If you love marketing, you’ve probably at least become aware of ClickFunnels, the landing page home builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the great and bad to figure out if ClickFunnels is a legitimate service marketing software worth attempting, or just overhyped.
ClickFunnels has made a quite big name for itself since it started, ending up being one of the biggest marketing SaaS (Software as a Service) companies around. It’s no marvel ClickFunnels has actually grown so much in such a short period of time.
There is no rejecting it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It appears it’s just another website and/or landing page builder, so what sets it apart and should you include it to your marketing stack?
In this ClickFunnels review, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer care, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp strategy, which features the core ClickFunnels functions and a lot of other bells and whistles. I’ll likewise give a nod towards other reviews I’ve seen, as not every user will concur with me on the last decision.
Regardless of whether you choose to utilize it or not, it’s an essential player anybody in e-commerce and internet marketing need to recognize with. Before you leap in, what’s our ranking? I’ll put it at a solid 4 stars. With some drawbacks, it’s certainly great. Keep reading to discover why!
ClickFunnels Review Overview
Here’s a quick selection of ClickFunnels’ review highlights– keep an eye out for these in this short article.
ClickFunnels is a great landing page contractor, with a simple drag-and-drop editor
Easy and ample integrations that permit you to record emails and take payments right inside ClickFunnels
Constructed with A/B testing abilities
Easy to learn and use
Focused on making its users more money
They provide a 2 week free trial
Check out the Clickfunnels site here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply 3 years it’s been, in the words of Forbes, “quietly reinventing the internet marketing industry.” Here’s the essence of ClickFunnels: It makes it much easier for companies and entrepreneurs to sell stuff online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as popular as his production, and for good factor. He’s made a fortune, not just from ClickFunnels, but other marketing adventures. He experimented with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methodologies. You can pick up Dotcom Secrets on Amazon here (with over 400 evaluations) or free on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started as a way to assist Brunson and his team produce funnels faster for different ventures, as establishing funnels would typically take weeks. They soon realized their development would be helpful to others and had fantastic potential as a product.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes individuals who do not understand you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of steps created to direct a website visitor to the checkout page.
Step 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and instead of actual components to pour down the funnel, you have metaphorical components you call web traffic or site visitors.
Sadly, that still doesn’t turn many of your visitors into customers. In a brick and mortar shop, that’s like people strolling into your store but not knowing where the cash register is, so they leave the shop without purchasing anything. In a physical shop, you can talk your clients into purchasing something.
In a digital store, you might be a little bit more distant from your visitors. This is where your funnel comes in– it’s developed to appeal to your consumers’ through concepts of psychology. The funnel works step-by-step, bring traffic in better and closer until visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s ended up being a big deal for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels technology, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its job!
ClickFunnels is intended to save you time and energy– to do what otherwise requires a great deal of technological proficiency and/or a range of third party applications. In this respect, ClickFunnels prospers.
Makes You Money
One of the best features of ClickFunnels is its concentrate on making money for the user. They make it very simple to make your account, installed your material, and begin taking payments. Plus, it’s quite simple to choose whatever up– it’ll most likely take you a couple hours to figure out most of what you need, max.
Drag and Drop Builder
Many functions are extremely useful here. I like how easy it is to replicate pages, and the reality I can save design templates to be used again later on. Their page home builder is a pretty crucial function, and they’ve pulled it off well. As soon as you get used to it, it’s an easy to use drag and drop contractor.
Integrated in A/B screening is fantastic too. All you have to do is replicate a page, make your changes, and choose the amounts of your traffic you want to see version A or B.
Great selection of Integrations
I think ClickFunnels deals with API combinations quite well. Email autoresponders and payment processors aren’t too much of a sweat– they work dependably and are simple to handle.
You’ll also discover an useful WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a strong 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s fantastic to have actually things so centralized: I can build my landing pages, develop kinds and order forms, and activate e-mails all from one platform.
All of this actually does conserve you money and time, resources you ‘d otherwise require to invest in developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is an excellent investment– what you’re permitted a StartUp account is quite good. If you have more than 20,000 visitors and need over 100 pages, the full suite might not be too much to ask.
ClickFunnels is not best, but it does a great job of product packaging fantastic tools together and making them available. It arguably conserves most users a headache they ‘d have if they tried to handle funnels another method.
Cons– Clickfunnels Review
I’ve got some problem: although ClickFunnels is overall strong, it has many locations that require work.
A small disadvantage is the rate. There are just two rates choices, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge downside, simply another financial investment in your organisation, and like I’ve stated, you get a great package for it.
Dull Customer Service
Beyond that, client support is iffy at best. In my experience, they’ve been fine with basic questions, but if you ask harder things, particularly about more advanced functions, they will not be very valuable.
Cult-like user base and software application too dependent on Founder
This is not an objective criticism of their product however I take a small issue with their marketing that I believe is worth mentioning in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to get away the buzz surrounding it. They have a fantastic marketing for sure. From a user experience point of view, it can get obtrusive. As soon as you sign up for the software, you can attempt to take a look at the unbiased features of the software and incorporate it into your own workflow, or you’ll be lost and forced to discover Russell Brunson’s marketing methods.
This suggests you’ll find yourself purchasing online courses, books, going to workshops, and getting drawn into the ClickFunnels “Cult-ure”. ClickFunnels has actually helped people do terrific things, however it’s also assisted multiply quick rich plans, online courses, saturation of coaches and experts, and other spammy web marketer things.
All of us know the creator is a marketing wizard, however a lot of the item is tied to his brand and his philosophy. As much as I appreciate the landing page contractor, whatever around it looks like an extension of Brunson’s platform.
Sometimes it’s difficult to not get the sensation that ClickFunnels spends more resources on self-promotion than necessary, specifically when some elements of their product (i.e., customer service) can still utilize some work.
This one isn’t on ClickFunnels but more on the neighborhood. While you have the ability to tailor extensively within ClickFunnels, lots of people utilize similar designs. Thinking about the appeal of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks floating around. Diversity is very important.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some mistakes. Though this actually doesn’t take place typically, there’s little you can do however wait. If you’re investing a lot in advertising or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of money.
It’s also difficult to understand when your pages are working or not, unless you constantly inspect or wait up until you speak with angry customers. Barring uptime, I likewise handle some glitches when I clone pages using the HTML publishing choice.
User experience changes … a lot
The control panel modifications typically, the flow of producing new pages and funnels changes, a button will move, prices alternatives change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a company service.
A criticism I’ve heard but do not quite concur with personally: it’s too basic, and too costly for its simplicity. These criticisms tend to describe diy methods which can be cheaper upfront and yield more control over managing specific details. Nevertheless, for less skilled users who are mainly looking for efficiency and an easy to use package of tools, I would not emphasize this too highly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two rates plans– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp begins on the more expensive side. StartUp is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day complimentary trial to try out the service, so a minimum of you do not need to dedicate to a pricey plan immediately. If you pay yearly instead of monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would state so, and I can see why– especially if you compare to LeadPages, a similar (overlapping, however absolutely not identical) service which starts at $25 a month. It is crucial to keep in mind ClickFunnels’ primary service is to make funnels more effective, and it does a pretty good job.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some limitations on the amount of pages (100 ), sees (20,000), custom domains (3 ), and just a few of the full list of features.
Nevertheless, both plans have limitless contacts, endless members, all advanced funnels, A/B split tests, and a couple of other commonness.
ClickFunnels Platinum/Full Suite has a full list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you define a product as a one-time payment product for your payment entrances); subscription strategies (another Backpack function, however unlike one-time payments, this lets your customers pay for a subscription service); 3 SMTP combinations (StartUp has 1); unrestricted funnels, pages, check outs, and custom-made domains; top priority support and design template demands; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not fret, it is confusing. This part I think ClickFunnels could truly clean up. We’ll go into more detail in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and also provides you the full set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ functions overall? I believe they’re solid and you get everything you need.
A/B split testing is a smaller function, but definitely a notable one.
If you duplicate a page and make changes to the copy, the split test generally lets you choose what percentages of your traffic you wish to see per page, letting you test conversion rates really handily. It’s a terrific function and extremely easy to use.
I also think ClickFunnels is total flexible and uncomplicated for other settings, like your account information or combinations. Maybe extremely tech literate individuals would find them restrictive (a typical theme amongst some criticisms), however as the service is supposed to be easy to use, I thought the standard features were pretty good.
There are quite a few kinds of offered pre-made funnels, oriented to various types of services, and you can of course build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a moment in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three products being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main objective of Follow-Up Funnels is wise analytics that result in smart auto-responding, however the auto-responding involves snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make managing an affiliate program much easier and more efficient.
But are these features, or separate items? Follow-Up Funnels sounds a bit like ClickFunnels trying to offer an undecided email auto-responder to me, but perhaps I’m simply cynical. In any case, it makes Full Suite a bit confusing and gets rid of the coherency you get with the initial ClickFunnels.
Check out the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wanted to commit unique attention to it. I think a large part of why I provided ClickFunnels a high ranking has to do with it being a really solid landing page home builder. ClickFunnels ranges itself from page structure software application and markets its funnel approach, but truth be informed, I utilize it mostly for this landing page builder.
Anyway, there is quite an array of templates with excellent designs, though as you may expect, just the design templates produced by ClickFunnels are totally free. Design templates are organized by funnel type, so poking around isn’t too difficult.
You can also save particular design templates and make individual page templates, and it’s pretty simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
Once you open your pages in the editor, you’ll generally be working with a drag and drop builder. It’s a little more complex than some other light page contractors, but it’s still easy to use.
The editor uses a page structure with 4 main parts: areas, rows, columns, and elements. Think of these parts as fitting within each other (this post has an useful diagram). Essentially: rows, columns, and aspects go inside of areas. You can have numerous areas per page. Rows and columns go inside areas, however columns particularly go into rows. In this manner you can have a row with one column, or up to four. Aspects are the vibrant bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s quite easy to master. Everything is color-coded– for example, in the above screenshot, the choice is a light green box due to the fact that it’s an area, however if I was hovering over an element, it would be orange.
You can also modify by section, row, column, and so on, by means of the side bar. All the little information and parts of your page can be moved or altered.
A little criticism I’ve heard (but don’t have personally) on the contractor is how grid-like it is– you have to work within those columns and rows. I personally don’t believe this is a substantial problem and the contractor gives you enough manage without sacrificing ease of use, but it might be worth a reference.
In general, I like the page contractor a lot. It makes designing your landing page extremely easy, and it serves ClickFunnels’ goal: to make it easier for you to earn money online.
Integrations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a few various types of combinations you can include to your ClickFunnels account: e-mail, webinar, SMS/text, and actions.
ClickFunnels has many notable partners you can contribute to your combinations quickly. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can look for these or just click the search bar, and they’ll show up. It’s quite obvious, simply click the one you desire and add it.
The procedure for handling integrations is also simple, though you might need to examine your 3rd party software application’s documents to discover exactly what ClickFunnels needs. In general, you’ll find the process pretty simple. Combinations are a little more technical conceptually than some functions, such as the page home builder, so it’s much appreciated to have a very basic way of adding and handling integrations.
Associated with integrations are payment gateways. Payment entrances get integrated and on other software application platforms are simply called integrations, however on ClickFunnels they get an area separate from integrations. They may likewise be understood to ClickFunnels as billing combinations. Payment entrances are likewise what they seem like: they’re the integrations that allow your clients to spend for your things. Your shop won’t actually be much of a shop unless you’re using a payment gateway.
A list of the payment entrances you can add:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is quite simple– as long as you’re all set up with whatever tool you are trying to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations normally run smoothly and you do not require to stress much about them.
Relieve of Use– ClickFunnels Review
If you haven’t selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement states, “Don’t lose any more time with ‘tech people!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels offers is supplying tools that allow the less experienced to save time and money. That holding true, evaluating ease of use is pretty crucial.
Short answer: It’s easy to use, but you ought to still have some experience.
Longer response: For a first-timer, it might be a bit overwhelming– and by first-timer, I mean brand-new to the world of e-commerce and marketing– however the learning curve is far from impossible. For most people, I would state the learning curve would be just a couple hours max. If you’re actually behind, pick up Russell Brunson’s books discussed earlier in the evaluation.
Anyhow, ClickFunnels is definitely much easier than producing funnels on your own. They have a fair quantity of documentation, and it may not be best, but it appears to me like most concerns ought to be covered, and you can constantly call a client service agent if it comes to it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core functions of ClickFunnels– the real funnels– are relatively easy to manage. A cohesive menu makes it easy to navigate to all parts of your funnel managing procedure, from selecting templates to the drag and drop editor.
Some settings regarding email combinations or payment processors will need a bit of understanding, however it’s no place near the quantity of understanding you would require to in fact code the funnels– it’s things you can figure out by Googling around or visiting the docs.
Ultimately, ClickFunnels is not mind-blowingly simple, however it is general streamlined with an user-friendly user-interface. They do tend to change things frequently, however it most likely will not suffice to significantly hamper you.
We provide it a 4 out of 5 in ease of use. It integrates option and customizability with convenience, and while I would recommend all possible users enter with some standard technological literacy, it essentially is successful where user-friendliness is concerned.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some organisations more than others.
Consultants, speakers, coaches, expert service providers, individuals solely in e-commerce or network marketing, and even those offering B2B services would most likely be most in shape for ClickFunnels. ClickFunnels in general does well with those providing more creative items or independent ventures.
Obviously, you can constantly begin with a blank funnel, and I don’t think you should decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized business, fine with the price, and you require to make your traffic work for you better, I doubt you ‘d be wasting your cash or time with ClickFunnels. I would specifically advise it to anyone who wishes to preserve a better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer support is a location that includes some subtleties. I applaud ClickFunnels for having decent documentation on-site. I believe their documentation is just barely industry-standard for SaaS business, but still enough. Their docs page has a series of categories, each with their own posts. It may be simple, however content-wise it’s not too shabby.
As for the direct customer service, they have a chat feature inside the dashboard after you log in, however I’m not too happy with it. They’ve usually been helpful for easy questions and standard troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them quite unhelpful. I give ClickFunnels congratulations for attempting.
Furthermore, I’ve discovered a consistency among reviews pointing out bad experiences with consumer service. When he contacted customer service, he discovered they were apathetic and unhelpful.
General Support Rating
I would not say ClickFunnels stops working in client assistance– I think the group largely understand that their services are not perfectly easy to use and/or involve tools brand-new to their users, and they have actually put enough resources into their assistance to make it good. At least basic concerns will be addressed, and they’re quite responsive. Maybe most users, myself included, would not say ClickFunnels has exceptional client assistance, however it mainly fulfills a bare minimum that makes it a minimum of sufficient. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages compares head to head.
There are a couple factors that I think the majority of people will take a look at … Price and ease of use.
When it pertains to rate, Leadpages is the winner. It is a bit less expensive than Clickfunnels.
There’s a factor why Leadpages is so much more affordable. It’s not nearly as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You don’t need a separate webhosting or a separate e-mail marketing or a separate shopping cart solution. Heck, you do not even require a separate affiliate program. Whatever is included in one plan. Keep in mind from earlier, if you calculate how much you ‘d spend for all of these tools separately, you ‘d in fact wind up investing less by opting for ClickFunnels. You ‘d combine about $1,441/ month of costs into one ClickFunnels subscription.
If you take a look at it that way, ClickFunnels is pretty affordable in its own right.
I do believe Leadpages is a remarkable choice in some circumstances. If you desire to crank out landing pages quickly, without much customization, LeadPages is fantastic.
So, which should you pick?
Choose ClickFunnels if you want to develop a series of reliable, conversion optimized funnel pages without learning HTML.
Choose Leadpages if you’re trying to find a spending plan marketing option that gets the job done. Develop lovely sales pages without understanding a lick of code.
Choose ClickFunnels if you don’t want to patch together a gazillion different systems to develop a frankenstein marketing program. You’ll save a lot of time with an all-in-one solution, due to the fact that it’s really time-consuming to run backward and forward in between programs, attempting to make them speak with each other.
Opt for Leadpages if you only need to create a basic one-step landing page.
Choose ClickFunnels if you wish to produce a real funnel with multiple pages, together with the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both offer different things or rather various amounts of things.
Builderall takes the approach of offering as many digital marketing services as possible. For example, you can do anything from producing a marketing funnel to developing your own app.
Whereas Clickfunnels take a ‘less is more’ position. They offer a focused, detailed and reliable marketing funnel and email marketing service.
One technical element they have in common is the drag and drop part for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Ideally, by doing so, we can help you choose which software application would be better suited to your service.
One factor Builderall is excellent is it allows you to keep top of a large percentage of your digital marketing technique … all in one place. You can build marketing funnels, develop blog sites, style and automate your email marketing and even produce apps.
As permitting you to develop auto-responses for your e-mail campaigns, it offers Facebook combination. You can, for that reason, keep top of your social media leads also without needing to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being largely brand-new, becoming an affiliate would be beneficial as all their money presently goes towards the program.
Clickfunnels do not require an extra fee to be an affiliate. If you are a paying member of their software then you instantly have access to their affiliate program.
Overall though, Builderall’s costs are really affordable. You essentially get more digital marketing tools, for a lower expense.
Now we’ve talked through the Clickfunnels vs Builderall debate, let’s sum up which one you ought to go for. If you are a little independent company with a restricted budget and time to spare to wrap your head around Builderall, then go for that one.
Nevertheless, if you are a recognized or growing company seeking to expand legally … Clickfunnels is the one for you. There must be a good reason all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ products bring. The fact that Builderall provides such a big quantity of features means they spread themselves thin.
Clickfunnels focus on a number of aspects and make certain they are offered at a high standard. If marketing funnels are your focus, it goes without stating that you ought to go for the software with the funnel feature being the primary focus.
Ultimately, the choice regarding which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all down to you. The nature and status of your business will all determine the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s excellent– 4 out of 5 stars! It’s a genuine contender in the marketing software application space and worth trying out.
Yeah, there are a couple of downsides: If you need a more hands-on solution to your marketing needs with greater personalization capabilities, you may wish to look into 3rd party alternatives you can tie together. If you are going with ClickFunnels after all, you might find yourself unlucky and end up handling unhelpful customer support agents, or some problems in the software application. You may also be annoyed by their self-promotion.
However you know what? Considering whatever, I do not believe any of these surpass the solid landing page contractor, let alone other positives such as the brief knowing curve, strong integrations, and good templates.
I’m pretty sure that for the large majority of prospective users, the page contractor provides enough option. If you’re looking initially and foremost for a simple but solid sales option or landing page editor, ClickFunnels is a fantastic tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.