If you pay attention to digital marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to determine if ClickFunnels is a genuine company marketing software worth trying, or just overhyped.
ClickFunnels has actually made a pretty huge name for itself given that it started, becoming one of the largest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has grown so much in such a brief duration of time.
There is no denying it’s popular, however does that suggest it’s worth it? Just how much can we rely on the crowd on this one? It seems it’s just another site and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the functions, client service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which includes the core ClickFunnels functions and a lot of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will concur with me on the final decision.
Regardless of whether you pick to utilize it or not, it’s an important gamer anybody in e-commerce and online marketing need to be familiar with. With some downsides, it’s definitely great.
ClickFunnels Review Highlights
Here’s a quick list of ClickFunnels’ review high point– keep an eye out for these in this article.
ClickFunnels is an excellent landing page home builder, with a simple drag-and-drop editor
Easy and ample combinations that permit you to capture emails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and use
Focused on generating its users more money
They have a 2 week totally free trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in just 3 years it’s been, in the words of Forbes, “silently changing the internet marketing market.” Here’s the essence of ClickFunnels: It makes it easier for businesses and entrepreneurs to offer things online using otherwise complicated marketing technology, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as well-known as his creation, and for good factor. He’s succeeded, not only from ClickFunnels, but other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing approaches. You can pick up Dotcom Secrets on Amazon here (with over 400 reviews) or totally free on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels began as a method to assist Brunson and his group create funnels more quickly for various endeavors, as developing funnels would usually take weeks. Nevertheless, they quickly realized their production would be useful to others and had terrific prospective as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to assist a site visitor to the checkout page.
Action 1: Imagine a funnel. Action 2: Imagine this funnel is in truth a metaphor, and rather of actual ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or site visitors.
That still does not turn many of your visitors into customers. In a brick and mortar shop, that’s like people walking into your shop but not knowing where the sales register is, so they leave the shop without buying anything. In a physical store, you can talk your customers into purchasing something.
In a digital shop, you might be a bit more distant from your visitors. This is where your funnel is available in– it’s designed to attract your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in better and better up until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s become a big deal for internet marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is meant to conserve you time and energy– to do what otherwise requires a great deal of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels is successful.
Makes You Money
Among the very best features of ClickFunnels is its concentrate on earning money for the user. They make it extremely easy to make your account, put up your material, and begin taking payments. Plus, it’s quite easy to pick everything up– it’ll probably take you a couple hours to figure out most of what you require, max.
Drag and Drop Builder
Their page builder is a quite crucial feature, and they’ve pulled it off well. Once you get used to it, it’s a simple to use drag and drop builder.
Built in A/B screening is excellent too. All you need to do is duplicate a page, make your modifications, and choose the amounts of your traffic you want to see variation A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to manage.
You’ll likewise find a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It saves a great deal of time and is much less of a trouble than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
All in one
Overall, it’s excellent to have actually things so centralized: I can build my landing pages, produce forms and order forms, and activate emails all from one platform.
All of this really does save you time and money, resources you ‘d otherwise require to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a great investment– what you’re allowed for a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not ideal, however it does a fantastic job of packaging terrific tools together and making them available. It probably conserves most users a headache they ‘d have if they attempted to manage funnels another method.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has quite a few locations that need work.
A little downside is the price. There are only 2 rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a substantial drawback, just another financial investment in your service, and like I’ve said, you get a great package for it.
Uninspired Customer Service
Beyond that, customer assistance is undecided at finest. In my experience, they’ve been fine with standard questions, but if you inquire more difficult things, particularly about more advanced functions, they will not be really useful.
Cult-like user base and software too dependent on Founder
This is not an objective criticism of their product however I take a slight issue with their marketing that I believe deserves discussing in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s tough to escape the hype surrounding it. From a user experience point of view, it can get interfering.
This implies you’ll find yourself purchasing online courses, books, going to workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and the majority of posts includes people bragging about how much cash they made and flashing their cars. Though these numbers are real, the users give an impression that they’re more focused on making fast money rather than developing fantastic product or services. ClickFunnels has actually helped individuals do fantastic things, but it’s likewise assisted proliferate fast rich plans, online courses, saturation of coaches and experts, and other spammy web online marketer things.
All of us understand the creator is a marketing wizard, but a lot of the product is connected to his brand and his philosophy. As much as I appreciate the landing page home builder, everything around it appears like an extension of Brunson’s platform.
Sometimes it’s hard to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, specifically when some aspects of their product (i.e., client service) can still utilize some work.
This one isn’t on ClickFunnels however more on the neighborhood. While you have the ability to tailor extensively within ClickFunnels, lots of people use comparable styles. Thinking about the appeal of ClickFunnels, this has actually resulted in a large quantity of ClickFunnel-y looks floating around. Diversity is important.
Software Outages and Bugs
Every so often, ClickFunnels will decrease or experience some mistakes. Though this really does not occur often, there’s little you can do but wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can possibly lose a great deal of money.
It’s likewise hard to know when your pages are working or not, unless you constantly check or wait till you hear from angry customers. Barring uptime, I likewise deal with some problems when I clone pages utilizing the HTML publishing choice.
User experience modifications … a lot
The dashboard changes frequently, the circulation of producing new pages and funnels modifications, a button will move around, prices options change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a company solution.
A criticism I’ve heard but don’t quite agree with personally: it’s too easy, and too costly for its simpleness. These criticisms tend to refer to do-it-yourself methods which can be less expensive upfront and yield more control over handling specific information. For less knowledgeable users who are primarily seeking efficiency and an easy to use package of tools, I would not emphasize this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the costlier side. If you pay yearly rather of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– particularly if you compare to LeadPages, a similar (overlapping, but certainly not identical) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a quite great job.
The primary distinctions in between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the amount of pages (100 ), visits (20,000), custom domains (3 ), and just a few of the full list of features.
Nevertheless, both plans have unlimited contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a full list of features, consisting of the following: one-time payments (this is a Backpack function that lets you identify a product as a one-time payment product for your payment gateways); membership strategies (another Backpack feature, but unlike one-time payments, this lets your customers spend for a membership service); 3 SMTP integrations (StartUp has 1); limitless funnels, pages, visits, and custom domains; priority assistance and template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I think ClickFunnels might actually tidy up. We’ll enter into more detail in the following section of this ClickFunnels review.
ClickFunnels. Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise offers you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions total? I think they’re solid and you get whatever you need. They’re mostly instinctive and offer you an excellent amount of control. The design template editor and integration management system are good examples of this and are really crucial functions, so I’ll be providing different sections.
A/B split screening is a smaller sized feature, however certainly a noteworthy one.
If you duplicate a page and make changes to the copy, the split test essentially lets you select what portions of your traffic you wish to see per page, letting you test conversion rates very handily. It’s an excellent function and very easy to use.
I also believe ClickFunnels is general versatile and uncomplicated for other settings, like your account information or integrations. Possibly really tech literate people would discover them limiting (a common style amongst some criticisms), however as the service is expected to be easy to use, I thought the basic features were respectable.
There are many types of readily available pre-made funnels, oriented to different types of companies, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in wise auto-responding, but the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program much easier and more efficient.
Are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels attempting to sell an undecided email auto-responder to me, but maybe I’m simply negative. In any case, it makes Full Suite a bit complicated and eliminates the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wished to commit special attention to it. In fact, I believe a big part of why I offered ClickFunnels a high ranking has to do with it being a really solid landing page home builder. ClickFunnels ranges itself from page structure software application and promotes its funnel method, but truth be told, I utilize it primarily for this landing page contractor.
Anyway, there is rather a variety of design templates with good designs, though as you may expect, just the design templates developed by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too tough.
You can also conserve specific templates and make personal page templates, and it’s quite simple to discover them. As you can see, you can toggle with basic settings and open in the editor.
When you open your pages in the editor, you’ll basically be dealing with a drag and drop home builder. It’s a bit more complicated than some other light page contractors, however it’s still easy to use.
The editor utilizes a page structure with four main parts: sections, rows, columns, and elements. Think of these parts as fitting within each other (this article has a handy diagram). Essentially: rows, columns, and components go within areas. You can have multiple sections per page. Rows and columns go inside areas, however columns specifically enter into rows. This way you can have a row with one column, or as much as 4. Elements are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complex, however it’s pretty simple to master. Whatever is color-coded– for example, in the above screenshot, the selection is a light green box because it’s a section, but if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but don’t have personally) on the home builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a big problem and the builder gives you enough control without sacrificing ease of use, however it might be worth a reference.
Overall, I like the page home builder a lot. It makes designing your landing page extremely simple, and it serves ClickFunnels’ objective: to make it simpler for you to generate income online.
Combinations are precisely what they sound like: other marketing tools you incorporate into the ClickFunnels software. There are a few different kinds of integrations you can contribute to your ClickFunnels account: email, webinar, SMS/text, and actions. For example, you might add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has several significant partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll come up. It’s pretty self-explanatory, just click the one you desire and add it.
The process for managing integrations is also uncomplicated, though you might have to inspect your third party software’s paperwork to find precisely what ClickFunnels requires. In general, you’ll discover the process pretty basic. Integrations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a really easy way of adding and handling integrations.
Related to combinations are payment gateways. Payment entrances get integrated and on other software platforms are simply called integrations, however on ClickFunnels they get an area different from integrations. They may also be known to ClickFunnels as billing combinations. Payment entrances are likewise what they seem like: they’re the integrations that enable your consumers to pay for your stuff. Your shop will not really be much of a shop unless you’re utilizing a payment entrance.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations typically run efficiently and you do not require to stress much about them.
Ease of Use– ClickFunnels Review
If you haven’t picked it up by now, ClickFunnels’ main sell is its ease of use– as their ad says, “Don’t lose anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels review, the main service ClickFunnels offers is offering tools that enable the less knowledgeable to conserve time and money. That being the case, examining ease of use is pretty essential.
Short answer: It’s easy to use, however you need to still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I indicate new to the world of e-commerce and marketing– but the finding out curve is far from impossible. For the majority of people, I would state the knowing curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books discussed previously in the review.
Anyway, ClickFunnels is definitely easier than producing funnels on your own. They have a fair amount of documents, and it may not be ideal, however it appears to me like a lot of questions need to be covered, and you can constantly contact a customer care agent if it comes to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core functions of ClickFunnels– the real funnels– are fairly simple to manage. A cohesive menu makes it easy to browse to all parts of your funnel handling procedure, from selecting templates to the drag and drop editor.
Some settings concerning email integrations or payment processors will require a bit of understanding, but it’s no place near the amount of knowledge you would need to actually code the funnels– it’s stuff you can figure out by Googling around or checking out the docs.
Eventually, ClickFunnels is not mind-blowingly easy, but it is general streamlined with an user-friendly user-interface. They do tend to alter things frequently, but it probably won’t be enough to significantly hinder you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with benefit, and while I would suggest all prospective users go into with some basic technological literacy, it basically succeeds where user-friendliness is concerned.
Who is ClickFunnels for?
Who truly stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that attract some companies more than others.
Professional, speakers, coaches, professional service suppliers, individuals exclusively in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in basic does well with those using more innovative items or independent ventures.
Naturally, you can constantly start from a blank funnel, and I do not think you ought to decide if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller organisation, fine with the price tag, and you require to make your traffic work for you much better, I question you ‘d be losing your money or time with ClickFunnels. I would particularly advise it to anybody who wants to keep a much better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer assistance is an area that consists of some subtleties. I applaud ClickFunnels for having decent documents on-site. I think their documents is just barely industry-standard for SaaS business, but still sufficient. Their docs page has a series of classifications, each with their own articles. It may be simple, however content-wise it’s not too shabby.
As for the direct client service, they have a chat feature inside the control panel after you log in, but I’m not too pleased with it. They’ve typically been valuable for easy questions and basic troubleshooting … but when I’ve had more sophisticated concerns, I’ve discovered them quite unhelpful. I give ClickFunnels congratulations for attempting.
Furthermore, I’ve noticed a consistency amongst reviews pointing out disappointments with customer care. Significantly, in circumstances when features have actually not worked as promised or when there were unusual website breakdowns, customer care reps were apparently either unresponsive or unhelpful. One infamous customer in particular states how, due to website error, a few of his customers were locked out and how other non-paying visitors got to members-only content. When he got in touch with customer service, he found they were apathetic and unhelpful. It might be a weird, unlikely circumstance, however it highlights the point.
General Support Rating
I would not say ClickFunnels stops working in customer support– I think the team largely understand that their services are not perfectly easy to utilize and/or include tools brand-new to their users, and they have actually put sufficient resources into their assistance to make it good. Maybe most users, myself included, would not state ClickFunnels has remarkable consumer support, however it mainly satisfies a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s take a look at how ClickFunnels and Leadpages compares head to head.
There are a couple aspects that I believe most people will take a look at … Price and ease of use.
When it comes to rate, Leadpages is the winner. It is a bit more affordable than Clickfunnels.
There’s a reason why Leadpages is so much less expensive. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a different web host or a different email marketing or a separate shopping cart option. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d in fact end up spending less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own.
I do believe Leadpages is a remarkable choice in some situations. If you want to crank out landing pages rapidly, without much personalization, LeadPages is fantastic.
So, which should you select?
Opt for ClickFunnels if you want to develop a series of reliable, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re searching for a budget plan marketing option that does the job. Develop beautiful sales pages without knowing a lick of code.
Go with ClickFunnels if you do not want to patch together a billions different systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one option, since it’s very time-consuming to run backward and forward between programs, trying to make them speak with each other.
Choose Leadpages if you only require to create a simple one-step landing page.
Choose ClickFunnels if you wish to develop an actual funnel with several pages, along with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various in that they both use various things or rather different quantities of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they share is the drag and drop part for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Hopefully, by doing so, we can help you decide which software application would be much better fit to your organisation.
One factor Builderall is great is it allows you to keep on top of a big proportion of your digital marketing strategy … all in one location. You can build marketing funnels, develop blog sites, style and automate your email marketing and even produce apps.
As well as enabling you to create auto-responses for your e-mail campaigns, it offers Facebook combination. You can, for that reason, continue top of your social networks leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being largely new, becoming an affiliate would be useful as all their cash presently goes towards the program.
Clickfunnels don’t need an additional charge to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Overall though, Builderall’s costs are extremely reasonable. Specifically when you think about the variety and number of features their software deals. You basically receive more digital marketing tools, for a lower expense. Nevertheless, do not forget this might not be as much of a benefit as you believe. It’s crucial to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you ought to go for. If you are a little independent business with a limited spending plan and time to spare to cover your head around Builderall, then go for that one.
If you are an established or growing service looking to broaden legally … Clickfunnels is the one for you. There need to be a great reason that all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ items bring. The truth that Builderall uses such a big quantity of features indicates they spread themselves thin.
Clickfunnels concentrate on a couple of aspects and ensure they are used at a high standard. If marketing funnels are your focus, it goes without stating that you should go for the software application with the funnel function being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels debate is all to you. The nature and status of your organisation will all determine the very best one for you.
Conclusion– ClickFunnels Review
What’s the overarching decision? It’s excellent– 4 out of 5 stars! It’s a genuine competitor in the marketing software application area and worth experimenting with.
Yeah, there are a few downsides: If you need a more hands-on option to your marketing requires with greater personalization abilities, you may want to check out 3rd party options you can loop. If you are opting for ClickFunnels after all, you may find yourself unlucky and end up handling unhelpful customer care agents, or some problems in the software application. You may also be annoyed by their self-promotion.
However you understand what? Considering everything, I don’t think any of these exceed the solid landing page builder, not to mention other positives such as the short knowing curve, strong integrations, and good templates.
I’m pretty sure that for the large majority of potential users, the page contractor uses enough option. If you’re looking first and foremost for an easy however strong sales option or landing page editor, ClickFunnels is an excellent tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.