If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to figure out if ClickFunnels is a legitimate service marketing software application worth trying, or just overhyped.
ClickFunnels has made a pretty huge name for itself given that it started, ending up being one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief period of time.
There is no rejecting it’s popular, however does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s just another website and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp strategy, which features the core ClickFunnels features and a lot of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Despite whether you choose to utilize it or not, it’s a crucial player anyone in e-commerce and internet marketing should be familiar with. Prior to you jump in, what’s our rating? I’ll put it at a strong 4 stars. With some drawbacks, it’s definitely excellent. Keep checking out to find out why!
ClickFunnels Review High Points
Here’s a brief selection of ClickFunnels’ review high point– watch out for these in this post.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Simple and adequate integrations that enable you to capture e-mails and take payments right inside ClickFunnels
Built with A/B testing capabilities
Easy to find out and use
Concentrated on generating its users more cash
They have a 2 week free trial
Go to the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in simply three years it’s been, in the words of Forbes, “calmly transforming the online marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for businesses and business owners to sell stuff online using otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good reason. He’s succeeded, not only from ClickFunnels, but other marketing experiences. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started as a way to assist Brunson and his team develop funnels faster for various ventures, as developing funnels would normally take weeks. Nevertheless, they soon understood their creation would be useful to others and had terrific potential as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not understand you and turns them into clients, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to direct a site visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in reality a metaphor, and instead of real active ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
That still doesn’t turn many of your visitors into clients. In a brick and mortar store, that’s like people strolling into your shop however not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your customers into buying something.
In a digital store, you may be a bit more distant from your visitors. This is where your funnel can be found in– it’s created to appeal to your consumers’ through principles of psychology. The funnel works detailed, bring traffic in closer and better until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to save you energy and time– to do what otherwise requires a lot of technological efficiency and/or a variety of third party applications. In this regard, ClickFunnels succeeds.
Makes You Money
One of the very best features of ClickFunnels is its concentrate on generating income for the user. They make it very easy to make your account, installed your content, and start taking payments. Plus, it’s quite easy to pick everything up– it’ll most likely take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page builder is a quite important function, and they’ve pulled it off well. As soon as you get utilized to it, it’s an easy to use drag and drop home builder.
Built in A/B testing is excellent too. All you have to do is duplicate a page, make your modifications, and pick the quantities of your traffic you wish to see version A or B.
Great selection of Integrations
I believe ClickFunnels handles API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work dependably and are simple to handle.
You’ll likewise find a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of a hassle than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is also rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s fantastic to have actually things so centralized: I can build my landing pages, produce types and order forms, and trigger e-mails all from one platform.
All of this truly does save you time and money, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re allowed for a StartUp account is quite decent. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not best, however it does a great job of product packaging terrific tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is in general strong, it has numerous locations that require work.
A small downside is the price. There are just 2 pricing options, at either $97 a month or $297 a month. In the grand scheme of things, this is not a huge drawback, simply another financial investment in your organisation, and like I’ve stated, you get a good package for it.
Lackluster Customer Service
Beyond that, customer support is undecided at best. In my experience, they’ve been great with basic concerns, however if you inquire harder things, specifically about more advanced features, they won’t be extremely practical.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product but I take a small problem with their marketing that I think is worth discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to leave the hype surrounding it. From a user experience point of view, it can get meddlesome.
This indicates you’ll find yourself purchasing online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and many posts includes individuals bragging about just how much money they made and flashing their cars. These numbers are genuine, the users give an impression that they’re more focused on making quick cash rather than constructing excellent products and services. ClickFunnels has actually helped individuals do great things, however it’s also assisted proliferate quick abundant schemes, online courses, saturation of coaches and experts, and other spammy web marketer things.
We all know the creator is a marketing wizard, however so much of the item is connected to his brand and his philosophy. As much as I value the landing page home builder, whatever around it looks like an extension of Brunson’s platform.
Often it’s difficult to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, particularly when some aspects of their item (i.e., customer service) can still utilize some work.
While you have the ability to personalize thoroughly within ClickFunnels, numerous people use comparable styles. Thinking about the popularity of ClickFunnels, this has actually led to a big amount of ClickFunnel-y looks floating around.
Software Application Outages and Bugs
Every so often, ClickFunnels will go down or experience some mistakes. This really doesn’t take place often, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a lot of money.
It’s also hard to know when your pages are working or not, unless you continuously inspect or wait till you speak with upset customers. Barring uptime, I also handle some problems when I clone pages using the HTML publishing choice.
User experience changes … a lot
The control panel changes typically, the circulation of producing new pages and funnels changes, a button will move around, rates alternatives modification, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, especially if it’s an organisation solution.
Far too Simple
A criticism I’ve heard but do not rather agree with personally: it’s too simple, and too costly for its simpleness. These criticisms tend to describe diy methods which can be more affordable in advance and yield more control over handling specific information. Nevertheless, for less knowledgeable users who are primarily seeking effectiveness and an easy to use package of tools, I wouldn’t highlight this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you also get a 14 day complimentary trial to experiment with the service, so at least you do not require to commit to a pricey strategy immediately. If you pay every year instead of month-to-month, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit hefty huh? Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, but certainly not similar) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty good task. I personally consider it a good investment.
The main differences in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100 ), sees (20,000), custom-made domains (3 ), and just some of the full list of functions.
Both strategies have unrestricted contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment product for your payment gateways); membership plans (another Backpack function, however unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP integrations (StartUp has 1); unlimited funnels, pages, visits, and customized domains; top priority support and design template demands; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is confusing. This part I think ClickFunnels could actually tidy up. We’ll go into more information in the following section of this ClickFunnels review.
To sum up the distinctions, StartUp essentially carries the core function of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also gives you the complete set of ClickFunnels features. You can see the full authorities list here.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I believe they’re solid and you get whatever you need.
A/B split testing is a smaller function, however certainly a noteworthy one.
If you replicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates very conveniently. It’s an excellent function and really easy to use.
I likewise believe ClickFunnels is overall versatile and uncomplicated for other settings, like your account information or combinations. Possibly really tech literate individuals would discover them restrictive (a common style amongst some criticisms), but as the service is expected to be easy to use, I thought the standard functions were pretty good.
There are quite a few types of available pre-made funnels, oriented to various types of services, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my viewpoint, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in clever auto-responding, however the auto-responding involves snail mail as well as email, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool expected to make handling an affiliate program simpler and more efficient.
However are these functions, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an iffy email auto-responder to me, however maybe I’m simply cynical. In any case, it makes Full Suite a bit complicated and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to dedicate special attention to it. In fact, I believe a big part of why I offered ClickFunnels a high ranking involves it being an actually strong landing page home builder. ClickFunnels ranges itself from page structure software and markets its funnel method, but truth be informed, I use it primarily for this landing page builder.
Anyway, there is rather a variety of templates with good designs, though as you may expect, just the design templates created by ClickFunnels are complimentary. Templates are arranged by funnel type, so poking around isn’t too tough.
You can likewise save particular design templates and make personal page design templates, and it’s quite easy to find them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a bit more complicated than some other light page builders, however it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and elements. You can have several areas per page. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s pretty easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, but if I was hovering over an aspect, it would be orange.
You can likewise edit by area, row, column, and so on, via the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (but do not have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally do not believe this is a substantial concern and the contractor offers you enough control without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page builder a lot. It makes creating your landing page really simple, and it serves ClickFunnels’ objective: to make it much easier for you to earn money online.
Integrations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of various types of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. For example, you may include MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software and you are registered with them. Easy!
ClickFunnels has quite a few noteworthy partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can look for these or just click the search bar, and they’ll show up. It’s pretty obvious, just click the one you want and include it.
The process for handling integrations is also uncomplicated, though you may need to check your third party software application’s documentation to discover exactly what ClickFunnels requires. In general, you’ll find the process quite easy. Combinations are a little more technical conceptually than some features, such as the page contractor, so it’s much appreciated to have a really basic way of including and handling integrations.
Payment entrances get incorporated and on other software application platforms are simply called integrations, but on ClickFunnels they get an area different from combinations. They may also be known to ClickFunnels as billing combinations.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these combinations is pretty easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any issues adding it to ClickFunnels. In my experience, these combinations typically run smoothly and you don’t need to worry much about them.
Reduce of Use– ClickFunnels Review
If you have not chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their advertisement says, “Don’t waste anymore time with ‘tech men!'” As I’ve said in this ClickFunnels review, the main service ClickFunnels provides is supplying tools that allow the less experienced to save money and time. That being the case, assessing ease of use is pretty important.
Short answer: It’s easy to use, however you ought to still have some experience.
Longer response: For a first-timer, it may be a bit overwhelming– and by first-timer, I suggest new to the world of e-commerce and marketing– however the learning curve is far from impossible. For many people, I would say the learning curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books pointed out earlier in the review.
Anyway, ClickFunnels is certainly easier than developing funnels by yourself. They have a fair quantity of paperwork, and it may not be perfect, however it appears to me like a lot of questions need to be covered, and you can always get in touch with a customer care agent if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively simple to manage. A cohesive menu makes it simple to navigate to all parts of your funnel managing procedure, from picking design templates to the drag and drop editor.
Some settings relating to email combinations or payment processors will require a bit of understanding, but it’s nowhere near the quantity of understanding you would need to really code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly simple, however it is overall streamlined with an instinctive user-interface. They do tend to alter things often, however it most likely won’t be enough to significantly hinder you.
We give it a 4 out of 5 in ease of use. It combines choice and customizability with convenience, and while I would suggest all prospective users go into with some basic technological literacy, it essentially prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some businesses more than others.
Consultants, speakers, coaches, professional service suppliers, individuals solely in e-commerce or network marketing, and even those using B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those providing more imaginative products or independent ventures.
Obviously, you can always start from a blank funnel, and I don’t believe you ought to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized business, fine with the price, and you need to make your traffic work for you much better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would especially recommend it to anyone who wishes to maintain a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ client assistance is an area that includes some subtleties. I commend ClickFunnels for having decent documentation on-site. I believe their documentation is just barely industry-standard for SaaS business, however still sufficient. Their docs page has a series of classifications, each with their own posts. It might be basic, but content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, but I’m not too happy with it. They’ve generally been useful for simple concerns and fundamental troubleshooting … but when I’ve had more advanced questions, I’ve found them quite unhelpful. I offer ClickFunnels congratulations for attempting.
Furthermore, I’ve discovered a consistency among evaluations mentioning bad experiences with client service. Notably, in instances when functions have not worked as guaranteed or when there were odd site breakdowns, client service associates were supposedly either unresponsive or unhelpful. One notorious reviewer in particular states how, due to site mistake, a few of his clients were locked out and how other non-paying visitors got to members-only content. When he called customer support, he discovered they were apathetic and unhelpful. It might be an odd, improbable scenario, but it highlights the point.
General Support Rating
I would not say ClickFunnels stops working in client assistance– I believe the group largely comprehend that their services are not perfectly easy to use and/or involve tools new to their users, and they have put enough resources into their support to make it decent. At least standard questions will be responded to, and they’re quite responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional consumer assistance, however it mostly satisfies a bare minimum that makes it a minimum of sufficient. In this classification, we offer it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think the majority of people will look at … Price and ease of use.
When it concerns price, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
Nevertheless, there’s a reason Leadpages is a lot cheaper. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate web host or a separate email marketing or a separate shopping cart service. Heck, you do not even require a different affiliate program. Everything is included in one plan. Remember from earlier, if you determine how much you ‘d spend for all of these tools separately, you ‘d really end up investing less by choosing ClickFunnels. You ‘d consolidate about $1,441/ month of fees into one ClickFunnels membership.
If you look at it that way, ClickFunnels is quite budget-friendly in its own right.
However, I do think Leadpages is an awesome choice in some scenarios. If you want to crank out landing pages quickly, without much modification, LeadPages is great. This is originally what it was developed for … Simply choose a page that’s already been made for you, that’s shown to transform, plug your own text and images into it, and drive traffic. The charm is in the simplicity and absence of alternatives.
So, which should you choose?
Go with ClickFunnels if you want to develop a series of efficient, conversion optimized funnel pages without learning HTML.
Opt for Leadpages if you’re searching for a budget marketing option that finishes the job. Produce beautiful sales pages without knowing a lick of code.
Go with ClickFunnels if you don’t want to cobble together a billions various systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one option, due to the fact that it’s really lengthy to run back and forth in between programs, attempting to make them speak to each other.
Choose Leadpages if you just require to create an easy one-step landing page.
Go with ClickFunnels if you wish to develop an actual funnel with multiple pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use different things or rather various amounts of things.
Builderall takes the approach of offering as numerous digital marketing services as possible. For instance, you can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They use a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can assist you decide which software would be much better suited to your service.
One factor Builderall is terrific is it allows you to keep on top of a big proportion of your digital marketing strategy … all in one location. You can develop marketing funnels, produce blog sites, design and automate your email marketing and even produce apps.
As well as permitting you to produce auto-responses for your e-mail projects, it offers Facebook integration. You can, for that reason, keep on top of your social media leads as well without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly new, ending up being an affiliate would be advantageous as all their cash presently goes towards the program.
Clickfunnels do not require an extra fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s costs are really sensible. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you must go for. If you are a little independent organisation with a restricted spending plan and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing organisation aiming to expand legitimately … Clickfunnels is the one for you. There must be a good reason all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The reality that Builderall provides such a big amount of functions suggests they spread themselves thin.
Clickfunnels concentrate on a couple of elements and make sure they are provided at a high requirement. If marketing funnels are your focus, it goes without saying that you need to go for the software application with the funnel function being the primary focus.
Ultimately, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your service will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine contender in the marketing software application area and worth checking out.
Yeah, there are a few disadvantages: If you require a more hands-on option to your marketing needs with higher modification capabilities, you might wish to look into third party options you can tie together. If you are going with ClickFunnels after all, you may find yourself unlucky and end up dealing with unhelpful customer support representatives, or some glitches in the software application. You may also be annoyed by their self-promotion.
You know what? Considering whatever, I do not think any of these outweigh the strong landing page home builder, let alone other positives such as the short knowing curve, strong combinations, and good design templates.
All-in-all, ClickFunnels succeeds in its core objective– to make it simpler for you to funnel traffic and reach greater conversion rates. Even unfavorable ClickFunnels evaluations acknowledge it can be pretty useful for less internet-exposed business owners. I’m quite sure that for the vast bulk of prospective users, the page contractor offers adequate option. If you’re looking firstly for an easy however strong sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.