If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a genuine organisation marketing software worth trying, or just overhyped.
ClickFunnels has made a pretty big name for itself since it began, becoming one of the biggest marketing SaaS (Software as a Service) business around. I suppose it’s no surprise that individuals like ClickFunnels given that it’s all about making its users money. More particularly, it’s about giving services software application that assists them turn their website visitors into customers. It’s not surprising that ClickFunnels has actually grown a lot in such a brief time period.
There is no denying it’s popular, however does that imply it’s worth it? How much can we trust the crowd on this one? It seems it’s just another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels review, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the functions, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels features and lots of other bells and whistles. I’ll also provide a nod towards other reviews I’ve seen, as not every user will agree with me on the final decision.
Regardless of whether you select to utilize it or not, it’s an important gamer anyone in e-commerce and online marketing should be familiar with. With some downsides, it’s definitely good.
ClickFunnels Review Highlights
Here’s a quick selection of ClickFunnels’ review highlights– keep an eye out for these in this article.
ClickFunnels is a good landing page home builder, with an easy drag-and-drop editor
Easy and ample integrations that enable you to record e-mails and take payments right inside ClickFunnels
Constructed with A/B testing abilities
Easy to discover and utilize
Concentrated on generating its users more cash
They have a 2 week complimentary trial
Visit the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels started back in 2014, however in just 3 years it’s been, in the words of Forbes, “calmly reinventing the online marketing industry.” Here’s the gist of ClickFunnels: It makes it much easier for companies and business owners to sell stuff online using otherwise complex marketing technology, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as popular as his production, and for good reason. He’s succeeded, not just from ClickFunnels, but other marketing experiences. He played around with email marketing for a while, and ultimately began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about which guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or complimentary on his website here.
ClickFunnels started out as a way to assist Brunson and his team produce funnels more quickly for various endeavors, as establishing funnels would normally take weeks. However, they quickly recognized their development would work to others and had fantastic potential as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps developed to direct a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to pour down the funnel, you have metaphorical ingredients you call web traffic or website visitors.
Unfortunately, that still does not turn much of your visitors into consumers. In a brick and mortar store, that’s like people strolling into your store but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your clients into purchasing something.
In a digital store, you might be a little more distant from your visitors. This is where your funnel comes in– it’s created to attract your clients’ through concepts of psychology. The funnel works step-by-step, bring traffic in more detailed and better up until visitors wind up at a payment page.
If you think this sounds cool, you’re right– it’s become a substantial offer for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels technology, but by utilizing it too.
Pros– ClickFunnels Review
I’ve got some excellent news: ClickFunnels does its job!
ClickFunnels is meant to conserve you time and energy– to do what otherwise needs a lot of technological efficiency and/or an array of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best aspects of ClickFunnels is its concentrate on making money for the user. They make it really easy to make your account, put up your material, and start taking payments. Plus, it’s quite easy to select everything up– it’ll most likely take you a couple hours to determine the majority of what you require, max.
Drag and Drop Builder
Their page builder is a quite important function, and they’ve pulled it off well. As soon as you get utilized to it, it’s a simple to utilize drag and drop builder.
Integrated in A/B testing is terrific too. All you have to do is replicate a page, make your changes, and select the quantities of your traffic you wish to see version A or B.
Great choice of Integrations
I think ClickFunnels deals with API integrations pretty well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are easy to handle.
You’ll also find a helpful WordPress plugin that lets you include ClickFunnels pages to your WordPress site. It conserves a lot of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
Overall, it’s excellent to have actually things so centralized: I can develop my landing pages, produce types and order forms, and activate emails all from one platform.
All of this truly does conserve you money and time, resources you ‘d otherwise need to invest in designers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re enabled a StartUp account is quite good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not best, but it does a fantastic job of packaging excellent tools together and making them accessible. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: even though ClickFunnels is in general strong, it has several areas that need work.
A little drawback is the cost. There are just 2 pricing choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a big disadvantage, simply another investment in your service, and like I’ve stated, you get a great plan for it.
Uninspired Customer Service
Beyond that, consumer assistance is iffy at finest. In my experience, they’ve been great with basic concerns, however if you inquire more difficult things, particularly about more advanced functions, they will not be really handy.
Cult-like user base and software application too reliant on Founder
This is not an unbiased criticism of their item however I take a minor concern with their marketing that I believe deserves pointing out in this ClickFunnels Review.
If you get sucked into among their funnels, it’s difficult to get away the buzz surrounding it. They have an excellent marketing for sure. From a user experience perspective, it can get interfering. When you sign up for the software, you can try to look at the unbiased features of the software application and integrate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing techniques.
This suggests you’ll discover yourself purchasing online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has assisted people do fantastic things, but it’s likewise helped proliferate quick abundant plans, online courses, saturation of coaches and specialists, and other spammy internet online marketer things.
All of us know the creator is a marketing wizard, but so much of the item is tied to his brand name and his viewpoint. As much as I appreciate the landing page builder, everything around it appears like an extension of Brunson’s platform.
Often it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than necessary, especially when some aspects of their item (i.e., client service) can still use some work.
While you have the ability to customize extensively within ClickFunnels, numerous individuals utilize similar styles. Thinking about the appeal of ClickFunnels, this has led to a large amount of ClickFunnel-y looks floating around.
Software Outages and Bugs
Every now and then, ClickFunnels will decrease or experience some mistakes. Though this truly does not take place often, there’s little you can do but wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can possibly lose a lot of money.
It’s likewise difficult to understand when your pages are working or not, unless you continuously examine or wait up until you hear from angry consumers. Disallowing uptime, I also handle some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel modifications often, the flow of developing new pages and funnels changes, a button will move around, prices options change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software application, specifically if it’s a service option.
Way too Simple
Finally, a criticism I’ve heard however don’t rather agree with personally: it’s too basic, and too expensive for its simplicity. These criticisms tend to refer to do-it-yourself techniques which can be less expensive in advance and yield more control over handling certain details. For less skilled users who are primarily seeking efficiency and an easy to use bundle of tools, I wouldn’t emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two rates strategies– StartUp and ClickFunnels Platinum Suite, alternatively referred to as ClickFunnels and Full Suite– and even StartUp begins on the pricier side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you also get a 14 day free trial to try the service, so a minimum of you don’t require to dedicate to a costly strategy right away. If you pay annually instead of monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however certainly not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a quite great task.
The primary differences between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some limitations on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only some of the complete list of functions.
Both plans have unrestricted contacts, unlimited members, all advanced funnels, A/B split tests, and a few other commonness.
ClickFunnels Platinum/Full Suite has a complete list of features, including the following: one-time payments (this is a Backpack feature that lets you characterize a product as a one-time payment item for your payment gateways); subscription plans (another Backpack function, however unlike one-time payments, this lets your clients pay for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, sees, and custom-made domains; priority support and design template requests; as well as Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t worry, it is puzzling. This part I think ClickFunnels could really clean up. We’ll go into more information in the following section of this ClickFunnels review.
To summarize the distinctions, StartUp basically brings the core feature of ClickFunnels, which is called (you guessed it!) ClickFunnels. Easy! Complete Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise provides you the full set of ClickFunnels functions. You can see the full authorities list here.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features total? I believe they’re strong and you get whatever you require.
A/B split screening is a smaller function, but definitely a notable one.
If you duplicate a page and make changes to the copy, the split test generally lets you select what portions of your traffic you wish to see per page, letting you test conversion rates extremely easily. It’s a great function and really easy to use.
I also believe ClickFunnels is overall flexible and uncomplicated for other settings, like your account information or integrations. Maybe very tech literate individuals would discover them restrictive (a typical theme amongst some criticisms), however as the service is expected to be easy to use, I believed the basic functions were pretty good.
There are numerous types of readily available pre-made funnels, oriented to different types of organisations, and you can obviously develop your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
What is Follow-Up Funnels? Well, it’s what numerous would call an email auto-responder or just an auto-responder, but it’s a little bit more complex. The primary goal of Follow-Up Funnels is smart analytics that lead to smart auto-responding, however the auto-responding includes general delivery along with e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program much easier and more effective.
But are these functions, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided e-mail auto-responder to me, but possibly I’m simply negative. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the original ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to commit unique attention to it. In fact, I think a big part of why I gave ClickFunnels a high rating pertains to it being an actually solid landing page contractor. ClickFunnels ranges itself from page structure software and promotes its funnel technique, however truth be told, I use it primarily for this landing page home builder.
Anyway, there is rather a variety of design templates with excellent designs, though as you may expect, only the templates produced by ClickFunnels are free. Templates are organized by funnel type, so poking around isn’t too difficult.
You can also conserve certain templates and make personal page design templates, and it’s quite simple to find them. As you can see, you can toggle with standard settings and open in the editor.
When you open your pages in the editor, you’ll basically be dealing with a drag and drop contractor. It’s a little more complicated than some other light page home builders, however it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. You can have multiple sections per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite easy to get the hang of. Everything is color-coded– for example, in the above screenshot, the selection is a light green box since it’s an area, however if I was hovering over an element, it would be orange.
You can likewise modify by area, row, column, and so on, through the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (however don’t have personally) on the builder is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a substantial problem and the contractor provides you enough control without sacrificing ease of use, however it might be worth a reference.
In general, I like the page home builder a lot. It makes creating your landing page very simple, and it serves ClickFunnels’ goal: to make it much easier for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software. There are a couple of different types of integrations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions.
ClickFunnels has quite a few noteworthy partners you can add to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations section, you can search for these or just click the search bar, and they’ll show up. It’s quite self-explanatory, just click the one you desire and add it.
The procedure for handling integrations is likewise straightforward, though you may have to examine your 3rd party software’s documentation to find exactly what ClickFunnels requires. In general, you’ll find the process pretty basic. Combinations are a little more technical conceptually than some features, such as the page home builder, so it’s much appreciated to have a very simple way of adding and managing combinations.
Associated with integrations are payment gateways. Payment entrances get integrated and on other software application platforms are simply called combinations, but on ClickFunnels they get an area separate from integrations. They might also be understood to ClickFunnels as billing integrations. Payment entrances are likewise what they sound like: they’re the integrations that enable your clients to spend for your stuff. Your shop won’t really be much of a store unless you’re using a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are trying to incorporate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these combinations usually run efficiently and you don’t need to fret much about them.
Ease of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ primary sell is its ease of use– as their ad states, “Don’t lose anymore time with ‘tech people!'” As I’ve stated in this ClickFunnels evaluation, the main service ClickFunnels uses is supplying tools that allow the less skilled to save money and time. That being the case, examining ease of use is pretty important.
Short answer: It’s easy to use, however you should still have some experience.
Longer answer: For a first-timer, it may be a bit frustrating– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the finding out curve is far from impossible. For the majority of people, I would say the knowing curve would be just a couple hours max. If you’re really behind, pick up Russell Brunson’s books pointed out previously in the review.
Anyhow, ClickFunnels is certainly much easier than developing funnels on your own. They have a reasonable amount of documents, and it may not be ideal, but it seems to me like a lot of concerns must be covered, and you can always contact a customer service agent if it pertains to it.
All of that aside, some parts of ClickFunnels are quite easy to get a hang of. The core features of ClickFunnels– the actual funnels– are relatively easy to handle. A cohesive menu makes it easy to browse to all parts of your funnel managing procedure, from choosing templates to the drag and drop editor.
Some settings concerning email combinations or payment processors will need a bit of understanding, but it’s no place near the amount of understanding you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is total structured with an instinctive user-interface. They do tend to alter things frequently, however it most likely will not be enough to substantially hinder you.
We offer it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all potential users go into with some basic technological literacy, it essentially succeeds where user-friendliness is worried.
Who is ClickFunnels for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small businesses and startups (speaking from experience here) will get the most use out of it. There are naturally variations in funnel types that interest some services more than others.
Professional, speakers, coaches, expert service providers, people solely in e-commerce or network marketing, and even those using B2B services would most likely be most healthy for ClickFunnels. ClickFunnels in basic does well with those providing more innovative products or independent ventures.
Obviously, you can constantly start from a blank funnel, and I don’t think you ought to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized business, fine with the price, and you require to make your traffic work for you better, I doubt you ‘d be wasting your money or time with ClickFunnels. I would especially suggest it to anybody who wishes to maintain a much better landing page.
Client Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that includes some nuances. I commend ClickFunnels for having decent documents on-site. I think their paperwork is just barely industry-standard for SaaS companies, but still adequate. Their docs page has a series of classifications, each with their own short articles. It may be easy, but content-wise it’s not too shabby.
As for the direct consumer service, they have a chat function inside the control panel after you log in, however I’m not too delighted with it. They’ve generally been handy for simple concerns and fundamental troubleshooting … however when I’ve had more advanced questions, I’ve discovered them quite unhelpful. I give ClickFunnels kudos for attempting.
Furthermore, I’ve discovered a consistency amongst reviews explaining bad experiences with customer care. Significantly, in instances when features have actually not worked as guaranteed or when there were odd site malfunctions, customer support representatives were allegedly either unresponsive or unhelpful. One infamous customer in particular states how, due to website error, a few of his customers were locked out and how other non-paying visitors accessed to members-only material. When he contacted customer support, he found they were apathetic and unhelpful. It may be a strange, improbable scenario, but it highlights the point.
General Support Rating
I would not state ClickFunnels stops working in customer assistance– I believe the team mostly understand that their services are not completely simple to utilize and/or include tools brand-new to their users, and they have actually put adequate resources into their support to make it decent. Maybe most users, myself consisted of, would not say ClickFunnels has exceptional client support, but it mainly fulfills a bare minimum that makes it at least great enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I believe most people will look at … Price and ease of use.
When it concerns cost, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
There’s a reason why Leadpages is so much cheaper. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t require a separate web host or a different e-mail marketing or a separate shopping cart option. Remember from earlier, if you calculate how much you ‘d pay for all of these tools individually, you ‘d in fact end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite economical in its own right.
However, I do think Leadpages is an amazing choice in some circumstances. If you wish to crank out landing pages rapidly, without much personalization, LeadPages is fantastic. This is originally what it was created for … Simply select a page that’s currently been produced you, that’s proven to transform, plug your own text and images into it, and drive traffic. The beauty remains in the simplicity and absence of choices.
Which should you select?
Go with ClickFunnels if you want to develop a series of efficient, conversion enhanced funnel pages without finding out HTML.
Choose Leadpages if you’re looking for a budget plan marketing option that finishes the job. Develop beautiful sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to cobble together a gazillion different systems to produce a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, since it’s really time-consuming to run backward and forward in between programs, trying to make them speak with each other.
Go with Leadpages if you just require to produce a basic one-step landing page.
Choose ClickFunnels if you wish to create an actual funnel with multiple pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both offer various things or rather various quantities of things.
Builderall takes the approach of offering as lots of digital marketing services as possible. You can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They use a focused, detailed and efficient marketing funnel and email marketing service.
One technical aspect they share is the drag and drop element for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels dispute. Ideally, by doing so, we can help you decide which software application would be better fit to your company.
One reason Builderall is fantastic is it enables you to keep on top of a large proportion of your digital marketing strategy … all in one location. You can build marketing funnels, create blogs, design and automate your e-mail marketing and even produce apps.
As allowing you to produce auto-responses for your e-mail projects, it provides Facebook combination. You can, therefore, continue top of your social media leads also without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly brand-new, ending up being an affiliate would be useful as all their cash currently goes towards the program.
Clickfunnels don’t need an additional fee to be an affiliate. If you are a paying member of their software then you immediately have access to their affiliate program.
Total though, Builderall’s costs are very affordable. You essentially get more digital marketing tools, for a lower cost.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s sum up which one you must opt for. The answer depends upon the type of service. If you are a little independent company with a limited spending plan and time to spare to cover your head around Builderall, then choose that one. All the digital marketing tools you will need are on there and it will probably match your needs well.
If you are an established or growing company looking to expand legally … Clickfunnels is the one for you. There must be an excellent reason that all the big names utilize the software application and it is down to the sheer quality and results that Clickfunnels’ items bring. The truth that Builderall offers such a big quantity of functions indicates they spread themselves thin.
Clickfunnels concentrate on a number of elements and ensure they are provided at a high standard. If marketing funnels are your focus, it goes without saying that you must go for the software with the funnel feature being the main focus.
Ultimately, the decision regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your organisation will all figure out the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software application space and worth checking out.
Yeah, there are a couple of drawbacks: If you need a more hands-on solution to your marketing needs with greater modification abilities, you may want to look into third party alternatives you can loop. If you are choosing ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer support agents, or some problems in the software. You may also be annoyed by their self-promotion.
You know what? Considering whatever, I do not believe any of these surpass the strong landing page contractor, let alone other positives such as the short learning curve, strong combinations, and great templates.
All-in-all, ClickFunnels prospers in its core goal– to make it simpler for you to funnel traffic and reach greater conversion rates. Even unfavorable ClickFunnels evaluations acknowledge it can be quite helpful for less internet-exposed entrepreneurs. I’m quite sure that for the huge majority of potential users, the page builder provides adequate option. If you’re looking firstly for a simple however solid sales option or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.