketing wizard, but so much of the product is tied to his brand and his approach. As much as I appreciate the landing page contractor, everything around it looks like an extension of Brunson’s platform.
In some cases it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, particularly when some elements of their item (i.e., customer service) can still use some work.
While you have the ability to customize thoroughly within ClickFunnels, lots of people use similar styles. Considering the appeal of ClickFunnels, this has led to a big amount of ClickFunnel-y looks drifting around.
Software Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some mistakes. This truly doesn’t occur typically, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a great deal of money.
It’s likewise hard to understand when your pages are working or not, unless you constantly check or wait up until you speak with upset customers. Disallowing uptime, I also handle some problems when I clone pages using the HTML publishing option.
User experience modifications … a lot
The control panel modifications frequently, the flow of producing new pages and funnels modifications, a button will move, rates choices change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, particularly if it’s an organisation solution.
Far too Simple
Lastly, a criticism I’ve heard but don’t rather agree with personally: it’s too simple, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself techniques which can be more affordable upfront and yield more control over managing specific details. For less experienced users who are primarily seeking effectiveness and an easy to use bundle of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. StartUp is $97 a month and Platinum is available in at $297 a month. For what it’s worth, you also get a 14 day free trial to try out the service, so a minimum of you do not require to devote to a pricey plan right now. If you pay every year instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit significant huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which starts at $25 a month. However, it is necessary to bear in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty good task. I personally consider it a good financial investment.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the quantity of pages (100 ), check outs (20,000), custom-made domains (3 ), and only a few of the full list of functions.
However, both plans have limitless contacts, unrestricted members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment item for your payment gateways); subscription strategies (another Backpack feature, but unlike one-time payments, this lets your customers spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, gos to, and custom domains; concern assistance and design template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels might actually tidy up. We’ll go into more information in the following area of this ClickFunnels evaluation.
To sum up the differences, StartUp basically brings the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels features. You can view the full authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re solid and you get everything you need. They’re mostly user-friendly and provide you an excellent quantity of control. The template editor and integration management system are good examples of this and are really important functions, so I’ll be giving them different areas.
A/B split screening is a smaller sized feature, however definitely a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you choose what portions of your traffic you want to see per page, letting you test conversion rates extremely easily. It’s a great function and extremely easy to use.
I likewise think ClickFunnels is overall versatile and straightforward for other settings, like your account details or integrations. Maybe very tech literate individuals would discover them limiting (a common theme among some criticisms), but as the service is supposed to be easy to use, I thought the standard functions were respectable.
There are several kinds of offered pre-made funnels, oriented to various types of organisations, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is wise analytics that result in smart auto-responding, however the auto-responding involves snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program much easier and more effective.
However are these features, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided e-mail auto-responder to me, but possibly I’m simply cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to commit special attention to it. I believe a big part of why I offered ClickFunnels a high score has to do with it being a truly strong landing page builder. ClickFunnels ranges itself from page building software application and markets its funnel technique, however fact be informed, I use it primarily for this landing page home builder.
Anyway, there is quite a variety of design templates with great styles, though as you might anticipate, only the templates produced by ClickFunnels are complimentary. Design templates are organized by funnel type, so poking around isn’t too difficult.
You can also conserve certain design templates and make personal page design templates, and it’s quite easy to discover them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a little bit more complicated than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and aspects. Consider these parts as fitting within each other (this article has a valuable diagram). Essentially: rows, columns, and components go within sections. You can have multiple sections per page. Rows and columns go inside areas, however columns particularly enter into rows. By doing this you can have a row with one column, or as much as 4. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite simple to master. Everything is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, however if I was hovering over a component, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a substantial problem and the builder offers you enough control without compromising ease of use, but it might be worth a mention.
Overall, I like the page home builder a lot. It makes developing your landing page very easy, and it serves ClickFunnels’ goal: to make it simpler for you to make money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several notable partners you can add to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll turn up. It’s quite obvious, simply click the one you desire and add it.
The process for managing combinations is likewise uncomplicated, though you might need to check your third party software application’s paperwork to find exactly what ClickFunnels needs. Overall, you’ll discover the process pretty easy. Integrations are a little bit more technical conceptually than some functions, such as the page contractor, so it’s much appreciated to have an extremely basic method of including and managing combinations.
Payment gateways get incorporated and on other software platforms are just called integrations, but on ClickFunnels they get an area separate from integrations. They might also be known to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues including it to ClickFunnels. In my experience, these combinations typically run smoothly and you do not require to fret much about them.
Reduce of Use– ClickFunnels Review
If you have not picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t squander anymore time with ‘tech men!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is supplying tools that enable the less skilled to conserve money and time. That holding true, assessing ease of use is quite essential.
Short answer: It’s easy to use, but you must still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the discovering curve is far from impossible. For most people, I would state the knowing curve would be simply a couple hours max. If you’re truly behind, get Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is certainly much easier than developing funnels by yourself. They have a fair amount of paperwork, and it may not be best, but it seems to me like the majority of questions should be covered, and you can always call a customer support agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are relatively easy to manage. A cohesive menu makes it easy to browse to all parts of your funnel managing process, from picking templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will need a bit of understanding, however it’s nowhere near the amount of knowledge you would require to really code the funnels– it’s things you can figure out by Googling around or checking out the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is overall structured with an intuitive user-interface. They do tend to alter things often, but it most likely will not suffice to significantly hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all possible users get in with some fundamental technological literacy, it essentially is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some businesses more than others.
Professional, speakers, coaches, professional service providers, individuals specifically in e-commerce or internet marketing, and even those providing B2B services would most likely be most fit for ClickFunnels. ClickFunnels in general succeeds with those offering more creative items or independent endeavors. The pre-made funnels are highly oriented towards these industries: for instance, if you’re a floral designer, you might discover the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re attempting to center whatever around yourself and your brand, there would be great assistance too. The same chooses people selling material like courses or books.
Naturally, you can constantly start from a blank funnel, and I don’t think you ought to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized service, okay with the price, and you require to make your traffic work for you much better, I doubt you ‘d be losing your cash or time with ClickFunnels. I would specifically suggest it to anyone who wishes to preserve a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. Their docs page has a series of classifications, each with their own short articles.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, but I’m not too delighted with it. They’ve usually been useful for simple concerns and basic troubleshooting … but when I’ve had more sophisticated concerns, I’ve found them pretty unhelpful. I offer ClickFunnels kudos for attempting.
In addition, I’ve noticed a consistency among reviews pointing out bad experiences with customer support. Significantly, in instances when features have not worked as assured or when there were strange website breakdowns, customer service reps were allegedly either unresponsive or unhelpful. One notorious reviewer in particular recounts how, due to website mistake, some of his clients were locked out and how other non-paying visitors accessed to members-only material. When he called customer service, he discovered they were apathetic and unhelpful. It may be an odd, unlikely situation, but it shows the point.
Overall Support Rating
I would not state ClickFunnels stops working in client support– I think the group mostly understand that their services are not perfectly easy to use and/or include tools new to their users, and they have actually put adequate resources into their support to make it decent. A minimum of basic questions will be addressed, and they’re quite responsive. Maybe most users, myself consisted of, would not say ClickFunnels has remarkable customer support, but it primarily meets a bare minimum that makes it a minimum of good enough. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I think the majority of people will take a look at … Price and ease of use.
When it concerns rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a separate web host or a separate email marketing or a different shopping cart service. Heck, you do not even need a separate affiliate program. Everything is included in one bundle. Keep in mind from earlier, if you calculate just how much you ‘d spend for all of these tools separately, you ‘d actually wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of charges into one ClickFunnels subscription.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own right.
I do believe Leadpages is an awesome choice in some scenarios. If you desire to crank out landing pages quickly, without much modification, LeadPages is great.
Which should you pick?
Opt for ClickFunnels if you want to produce a series of reliable, conversion enhanced funnel pages without discovering HTML.
Choose Leadpages if you’re looking for a spending plan marketing alternative that finishes the job. Create gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a gazillion various systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, due to the fact that it’s really lengthy to run back and forth in between programs, trying to make them speak with each other.
Go with Leadpages if you only require to create a basic one-step landing page.
Go with ClickFunnels if you wish to produce an actual funnel with several pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use different things or rather various amounts of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and effective marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software would be much better matched to your organisation.
One factor Builderall is terrific is it enables you to keep top of a big proportion of your digital marketing method … all in one place. You can construct marketing funnels, create blogs, design and automate your e-mail marketing and even create apps.
As enabling you to create auto-responses for your e-mail projects, it offers Facebook combination. You can, for that reason, continue top of your social media leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their money currently goes towards the program.
Clickfunnels don’t need an extra cost to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Total though, Builderall’s rates are very affordable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s amount up which one you must go for. If you are a little independent service with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing business looking to broaden legitimately … Clickfunnels is the one for you. There should be a good reason that all the big names use the software and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall uses such a large amount of functions suggests they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and make sure they are provided at a high requirement. So if marketing funnels are your focus, it goes without stating that you should opt for the software with the funnel feature being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your service will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a legitimate contender in the marketing software application area and worth trying.
Yeah, there are a few drawbacks: If you require a more hands-on option to your marketing requires with higher personalization capabilities, you might want to look into third party options you can loop. If you are going with ClickFunnels after all, you may find yourself unfortunate and end up dealing with unhelpful customer service representatives, or some glitches in the software application. You might likewise be annoyed by their self-promotion.
However you know what? Thinking about whatever, I don’t think any of these outweigh the solid landing page builder, not to mention other positives such as the brief knowing curve, solid integrations, and good design templates.
I’m pretty sure that for the vast bulk of prospective users, the page builder uses sufficient choice. If you’re looking first and foremost for an easy however strong sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.