If you pay attention to digital marketing, you’ve probably at least heard of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the excellent and bad to determine if ClickFunnels is a genuine company marketing software application worth attempting, or simply overhyped.
ClickFunnels has made a quite big name for itself considering that it began, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a short period of time.
There is no rejecting it’s popular, but does that suggest it’s worth it? How much can we trust the crowd on this one? It appears it’s simply another site and/or landing page builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience using ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and a lot of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you select to use it or not, it’s an essential player anybody in e-commerce and online marketing should be familiar with. With some drawbacks, it’s absolutely excellent.
ClickFunnels Review Overview
Here’s a short list of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Very easy and adequate integrations that allow you to record e-mails and take payments right inside ClickFunnels
Developed with A/B testing abilities
Easy to find out and use
Concentrated on generating its users more cash
They provide a 2 week totally free trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels began back in 2014, however in simply 3 years it’s been, in the words of Forbes, “calmly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it simpler for organisations and entrepreneurs to sell stuff online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his production, and for good reason. He’s made a fortune, not just from ClickFunnels, however other marketing experiences. He experimented with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide people through his marketing methods. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or complimentary on his site here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started out as a way to help Brunson and his team produce funnels faster for different ventures, as establishing funnels would generally take weeks. They soon realized their production would be useful to others and had terrific possible as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to guide a website visitor to the checkout page.
Step 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and rather of real components to put down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still does not turn many of your visitors into clients. In a traditional store, that’s like individuals strolling into your store however not knowing where the sales register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital shop, you may be a little more distant from your visitors. This is where your funnel is available in– it’s created to attract your customers’ through concepts of psychology. The funnel works detailed, bring traffic in closer and more detailed till visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a huge offer for internet marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, however by utilizing it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is meant to save you energy and time– to do what otherwise requires a lot of technological proficiency and/or a selection of 3rd party applications. In this regard, ClickFunnels is successful.
Makes You Money
Among the best aspects of ClickFunnels is its focus on earning money for the user. They make it very easy to make your account, put up your material, and begin taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Several functions are really helpful here. I like how easy it is to replicate pages, and the truth I can conserve design templates to be utilized again later on. Their page contractor is a quite crucial feature, and they’ve pulled it off well. When you get used to it, it’s an easy to use drag and drop contractor.
Built in A/B screening is excellent too. All you need to do is replicate a page, make your modifications, and select the quantities of your traffic you want to see version A or B.
Great choice of Integrations
I think ClickFunnels handles API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work reliably and are simple to manage.
You’ll also find a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s fantastic to have actually things so centralized: I can construct my landing pages, create types and order forms, and activate e-mails all from one platform.
All of this really does conserve you money and time, resources you ‘d otherwise need to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent financial investment– what you’re permitted a StartUp account is pretty decent. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not ideal, but it does a great job of product packaging terrific tools together and making them available. It arguably saves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: despite the fact that ClickFunnels is overall strong, it has quite a few areas that need work.
A small downside is the rate. There are just two prices choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge disadvantage, just another investment in your business, and like I’ve stated, you get a great bundle for it.
Lackluster Customer Service
Beyond that, customer assistance is iffy at finest. In my experience, they’ve been great with fundamental questions, but if you inquire more difficult things, especially about advanced functions, they won’t be very useful.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product however I take a minor problem with their marketing that I think deserves mentioning in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the hype surrounding it. From a user experience point of view, it can get noticeable.
This indicates you’ll discover yourself purchasing online courses, books, participating in seminars, and getting sucked into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped people do fantastic things, but it’s likewise helped multiply quick abundant plans, online courses, saturation of coaches and experts, and other spammy web online marketer things.
We all know the founder is a marketing wizard, but a lot of the item is connected to his brand and his philosophy. As much as I value the landing page contractor, everything around it looks like an extension of Brunson’s platform.
In some cases it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than essential, particularly when some elements of their product (i.e., customer care) can still utilize some work.
This one isn’t on ClickFunnels however more on the community. While you have the capability to personalize thoroughly within ClickFunnels, many individuals use similar designs. Considering the appeal of ClickFunnels, this has actually caused a large quantity of ClickFunnel-y looks drifting around. Diversity is important.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. This truly does not occur typically, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of cash.
It’s likewise hard to know when your pages are working or not, unless you continuously inspect or wait up until you hear from mad customers. Disallowing uptime, I also handle some glitches when I clone pages utilizing the HTML publishing choice.
User experience modifications … a lot
The control panel changes typically, the flow of producing new pages and funnels changes, a button will walk around, pricing alternatives modification, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a business option.
A criticism I’ve heard however don’t rather agree with personally: it’s too simple, and too pricey for its simpleness. These criticisms tend to describe diy techniques which can be less expensive upfront and yield more control over managing specific details. However, for less skilled users who are mainly looking for performance and an easy to use package of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has 2 prices plans– StartUp and ClickFunnels Platinum Suite, alternatively known as ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. If you pay every year rather of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nonetheless, a bit significant huh? Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, but absolutely not similar) service which begins at $25 a month. However, it is necessary to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a respectable job. I personally consider it a great financial investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), gos to (20,000), custom domains (3 ), and only some of the complete list of features.
However, both plans have unrestricted contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you characterize an item as a one-time payment product for your payment gateways); subscription plans (another Backpack feature, however unlike one-time payments, this lets your clients pay for a subscription service); 3 SMTP integrations (StartUp has 1); endless funnels, pages, check outs, and custom domains; top priority support and design template requests; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I believe ClickFunnels might truly tidy up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I think they’re strong and you get whatever you need. They’re mainly intuitive and provide you a good quantity of control. The template editor and integration management system are fine examples of this and are really important functions, so I’ll be giving them different areas.
A/B split testing is a smaller sized function, however definitely a significant one.
If you duplicate a page and make changes to the copy, the split test basically lets you select what percentages of your traffic you want to see per page, letting you test conversion rates very handily. It’s an excellent function and really easy to use.
I also think ClickFunnels is total versatile and simple for other settings, like your account details or integrations. Perhaps really tech literate people would find them limiting (a common theme amongst some criticisms), but as the service is supposed to be easy to use, I thought the basic features were pretty good.
There are numerous kinds of offered pre-made funnels, oriented to different types of services, and you can of course construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to talk about Full Suite. In my opinion, Full Suite is 3 products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what lots of would call an e-mail auto-responder or simply an auto-responder, but it’s a little more complex. The main objective of Follow-Up Funnels is smart analytics that result in clever auto-responding, but the auto-responding involves snail mail as well as e-mail, and a few other goodies. In Addition To Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program simpler and more effective.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided e-mail auto-responder to me, but possibly I’m just negative. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to commit special attention to it. I think a big part of why I provided ClickFunnels a high ranking has to do with it being a really solid landing page builder. ClickFunnels distances itself from page structure software application and markets its funnel method, but reality be informed, I utilize it mainly for this landing page home builder.
Anyway, there is rather a selection of design templates with great designs, though as you may anticipate, just the templates developed by ClickFunnels are free. Design templates are organized by funnel type, so poking around isn’t too tough.
You can also save certain design templates and make individual page templates, and it’s pretty easy to find them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a little bit more complex than some other light page contractors, however it’s still easy to use.
The editor uses a page structure with four main parts: areas, rows, columns, and elements. Think about these parts as fitting within each other (this post has a practical diagram). Essentially: rows, columns, and components go within areas. You can have multiple areas per page. Rows and columns go inside sections, but columns particularly go into rows. By doing this you can have a row with one column, or approximately 4. Components are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complicated, however it’s quite easy to get the hang of. Whatever is color-coded– for instance, in the above screenshot, the selection is a light green box due to the fact that it’s a section, but if I was hovering over a component, it would be orange.
You can likewise edit by area, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or changed.
A small criticism I’ve heard (however do not have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a big issue and the home builder offers you enough control without sacrificing ease of use, but it might be worth a mention.
Overall, I like the page builder a lot. It makes developing your landing page really easy, and it serves ClickFunnels’ objective: to make it much easier for you to earn money online.
Integrations are precisely what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a few various kinds of integrations you can contribute to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software and you are signed up with them. Easy!
ClickFunnels has many significant partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or just click the search bar, and they’ll come up. It’s quite obvious, simply click the one you want and add it.
The process for handling combinations is likewise uncomplicated, though you might need to examine your third party software’s paperwork to find precisely what ClickFunnels requires. Overall, you’ll find the process pretty easy. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have an extremely simple method of adding and handling integrations.
Associated with combinations are payment entrances. Payment entrances get incorporated and on other software application platforms are simply called combinations, however on ClickFunnels they get an area separate from combinations. They may also be understood to ClickFunnels as billing integrations. Payment gateways are likewise what they sound like: they’re the integrations that enable your customers to pay for your stuff. Your store won’t truly be much of a shop unless you’re utilizing a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite easy– as long as you’re all set up with whatever tool you are attempting to incorporate with, you should not have any problems including it to ClickFunnels. In my experience, these integrations generally run efficiently and you do not require to stress much about them.
Reduce of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ primary sell is its ease of use– as their ad says, “Don’t lose any more time with ‘tech people!'” As I’ve said in this ClickFunnels evaluation, the primary service ClickFunnels provides is providing tools that enable the less experienced to save time and money. That holding true, assessing ease of use is pretty essential.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– but the learning curve is far from impossible. For many people, I would say the knowing curve would be simply a couple hours max. If you’re truly behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly simpler than creating funnels by yourself. They have a reasonable quantity of paperwork, and it might not be perfect, however it appears to me like the majority of concerns ought to be covered, and you can constantly contact a customer service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively simple to manage. A cohesive menu makes it simple to navigate to all parts of your funnel handling procedure, from choosing templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will require a bit of understanding, but it’s nowhere near the amount of understanding you would need to actually code the funnels– it’s things you can figure out by Googling around or going to the docs.
Eventually, ClickFunnels is not mind-blowingly easy, however it is overall structured with an instinctive user-interface. They do tend to change things frequently, but it probably will not be enough to considerably obstruct you.
We offer it a 4 out of 5 in ease of use. It integrates choice and customizability with benefit, and while I would suggest all prospective users get in with some fundamental technological literacy, it basically is successful where user-friendliness is worried.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that attract some services more than others.
Professional, speakers, coaches, expert provider, people exclusively in e-commerce or mlm, and even those offering B2B services would probably be most suitable for ClickFunnels. ClickFunnels in general does well with those providing more creative products or independent endeavors. The pre-made funnels are extremely oriented towards these markets: for instance, if you’re a flower shop, you may find the pre-made Daily Deal Funnel to be a great way of marketing for you. If you’re trying to focus everything around yourself and your brand name, there would be good assistance too. The same goes for people offering content like courses or books.
Of course, you can always start from a blank funnel, and I do not think you ought to choose if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller service, alright with the price tag, and you require to make your traffic work for you better, I question you ‘d be squandering your cash or time with ClickFunnels. I would particularly suggest it to anyone who wants to keep a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that includes some subtleties. I applaud ClickFunnels for having decent documentation on-site. I believe their documents is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of classifications, each with their own articles. It might be basic, however content-wise it’s not too shabby.
As for the direct consumer service, they have a chat function inside the control panel after you log in, but I’m not too pleased with it. They’ve normally been practical for simple concerns and basic troubleshooting … however when I’ve had more advanced concerns, I’ve discovered them pretty unhelpful. I offer ClickFunnels congratulations for attempting.
In addition, I’ve seen a consistency amongst reviews pointing out bad experiences with customer service. When he called client service, he discovered they were apathetic and unhelpful.
Overall Support Rating
I would not state ClickFunnels fails in consumer assistance– I think the team largely comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have put enough resources into their assistance to make it good. At least fundamental questions will be responded to, and they’re quite responsive. Perhaps most users, myself included, would not state ClickFunnels has exceptional customer assistance, but it mainly satisfies a bare minimum that makes it a minimum of sufficient. In this category, we give it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages matches up head to head.
There are a couple elements that I think most people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
Nevertheless, there’s a reason Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more hassle-free than Leadpages. You don’t need a separate web host or a separate email marketing or a different shopping cart solution. Remember from earlier, if you determine how much you ‘d pay for all of these tools separately, you ‘d really end up investing less by going with ClickFunnels.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is an incredible choice in some situations. If you desire to crank out landing pages quickly, without much modification, LeadPages is excellent.
So, which should you select?
Opt for ClickFunnels if you wish to produce a series of reliable, conversion optimized funnel pages without discovering HTML.
Opt for Leadpages if you’re looking for a budget marketing choice that gets the job done. Develop stunning sales pages without knowing a lick of code.
Opt for ClickFunnels if you do not want to patch together a billions different systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, since it’s extremely lengthy to run backward and forward between programs, trying to make them talk to each other.
Go with Leadpages if you only require to develop a basic one-step landing page.
Choose ClickFunnels if you wish to create a real funnel with multiple pages, along with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different in that they both use various things or rather different quantities of things.
Builderall takes the approach of offering as many digital marketing services as possible. You can do anything from creating a marketing funnel to designing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Ideally, by doing so, we can assist you choose which software application would be much better suited to your service.
One reason Builderall is fantastic is it allows you to keep top of a large proportion of your digital marketing strategy … all in one location. You can build marketing funnels, develop blogs, style and automate your e-mail marketing and even produce apps.
As well as allowing you to create auto-responses for your email campaigns, it uses Facebook combination. You can, therefore, keep top of your social networks leads as well without needing to lift a finger.
Similar to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, becoming an affiliate would be beneficial as all their cash currently goes towards the program. This is various from more established companies, who can invest the majority of their cash into marketing. As Builderall is fairly new, so is its neighborhood. So, if you are serious about joining you have a good chance of becoming a successful member of their program.
Clickfunnels do not require an additional charge to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s costs are really reasonable. You essentially receive more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s summarize which one you need to choose. The response depends upon the kind of business. If you are a small independent business with a restricted budget plan and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will require are on there and it will probably suit your needs well.
Nevertheless, if you are a recognized or growing business looking to broaden legitimately … Clickfunnels is the one for you. There should be an excellent reason that all the big names use the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The fact that Builderall provides such a big quantity of features indicates they spread themselves thin.
Clickfunnels focus on a couple of aspects and make sure they are used at a high requirement. So if marketing funnels are your focus, it goes without stating that you must choose the software with the funnel function being the main focus.
Eventually, the decision as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all identify the best one for you.
Conclusion– ClickFunnels Review
What’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a legitimate contender in the marketing software area and worth experimenting with.
Yeah, there are a few drawbacks: If you require a more hands-on solution to your marketing needs with higher modification abilities, you might wish to look into 3rd party options you can loop. If you are going with ClickFunnels after all, you may find yourself unfortunate and end up handling unhelpful client service representatives, or some glitches in the software application. You might also be annoyed by their self-promotion.
You understand what? Thinking about whatever, I don’t believe any of these surpass the solid landing page home builder, let alone other positives such as the short knowing curve, solid combinations, and good templates.
I’m pretty sure that for the large bulk of potential users, the page home builder provides adequate choice. If you’re looking first and foremost for an easy but strong sales option or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.