If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to figure out if ClickFunnels is a legitimate business marketing software application worth trying, or just overhyped.
ClickFunnels has made a quite huge name for itself since it started, turning into one of the largest marketing SaaS (Software as a Service) business around. I suppose it’s no surprise that individuals enjoy ClickFunnels given that it’s everything about making its users money. More specifically, it’s about offering companies software that assists them turn their website visitors into customers. It’s not surprising that ClickFunnels has grown so much in such a short time period.
There is no denying it’s popular, but does that imply it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and plenty of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the last decision.
No matter whether you choose to use it or not, it’s an important player anybody in e-commerce and internet marketing must recognize with. Before you jump in, what’s our score? I’ll put it at a strong 4 stars. With some drawbacks, it’s definitely great. Keep reading to find out why!
ClickFunnels Review Highlights
Here’s a short list of ClickFunnels’ review highlights– watch out for these in this short article.
ClickFunnels is a good landing page contractor, with a simple drag-and-drop editor
Easy and sufficient integrations that allow you to capture e-mails and take payments ideal inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and utilize
Focused on generating its users more money
They offer a 2 week free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply 3 years it’s been, in the words of Forbes, “silently transforming the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it easier for businesses and entrepreneurs to offer things online utilizing otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his creation, and for good reason. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He played around with e-mail marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or free on his website here. Get Expert Secrets from Amazon here or totally free on his website here.
ClickFunnels started out as a way to help Brunson and his team create funnels quicker for different ventures, as developing funnels would generally take weeks. They soon realized their production would be helpful to others and had terrific potential as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes individuals who do not know you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a site visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of actual active ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or site visitors.
Regrettably, that still does not turn a lot of your visitors into customers. In a physical store, that’s like people walking into your store however not knowing where the sales register is, so they leave the store without buying anything. In a physical shop, you can talk your consumers into buying something.
In a digital shop, you may be a bit more distant from your visitors. This is where your funnel can be found in– it’s created to interest your consumers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and more detailed until visitors wind up at a payment page.
If you believe this sounds cool, you’re right– it’s become a substantial deal for online marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, however by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to save you time and energy– to do what otherwise needs a lot of technological efficiency and/or a selection of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the very best features of ClickFunnels is its focus on generating income for the user. They make it really simple to make your account, installed your material, and begin taking payments. Plus, it’s pretty easy to pick whatever up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Several functions are extremely beneficial here. I like how easy it is to duplicate pages, and the truth I can conserve templates to be used again later on. Their page contractor is a quite important feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop builder.
Built in A/B screening is great too. All you have to do is duplicate a page, make your changes, and pick the amounts of your traffic you wish to see version A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll likewise discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s excellent to have things so centralized: I can construct my landing pages, produce types and order forms, and set off emails all from one platform.
All of this truly does conserve you time and money, resources you ‘d otherwise require to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not best, but it does a terrific task of packaging great tools together and making them accessible. It probably saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is overall strong, it has quite a few areas that need work.
A small downside is the rate. There are just two rates options, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial downside, just another financial investment in your service, and like I’ve stated, you get a good package for it.
Lackluster Customer Service
Beyond that, consumer support is undecided at finest. In my experience, they’ve been fine with standard questions, however if you ask them harder things, particularly about more advanced features, they won’t be extremely handy.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their item but I take a minor problem with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s hard to leave the hype surrounding it. From a user experience perspective, it can get noticeable.
This means you’ll discover yourself buying online courses, books, participating in workshops, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has helped people do fantastic things, however it’s likewise assisted multiply fast abundant schemes, online courses, saturation of coaches and specialists, and other spammy internet online marketer things.
We all know the creator is a marketing wizard, however so much of the item is tied to his brand name and his approach. As much as I value the landing page contractor, everything around it seems like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than required, specifically when some aspects of their product (i.e., customer service) can still utilize some work.
While you have the capability to customize thoroughly within ClickFunnels, numerous individuals utilize comparable designs. Considering the appeal of ClickFunnels, this has actually led to a big amount of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some errors. This really doesn’t happen typically, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a lot of cash.
It’s likewise tough to know when your pages are working or not, unless you continuously examine or wait until you speak with upset customers. Disallowing uptime, I likewise handle some problems when I clone pages utilizing the HTML publishing choice.
User experience modifications … a lot
The dashboard changes often, the flow of producing brand-new pages and funnels changes, a button will walk around, pricing choices modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a company service.
A criticism I’ve heard however don’t rather concur with personally: it’s too simple, and too pricey for its simplicity. These criticisms tend to describe do-it-yourself methods which can be less expensive in advance and yield more control over managing certain details. Nevertheless, for less skilled users who are mainly looking for effectiveness and an easy to use bundle of tools, I wouldn’t emphasize this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively understood as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. If you pay annually instead of month-to-month, you get two months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
A bit hefty huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but definitely not identical) service which starts at $25 a month. Nevertheless, it is necessary to bear in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty good task. I personally consider it a good financial investment.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the quantity of pages (100 ), gos to (20,000), custom domains (3 ), and just a few of the complete list of functions.
However, both plans have limitless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment item for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your consumers pay for a membership service); 3 SMTP combinations (StartUp has 1); endless funnels, pages, gos to, and custom-made domains; priority assistance and template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is puzzling. This part I believe ClickFunnels might actually clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
To sum up the differences, StartUp basically carries the core feature of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the full set of ClickFunnels functions. You can see the complete official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I think they’re strong and you get whatever you need.
A/B split screening is a smaller sized function, but certainly a significant one.
If you duplicate a page and make changes to the copy, the split test generally lets you choose what percentages of your traffic you want to see per page, letting you test conversion rates really smoothly. It’s a terrific function and really easy to use.
I likewise think ClickFunnels is general versatile and simple for other settings, like your account details or integrations. Possibly very tech literate individuals would discover them limiting (a common style among some criticisms), but as the service is expected to be easy to use, I thought the fundamental features were respectable.
There are several types of readily available pre-made funnels, oriented to different types of businesses, and you can of course develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to speak about Full Suite. In my viewpoint, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or just an auto-responder, but it’s a bit more complicated. The main objective of Follow-Up Funnels is clever analytics that lead to wise auto-responding, but the auto-responding includes general delivery as well as email, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool supposed to make handling an affiliate program easier and more effective.
Are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, but perhaps I’m just cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ main feature, so I wanted to dedicate special attention to it. In fact, I think a large part of why I offered ClickFunnels a high score has to do with it being an actually solid landing page builder. ClickFunnels distances itself from page building software application and advertises its funnel method, however reality be informed, I utilize it mainly for this landing page home builder.
Anyhow, there is quite a selection of templates with excellent designs, though as you might anticipate, only the design templates developed by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can likewise conserve specific templates and make personal page design templates, and it’s quite easy to discover them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll basically be working with a drag and drop contractor. It’s a little more complicated than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and aspects. Consider these parts as fitting within each other (this article has a practical diagram). Generally: rows, columns, and aspects go within sections. You can have numerous sections per page. Rows and columns go inside sections, but columns particularly go into rows. This way you can have a row with one column, or approximately four. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s pretty simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box since it’s an area, but if I was hovering over a component, it would be orange.
A small criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial concern and the contractor offers you enough manage without compromising ease of use, but it might be worth a mention.
Overall, I like the page builder a lot. It makes designing your landing page extremely easy, and it serves ClickFunnels’ goal: to make it simpler for you to generate income online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few various types of combinations you can include to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has several noteworthy partners you can contribute to your integrations quickly. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or simply click the search bar, and they’ll turn up. It’s pretty self-explanatory, just click the one you want and include it.
The procedure for handling combinations is likewise uncomplicated, though you may have to check your third party software application’s paperwork to discover exactly what ClickFunnels needs. Overall, you’ll discover the procedure quite simple. Integrations are a little bit more technical conceptually than some features, such as the page builder, so it’s much valued to have a very simple way of adding and handling integrations.
Payment gateways get integrated and on other software application platforms are simply called combinations, however on ClickFunnels they get a section different from integrations. They may likewise be understood to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these combinations normally run smoothly and you don’t require to fret much about them.
Alleviate of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t squander anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels offers is providing tools that permit the less knowledgeable to save money and time. That being the case, evaluating ease of use is quite important.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I mean new to the world of e-commerce and marketing– however the learning curve is far from difficult. For many people, I would say the knowing curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed previously in the review.
Anyhow, ClickFunnels is definitely easier than developing funnels on your own. They have a fair amount of documentation, and it might not be best, but it seems to me like many concerns must be covered, and you can always contact a customer service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are pretty simple to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it simple to navigate to all parts of your funnel handling process, from picking design templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will require a bit of understanding, however it’s no place near the amount of knowledge you would require to in fact code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is general structured with an intuitive user-interface. They do tend to alter things regularly, but it probably will not be enough to substantially hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with benefit, and while I would suggest all prospective users enter with some standard technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some companies more than others.
Professional, speakers, coaches, expert service providers, individuals solely in e-commerce or network marketing, and even those using B2B services would probably be most fit for ClickFunnels. ClickFunnels in general does well with those offering more innovative items or independent endeavors. The pre-made funnels are extremely oriented towards these industries: for instance, if you’re a florist, you might find the pre-made Daily Deal Funnel to be an excellent way of marketing for you. If you’re attempting to center whatever around yourself and your brand name, there would be great support too. The very same opts for individuals offering content like courses or books.
Naturally, you can constantly start from a blank funnel, and I don’t believe you must choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized organisation, all right with the price tag, and you require to make your traffic work for you much better, I question you ‘d be losing your money or time with ClickFunnels. I would especially advise it to anyone who wants to maintain a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some subtleties. Their docs page has a series of classifications, each with their own short articles.
When it comes to the direct customer care, they have a chat function inside the dashboard after you visit, however I’m not too pleased with it. They’ve typically been practical for simple concerns and fundamental troubleshooting … but when I’ve had advanced concerns, I’ve discovered them quite unhelpful. With one particular HTML publishing concern, they took three months to get back to me. Already, I found out a workaround. A lot of users won’t need that type of assistance and to be truthful, a lot of SaaS companies don’t provide that level of assistance. So I offer ClickFunnels kudos for trying.
Furthermore, I’ve seen a consistency amongst reviews mentioning bad experiences with client service. Especially, in circumstances when functions have not worked as promised or when there were weird website malfunctions, customer support associates were apparently either unresponsive or unhelpful. One notorious reviewer in particular states how, due to site mistake, some of his customers were locked out and how other non-paying visitors got to members-only material. When he contacted customer service, he found they were apathetic and unhelpful. It might be a strange, unlikely scenario, however it highlights the point.
General Support Rating
I would not state ClickFunnels stops working in client support– I believe the group mostly understand that their services are not completely easy to use and/or include tools brand-new to their users, and they have actually put enough resources into their support to make it decent. A minimum of fundamental questions will be answered, and they’re pretty responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional consumer support, however it primarily satisfies a bare minimum that makes it at least good enough. In this classification, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think most people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You do not require a different web host or a separate e-mail marketing or a different shopping cart service. Remember from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d in fact end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is quite budget-friendly in its own right.
I do believe Leadpages is an awesome choice in some circumstances. If you want to crank out landing pages rapidly, without much modification, LeadPages is fantastic.
Which should you select?
Choose ClickFunnels if you wish to develop a series of effective, conversion enhanced funnel pages without discovering HTML.
Opt for Leadpages if you’re trying to find a budget plan marketing alternative that finishes the job. Develop beautiful sales pages without knowing a lick of code.
Opt for ClickFunnels if you don’t want to cobble together a billions various systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, because it’s really lengthy to run backward and forward between programs, attempting to make them speak to each other.
Go with Leadpages if you just require to create an easy one-step landing page.
Choose ClickFunnels if you wish to create a real funnel with several pages, together with the flexibility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather different quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. For instance, you can do anything from creating a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They provide a focused, detailed and reliable marketing funnel and email marketing service.
One technical aspect they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you decide which software application would be better fit to your company.
One reason Builderall is excellent is it enables you to continue top of a big percentage of your digital marketing strategy … all in one location. You can construct marketing funnels, develop blogs, style and automate your e-mail marketing and even produce apps.
As permitting you to develop auto-responses for your e-mail campaigns, it uses Facebook combination. You can, therefore, keep top of your social networks leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their cash presently goes towards the program.
Clickfunnels do not need an extra cost to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s prices are really sensible. Especially when you consider the range and variety of functions their software deals. You basically get more digital marketing tools, for a lower cost. Do not forget this may not be as much of a benefit as you believe. It’s important to remember the saying ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s sum up which one you ought to go for. If you are a small independent company with a restricted budget plan and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing organisation aiming to broaden legally … Clickfunnels is the one for you. There should be a great reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall uses such a large amount of functions suggests they spread themselves thin.
Clickfunnels concentrate on a number of aspects and make sure they are offered at a high requirement. If marketing funnels are your focus, it goes without saying that you should go for the software application with the funnel function being the main focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your organisation will all identify the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s good– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth trying out.
Yeah, there are a few drawbacks: If you require a more hands-on solution to your marketing needs with greater customization abilities, you might want to look into 3rd party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unfortunate and wind up dealing with unhelpful customer care agents, or some problems in the software application. You may also be irritated by their self-promotion.
You know what? Thinking about everything, I do not believe any of these outweigh the strong landing page builder, let alone other positives such as the brief learning curve, strong combinations, and excellent design templates.
I’m quite sure that for the vast bulk of potential users, the page contractor offers sufficient option. If you’re looking first and foremost for a simple but strong sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.