If you’re in touch with the world of digital marketing, you’ve most likely at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate company marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty huge name for itself since it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no marvel ClickFunnels has actually grown so much in such a short duration of time.
There is no denying it’s popular, but does that indicate it’s worth it? Just how much can we trust the crowd on this one? It seems it’s simply another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which includes the core ClickFunnels features and a lot of other bells and whistles. I’ll also give a nod towards other evaluations I’ve seen, as not every user will agree with me on the final verdict.
Regardless of whether you pick to utilize it or not, it’s a crucial gamer anyone in e-commerce and internet marketing should be familiar with. Prior to you jump in, what’s our rating? I’ll put it at a solid 4 stars. With some disadvantages, it’s definitely excellent. Keep reading to learn why!
ClickFunnels Review High Points
Here’s a quick selection of ClickFunnels’ review high point– keep an eye out for these in this post.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Easy and sufficient integrations that enable you to capture emails and take payments right inside ClickFunnels
Developed with A/B testing capabilities
Easy to learn and utilize
Concentrated on generating its users more cash
They have a 2 week free trial
Visit the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels started back in 2014, but in simply 3 years it’s been, in the words of Forbes, “quietly revolutionizing the internet marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for businesses and entrepreneurs to sell stuff online utilizing otherwise complex marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and eventually started to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his site here. Get Expert Secrets from Amazon here or free on his website here.
ClickFunnels started as a way to assist Brunson and his group create funnels more quickly for various endeavors, as developing funnels would typically take weeks. However, they soon realized their production would work to others and had excellent potential as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who do not understand you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in reality a metaphor, and instead of actual ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Unfortunately, that still doesn’t turn many of your visitors into clients. In a brick and mortar shop, that’s like people walking into your shop but not knowing where the cash register is, so they leave the store without purchasing anything. In a physical shop, you can talk your customers into purchasing something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel can be found in– it’s designed to attract your clients’ through principles of psychology. The funnel works detailed, bring traffic in better and better up until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial offer for internet marketing. Russell Brunson didn’t just get rich by offering ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is intended to save you energy and time– to do what otherwise needs a great deal of technological proficiency and/or an array of third party applications. In this regard, ClickFunnels prospers.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on generating income for the user. They make it extremely simple to make your account, set up your material, and begin taking payments. Plus, it’s quite easy to choose everything up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Several features are extremely helpful here. I like how simple it is to duplicate pages, and the fact I can save templates to be used once again later. Their page builder is a quite crucial feature, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B testing is great too. All you need to do is duplicate a page, make your changes, and choose the quantities of your traffic you wish to see version A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to manage.
You’ll also discover a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also ranked a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s great to have actually things so centralized: I can construct my landing pages, create types and order forms, and activate e-mails all from one platform.
All of this actually does save you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting setups, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and need over 100 pages, the full suite may not be excessive to ask.
ClickFunnels is not ideal, however it does a great task of packaging excellent tools together and making them accessible. It perhaps saves most users a headache they ‘d have if they attempted to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has many locations that require work.
A small disadvantage is the rate. There are just 2 rates choices, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge downside, simply another investment in your business, and like I’ve stated, you get a great bundle for it.
Dull Customer Service
Beyond that, customer support is undecided at best. In my experience, they’ve been great with standard questions, but if you inquire more difficult things, specifically about more advanced features, they won’t be really practical.
Cult-like user base and software too reliant on Founder
This is not an objective criticism of their product however I take a slight concern with their marketing that I think deserves mentioning in this ClickFunnels Review.
If you get sucked into among their funnels, it’s difficult to escape the hype surrounding it. They have a terrific marketing for sure. However, from a user experience point of view, it can get noticeable. Once you sign up for the software application, you can attempt to look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and required to learn Russell Brunson’s marketing approaches.
This means you’ll discover yourself purchasing online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually assisted individuals do great things, however it’s likewise assisted multiply fast abundant plans, online courses, saturation of coaches and professionals, and other spammy web marketer stuff.
We all understand the founder is a marketing wizard, but so much of the product is tied to his brand and his viewpoint. As much as I value the landing page home builder, whatever around it seems like an extension of Brunson’s platform.
In some cases it’s difficult to not get the sensation that ClickFunnels invests more resources on self-promotion than essential, specifically when some elements of their item (i.e., customer care) can still utilize some work.
While you have the capability to customize extensively within ClickFunnels, lots of individuals utilize comparable designs. Considering the popularity of ClickFunnels, this has actually led to a big quantity of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
From time to time, ClickFunnels will decrease or experience some mistakes. Though this actually does not happen typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a couple of hours, you can possibly lose a great deal of money.
It’s likewise hard to know when your pages are working or not, unless you constantly inspect or wait up until you hear from mad clients. Barring uptime, I likewise deal with some problems when I clone pages using the HTML publishing option.
User experience changes … a lot
The control panel changes often, the circulation of creating new pages and funnels modifications, a button will move around, rates alternatives change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a business option.
Lastly, a criticism I’ve heard however don’t rather agree with personally: it’s too basic, and too pricey for its simplicity. These criticisms tend to describe do-it-yourself methods which can be cheaper in advance and yield more control over handling particular details. For less experienced users who are mainly seeking effectiveness and a simple to use bundle of tools, I wouldn’t emphasize this too highly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you also get a 14 day free trial to try out the service, so at least you don’t need to commit to a costly strategy right now. If you pay each year instead of monthly, you get two months totally free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, but absolutely not similar) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty excellent task.
The primary differences in between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some constraints on the amount of pages (100 ), check outs (20,000), custom-made domains (3 ), and just some of the complete list of features.
However, both plans have unlimited contacts, limitless members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify an item as a one-time payment product for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, gos to, and custom-made domains; top priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t stress, it is puzzling. This part I believe ClickFunnels could actually tidy up. We’ll go into more detail in the following area of this ClickFunnels review.
To sum up the distinctions, StartUp basically carries the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels functions. You can view the complete authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re solid and you get whatever you need. They’re mostly instinctive and give you an excellent amount of control. The design template editor and combination management system are fine examples of this and are very crucial functions, so I’ll be giving them separate sections.
A/B split screening is a smaller feature, but certainly a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates extremely conveniently. It’s a fantastic function and very easy to use.
I likewise believe ClickFunnels is total flexible and straightforward for other settings, like your account information or combinations. Maybe very tech literate people would find them limiting (a common theme among some criticisms), however as the service is expected to be easy to use, I believed the standard features were pretty good.
There are several kinds of offered pre-made funnels, oriented to different kinds of companies, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to speak about Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary objective of Follow-Up Funnels is clever analytics that result in smart auto-responding, however the auto-responding includes snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program simpler and more effective.
But are these functions, or separate products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided e-mail auto-responder to me, but perhaps I’m simply cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the original ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ highlight, so I wanted to commit unique attention to it. I think a big part of why I gave ClickFunnels a high ranking has to do with it being a truly strong landing page builder. ClickFunnels distances itself from page building software application and markets its funnel technique, but truth be told, I utilize it mostly for this landing page contractor.
Anyway, there is quite an array of design templates with excellent designs, though as you might anticipate, only the templates produced by ClickFunnels are complimentary. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can likewise conserve specific templates and make individual page design templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a little bit more complex than some other light page builders, however it’s still easy to use.
The editor utilizes a page structure with four primary parts: areas, rows, columns, and elements. You can have numerous areas per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, but it’s quite simple to get the hang of. Everything is color-coded– for example, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over an element, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or modified.
A little criticism I’ve heard (however do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a substantial problem and the home builder provides you enough control without compromising ease of use, however it might be worth a reference.
In general, I like the page builder a lot. It makes designing your landing page very easy, and it serves ClickFunnels’ objective: to make it easier for you to make money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few different types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has quite a few significant partners you can contribute to your integrations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations section, you can look for these or simply click the search bar, and they’ll show up. It’s quite obvious, simply click the one you want and include it.
The process for managing combinations is likewise simple, though you may have to examine your 3rd party software’s documentation to find precisely what ClickFunnels needs. In general, you’ll find the process quite easy. Combinations are a little bit more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have a really simple way of including and managing integrations.
Related to combinations are payment gateways. Payment gateways get integrated and on other software platforms are simply called combinations, but on ClickFunnels they get an area separate from combinations. They may also be known to ClickFunnels as billing combinations. Payment entrances are also what they sound like: they’re the integrations that allow your customers to pay for your stuff. Your shop will not actually be much of a shop unless you’re using a payment gateway.
A list of the payment gateways you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is quite simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you should not have any problems including it to ClickFunnels. In my experience, these combinations normally run efficiently and you don’t require to fret much about them.
Reduce of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t waste any more time with ‘tech men!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels provides is offering tools that allow the less experienced to save time and money. That holding true, examining ease of use is quite crucial.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I imply new to the world of e-commerce and marketing– but the learning curve is far from impossible. For the majority of people, I would state the learning curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books pointed out previously in the review.
Anyway, ClickFunnels is definitely simpler than producing funnels on your own. They have a reasonable quantity of documentation, and it might not be perfect, however it appears to me like the majority of concerns ought to be covered, and you can constantly contact a customer support representative if it pertains to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the real funnels– are fairly easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel handling process, from picking design templates to the drag and drop editor.
Some settings relating to e-mail integrations or payment processors will require a bit of understanding, however it’s nowhere near the amount of knowledge you would need to in fact code the funnels– it’s things you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly simple, but it is overall structured with an user-friendly user-interface. They do tend to alter things regularly, but it probably won’t suffice to considerably hinder you.
We provide it a 4 out of 5 in ease of use. It integrates option and customizability with benefit, and while I would recommend all prospective users enter with some basic technological literacy, it basically prospers where user-friendliness is worried.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some companies more than others.
Professional, speakers, coaches, professional provider, people solely in e-commerce or network marketing, and even those using B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general succeeds with those using more imaginative items or independent endeavors. The pre-made funnels are extremely oriented towards these markets: for instance, if you’re a flower shop, you may discover the pre-made Daily Deal Funnel to be a good way of marketing for you. If you’re attempting to focus whatever around yourself and your brand, there would be excellent assistance too. The exact same goes for people offering material like courses or books.
Naturally, you can always begin with a blank funnel, and I don’t think you should decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized organisation, all right with the price tag, and you require to make your traffic work for you much better, I question you ‘d be losing your cash or time with ClickFunnels. I would especially advise it to anyone who wants to keep a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that consists of some nuances. Their docs page has a series of classifications, each with their own short articles.
As for the direct consumer service, they have a chat feature inside the dashboard after you log in, however I’m not too pleased with it. They’ve usually been valuable for simple concerns and fundamental troubleshooting … however when I’ve had more innovative questions, I’ve found them quite unhelpful. I give ClickFunnels kudos for attempting.
Additionally, I’ve discovered a consistency amongst evaluations pointing out bad experiences with customer service. When he called client service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels fails in customer assistance– I believe the team mainly understand that their services are not completely easy to utilize and/or involve tools brand-new to their users, and they have actually put enough resources into their assistance to make it decent. Maybe most users, myself consisted of, would not state ClickFunnels has extraordinary client support, but it primarily meets a bare minimum that makes it at least good enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I believe the majority of people will take a look at … Price and ease of use.
When it comes to price, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You don’t need a different web host or a separate e-mail marketing or a separate shopping cart solution. Remember from earlier, if you calculate how much you ‘d pay for all of these tools separately, you ‘d really end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is pretty budget-friendly in its own.
I do think Leadpages is a remarkable choice in some situations. If you wish to crank out landing pages quickly, without much modification, LeadPages is fantastic. This is initially what it was developed for … Simply choose a page that’s currently been produced you, that’s proven to convert, plug your own text and images into it, and drive traffic. The appeal remains in the simplicity and lack of choices.
So, which should you select?
Opt for ClickFunnels if you want to create a series of effective, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a spending plan marketing choice that finishes the job. Develop gorgeous sales pages without understanding a lick of code.
Choose ClickFunnels if you do not wish to patch together a gazillion different systems to develop a frankenstein marketing program. You’ll save a great deal of time with an all-in-one option, since it’s very lengthy to run backward and forward in between programs, trying to make them speak to each other.
Choose Leadpages if you only require to develop an easy one-step landing page.
Opt for ClickFunnels if you wish to produce an actual funnel with several pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both offer different things or rather different quantities of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. For example, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can help you decide which software would be better suited to your organisation.
One reason Builderall is great is it enables you to keep top of a large percentage of your digital marketing technique … all in one place. You can construct marketing funnels, create blog sites, style and automate your email marketing and even develop apps.
As well as enabling you to produce auto-responses for your email projects, it uses Facebook combination. You can, for that reason, keep on top of your social media leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall uses an affiliate program for users. With it being mostly new, ending up being an affiliate would be beneficial as all their money currently goes towards the program.
Clickfunnels don’t need an extra cost to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
General though, Builderall’s costs are very affordable. You essentially get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you should go for. If you are a little independent service with a restricted budget plan and time to spare to cover your head around Builderall, then go for that one.
However, if you are an established or growing service looking to expand legitimately … Clickfunnels is the one for you. There must be a good reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall offers such a large amount of functions implies they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and make certain they are provided at a high requirement. If marketing funnels are your focus, it goes without stating that you need to go for the software with the funnel function being the primary focus.
Ultimately, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all down to you. The nature and status of your organisation will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software area and worth trying.
Yeah, there are a couple of drawbacks: If you need a more hands-on solution to your marketing needs with greater personalization capabilities, you might wish to check out third party options you can loop. If you are going with ClickFunnels after all, you might find yourself unlucky and wind up dealing with unhelpful customer care representatives, or some glitches in the software application. You may also be frustrated by their self-promotion.
But you know what? Considering everything, I don’t believe any of these exceed the strong landing page builder, not to mention other positives such as the brief knowing curve, strong combinations, and good templates.
I’m pretty sure that for the vast majority of prospective users, the page contractor uses adequate option. If you’re looking initially and foremost for an easy however strong sales solution or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.