If you’ve been in the world of digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate business marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself since it started, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, but does that imply it’s worth it? How much can we trust the crowd on this one? It appears it’s simply another website and/or landing page contractor, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, customer service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which comes with the core ClickFunnels features and plenty of other bells and whistles. I’ll likewise offer a nod towards other evaluations I’ve seen, as not every user will agree with me on the last decision.
Despite whether you choose to use it or not, it’s a crucial gamer anybody in e-commerce and online marketing ought to be familiar with. Before you jump in, what’s our score? I’ll put it at a solid 4 stars. With some downsides, it’s absolutely good. Keep reading to find out why!
ClickFunnels Review High Points
Here’s a brief list of ClickFunnels’ review highlights– keep an eye out for these in this article.
ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
Very easy and ample combinations that permit you to record e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing capabilities
Easy to discover and use
Focused on generating its users more cash
They offer a 2 week complimentary trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in just three years it’s been, in the words of Forbes, “quietly transforming the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for organisations and entrepreneurs to offer things online using otherwise complicated marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his creation, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about which guide people through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a way to help Brunson and his team develop funnels faster for different ventures, as developing funnels would normally take weeks. They quickly understood their production would be useful to others and had excellent prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual components to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
Regrettably, that still doesn’t turn much of your visitors into consumers. In a traditional store, that’s like individuals walking into your shop but not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your consumers into buying something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in better and more detailed till visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a big offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is meant to conserve you time and energy– to do what otherwise requires a lot of technological efficiency and/or a selection of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
One of the best features of ClickFunnels is its focus on generating income for the user. They make it really easy to make your account, set up your material, and begin taking payments. Plus, it’s quite simple to select everything up– it’ll most likely take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Numerous functions are very beneficial here. I like how simple it is to duplicate pages, and the reality I can save design templates to be used again later. Their page contractor is a quite crucial function, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B testing is terrific too. All you need to do is replicate a page, make your changes, and select the quantities of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels manages API combinations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll also find a convenient WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s terrific to have actually things so centralized: I can build my landing pages, produce types and order forms, and activate e-mails all from one platform.
All of this truly does save you money and time, resources you ‘d otherwise require to spend on developers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re enabled a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the complete suite may not be too much to ask.
ClickFunnels is not ideal, but it does a terrific job of product packaging great tools together and making them accessible. It probably saves most users a headache they ‘d have if they tried to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has many areas that require work.
A little downside is the price. There are only two pricing options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big disadvantage, simply another investment in your service, and like I’ve said, you get a good plan for it.
Uninspired Customer Service
Beyond that, consumer assistance is undecided at best. In my experience, they’ve been great with fundamental concerns, but if you ask them harder things, specifically about advanced features, they will not be really practical.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their item however I take a slight issue with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s tough to escape the buzz surrounding it. They have a terrific marketing for sure. Nevertheless, from a user experience perspective, it can get interfering. When you sign up for the software, you can try to look at the objective functions of the software application and incorporate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing techniques.
This implies you’ll find yourself purchasing online courses, books, going to seminars, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and a lot of posts consists of people extoling just how much money they made and flashing their cars. These numbers are genuine, the users offer an impression that they’re more focused on making fast cash rather than building great items and services. ClickFunnels has actually assisted people do terrific things, however it’s also helped multiply fast abundant plans, online courses, saturation of coaches and specialists, and other spammy web marketer stuff.
All of us understand the founder is a marketing wizard, but a lot of the product is tied to his brand and his approach. As much as I value the landing page contractor, whatever around it seems like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels invests more resources on self-promotion than required, particularly when some elements of their item (i.e., client service) can still use some work.
While you have the ability to customize thoroughly within ClickFunnels, lots of individuals use comparable styles. Considering the popularity of ClickFunnels, this has actually led to a large quantity of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. Though this truly doesn’t happen typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of cash.
It’s also hard to understand when your pages are working or not, unless you constantly examine or wait till you speak with angry clients. Disallowing uptime, I likewise deal with some problems when I clone pages using the HTML publishing option.
User experience changes … a lot
The dashboard changes frequently, the circulation of creating new pages and funnels changes, a button will move around, rates alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, specifically if it’s an organisation option.
Far too Simple
A criticism I’ve heard however do not quite concur with personally: it’s too basic, and too expensive for its simpleness. These criticisms tend to refer to do-it-yourself approaches which can be cheaper in advance and yield more control over managing particular information. Nevertheless, for less knowledgeable users who are primarily looking for efficiency and an easy to use bundle of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two rates plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. If you pay annually rather of month-to-month, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a comparable (overlapping, however definitely not identical) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty great task.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), check outs (20,000), customized domains (3 ), and only a few of the complete list of functions.
Nevertheless, both plans have limitless contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, including the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment item for your payment gateways); membership plans (another Backpack feature, but unlike one-time payments, this lets your consumers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, visits, and custom domains; priority support and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not worry, it is confusing. This part I think ClickFunnels might actually tidy up. We’ll go into more detail in the following section of this ClickFunnels review.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features total? I think they’re solid and you get everything you require.
A/B split screening is a smaller function, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates extremely smoothly. It’s a terrific function and very easy to use.
I also believe ClickFunnels is overall flexible and simple for other settings, like your account information or integrations. Possibly extremely tech literate people would discover them limiting (a common style among some criticisms), however as the service is expected to be easy to use, I thought the standard features were respectable.
There are many types of available pre-made funnels, oriented to various kinds of businesses, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is smart analytics that result in smart auto-responding, but the auto-responding includes snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make managing an affiliate program simpler and more efficient.
But are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels attempting to offer an iffy email auto-responder to me, but possibly I’m just cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to devote special attention to it. In fact, I think a large part of why I provided ClickFunnels a high ranking relates to it being an actually solid landing page contractor. ClickFunnels ranges itself from page building software application and promotes its funnel approach, however fact be informed, I use it mainly for this landing page builder.
Anyway, there is rather a range of templates with excellent designs, though as you might anticipate, just the templates created by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also save certain templates and make personal page design templates, and it’s pretty simple to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll essentially be dealing with a drag and drop contractor. It’s a little bit more complex than some other light page contractors, but it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and elements. Consider these parts as fitting within each other (this article has a handy diagram). Essentially: rows, columns, and aspects go within areas. You can have numerous sections per page. Rows and columns go inside areas, but columns specifically enter into rows. This way you can have a row with one column, or approximately 4. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s pretty easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box since it’s an area, but if I was hovering over an element, it would be orange.
A little criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not believe this is a huge problem and the home builder gives you enough control without sacrificing ease of use, however it might be worth a reference.
Overall, I like the page builder a lot. It makes developing your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several noteworthy partners you can contribute to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can look for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you desire and include it.
The procedure for handling combinations is likewise straightforward, though you may have to check your third party software’s documents to discover precisely what ClickFunnels requires. In general, you’ll discover the process pretty simple. Integrations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have an extremely basic way of including and handling integrations.
Payment entrances get incorporated and on other software platforms are just called combinations, but on ClickFunnels they get an area different from combinations. They may likewise be understood to ClickFunnels as billing integrations.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you should not have any issues adding it to ClickFunnels. In my experience, these integrations usually run efficiently and you don’t need to worry much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t waste anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels provides is offering tools that allow the less experienced to save money and time. That holding true, evaluating ease of use is pretty important.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– but the discovering curve is far from difficult. For many people, I would say the knowing curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned earlier in the evaluation.
Anyway, ClickFunnels is certainly simpler than creating funnels on your own. They have a fair amount of documents, and it may not be best, but it seems to me like a lot of questions need to be covered, and you can constantly get in touch with a customer care representative if it comes to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from selecting design templates to the drag and drop editor.
Some settings relating to email combinations or payment processors will need a little bit of understanding, but it’s nowhere near the quantity of understanding you would require to really code the funnels– it’s stuff you can figure out by Googling around or visiting the docs center.
Ultimately, ClickFunnels is not mind-blowingly simple, but it is general structured with an user-friendly user-interface. They do tend to alter things regularly, however it most likely won’t suffice to considerably hamper you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all potential users enter with some basic technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Consultants, speakers, coaches, professional provider, individuals exclusively in e-commerce or multi level marketing, and even those using B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those using more imaginative products or independent ventures. The pre-made funnels are highly oriented towards these industries: for example, if you’re a floral designer, you may find the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to center everything around yourself and your brand name, there would be great assistance too. The same opts for individuals selling material like courses or books.
Naturally, you can always start from a blank funnel, and I do not believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, okay with the cost, and you need to make your traffic work for you better, I question you ‘d be squandering your cash or time with ClickFunnels. I would especially recommend it to anyone who wishes to keep a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some nuances. I commend ClickFunnels for having decent documentation on-site. I think their paperwork is just barely industry-standard for SaaS companies, however still sufficient. Their docs page has a series of categories, each with their own posts. It might be simple, but content-wise it’s not too shabby.
As for the direct consumer service, they have a chat function inside the control panel after you log in, but I’m not too delighted with it. They’ve usually been valuable for simple concerns and standard troubleshooting … however when I’ve had more innovative concerns, I’ve found them pretty unhelpful. I give ClickFunnels congratulations for attempting.
Furthermore, I’ve seen a consistency among evaluations explaining bad experiences with customer service. Especially, in circumstances when functions have not worked as assured or when there were unusual website malfunctions, customer support representatives were allegedly either unresponsive or unhelpful. One infamous reviewer in particular recounts how, due to website error, a few of his clients were locked out and how other non-paying visitors gained access to members-only content. When he got in touch with customer support, he discovered they were apathetic and unhelpful. It might be an odd, unlikely scenario, however it highlights the point.
General Support Rating
I would not state ClickFunnels stops working in customer support– I believe the group largely understand that their services are not perfectly easy to use and/or involve tools new to their users, and they have put sufficient resources into their assistance to make it good. A minimum of fundamental concerns will be responded to, and they’re quite responsive. Perhaps most users, myself consisted of, would not say ClickFunnels has extraordinary client support, however it mainly meets a bare minimum that makes it at least sufficient. In this category, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple elements that I believe the majority of people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate web host or a different e-mail marketing or a separate shopping cart option. Keep in mind from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that method, ClickFunnels is quite affordable in its own.
I do think Leadpages is an awesome option in some circumstances. If you want to crank out landing pages quickly, without much modification, LeadPages is terrific. This is originally what it was created for … Simply pick a page that’s currently been made for you, that’s proven to convert, plug your own text and images into it, and drive traffic. The charm remains in the simplicity and absence of options.
So, which should you select?
Choose ClickFunnels if you wish to produce a series of effective, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re trying to find a budget marketing choice that finishes the job. Develop gorgeous sales pages without knowing a lick of code.
Choose ClickFunnels if you don’t wish to cobble together a billions various systems to produce a frankenstein marketing program. You’ll save a great deal of time with an all-in-one solution, because it’s extremely time-consuming to run back and forth in between programs, trying to make them speak with each other.
Go with Leadpages if you only need to develop a basic one-step landing page.
Opt for ClickFunnels if you wish to produce a real funnel with multiple pages, in addition to the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both provide various things or rather different quantities of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. You can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop component for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you choose which software would be better suited to your company.
One reason Builderall is great is it permits you to keep on top of a large percentage of your digital marketing technique … all in one location. You can develop marketing funnels, produce blog sites, style and automate your e-mail marketing and even create apps.
In addition to enabling you to produce auto-responses for your e-mail campaigns, it offers Facebook integration. You can, for that reason, keep on top of your social networks leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, ending up being an affiliate would be beneficial as all their cash presently goes towards the program. This is different from more established companies, who can invest the majority of their cash into marketing. As Builderall is relatively brand-new, so is its neighborhood. If you are major about joining you have a great chance of ending up being a successful member of their program.
Clickfunnels don’t need an extra fee to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s prices are very sensible. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you need to go for. If you are a small independent business with a limited spending plan and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company looking to expand legitimately … Clickfunnels is the one for you. There need to be a great reason why all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a large amount of features means they spread themselves thin.
Clickfunnels concentrate on a couple of elements and ensure they are used at a high requirement. If marketing funnels are your focus, it goes without saying that you ought to go for the software application with the funnel function being the main focus.
Eventually, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your company will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth checking out.
Yeah, there are a couple of downsides: If you require a more hands-on service to your marketing requires with greater customization capabilities, you might want to check out third party alternatives you can tie together. If you are going with ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer care representatives, or some problems in the software. You may also be annoyed by their self-promotion.
But you know what? Considering whatever, I don’t think any of these exceed the solid landing page builder, let alone other positives such as the brief knowing curve, strong integrations, and great templates.
I’m pretty sure that for the vast majority of potential users, the page home builder provides adequate option. If you’re looking initially and foremost for an easy however solid sales service or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.