If you’ve been in the world of digital marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a legitimate company marketing software worth trying, or simply overhyped.
ClickFunnels has made a quite big name for itself considering that it started, ending up being one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has grown so much in such a short duration of time.
There is no denying it’s popular, however does that imply it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this evaluation on my own experience using ClickFunnels’ StartUp plan, which comes with the core ClickFunnels functions and lots of other bells and whistles. I’ll likewise provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the last verdict.
Despite whether you pick to utilize it or not, it’s an important player anybody in e-commerce and internet marketing should be familiar with. Before you jump in, what’s our ranking? I’ll put it at a solid 4 stars. With some downsides, it’s absolutely great. Keep reading to discover why!
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review high point– keep an eye out for these in this post.
ClickFunnels is a great landing page builder, with a simple drag-and-drop editor
Very easy and adequate integrations that enable you to catch emails and take payments ideal inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and utilize
Focused on generating its users more money
They provide a 2 week complimentary trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently transforming the online marketing industry.” Here’s the gist of ClickFunnels: It makes it easier for services and entrepreneurs to offer things online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his creation, and for good factor. He’s made a fortune, not only from ClickFunnels, however other marketing experiences. He experimented with e-mail marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a method to help Brunson and his group produce funnels quicker for different endeavors, as establishing funnels would generally take weeks. They quickly understood their creation would be useful to others and had excellent possible as an item.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a site visitor to the checkout page.
There’s a less boring way of thinking of it. Step 1: Imagine a funnel. Step 2: Imagine this funnel remains in reality a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors. Your site visitors are looking around, inspecting things out. Your website is wonderfully developed, and your content is excellent!
That still doesn’t turn many of your visitors into consumers. In a brick and mortar store, that’s like people walking into your store however not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your customers into purchasing something.
In a digital shop, you might be a little bit more distant from your visitors. This is where your funnel can be found in– it’s developed to attract your customers’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and better until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a substantial offer for online marketing. Russell Brunson didn’t just get rich by selling ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is planned to conserve you time and energy– to do what otherwise needs a great deal of technological proficiency and/or an array of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, set up your content, and begin taking payments. Plus, it’s quite easy to choose whatever up– it’ll probably take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page builder is a quite essential function, and they’ve pulled it off well. When you get utilized to it, it’s an easy to use drag and drop builder.
Built in A/B testing is terrific too. All you have to do is replicate a page, make your modifications, and select the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to handle.
You’ll likewise discover an useful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of an inconvenience than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
In general, it’s terrific to have things so centralized: I can construct my landing pages, create kinds and order forms, and trigger emails all from one platform.
All of this really does save you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent investment– what you’re allowed for a StartUp account is quite decent. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be excessive to ask.
ClickFunnels is not best, but it does a terrific job of product packaging fantastic tools together and making them accessible. It arguably saves most users a headache they ‘d have if they tried to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: despite the fact that ClickFunnels is overall strong, it has quite a few areas that require work.
A little drawback is the cost. There are just 2 rates options, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, simply another investment in your business, and like I’ve said, you get a great package for it.
Lackluster Customer Service
Beyond that, consumer assistance is iffy at best. In my experience, they’ve been great with basic concerns, but if you ask them harder things, specifically about more advanced features, they will not be extremely handy.
Cult-like user base and software too reliant on Founder
This is not an unbiased criticism of their item but I take a small issue with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to get away the buzz surrounding it. From a user experience perspective, it can get noticeable.
This implies you’ll discover yourself buying online courses, books, participating in workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped individuals do excellent things, but it’s likewise helped multiply quick rich schemes, online courses, saturation of coaches and professionals, and other spammy web online marketer stuff.
We all know the founder is a marketing wizard, however a lot of the product is tied to his brand name and his philosophy. As much as I appreciate the landing page builder, everything around it seems like an extension of Brunson’s platform.
Sometimes it’s tough to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, specifically when some aspects of their item (i.e., customer service) can still use some work.
While you have the capability to customize extensively within ClickFunnels, many people utilize similar designs. Thinking about the popularity of ClickFunnels, this has led to a large quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every once in a while, ClickFunnels will decrease or experience some errors. Though this really doesn’t take place frequently, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a couple of hours, you can potentially lose a lot of money.
It’s also hard to know when your pages are working or not, unless you continuously check or wait till you speak with angry consumers. Disallowing uptime, I likewise deal with some glitches when I clone pages using the HTML publishing alternative.
User experience changes … a lot
The dashboard modifications often, the flow of producing brand-new pages and funnels changes, a button will move, prices choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a service solution.
Way too Simple
A criticism I’ve heard but do not rather agree with personally: it’s too easy, and too pricey for its simpleness. These criticisms tend to refer to do-it-yourself techniques which can be more affordable upfront and yield more control over handling certain details. For less experienced users who are primarily seeking efficiency and an easy to utilize bundle of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 pricing strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay yearly rather of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a comparable (overlapping, but certainly not similar) service which begins at $25 a month. It is essential to keep in mind ClickFunnels’ primary service is to make funnels more efficient, and it does a pretty great job.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some constraints on the amount of pages (100 ), check outs (20,000), customized domains (3 ), and just some of the full list of functions.
However, both plans have endless contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you identify an item as a one-time payment product for your payment gateways); subscription strategies (another Backpack feature, however unlike one-time payments, this lets your clients spend for a subscription service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, check outs, and customized domains; priority assistance and template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I think ClickFunnels could actually tidy up. We’ll go into more detail in the following section of this ClickFunnels review.
To summarize the differences, StartUp basically brings the core function of ClickFunnels, which is called (you thought it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels features. You can view the complete official list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re solid and you get everything you need. They’re mainly instinctive and give you a great quantity of control. The design template editor and combination management system are fine examples of this and are very essential functions, so I’ll be giving them separate areas.
A/B split screening is a smaller sized function, however certainly a noteworthy one.
If you replicate a page and make changes to the copy, the split test generally lets you choose what percentages of your traffic you wish to see per page, letting you test conversion rates very smoothly. It’s a great function and really easy to use.
I likewise believe ClickFunnels is overall flexible and simple for other settings, like your account details or integrations. Maybe really tech literate people would discover them limiting (a common theme amongst some criticisms), but as the service is supposed to be easy to use, I thought the basic functions were respectable.
There are several kinds of readily available pre-made funnels, oriented to different kinds of organisations, and you can obviously construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or simply an auto-responder, but it’s a little bit more complicated. The primary objective of Follow-Up Funnels is smart analytics that result in wise auto-responding, however the auto-responding includes snail mail along with e-mail, and a couple of other goodies. Together With Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program easier and more effective.
Are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy e-mail auto-responder to me, but possibly I’m simply cynical. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to dedicate special attention to it. I think a large part of why I provided ClickFunnels a high ranking has to do with it being an actually solid landing page home builder. ClickFunnels distances itself from page structure software and promotes its funnel method, but reality be told, I use it mostly for this landing page home builder.
Anyhow, there is rather a variety of design templates with excellent styles, though as you might anticipate, just the design templates produced by ClickFunnels are complimentary. Design templates are organized by funnel type, so poking around isn’t too hard.
You can likewise conserve particular templates and make personal page templates, and it’s pretty easy to find them. As you can see, you can toggle with standard settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop contractor. It’s a little bit more complex than some other light page home builders, however it’s still easy to use.
The editor utilizes a page structure with four main parts: areas, rows, columns, and elements. You can have numerous areas per page. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, but it’s quite easy to master. Everything is color-coded– for instance, in the above screenshot, the selection is a light green box because it’s an area, but if I was hovering over an aspect, it would be orange.
A small criticism I’ve heard (however do not have personally) on the contractor is how grid-like it is– you need to work within those columns and rows. I personally do not think this is a substantial problem and the home builder gives you enough manage without sacrificing ease of use, however it might be worth a mention.
In general, I like the page builder a lot. It makes designing your landing page very simple, and it serves ClickFunnels’ goal: to make it easier for you to generate income online.
Combinations are precisely what they seem like: other marketing tools you incorporate into the ClickFunnels software. There are a couple of different types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You might add MailChimp to your ClickFunnels due to the fact that you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has many notable partners you can contribute to your integrations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or just click the search bar, and they’ll show up. It’s quite obvious, simply click the one you desire and include it.
The procedure for managing integrations is also uncomplicated, though you may have to inspect your third party software application’s documentation to discover exactly what ClickFunnels requires. Overall, you’ll discover the procedure pretty simple. Integrations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have an extremely simple way of adding and handling combinations.
Associated with combinations are payment entrances. Payment entrances get integrated and on other software application platforms are just called combinations, however on ClickFunnels they get a section different from combinations. They might also be understood to ClickFunnels as billing combinations. Payment gateways are likewise what they seem like: they’re the integrations that allow your consumers to spend for your stuff. Your shop won’t actually be much of a store unless you’re using a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these combinations is quite simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any issues adding it to ClickFunnels. In my experience, these integrations generally run smoothly and you do not need to worry much about them.
Reduce of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t waste anymore time with ‘tech guys!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels provides is offering tools that permit the less knowledgeable to conserve time and money. That being the case, examining ease of use is quite important.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer answer: For a first-timer, it might be a bit frustrating– and by first-timer, I imply brand-new to the world of e-commerce and marketing– but the learning curve is far from impossible. For the majority of people, I would say the learning curve would be just a couple hours max. If you’re truly behind, pick up Russell Brunson’s books mentioned previously in the review.
Anyway, ClickFunnels is definitely easier than producing funnels by yourself. They have a fair quantity of documentation, and it might not be best, however it appears to me like most questions ought to be covered, and you can always contact a customer support representative if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the real funnels– are fairly simple to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing process, from picking templates to the drag and drop editor.
Some settings regarding e-mail combinations or payment processors will require a little bit of understanding, however it’s no place near the amount of understanding you would require to actually code the funnels– it’s stuff you can determine by Googling around or going to the docs center.
Ultimately, ClickFunnels is not mind-blowingly easy, but it is general structured with an user-friendly user-interface. They do tend to alter things frequently, but it probably won’t suffice to considerably hamper you.
We offer it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would recommend all possible users go into with some standard technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some companies more than others.
Professional, speakers, coaches, professional service suppliers, people specifically in e-commerce or network marketing, and even those providing B2B services would probably be most in shape for ClickFunnels. ClickFunnels in basic does well with those using more innovative items or independent endeavors.
Obviously, you can always start from a blank funnel, and I don’t believe you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller company, alright with the price, and you need to make your traffic work for you much better, I doubt you ‘d be wasting your money or time with ClickFunnels. I would specifically advise it to anyone who wants to maintain a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some subtleties. I applaud ClickFunnels for having good documentation on-site. I believe their documents is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of classifications, each with their own posts. It may be simple, however content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, however I’m not too pleased with it. They’ve normally been valuable for simple concerns and fundamental troubleshooting … however when I’ve had more advanced questions, I’ve discovered them pretty unhelpful. I give ClickFunnels congratulations for attempting.
Furthermore, I’ve seen a consistency among evaluations pointing out disappointments with customer care. Notably, in instances when functions have actually not worked as guaranteed or when there were unusual site breakdowns, client service representatives were supposedly either unresponsive or unhelpful. One infamous reviewer in particular states how, due to site error, a few of his customers were locked out and how other non-paying visitors gained access to members-only content. When he got in touch with customer care, he discovered they were apathetic and unhelpful. It might be a strange, improbable scenario, however it highlights the point.
General Support Rating
I would not say ClickFunnels fails in consumer support– I think the team largely comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have actually put adequate resources into their assistance to make it decent. At least standard concerns will be addressed, and they’re quite responsive. Perhaps most users, myself included, would not state ClickFunnels has extraordinary customer support, however it mainly meets a bare minimum that makes it at least sufficient. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I believe many people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason that Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a different web host or a separate e-mail marketing or a different shopping cart option. Heck, you don’t even need a separate affiliate program. Everything is consisted of in one package. Keep in mind from earlier, if you determine how much you ‘d spend for all of these tools separately, you ‘d in fact wind up investing less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of costs into one ClickFunnels membership.
If you look at it that method, ClickFunnels is pretty budget-friendly in its own.
I do believe Leadpages is a remarkable choice in some circumstances. If you desire to crank out landing pages quickly, without much customization, LeadPages is terrific.
So, which should you pick?
Choose ClickFunnels if you want to produce a series of efficient, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re searching for a budget marketing alternative that does the job. Create beautiful sales pages without understanding a lick of code.
Opt for ClickFunnels if you do not want to cobble together a gazillion different systems to develop a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one solution, since it’s extremely time-consuming to run back and forth in between programs, trying to make them talk to each other.
Choose Leadpages if you just require to create a simple one-step landing page.
Opt for ClickFunnels if you want to create an actual funnel with several pages, together with the versatility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer various things or rather different amounts of things.
Builderall takes the technique of offering as lots of digital marketing services as possible. You can do anything from creating a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they have in common is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can help you decide which software application would be much better matched to your company.
One factor Builderall is excellent is it permits you to keep on top of a large percentage of your digital marketing strategy … all in one place. You can build marketing funnels, create blogs, style and automate your email marketing and even develop apps.
As allowing you to produce auto-responses for your email campaigns, it offers Facebook combination. You can, therefore, keep top of your social media leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall uses an affiliate program for users. With it being largely brand-new, ending up being an affiliate would be useful as all their money currently goes towards the program.
Clickfunnels do not need an additional cost to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Overall though, Builderall’s prices are very affordable. Particularly when you consider the range and number of functions their software deals. You essentially receive more digital marketing tools, for a lower expense. However, don’t forget this may not be as much of an advantage as you believe. It’s crucial to bear in mind the saying ‘you get what you spend for’.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to choose. The response depends upon the type of organisation. If you are a little independent business with a limited budget and time to spare to wrap your head around Builderall, then go for that a person. All the digital marketing tools you will require are on there and it will probably fit your needs well.
If you are an established or growing organisation looking to broaden legitimately … Clickfunnels is the one for you. There should be a great reason all the big names use the software and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a large amount of features indicates they spread themselves thin.
Clickfunnels focus on a couple of elements and make certain they are used at a high requirement. If marketing funnels are your focus, it goes without stating that you must go for the software application with the funnel function being the main focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all to you. The nature and status of your business will all figure out the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth experimenting with.
Yeah, there are a few downsides: If you need a more hands-on solution to your marketing needs with higher customization abilities, you may want to look into third party alternatives you can tie together. If you are opting for ClickFunnels after all, you might find yourself unfortunate and end up handling unhelpful client service agents, or some problems in the software application. You may also be frustrated by their self-promotion.
You know what? Thinking about whatever, I don’t think any of these outweigh the strong landing page contractor, let alone other positives such as the short knowing curve, solid integrations, and excellent design templates.
I’m pretty sure that for the large bulk of prospective users, the page home builder provides sufficient choice. If you’re looking initially and foremost for an easy however solid sales service or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.