If you love marketing, you’ve most likely at least heard of ClickFunnels, the landing page builder that’s pioneering online sales funnels. In this ClickFunnels Review, we go deep into the good and bad to identify if ClickFunnels is a legitimate business marketing software application worth attempting, or just overhyped.
ClickFunnels has actually made a quite huge name for itself since it began, becoming one of the largest marketing SaaS (Software as a Service) business around. It’s no wonder ClickFunnels has actually grown so much in such a brief duration of time.
There is no rejecting it’s popular, but does that imply it’s worth it? How much can we rely on the crowd on this one? It appears it’s just another site and/or landing page home builder, so what sets it apart and should you add it to your marketing stack?
In this ClickFunnels evaluation, I’ll go through the gist of ClickFunnels– what it is, the positives and negatives, the features, customer support, and so on. I’m basing this evaluation on my own experience utilizing ClickFunnels’ StartUp plan, which includes the core ClickFunnels functions and plenty of other bells and whistles. I’ll also provide a nod towards other evaluations I’ve seen, as not every user will agree with me on the final decision.
No matter whether you pick to use it or not, it’s a crucial gamer anyone in e-commerce and online marketing need to be familiar with. Before you jump in, what’s our ranking? I’ll put it at a solid 4 stars. With some drawbacks, it’s absolutely great. Keep reading to find out why!
ClickFunnels Review High Points
Here’s a brief selection of ClickFunnels’ review highlights– keep an eye out for these in this post.
ClickFunnels is a great landing page home builder, with an easy drag-and-drop editor
Simple and sufficient integrations that allow you to capture emails and take payments right inside ClickFunnels
Constructed with A/B testing capabilities
Easy to find out and utilize
Concentrated on earning its users more money
They offer a 2 week totally free trial
Go to the Clickfunnels website here.
What is ClickFunnels?
ClickFunnels launched back in 2014, however in simply 3 years it’s been, in the words of Forbes, “silently transforming the online marketing market.” Here’s the gist of ClickFunnels: It makes it simpler for services and business owners to offer stuff online utilizing otherwise complex marketing innovation, called sales funnels (more on those in a second).
The creator of ClickFunnels, Russell Brunson, is as famous as his development, and for good factor. He’s made a fortune, not just from ClickFunnels, but other marketing experiences. He played around with e-mail marketing for a while, and eventually began to master sales funnels.
Russell Brunson is the bestselling author of DotCom Secrets and Expert Secrets, two books that his fans rave about and that guide individuals through his marketing methodologies. You can get Dotcom Secrets on Amazon here (with over 400 evaluations) or complimentary on his website here. Get Expert Secrets from Amazon here or totally free on his site here.
ClickFunnels started as a method to help Brunson and his group produce funnels quicker for different ventures, as establishing funnels would normally take weeks. They soon understood their creation would be useful to others and had excellent prospective as a product.
What Are Funnels? How Sales Funnels Work
Before continuing with this ClickFunnels Review, let’s clarify what a marketing funnel is. In marketing, it’s a procedure that takes people who do not know you and turns them into customers, aka a marketing funnel. In e-commerce, a sales funnel is a series of actions designed to assist a website visitor to the checkout page.
There’s a less uninteresting way of considering it. Step 1: Imagine a funnel. Action 2: Imagine this funnel is in fact a metaphor, and instead of real ingredients to put down the funnel, you have metaphorical ingredients you call web traffic or site visitors. Your website visitors are looking around, inspecting things out. Your website is magnificently developed, and your content is top notch!
That still doesn’t turn numerous of your visitors into clients. In a physical shop, that’s like individuals strolling into your store but not knowing where the sales register is, so they leave the store without purchasing anything. In a physical shop, you can talk your clients into buying something.
In a digital shop, you might be a little more distant from your visitors. This is where your funnel comes in– it’s designed to appeal to your consumers’ through concepts of psychology. The funnel works detailed, bring traffic in more detailed and better till visitors end up at a payment page.
If you believe this sounds cool, you’re right– it’s become a substantial offer for online marketing. Russell Brunson didn’t simply get rich by selling ClickFunnels innovation, but by using it too.
Pros– ClickFunnels Review
I’ve got some great news: ClickFunnels does its task!
ClickFunnels is planned to conserve you energy and time– to do what otherwise needs a great deal of technological proficiency and/or a variety of 3rd party applications. In this respect, ClickFunnels succeeds.
Makes You Money
Among the very best things about ClickFunnels is its focus on generating income for the user. They make it extremely easy to make your account, set up your material, and begin taking payments. Plus, it’s pretty simple to pick whatever up– it’ll probably take you a couple hours to determine the majority of what you need, max.
Drag and Drop Builder
Numerous functions are extremely beneficial here. I like how easy it is to replicate pages, and the reality I can conserve design templates to be used again later on. Their page home builder is a pretty crucial function, and they’ve pulled it off well. Once you get used to it, it’s an easy to use drag and drop builder.
Integrated in A/B testing is excellent too. All you have to do is replicate a page, make your changes, and choose the amounts of your traffic you want to see variation A or B.
Great selection of Integrations
I think ClickFunnels manages API integrations quite well. Email autoresponders and payment processors aren’t excessive of a sweat– they work reliably and are simple to handle.
You’ll likewise find a handy WordPress plugin that lets you include ClickFunnels pages to your WordPress website. It conserves a great deal of time and is much less of a trouble than working between ClickFunnels and WordPress without a plugin. The Clickfunnels WordPress plugin is likewise ranked a solid 4.4 stars in the WordPress plugin repository, with over 20,000 active setups.
All in one
In general, it’s great to have things so centralized: I can develop my landing pages, develop types and order forms, and activate emails all from one platform.
All of this actually does save you time and money, resources you ‘d otherwise require to spend on developers, CSS, hosting configurations, and so on.
You can rest assured the lower-tiered account is a good investment– what you’re allowed for a StartUp account is pretty good. If you have more than 20,000 visitors and require over 100 pages, the complete suite might not be excessive to ask.
ClickFunnels is not best, but it does a great job of product packaging fantastic tools together and making them available. It probably saves most users a headache they ‘d have if they attempted to handle funnels another way.
Cons– Clickfunnels Review
I’ve got some problem: even though ClickFunnels is overall strong, it has several locations that require work.
A little drawback is the cost. There are only 2 prices alternatives, at either $97 a month or $297 a month. In the grand scheme of things, this is not a big drawback, simply another investment in your business, and like I’ve stated, you get a good plan for it.
Dull Customer Service
Beyond that, consumer support is iffy at finest. In my experience, they’ve been great with standard questions, but if you ask harder things, specifically about advanced features, they won’t be extremely handy.
Cult-like user base and software application too dependent on Founder
This is not an unbiased criticism of their product but I take a small concern with their marketing that I think deserves pointing out in this ClickFunnels Review.
If you get drawn into one of their funnels, it’s difficult to get away the hype surrounding it. They have a fantastic marketing for sure. Nevertheless, from a user experience viewpoint, it can get meddlesome. Once you register for the software, you can attempt to take a look at the unbiased features of the software and incorporate it into your own workflow, or you’ll be lost and forced to find out Russell Brunson’s marketing approaches.
This indicates you’ll find yourself purchasing online courses, books, attending workshops, and getting sucked into the ClickFunnels “Cult-ure”. Their Facebook Group has over 100k members and most posts consists of individuals extoling just how much cash they made and flashing their sports cars. Though these numbers are real, the users give an impression that they’re more concentrated on making fast cash rather than constructing great products and services. ClickFunnels has actually helped individuals do excellent things, but it’s likewise helped proliferate quick rich schemes, online courses, saturation of coaches and specialists, and other spammy web online marketer things.
We all understand the founder is a marketing wizard, however a lot of the product is connected to his brand name and his philosophy. As much as I appreciate the landing page contractor, whatever around it seems like an extension of Brunson’s platform.
Sometimes it’s tough to not get the feeling that ClickFunnels invests more resources on self-promotion than essential, particularly when some aspects of their item (i.e., customer service) can still utilize some work.
This one isn’t on ClickFunnels however more on the neighborhood. While you have the capability to tailor extensively within ClickFunnels, many people use similar designs. Thinking about the popularity of ClickFunnels, this has led to a big quantity of ClickFunnel-y looks floating around. Variety is important.
Software Application Outages and Bugs
From time to time, ClickFunnels will go down or experience some errors. This actually doesn’t take place typically, there’s little you can do however wait. If you’re investing a lot in marketing or driving traffic to your funnels and a ClickFunnels’ problem brings your pages down for even a few hours, you can potentially lose a lot of money.
It’s also difficult to understand when your pages are working or not, unless you constantly examine or wait until you speak with upset consumers. Barring uptime, I likewise handle some problems when I clone pages using the HTML publishing choice.
User experience modifications … a lot
The dashboard changes frequently, the circulation of producing brand-new pages and funnels modifications, a button will walk around, prices choices change, etc– and it seems ClickFunnels is still figuring things out.
I like consistency in my software, particularly if it’s a company service.
Far too Simple
A criticism I’ve heard however do not quite agree with personally: it’s too easy, and too pricey for its simpleness. These criticisms tend to describe diy approaches which can be less expensive upfront and yield more control over managing particular details. Nevertheless, for less knowledgeable users who are mainly seeking effectiveness and an easy to use package of tools, I would not stress this too strongly.
ClickFunnels Pricing – How much does ClickFunnels cost?
ClickFunnels has two pricing plans– StartUp and ClickFunnels Platinum Suite, additionally known as ClickFunnels and Full Suite– and even StartUp starts on the more expensive side. If you pay each year instead of regular monthly, you get 2 months free ($ 997 for ClickFunnels and $2,997 for Full Suite).
Nevertheless, a bit substantial huh? Well, some would say so, and I can see why– especially if you compare to LeadPages, a comparable (overlapping, however definitely not identical) service which starts at $25 a month. It is important to keep in mind ClickFunnels’ main service is to make funnels more efficient, and it does a pretty excellent job. I personally consider it an excellent investment.
The primary distinctions between an entry level account and a premium account are as follows: StartUp gets the primary service, the funnel-builder, with some restrictions on the amount of pages (100 ), visits (20,000), customized domains (3 ), and only a few of the full list of functions.
Both strategies have endless contacts, endless members, all advanced funnels, A/B split tests, and a few other commonalities.
ClickFunnels Platinum/Full Suite has a complete list of functions, consisting of the following: one-time payments (this is a Backpack function that lets you characterize an item as a one-time payment product for your payment gateways); membership plans (another Backpack function, however unlike one-time payments, this lets your clients spend for a membership service); 3 SMTP integrations (StartUp has 1); limitless funnels, pages, visits, and custom domains; top priority assistance and template demands; in addition to Follow-Up Funnels, FunnelFlix Training and Backpack.
If you’re puzzled with CLickFunnels Platinum/ Full Suite, don’t fret, it is puzzling. This part I believe ClickFunnels might truly clean up. We’ll go into more detail in the following area of this ClickFunnels evaluation.
ClickFunnels. Full Suite, on the other hand, packages the foundation tool ClickFunnels with 3 other services– Follow-Up Funnels, FunnelFlix Training and Backpack– and likewise gives you the full set of ClickFunnels features.
Features Overview– Clickfunnels Review
How are ClickFunnels’ features general? I think they’re strong and you get whatever you require.
A/B split screening is a smaller feature, but definitely a notable one.
If you replicate a page and make changes to the copy, the split test generally lets you select what percentages of your traffic you wish to see per page, letting you test conversion rates really smoothly. It’s a fantastic function and really easy to use.
I likewise believe ClickFunnels is general versatile and straightforward for other settings, like your account details or combinations. Maybe really tech literate people would discover them limiting (a typical style among some criticisms), however as the service is expected to be easy to use, I thought the standard functions were respectable.
There are many types of offered pre-made funnels, oriented to different kinds of services, and you can naturally construct your own funnel from scratch too.
Follow-Up Funnels and Backpack
I’ll simply take a minute in this Clickfunnels Review to discuss Full Suite. In my opinion, Full Suite is three items being packaged together as one: ClickFunnels, Follow-Up Funnels, and Backpack.
The main goal of Follow-Up Funnels is clever analytics that result in smart auto-responding, but the auto-responding includes snail mail as well as e-mail, and a couple of other goodies. Along with Follow-Up Funnels comes Backpack (previously Backpack CRM), a tool supposed to make handling an affiliate program much easier and more effective.
Are these functions, or different products? Follow-Up Funnels sounds a bit like ClickFunnels trying to sell an iffy email auto-responder to me, however perhaps I’m just cynical. In any case, it makes Full Suite a bit confusing and removes the coherency you get with the initial ClickFunnels.
Here’s the full list of StartUp features
- 20 funnels
- 100 pages
- 20,000 visitors
- unlimited contacts
- 3 custom domains
- A/B split tests
- Email integrations
- Optin funnels
- All advanced funnels
- Sales funnels
- Membership funnels
- Unlimited members
- Auto webinar funnels
- Hangout funnels
- Order pages
- Upsell pages
- Downsale pages
- Share your funnels
- 1 SMPTP integration
- 1 billing integration per type
Clickfunnels Review– Page Builder
This is most likely ClickFunnels’ highlight, so I wished to dedicate unique attention to it. In fact, I believe a large part of why I provided ClickFunnels a high ranking relates to it being an actually strong landing page home builder. ClickFunnels distances itself from page structure software application and advertises its funnel technique, however truth be told, I utilize it mainly for this landing page home builder.
Anyhow, there is quite an array of design templates with good styles, though as you may anticipate, just the templates produced by ClickFunnels are totally free. Templates are arranged by funnel type, so poking around isn’t too tough.
You can likewise save certain design templates and make individual page templates, and it’s quite simple to discover them. As you can see, you can toggle with fundamental settings and open in the editor.
When you open your pages in the editor, you’ll generally be dealing with a drag and drop builder. It’s a little more complicated than some other light page builders, but it’s still easy to use.
The editor uses a page structure with four main parts: sections, rows, columns, and components. You can have numerous sections per page. Components are the dynamic bits that go inside columns and make your page interactive to its visitors.
It may sound complex, however it’s pretty easy to get the hang of. Whatever is color-coded– for example, in the above screenshot, the choice is a light green box since it’s an area, however if I was hovering over a component, it would be orange.
You can likewise modify by section, row, column, and so on, by means of the side bar. All the little information and parts of your page can be moved or changed.
A little criticism I’ve heard (but don’t have personally) on the builder is how grid-like it is– you need to work within those columns and rows. I personally don’t think this is a big issue and the builder provides you enough manage without sacrificing ease of use, however it might be worth a mention.
Overall, I like the page builder a lot. It makes creating your landing page extremely easy, and it serves ClickFunnels’ goal: to make it simpler for you to earn money online.
Combinations are exactly what they sound like: other marketing tools you incorporate into the ClickFunnels software application. There are a couple of different types of combinations you can add to your ClickFunnels account: e-mail, webinar, SMS/text, and actions. You may add MailChimp to your ClickFunnels since you like MailChimp’s auto-responding software application and you are registered with them. Easy!
ClickFunnels has several significant partners you can add to your combinations easily. Here’s a complete list:
- Active Campaign
- Constant Contact
- GVO PureLeverage
- HTML Form
- Mad Mimi
- Webinar Jam Studio
If you go to your integrations area, you can search for these or simply click the search bar, and they’ll show up. It’s quite self-explanatory, simply click the one you want and include it.
The process for managing combinations is also simple, though you might need to check your third party software’s documents to find precisely what ClickFunnels needs. In general, you’ll discover the procedure pretty simple. Integrations are a little bit more technical conceptually than some functions, such as the page builder, so it’s much appreciated to have a very basic way of adding and managing integrations.
Payment entrances get incorporated and on other software application platforms are just called combinations, however on ClickFunnels they get a section separate from integrations. They might likewise be understood to ClickFunnels as billing combinations.
A list of the payment gateways you can add:
- Blue Snap
- Easy Pay Direct
Handling all of these integrations is quite simple– as long as you’re all set up with whatever tool you are attempting to integrate with, you shouldn’t have any problems adding it to ClickFunnels. In my experience, these integrations generally run smoothly and you do not need to stress much about them.
Relieve of Use– ClickFunnels Review
If you have not selected it up by now, ClickFunnels’ main sell is its ease of use– as their advertisement says, “Don’t squander anymore time with ‘tech men!'” As I’ve said in this ClickFunnels review, the primary service ClickFunnels offers is supplying tools that permit the less experienced to conserve money and time. That being the case, evaluating ease of use is quite important.
Short answer: It’s easy to use, but you should still have some experience.
Longer response: For a first-timer, it may be a bit frustrating– and by first-timer, I imply new to the world of e-commerce and marketing– but the learning curve is far from difficult. For the majority of people, I would state the learning curve would be just a couple hours max. If you’re truly behind, get Russell Brunson’s books mentioned previously in the evaluation.
Anyway, ClickFunnels is definitely easier than producing funnels on your own. They have a reasonable amount of paperwork, and it might not be ideal, but it appears to me like many questions must be covered, and you can always get in touch with a customer service representative if it concerns it.
All of that aside, some parts of ClickFunnels are pretty easy to get a hang of. The core features of ClickFunnels– the actual funnels– are fairly simple to manage. A cohesive menu makes it easy to browse to all parts of your funnel handling process, from picking design templates to the drag and drop editor.
Some settings concerning e-mail integrations or payment processors will need a little bit of understanding, however it’s nowhere near the amount of understanding you would need to in fact code the funnels– it’s stuff you can find out by Googling around or going to the docs center.
Eventually, ClickFunnels is not mind-blowingly basic, but it is total structured with an instinctive user-interface. They do tend to alter things regularly, but it most likely won’t suffice to considerably obstruct you.
We give it a 4 out of 5 in ease of use. It combines option and customizability with convenience, and while I would recommend all possible users enter with some basic technological literacy, it basically succeeds where user-friendliness is worried.
Who is ClickFunnels best for?
Who actually stands to benefit the most from ClickFunnels? Broadly speaking, small companies and startups (speaking from experience here) will get the most utilize out of it. There are naturally variations in funnel types that appeal to some services more than others.
Consultants, speakers, coaches, expert service providers, individuals solely in e-commerce or network marketing, and even those offering B2B services would most likely be most fit for ClickFunnels. ClickFunnels in basic does well with those offering more innovative items or independent endeavors.
Obviously, you can always begin with a blank funnel, and I do not think you need to decide if ClickFunnels is right for you or not based purely on their default funnel types. If you’re a smaller sized organisation, alright with the price, and you require to make your traffic work for you much better, I question you ‘d be losing your money or time with ClickFunnels. I would specifically suggest it to anybody who wishes to preserve a better landing page.
Customer Support– ClickFunnels Review
ClickFunnels’ customer support is an area that consists of some nuances. Their docs page has a series of classifications, each with their own posts.
When it comes to the direct customer service, they have a chat function inside the dashboard after you visit, however I’m not too pleased with it. They’ve normally been useful for easy questions and fundamental troubleshooting … however when I’ve had advanced questions, I’ve found them quite unhelpful. With one particular HTML publishing concern, they took 3 months to get back to me. By then, I found out a workaround. A lot of users won’t require that type of assistance and to be honest, many SaaS business don’t provide that level of support. I provide ClickFunnels kudos for trying.
Additionally, I’ve seen a consistency among evaluations pointing out bad experiences with consumer service. When he called consumer service, he found they were apathetic and unhelpful.
Overall Support Rating
I would not say ClickFunnels stops working in client support– I think the group mainly comprehend that their services are not perfectly easy to utilize and/or include tools new to their users, and they have actually put enough resources into their support to make it decent. Maybe most users, myself consisted of, would not state ClickFunnels has exceptional client assistance, however it primarily meets a bare minimum that makes it at least excellent enough.
ClickFunnels Vs. Leadpages
Now, let’s look at how ClickFunnels and Leadpages matches up head to head.
There are a couple aspects that I believe many people will look at … Price and ease of use.
When it pertains to price, Leadpages is the winner. It is a bit cheaper than Clickfunnels.
However, there’s a reason why Leadpages is a lot less expensive. It’s not almost as robust as ClickFunnels.
ClickFunnels is a lot more practical than Leadpages. You do not need a separate web host or a separate e-mail marketing or a separate shopping cart solution. Keep in mind from earlier, if you determine how much you ‘d pay for all of these tools individually, you ‘d really end up investing less by going with ClickFunnels.
If you look at it that way, ClickFunnels is quite affordable in its own.
I do believe Leadpages is an awesome option in some situations. If you wish to crank out landing pages rapidly, without much customization, LeadPages is great. This is initially what it was designed for … Simply pick a page that’s currently been produced you, that’s shown to convert, plug your own text and images into it, and drive traffic. The appeal remains in the simpleness and absence of choices.
Which should you pick?
Go with ClickFunnels if you want to create a series of effective, conversion enhanced funnel pages without discovering HTML.
Go with Leadpages if you’re looking for a budget plan marketing choice that gets the job done. Develop lovely sales pages without knowing a lick of code.
Choose ClickFunnels if you do not wish to cobble together a gazillion various systems to create a frankenstein marketing program. You’ll conserve a great deal of time with an all-in-one service, since it’s really time-consuming to run backward and forward between programs, trying to make them speak with each other.
Go with Leadpages if you only need to produce a simple one-step landing page.
Go with ClickFunnels if you want to develop a real funnel with several pages, in addition to the flexibility to reorganize the pages in your funnel.
ClickFunnels vs Builderall
Builderall and Clickfunnels are various because they both use various things or rather various quantities of things.
Builderall takes the technique of offering as numerous digital marketing services as possible. You can do anything from producing a marketing funnel to creating your own app.
Whereas Clickfunnels take a ‘less is more’ stance. They provide a focused, detailed and effective marketing funnel and email marketing service.
One technical element they share is the drag and drop element for simple customisation.
We are going to talk you through the Builderall vs Clickfunnels debate. Hopefully, by doing so, we can help you choose which software application would be better suited to your business.
One reason Builderall is great is it permits you to keep on top of a large proportion of your digital marketing technique … all in one place. You can construct marketing funnels, produce blogs, design and automate your email marketing and even develop apps.
As allowing you to develop auto-responses for your e-mail projects, it provides Facebook combination. You can, therefore, keep on top of your social media leads as well without having to lift a finger.
Comparable to Clickfunnels, Builderall offers an affiliate program for users. With it being mainly new, ending up being an affiliate would be advantageous as all their money currently goes towards the program. This is different from more established companies, who can invest the majority of their cash into marketing. As Builderall is fairly brand-new, so is its community. So, if you are serious about joining you have a great chance of becoming a successful member of their program.
Clickfunnels don’t need an additional fee to be an affiliate. If you are a paying member of their software application then you immediately have access to their affiliate program.
Total though, Builderall’s rates are extremely affordable. Especially when you consider the variety and variety of functions their software deals. You essentially get more digital marketing tools, for a lower expense. Do not forget this may not be as much of a benefit as you think. It’s important to keep in mind the saying ‘you get what you pay for’.
Now we’ve talked through the Clickfunnels vs Builderall argument, let’s amount up which one you ought to go for. If you are a little independent organisation with a limited budget and time to spare to cover your head around Builderall, then go for that one.
If you are a recognized or growing service looking to expand legitimately … Clickfunnels is the one for you. There must be an excellent reason all the big names utilize the software application and it is down to the large quality and results that Clickfunnels’ products bring. The truth that Builderall offers such a big amount of functions means they spread themselves thin.
Clickfunnels concentrate on a number of elements and make sure they are offered at a high requirement. So if marketing funnels are your focus, it goes without saying that you need to choose the software application with the funnel function being the main focus.
Eventually, the choice as to which digital marketing funnel tool wins the Builderall vs Clickfunnels dispute is all down to you. The nature and status of your organisation will all identify the best one for you.
Conclusion– ClickFunnels Review
So, what’s the overarching verdict? It’s good– 4 out of 5 stars! It’s a genuine contender in the marketing software space and worth trying out.
Yeah, there are a couple of drawbacks: If you need a more hands-on option to your marketing needs with greater modification abilities, you may want to check out third party choices you can tie together. If you are going with ClickFunnels after all, you might find yourself unfortunate and wind up dealing with unhelpful customer care agents, or some problems in the software. You may likewise be frustrated by their self-promotion.
You understand what? Considering everything, I do not believe any of these exceed the strong landing page contractor, not to mention other positives such as the short learning curve, strong integrations, and great design templates.
I’m pretty sure that for the vast bulk of potential users, the page builder uses sufficient choice. If you’re looking first and foremost for an easy but strong sales option or landing page editor, ClickFunnels is a great tool.
Get access to a Free 14-Day Trial of ClickFunnels Here.