If you love marketing, you’ve most likely at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to determine if ClickFunnels is a legitimate organisation marketing software application worth trying, or simply overhyped.
ClickFunnels has actually made a pretty huge name for itself given that it started, becoming one of the biggest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a short period of time.
There is no denying it’s popular, but does that mean it’s worth it? How much can we trust the crowd on this one? It seems it’s simply another website and/or landing page contractor, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the essence of ClickFunnels– what it is, the positives and negatives, the features, customer service, and so on. I’m basing this review on my own experience utilizing ClickFunnels’ StartUp plan, which features the core ClickFunnels functions and lots of other bells and whistles. I’ll also offer a nod towards other reviews I’ve seen, as not every user will concur with me on the last verdict.
Regardless of whether you select to use it or not, it’s an important player anybody in e-commerce and online marketing need to be familiar with. With some disadvantages, it’s certainly good.
ClickFunnels Review Highlights
Here’s a short selection of ClickFunnels’ review highlights– watch out for these in this article.
ClickFunnels is a good landing page builder, with an easy drag-and-drop editor
Easy and adequate integrations that enable you to catch emails and take payments best inside ClickFunnels
Constructed with A/B testing abilities
Easy to find out and use
Focused on making its users more cash
They have a 2 week totally free trial
Check out the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, but in just three years it’s been, in the words of Forbes, “calmly reinventing the online marketing market.” Here’s the essence of ClickFunnels: It makes it easier for businesses and business owners to offer things online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The founder of ClickFunnels, Russell Brunson, is as famous as his development, and for good factor. He’s succeeded, not just from ClickFunnels, but other marketing adventures. He played around with email marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the successful author of DotCom Secrets and Expert Secrets, 2 books that his fans rave about and that guide people through his marketing methods. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or totally free on his site here. Get Expert Secrets from Amazon here or free on his site here.
ClickFunnels started as a method to help Brunson and his team develop funnels more quickly for different endeavors, as developing funnels would usually take weeks. They quickly realized their development would be beneficial to others and had fantastic prospective as an item.
What Are Funnels? How Sales Funnels Work
Prior to continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a process that takes people who don’t know you and turns them into consumers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions created to assist a website visitor to the checkout page.
Action 1: Imagine a funnel. Step 2: Imagine this funnel is in fact a metaphor, and rather of actual active ingredients to pour down the funnel, you have metaphorical active ingredients you call web traffic or website visitors.
Sadly, that still doesn’t turn much of your visitors into customers. In a brick and mortar store, that’s like individuals strolling into your store but not knowing where the cash register is, so they leave the store without buying anything. In a physical store, you can talk your clients into buying something.
In a digital store, you may be a little bit more distant from your visitors. This is where your funnel comes in– it’s developed to attract your customers’ through principles of psychology. The funnel works step-by-step, bring traffic in closer and closer until visitors end up at a payment page.
If you think this sounds cool, you’re right– it’s ended up being a big deal for online marketing. Russell Brunson didn’t simply get rich by offering ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some good news: ClickFunnels does its task!
ClickFunnels is planned to conserve you time and energy– to do what otherwise requires a lot of technological proficiency and/or a range of 3rd party applications. In this respect, ClickFunnels prospers.
Makes You Money
Among the very best aspects of ClickFunnels is its focus on earning money for the user. They make it really easy to make your account, set up your content, and begin taking payments. Plus, it’s pretty easy to select everything up– it’ll probably take you a couple hours to find out the majority of what you require, max.
Drag and Drop Builder
Their page contractor is a quite important feature, and they’ve pulled it off well. Once you get utilized to it, it’s an easy to utilize drag and drop builder.
Integrated in A/B testing is great too. All you have to do is duplicate a page, make your modifications, and pick the quantities of your traffic you wish to see variation A or B.
Great choice of Integrations
I believe ClickFunnels deals with API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll likewise discover a helpful WordPress plugin that lets you add ClickFunnels pages to your WordPress site. It conserves a great deal of time and is much less of a hassle than working in between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise rated a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active installations.
Overall, it’s fantastic to have actually things so centralized: I can develop my landing pages, produce forms and order forms, and set off e-mails all from one platform.
All of this actually does conserve you time and money, resources you ‘d otherwise require to spend on designers, CSS, hosting configurations, and so on.
You can feel confident the lower-tiered account is a great investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the full suite may not be too much to ask.
ClickFunnels is not best, but it does a terrific job of packaging excellent tools together and making them accessible. It perhaps saves most users a headache they ‘d have if they attempted to manage funnels another way.
Cons– Clickfunnels Review
I’ve got some bad news: although ClickFunnels is in general strong, it has several locations that need work.
A small drawback is the cost. There are just 2 prices options, at either $97 a month or $297 a month. In the grand plan of things, this is not a huge drawback, simply another financial investment in your organisation, and like I’ve said, you get an excellent package for it.
Uninspired Customer Service
Beyond that, consumer support is undecided at best. In my experience, they’ve been great with standard questions, but if you inquire more difficult things, particularly about more advanced functions, they will not be very valuable.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their item but I take a minor concern with their marketing that I believe is worth discussing in this ClickFunnels Review.
If you get sucked into one of their funnels, it’s hard to leave the hype surrounding it. From a user experience point of view, it can get interfering.
This indicates you’ll find yourself buying online courses, books, attending seminars, and getting drawn into the ClickFunnels “Cult-ure”. Their Facebook Group has more than 100k members and most posts includes people extoling how much money they made and flashing their cars. Though these numbers are real, the users offer an impression that they’re more focused on making quick money instead of building excellent services and products. ClickFunnels has actually helped individuals do terrific things, however it’s likewise helped proliferate fast rich plans, online courses, saturation of coaches and specialists, and other spammy internet online marketer things.
All of us know the creator is a marketing wizard, however a lot of the product is tied to his brand and his approach. As much as I value the landing page contractor, whatever around it looks like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels spends more resources on self-promotion than needed, especially when some aspects of their product (i.e., client service) can still utilize some work.
While you have the ability to customize thoroughly within ClickFunnels, lots of individuals use similar styles. Considering the popularity of ClickFunnels, this has actually led to a large amount of ClickFunnel-y looks drifting around.
Software Application Outages and Bugs
Every now and then, ClickFunnels will go down or experience some mistakes. Though this truly does not occur often, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ glitch brings your pages down for even a few hours, you can potentially lose a lot of money.
It’s likewise tough to know when your pages are working or not, unless you constantly inspect or wait till you hear from upset clients. Disallowing uptime, I also handle some glitches when I clone pages utilizing the HTML publishing choice.
User experience changes … a lot
The control panel modifications typically, the flow of creating new pages and funnels changes, a button will walk around, pricing options change, etc– and it appears ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s an organisation solution.
Far too Simple
Lastly, a criticism I’ve heard however don’t quite agree with personally: it’s too easy, and too costly for its simplicity. These criticisms tend to describe diy methods which can be less expensive in advance and yield more control over handling particular details. Nevertheless, for less experienced users who are mainly looking for efficiency and an easy to use package of tools, I would not highlight this too strongly.
ClickFunnels Pricing – How much is Clickfunnels?
ClickFunnels has two prices strategies– StartUp and ClickFunnels Platinum Suite, alternatively called ClickFunnels and Full Suite– and even StartUp starts on the costlier side. Start-up is $97 a month and Platinum can be found in at $297 a month. For what it’s worth, you likewise get a 14 day free trial to try the service, so a minimum of you don’t need to dedicate to an expensive strategy right now. If you pay every year instead of regular monthly, you get two months complimentary ($ 997 for ClickFunnels and $2,997 for Full Suite).
Well, some would say so, and I can see why– specifically if you compare to LeadPages, a similar (overlapping, however absolutely not identical) service which starts at $25 a month. It is essential to keep in mind ClickFunnels’ main service is to make funnels more effective, and it does a pretty great job.
The main distinctions between an entry level account and a premium account are as follows: StartUp gets the main service, the funnel-builder, with some restrictions on the quantity of pages (100 ), visits (20,000), customized domains (3 ), and only some of the complete list of functions.
However, both strategies have limitless contacts, unlimited members, all advanced funnels, A/B split tests, and a couple of other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack feature that lets you identify a product as a one-time payment product for your payment entrances); subscription plans (another Backpack function, but unlike one-time payments, this lets your consumers pay for a membership service); 3 SMTP combinations (StartUp has 1); limitless funnels, pages, sees, and customized domains; concern support and template requests; along with Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re confused with CLickFunnels Platinum/ Full Suite, do not stress, it is confusing. This part I believe ClickFunnels might really clean up. We’ll enter into more information in the following section of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the cornerstone tool ClickFunnels with three other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the complete set of ClickFunnels functions.
Functions Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re strong and you get everything you require. They’re largely instinctive and provide you a good amount of control. The design template editor and integration management system are good examples of this and are very important functions, so I’ll be giving them different sections.
A/B split testing is a smaller sized function, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test essentially lets you select what percentages of your traffic you want to see per page, letting you test conversion rates extremely easily. It’s a great function and very easy to use.
I also think ClickFunnels is overall versatile and simple for other settings, like your account information or combinations. Perhaps really tech literate individuals would find them limiting (a typical style amongst some criticisms), but as the service is expected to be easy to use, I thought the basic functions were respectable.
There are quite a few types of offered pre-made funnels, oriented to different kinds of services, and you can obviously build your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll just take a moment in this Clickfunnels Review to talk about Full Suite. In my viewpoint, Full Suite is 3 items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The primary goal of Follow-Up Funnels is wise analytics that result in smart auto-responding, however the auto-responding involves snail mail as well as e-mail, and a few other goodies. Along with Follow-Up Funnels comes Backpack (formerly Backpack CRM), a tool expected to make handling an affiliate program easier and more efficient.
However are these features, or different items? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an undecided email auto-responder to me, but perhaps I’m just negative. In any case, it makes Full Suite a bit complicated and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is probably ClickFunnels’ main feature, so I wanted to devote special attention to it. I think a big part of why I gave ClickFunnels a high ranking has to do with it being a truly solid landing page home builder. ClickFunnels distances itself from page structure software application and promotes its funnel technique, however reality be told, I utilize it mostly for this landing page builder.
Anyway, there is rather a range of templates with great styles, though as you may expect, just the design templates produced by ClickFunnels are totally free. Design templates are arranged by funnel type, so poking around isn’t too hard.
You can also conserve specific templates and make individual page templates, and it’s pretty easy to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
As soon as you open your pages in the editor, you’ll generally be working with a drag and drop contractor. It’s a little bit more complicated than some other light page home builders, but it’s still easy to use.
The editor utilizes a page structure with 4 main parts: sections, rows, columns, and aspects. Think of these parts as fitting within each other (this article has a helpful diagram). Generally: rows, columns, and elements go inside of areas. You can have numerous sections per page. Rows and columns go inside sections, but columns specifically enter into rows. By doing this you can have a row with one column, or approximately four. Elements are the vibrant bits that go inside columns and make your page interactive to its visitors.
It might sound complicated, however it’s quite easy to get the hang of. Everything is color-coded– for instance, in the above screenshot, the choice is a light green box because it’s a section, however if I was hovering over an element, it would be orange.
A small criticism I’ve heard (but do not have personally) on the home builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a big concern and the home builder gives you enough control without compromising ease of use, but it might be worth a reference.
Overall, I like the page contractor a lot. It makes developing your landing page really simple, and it serves ClickFunnels’ goal: to make it easier for you to generate income online.
Integrations are exactly what they sound like: other marketing tools you integrate into the ClickFunnels software application. There are a couple of various types of combinations you can add to your ClickFunnels account: email, webinar, SMS/text, and actions. You may add MailChimp to your ClickFunnels because you like MailChimp’s auto-responding software application and you are signed up with them. Easy!
ClickFunnels has many notable partners you can contribute to your integrations easily. Here’s a full list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your combinations area, you can search for these or just click the search bar, and they’ll show up. It’s quite obvious, simply click the one you want and add it.
The process for managing integrations is also straightforward, though you may have to inspect your 3rd party software’s paperwork to find exactly what ClickFunnels needs. In general, you’ll discover the process quite easy. Combinations are a bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have an extremely simple way of adding and handling integrations.
Related to integrations are payment gateways. Payment entrances get incorporated and on other software platforms are simply called integrations, but on ClickFunnels they get a section separate from integrations. They may likewise be understood to ClickFunnels as billing integrations. Payment gateways are also what they sound like: they’re the integrations that permit your consumers to spend for your stuff. Your store will not actually be much of a store unless you’re using a payment entrance.
A list of the payment entrances you can include:
- Blue Snap
- Easy Pay Direct
Managing all of these integrations is pretty simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any issues including it to ClickFunnels. In my experience, these integrations normally run efficiently and you do not need to fret much about them.
Alleviate of Use– ClickFunnels Review
If you haven’t chosen it up by now, ClickFunnels’ main sell is its ease of use– as their ad states, “Don’t waste anymore time with ‘tech men!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels provides is supplying tools that permit the less skilled to save money and time. That holding true, examining ease of use is pretty essential.
Short answer: It’s easy to use, but you should still have some experience.
Longer answer: For a first-timer, it may be a bit overwhelming– and by first-timer, I indicate brand-new to the world of e-commerce and marketing– however the finding out curve is far from difficult. For many people, I would say the knowing curve would be simply a couple hours max. If you’re really behind, get Russell Brunson’s books mentioned earlier in the review.
Anyway, ClickFunnels is certainly much easier than developing funnels by yourself. They have a fair quantity of documents, and it might not be perfect, however it seems to me like the majority of concerns need to be covered, and you can constantly call a customer service representative if it comes to it.
All of that aside, some parts of ClickFunnels are quite simple to get a hang of. The core functions of ClickFunnels– the actual funnels– are fairly simple to handle. A cohesive menu makes it easy to browse to all parts of your funnel managing procedure, from picking templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will need a bit of understanding, however it’s no place near the amount of knowledge you would require to in fact code the funnels– it’s stuff you can figure out by Googling around or going to the docs.
Ultimately, ClickFunnels is not mind-blowingly basic, however it is general streamlined with an intuitive user-interface. They do tend to change things regularly, but it most likely will not be enough to significantly obstruct you.
We provide it a 4 out of 5 in ease of use. It integrates choice and customizability with convenience, and while I would recommend all potential users enter with some standard technological literacy, it basically prospers where user-friendliness is concerned.
Who is ClickFunnels best for?
Who really stands to benefit the most from ClickFunnels? Broadly speaking, small companies and start-ups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that interest some businesses more than others.
Consultants, speakers, coaches, expert service companies, people exclusively in e-commerce or network marketing, and even those using B2B services would probably be most healthy for ClickFunnels. ClickFunnels in basic does well with those using more imaginative items or independent ventures.
Of course, you can always start from a blank funnel, and I don’t believe you ought to choose if ClickFunnels is right for you or not based simply on their default funnel types. If you’re a smaller sized business, okay with the price, and you require to make your traffic work for you much better, I question you ‘d be squandering your cash or time with ClickFunnels. I would particularly suggest it to anybody who wants to maintain a much better landing page.
Consumer Support– ClickFunnels Review
ClickFunnels’ consumer support is an area that consists of some subtleties. Their docs page has a series of categories, each with their own articles.
When it comes to the direct customer support, they have a chat function inside the control panel after you log in, but I’m not too happy with it. They’ve normally been practical for simple concerns and standard troubleshooting … but when I’ve had more advanced concerns, I’ve discovered them quite unhelpful. With one particular HTML publishing concern, they took three months to get back to me. By then, I found out a workaround. Most users will not need that sort of assistance and to be sincere, a lot of SaaS companies do not supply that level of support. I provide ClickFunnels congratulations for trying.
Additionally, I’ve seen a consistency amongst evaluations explaining bad experiences with customer care. Notably, in instances when features have actually not worked as promised or when there were unusual website malfunctions, customer care associates were supposedly either unresponsive or unhelpful. One notorious customer in particular recounts how, due to website mistake, a few of his customers were locked out and how other non-paying visitors got to members-only content. When he contacted customer support, he discovered they were apathetic and unhelpful. It may be an unusual, unlikely scenario, however it shows the point.
General Support Rating
I would not say ClickFunnels fails in customer assistance– I believe the team mainly comprehend that their services are not completely easy to use and/or involve tools brand-new to their users, and they have actually put sufficient resources into their assistance to make it good. At least basic questions will be responded to, and they’re quite responsive. Perhaps most users, myself included, would not state ClickFunnels has exceptional client assistance, but it primarily fulfills a bare minimum that makes it at least good enough. In this classification, we provide it a 3 out of 5 stars.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple factors that I think many people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason that Leadpages is so much more affordable. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more convenient than Leadpages. You do not require a separate web host or a different email marketing or a different shopping cart option. Remember from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d actually end up spending less by going with ClickFunnels.
If you look at it that method, ClickFunnels is quite affordable in its own.
I do believe Leadpages is a remarkable choice in some circumstances. If you want to crank out landing pages rapidly, without much personalization, LeadPages is excellent.
Which should you choose?
Go with ClickFunnels if you wish to produce a series of reliable, conversion enhanced funnel pages without finding out HTML.
Opt for Leadpages if you’re looking for a budget marketing alternative that does the job. Develop beautiful sales pages without understanding a lick of code.
Go with ClickFunnels if you do not want to patch together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a lot of time with an all-in-one option, since it’s really lengthy to run backward and forward between programs, attempting to make them speak to each other.
Go with Leadpages if you just require to create a simple one-step landing page.
Choose ClickFunnels if you want to produce a real funnel with several pages, along with the versatility to rearrange the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are different because they both use various things or rather different amounts of things.
Builderall takes the technique of offering as many digital marketing services as possible. You can do anything from developing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ position. They provide a focused, detailed and efficient marketing funnel and email marketing service.
One technical element they have in common is the drag and drop component for easy customisation.
We are going to talk you through the Builderall vs Clickfunnels argument. Hopefully, by doing so, we can assist you choose which software application would be much better fit to your service.
One reason Builderall is excellent is it permits you to keep top of a big percentage of your digital marketing method … all in one place. You can construct marketing funnels, develop blog sites, design and automate your e-mail marketing and even create apps.
As enabling you to produce auto-responses for your e-mail campaigns, it offers Facebook combination. You can, therefore, keep top of your social media leads as well without having to lift a finger.
Similar to Clickfunnels, Builderall provides an affiliate program for users. With it being mostly new, ending up being an affiliate would be useful as all their cash presently goes towards the program.
Clickfunnels don’t need an extra cost to be an affiliate. If you are a paying member of their software application then you instantly have access to their affiliate program.
Total though, Builderall’s rates are very affordable. Especially when you consider the range and number of functions their software deals. You essentially receive more digital marketing tools, for a lower cost. However, do not forget this may not be as much of an advantage as you believe. It’s essential to keep in mind the stating ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall dispute, let’s amount up which one you ought to go for. If you are a small independent organisation with a limited budget plan and time to spare to cover your head around Builderall, then go for that one.
Nevertheless, if you are an established or growing organisation seeking to expand legitimately … Clickfunnels is the one for you. There should be a great reason all the big names utilize the software and it is down to the large quality and results that Clickfunnels’ items bring. The fact that Builderall offers such a large amount of features implies they spread themselves thin.
Clickfunnels focus on a couple of aspects and make sure they are provided at a high requirement. So if marketing funnels are your focus, it goes without saying that you should choose the software application with the funnel feature being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels argument is all to you. The nature and status of your business will all identify the very best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching decision? It’s great– 4 out of 5 stars! It’s a genuine competitor in the marketing software space and worth checking out.
Yeah, there are a couple of downsides: If you require a more hands-on service to your marketing needs with higher modification abilities, you may wish to check out third party alternatives you can tie together. If you are going with ClickFunnels after all, you may find yourself unfortunate and end up handling unhelpful customer support agents, or some problems in the software application. You may likewise be annoyed by their self-promotion.
But you know what? Thinking about everything, I do not believe any of these surpass the strong landing page contractor, let alone other positives such as the brief learning curve, solid integrations, and good templates.
I’m pretty sure that for the huge bulk of prospective users, the page builder uses enough option. If you’re looking initially and foremost for an easy but solid sales option or landing page editor, ClickFunnels is a terrific tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.